Individual Report: Analysis of a Business Case Study on Dessert Shop

This report presents an individual analysis of a case study focusing on a small dessert shop owned by two partners, Mary Jones and Sue Jackson. It begins with an introduction to business types, specifically highlighting sole proprietorships, partnerships, corporations, and limited liability companies, with an emphasis on the general partnership structure relevant to the case. The main body of the report applies Porter's Five Forces framework to assess the competitive environment of the dessert shop, examining the threats of new entrants, supplier bargaining power, customer bargaining power, substitute products, and existing competition. The analysis also considers microenvironmental factors, including economic, social, and technological influences impacting the business. The report concludes with a summary of the findings and insights regarding the challenges and opportunities faced by the dessert shop, offering a comprehensive overview of the business's strategic position within the food and beverage market.

Individual report based on
case study
Table of Contents

Introduction.........................................................................................................................................3
Main body............................................................................................................................................4
The micro environmental factors.......................................................................................................5
Conclusion............................................................................................................................................6
REFERENCE......................................................................................................................................7
Introduction
Business is the way of selling goods and product to the customers and the exchange of
money. It can be defined as the enterprise entity or organisation Entity engaged with the

professional commercial and individual activities. Business producer goods and sell to the
society so they can satisfy their needs and demand. There are four types of business
organisation and every business type has different terms and condition that businessmen have
to follow according to their business.
Sole proprietorship-Within a sole proprietorship Business, run by a solo person Who invest
within a business and they only take decision’s. They are single owner of the business who
run business individually (Almeida and Santos.., 2020). People who want to run their
business alone then they can go for sole proprietorship.
Partnership - A partnership is an Association of two or more persons, body persons agreed to
combine their financial resources together and their management abilities to run a business
and they also share equal profits an equal losses. There are different different type of
partnership that can be made by people such as particular partnership, flexible partnership,
limited partnership, partnership at will coma partnership for fixed terms.As part of the case
study Mary Jones and Sue Jackson Both were partners and they choose to do their business as
a partnership.
Corporation- A Corporation is an organisation that usually a group of people or a company.
This kind of businesses are authorised by the state to act as a single entity an recognise as
such in law for certain purpose. They can Enter within a loan, Contracts and borrowed money
and they can hire employees they can purchase own assets and pay taxes to the government.
Limited liability company- A limited liability companies are the private companies that are
privately owned by a businessman. It is the business structure that can be pass through the
taxation and combined with the partnership source all partnership with the limited liability of
a Corporation. People who want to start their own company Can start their business as a
limited liability company.
The partnership between Mary Jones and Sue Jackson was an general partnership
becauseThey just become a partner without having any kind of agreement between them. they
contributed equally for the business around 30,000 dollar and they were just agreed to share
the profits equally. it shows that they were in general partnership. A general partnership is in
business made up of two or more than two partners each sharing the business debts liabilities
and assets with each other (Mon., 2020). Partners assume unlimited liabilities, potentiality
subjecting their personal assets to seizure If the partnership become insolvent. in this situation
Mary Johnson Sue Jackson can create a written partnership agreement between them and they

can come within a contract with each other. then it will be legal and there all shares and
everything will be agreed on paper and they will be legal partners with each other.
Main body
Porter’s five forces of case study
Porter’s five forces is used for analyse the competition within a market. this tool will
be useful for Mary Jones Anne sue Jackson To understand the competition within food and
beverage market. They can improve their business where our coming from the threats identify
through the porters forces and they can take competitive advantages. Here are five forces
discussed by the Porter.
Threat of new entrance
Food and beverage businesses can we start easily an it does not require hide amount
of investment on the lower level. it means that little dessert shop open by Sue Anne Marie
can face threat from new entrants. It is necessary for Siri and Mary To bring uniqueness
within their food so they can attract customers And create challenges for the new entrance.
Bargaining power Supplier
As per the case study bargaining power of the food supplier and cost of the
ingredients it’s very high for the Sue andMary. If they buy higher quality products from the
suppliers then they will also have to increase their food prices and it will affect their
customers. To overcome from this challenge or reduce the bargaining power of suppliers both
the partners used bye raw material in bulk which allowed them to sale some money from the
supplier.
Bargaining power of the customers
Bargaining power of the customers on the desert business have low because people who eat
healthy food I willing to pay higher cost for theirFood. There are very rare shops within a
centre of Birmingham Who sell healthy food to their customers so it is easy for Sue And
Mary To attract customers and control on the customers bargaining (Inaguma And et.al.,
2017). It will help them to take competitive advantages and they will also able to overcome
from the threat of substitute products within a food and beverage market.
Threat of substitute products

Most of the product within a food an beverage industry our substitute that means it
has higher threat on still and Mary's business. They can overcome and convert this threat an
opportunity if they provide better taste and better specification in their products then they can
attract customers to buy and eat the food from them. It will help them to take competitive
advantages and they will also able to overcome from the threat of substitute products within a
food and beverage market.
Rivalry among the existing competition
Competition within a market where Sue and Mary Operating their business are very
high cause there are many bigger farms who have stablished there business. To overcome the
threat of the competition they choose the different category within food and beverage. they
are providing healthy food and natural ingredients to their customers and there are very rare
shops within the area where they are operating their business. This decrease force of
competition from their business and they can able to achieve success in their business and
they can show their presence.
The micro environmental factors
Economical factor
Economical factors such as increasing the price of raw material is affecting the
business of Sue and Mary. it is forcing them to use less price raw material to develop their
product and services. Not only this but economic crisis because of the coronavirus also affect
their business and they have to stop their business for around three months (Muir, Danai and
Vander Heiden., 2018). For three months they were not able to open their shop which means
that they suffer from the losses Anne there all the raw material get waste. They are just in
small business so it has huge impact on them financially. But it has also good impact on their
business because the demand of healthy products are hiring their area and it helped them too
attract customers and they were able to increase the supply.
Social factor
People nowadays are very health conscious and they always look for be healthy food.
Sue and MaryUnderstand the needs of customers and their demand and they provide healthy
food to the customers which is helping them to satisfy there needs (Inaguma And et.al.,
2017). This is a new trend that is attracting customers, Sue and Maryhave opportunities to
take competitive advantages in future and they can able to show their presence within a

market where they are operating their business.. It is necessary for theSue and Mary to
analyse the needs of customers continuously because it change with the time and if they want
to be stay in the competition then they need to be aware of trends within customers and They
should add some things within a business. During the winter people avoiding the healthy food
And they like to eat different kinds of food.
technological factor
New technology within a market is helping businesses to attract customers and
making that business most simple and easy to manage. Sue and Mary Can also adopt new
emerging technology within a food and beverage industry so they can take competitive
advantages by implementing within their workplace. It will make their work more easy and
their employees who are working can provide better services to the customers (Ghekiere And
et.al., 2018). they will able to gain loyalty of the customers through the technology and They
will create good memories for the customers.Sue and Marycan also provide online delivery to
their customers. Food delivery is a new trend where customers order their food directly to the
home and businesses prepare food and send it to the customers directly.
Conclusion
As per the report has been analyse the case study of small dessert shop open why two
partners Sue and Mary. This report has been provide brief information about the type of
businesses and discuss about the partnership between both of Them. It also has been
concluded Porter’s five forces to understand the competition within the market. In the end of
this report has been three external factors such as economical factor, social factor and
technological factors.
REFERENCE
Books and journals
Almeida, F. and Santos, J. D., 2020. Annex I–Porter Five Forces.
Sharma, A. K., A Study of Substainable Mining Development by Porter Five Forces Analysis
(Marble and Granite Industry).

Inaguma, S. And et.al., 2017. Histopathological and genotypic characterization of metastatic
colorectal carcinoma with PD‐L1 (CD274)‐expression: Possible roles of tumour
micro environmental factors for CD274 expression. The Journal of Pathology:
Clinical Research. 3(4). pp.268-278.
Muir, A., Danai, L. VV. and Vander Heiden, M. G., 2018. Microenvironmental regulation of
cancer cell metabolism: implications for experimental design and translational
studies. Disease Models & Mechanisms. 11(8).
Ghekiere, A. And et.al., 2018. An experimental study using manipulated photographs to
examine interactions between micro-scale environmental factors for children's
cycling for transport. Journal of transport geography. 66. pp.30-34.
Mon, C. S., 2020, February. Predicting VR adoption on e-commerce platforms using TAM
and porter five forces. In Understanding Digital Industry: Proceedings of the
Conference on Managing Digital Industry, Technology and Entrepreneurship
(CoMDITE 2019). July 10-11, 2019, Bandung, Indonesia (p. 176). Routledge.