MGMT20140 Presentation: Exploring Design Thinking Tools & Techniques

This presentation provides an overview of various design thinking tools and techniques used in problem-solving and innovation. It covers visualization, journey mapping, rapid concept development, assumption testing, storytelling, customer co-creation, post-its, value chain analysis, mind mapping, and learning launches. Each tool is explained with its purpose and application, emphasizing how these methods can be used to generate new ideas, understand customer needs, and develop innovative solutions in diverse contexts. The presentation highlights the importance of visual representation, customer involvement, and iterative testing in the design thinking process, referencing key literature in the field to support the explanations.

DESIGN THINKING
TOOLS AND TECHNIQUES

WHAT IS DESIGN THINKING?
• A PROCESS OR METHOD OF
SOLVING PROBLEMS.
• THE PROCESS MAINLY USES
TECHNIQUES USED BY DESIGNERS
TO DESIGN.
• DESIGNS ARE USED OUTSIDE THE
FIELD OF PROFESSIONAL DESIGNING
SUCH AS BUSINESS (CUREDALE,
2018).

VISUALISATION
• HEAVY USAGE OF IMAGES AND GRAPHS.
• PICTORIAL REPRESENTATION OF THE
CONCEPTS.
• IMAGES TO HELP THE AUDIENCE IN THINK
OF BETTER SOLUTIONS TO PROBLEMS.
• THE PROCESS IS VISUALIZATION OF THE
CONCEPT OR PROBLEM THROUGH
PICTORIAL REPRESENTATION (GLEN,
SUCIU & BAUGHN, 2014).

JOURNEY MAPPING
• FIVE STAGES OF THIS ARE AWARENESS,
COMPARISON, CONSIDERATION, PURCHASE,
INSTALLATION, RETENTION AND ADVOCACY.
• THE JOURNEY OF A CONSUMER WITHIN AN
ORGANISATIONAL CONTEXT.
• CONSTITUTES THE DIFFERENT STAGES OF
CUSTOMER’S INTERACTION WITH THE
COMPANY.
• THE DIFFERENT TYPES OF CUSTOMER
EMOTIONS ARE REQUIRED TO BE HANDLED.

RAPID CONCEPT DEVELOPMENT
• THREE STAGES ARE CONNECTION BETWEEN
CUSTOMER DEMANDS AND THE INSIGHTS OF
THE VALUE CHAIN WHICH GIVES RISE TO NEW
IDEAS.
• THE NEXT STAGE IS THE CONVERSION OF
IDEAS WHICH GIVES RISE TO NEW BUSINESS
POSSIBILITIES (PLATTNER, MEINEL & LEIFER,
2014).
• THE THIRD STAGE IS THE FINAL FORMATION OF
THE BUSINESS DESIGNS BASED ON THE IDEAS.

ASSUMPTION TESTING
• AS PER THE NAME THIS IS MAINLY BASED
ON THE ASSUMPTIONS OF POSSIBLE
SOLUTIONS TO GIVEN PROBLEMS.
• ASSESSMENT OF THE AVAILABLE DATA
AND THE PROBABILITY OF THE IDEAS OR
ASSUMPTIONS COMING OUT AS TRUE
(JOHANSSON‐SKÖLDBERG ET AL., 2013).
• DATA TESTING CAN BE DONE AND
UNAVAILABLE DATA IS ASSUMED.

STORYTELLING
• THE PROCESS IS EXPLAINING THE
PROBLEMS AND CONCEPTS TO THE
AUDIENCE IN A MANNER OF STORY
TELLING.
• IT MAKES THE WHOLE ANALYSIS
UNDERSTANDABLE AND FEASIBLE.
• THE IMPLEMENTATION OF THE
PROBLEM SOLUTIONS ACTIVITIES
ARE TAKEN AS EXAMPLES FOR
FUTURE REFERENCE.

CUSTOMER CO-CREATION
• CUSTOMERS AND MANAGERS OF
THE COMPANY WORK TOGETHER TO
GIVE RISE TO NEW INNOVATIONS
(LIEDTKA, 2014).
• THE CUSTOMERS PLAY A ROLE IN
THE INNOVATION AND PROBLEM
SOLVING.
• CUSTOMERS FEEL MORE
EMPOWERED AND BECOMES LOYAL.

POST ITS
• THE MESSAGES WRITTEN DOWN ON PAPERS AND THESE ARE USED BY THE
PEOPLE FOR FUTURE REFERENVCE.
• THE IDEAS ARE UNIVERSALLY ACCESSIBLE AND EVERYONE CAN CONTRIBUTE
BY ADDING OR REMOVING THE POST ITS.

VALUE CHAIN ANALYSIS
• NEW OFFERS ARE PRESENTED BY
THE INTERACTION OF
ORGANISATION WITH THE
ELEMENTS OF VALUE CHAIN.
• THE CAPABILITIES OF VALUE CHAIN
IS BOOSTED.
• THE VALUE CHAIN PARTNERS GIVE
THEIR FEEDBACK TO THE
ORGANIZATION.

MIND MAPPING
• MIND MAPPING IS A FLOWCHART
DIAGRAM THAT EXPLAINS THE
DESIRED INFORMATION AND SHOWS
A RELATIONSHIP BETWEEN THE
VARIOUS PARTS.
• IT IS THE PROCESS OF VISUALIZING
THE IDEA IN A STRUCTURE.
• SIMPLY IT IS THE GRAPHICAL WAY
TO REPRESENT IDEAS AND
CONCEPTS.

LEARNING LAUNCHES
• “A LEARNING LAUNCH IS A
CAREFULLY DESIGNED EXPERIMENT
OR PROTOTYPE DESIGNED TO TEST
THE KEY UNDERLYING VALUE-
GENERATING ASSUMPTIONS OF A
POTENTIAL NEW-GROWTH
INITIATIVE.”
• THE FOCUS IS TO INITIATE
LEARNING.
• THE PARTNERS ARE THE
ENTREPRENEURS.