Hospitality Destination Planning and Development Report - Thailand

This report delves into the intricacies of hospitality destination planning and development, using Thailand as a case study. It begins by examining policy approaches to managing tourism development and regeneration, highlighting the roles of the Tourism Authority of Thailand (TAT) and the Ministry of Tourism and Sports. The report then evaluates the importance of holistic tourism planning for sustainable destination development, emphasizing environmental, social, cultural, and economic sustainability. Finally, it analyzes the role of tourism planning as a vehicle for destination development and regeneration, discussing strategies to enhance competitiveness, infrastructure, and brand image. The conclusion summarizes the key findings and underscores the significance of effective planning for long-term tourism success.

Hospitality
Destination Planning
And Development.

Table of Contents
Introduction:.....................................................................................................................................1
LO1:.................................................................................................................................................1
P1: Critically discus policy approaches to managing the development and regeneration of the
tourism destinations................................................................................................................1
LO2:.................................................................................................................................................2
P2: Critically evaluate the importance of the holistic tourism planning for sustainable
destination development.........................................................................................................2
LO3:.................................................................................................................................................4
P3: Critically analyse the role of the tourism planning as vehicle for the destination
development or regeneration..................................................................................................4
Conclusion:......................................................................................................................................5
References:.......................................................................................................................................7

Introduction:
The hospitality and tourism industry refers to the activities which are related to the short-term
movement of the people to the location away from their usually resides. Destination planning
and development of the tourist industry has helped many nation to driven to the larger extent and
develop the tourist destination as business for many countries. The destination planning helps in
attaching more tourist and customer from various places to enjoy and explore the new places and
enhance their travelling experiences. Under this report, Thailand is the attractive destination for
the many people in the organisation. Further there will be discussion on policy approaches to
manage the development of the tourism destination and ways for the sustainable development of
the various destination. (.Adu-Ampong, 2017)
LO1:
P1: Critically discus policy approaches to managing the development and regeneration of the
tourism destinations.
There are various polices which helps in managing the development and regeneration of the
tourism destinations in the Thailand .the main focus is on the Thailand’s plans and policies for
the creative economy at national and ministry levels in relation to creative economy in the
tourism .the tourism policy in the Thailand has been developed by several government
organisation , some of the polices of the Thailand which manage the development and
regeneration of the tourism :
Tourism authority of Thailand (TAT): The TAT had played the important role in
development of tourism in the market and it has become the member of the many international
organisation to promote the tourism and regeneration of travel industry such as world tourism
organisation. the Thailand tourism destination is marketed and campaigned by the TAT
worldwide. Some of the responsibility of Thailand which are followed in their places are stated
as below:
 Promoting the tourism industry as well as occupation of the Thai citizen.
 Enhance the Thailand natural beauty , site and antiquities and culture.
 Provide convenience and safety to the tourist so that they feel safe at tourist places.
Ministry of tourism and sports: (Dwyer and Čorak, 2017. )
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The ministry of tourism and sports have been introduced to develop, support and promote the
tourism industry , sports and regeneration. The main focus of the department of the tourism is to
organize and promote the development plan for the tourist attraction and to executive the tourism
and guides laws and evaluation of the contribution of tourism development. There are around 73
province tourism and sports offices in the Thailand to carry out the objective of the ministry of
tourism and sports. This polices helps in protecting the right of the visitor which are travelling to
the destination.
The department of local administration, ministry of interior and community
tourism : under this policy the Thailand government focus on providing the public services to
expand the business of development and regeneration of the tourism industry in the Thailand.
The local and national community have to come together to develop and promote the Thailand
as the attracted destination for the various tourist. They are different types of the community
which will helps in improving the travelling norms and legal rules which enhance the destination
tourism in the country. (Viken. and Granås., 2016)
The critically evaluating of polices which helps the government of the Thailand destination is
that maintain and regenerate the beauty of the Thailand and developing the areas to attract more
customer from all around the world so that it can be one of the most beautiful destination in the
international levels .these polices helps in developing and regeneration the destination so that
customer can easily travel to such destination and have good experiences while travelling and
this will also helps in increasing the revenues for the national. (Galant and Golja,2015. )
LO2:
P2: Critically evaluate the importance of the holistic tourism planning for sustainable destination
development.
The holistic refers to the process that emphasizes on whole and the interdependence of its parts
such as social, economic and physical. The holistic tourism help people to consider the effect of
tourism on the local economy, culture and environment. The holistic tourism planning is very
important for the sustainable development of the destination as it helps in managing the
environment resources in the most effective manners. The sustainable development refers to the
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use of resources without the exploitation of the natural, cultural from the current generation and
preserve it for future people. The sustainable destination development refers to the process that
helps in development in the Thailand tourism without the damaging and degradation of the
present resources and save it for the coming generation. The concept of the sustainable
development is based on four basic” (Mathew and Sreejesh, 2017. )
Environment sustainability: under this, there must be development among the
ecological biological diversity and save natural environment resources for the various
generation. The biological resources are to be saved from any damage so that proper flow of
activities in the environment can be continue in the future.
Social: here the focus is on maintain and enhance the social values and tradition of the
destination so that originality can be see and save for tourist . the original social value of the
Thailand helps in attracting more customer from time to time. The visitor wants to know
destination social environment so that they understand the value of the local people of the
Thailand. (Morrison, 2018)
Culture: provide development of the human community at the destination place that
strength the identity of the Thailand. The tourist gets attractive towards the destination due to its
culture followed in that places and their lifestyle used by the people of Thailand.
Economic: this development must provide the cost effective so that resources can be
managed in the proper ways. If the economic cost of the destination is expensive and too costly
then less tourist are likely to travel such places.
The holistic tourism planning for the sustainability development refers to maintain the
environment of the destination places so that natural beauty is not damage and its hold the
economic value for the tourist and resources can be recycle and preserve for the next generation
this planning helps in enhancing the resources which are present in the environment so that they
are used properly without getting explore and overutilization. This can be manage by making the
effective community which will look after the resources and maintain the quality of resources.
To get the attracted tourist from all around the world then the destination needs to be maintaining
its attractiveness by having sustainability development of the resources which means to plan the
resources in the most effective manners so that future generation can also make use of resources
in the economic ways. The focus of the planning is that resources are used keeping in mind its
economic , social and culture value of the destination so the tourist are attract for the long period
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of time. The government are able to maintain the environment resources save for the future
generation by preserving the resources from getting explore in the market.
LO3:
P3: Critically analyse the role of the tourism planning as vehicle for the destination development
or regeneration.
The role of the tourism planning is essential for the development of the destination and
regeneration as planning helps in organization the resource in most attractive ways so that tourist
can have good experience in the Thailand. The effective tourism planning provide Thailand a
vision to become the quality destination in the national level that will lead be more income and
wealth for the destination. The objective of the national tourism development plan is to increase
the Thailand competitiveness up at 15 locations which provide them to be top five destinations in
the Asia. The planning include implementation of the strategies which helps in achieving
development and re-generating the resources , (Pappas 2015)it involves the infrastructure which
will attracts more tourist and development of the tourism sites and improvement of the various
rules and regulation which helps in providing the accommodating to more tourist. The
development of new product and services launch in the destination which enhance the number of
customer also regenerate the places for the travelling for the tourist. the another strategies is to
build the strong brand image among the visitors. The tourism planning helps in enhancement of
the destination as it helps in making effective use of available resources, human mankind and
making strategies with the local community and national regulators to make good polices so that
visitors can travel the destination in the easy ways.
Development and reviving the existing natural , historical, cultural of the destinations helps in
promoting the new destination in the potential areas by liking the nature and local lifestyle
which set the frame work for the development of the Thailand destination and encourage the
investment by the private and local administration. The planning also include the raising and
maintain the standards for the destination according to the needs of the international standards so
that more visitors are attracted to Thailand. the tourism planning helps in making destination
environment more attractive and economically stable so that more tourist are interested in
visiting the Thailand location. the effective planning focus on recycling the used resources in the
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most effective manners so that resources are used in limited ways while providing the good and
comfortable facilities to the visitors. (Romolini. and Gori,2017)The tourism planning provide a
set plan which shows the ways to enhance the travelling experiences of the tourist and
marinating and protecting the resources for the coming generation. The planning involves
making the good and strong brand image in the front of the target audiences so that they are
attracted to visit the Thailand. the environment of the destination have beaches , different culture
which make the places to most attractive places for the visitors and enjoy they time in the
Thailand . The planning helps the government to plan the strategies which helps them to enhance
the income of the destination and make the most positive place to handout with the friends and
family. The planning provide a way to save the resources so that next generation can also use
resources and recycle such goods and services to be most attractive places in the global market
places. The visitors are attracted towards the facilitates which are provided by the destination so
that more customer can visit such as places and fulfil their desire and wants on demand within
set time. The government also make various policies which help them to encourage people from
all over the places to visit the Thailand and the tourism planning provide the way for the
development of resource so that very possible services are provided to the customer from time to
time and the helps the visitor to finds the place to stay and have effective transport to travel the
different places in the Thailand. The plan helps in setting the effective sets which are to be taken
to develop and enhance the destination place for the target customer and making effective and
recycle methods to use the resources in the productivity manners. the main focus of planning is
that resources are used in the most effective ways so that resources are preserved for the coming
generation .therefore, the government have make the different policies which helps en-
generating resources and safe the resources from the over use of the goods. The effective and
sound plan helps in developing the environment which is best suitable for the development of
the destinations and grow their business to next levels at the international levels. (Saarinen,
2017)
Conclusion:
According to the above discussion, it can be concluded that tourism industry is growing very fast
at the global levels. The Thailand is a great destination to more customers from all around the
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word. The policy helps managing the destination places and focus on development of such places
in the market so that more customer are attract. The planning helps in saving the environment in
which Thailand tries to attach more customers from various locations around the global. Then
the important of holistic planning for the development of the destination. (Vas,2017)
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References:
Books and journals:
Adu-Ampong, E.A., 2017. Divided we stand: institutional collaboration in tourism planning and
development in the Central Region of Ghana. Current Issues in Tourism, 20(3), pp.295-314.
Brouder, P., Clavé, S.A., Gill, A. and Ioannides, D. eds., 2016. Tourism destination evolution.
Routledge.
Dwyer, L., Tomljenović, R. and Čorak, S., 2017. Evolution of Destination Planning and
Strategy. The Rise of Tourism in Croatia. Switzerland: Springer International Publishing AG.
Galant, A. and Golja, T., 2015. Towards destination stewardship: Forecasting financial
performance of responsible tourism on a selected croatian destination. In Innovation, Finance,
and the Economy (pp. 157-170). Springer, Cham.
Isaac, R.K., Çakmak, E. and Butler, R. eds., 2019. Tourism and hospitality in conflict-ridden
destinations. Routledge
Mathew, P.V. and Sreejesh, S., 2017. Impact of responsible tourism on destination sustainability
and quality of life of community in tourism destinations. Journal of Hospitality and Tourism
Management, 31, pp.83-89.
McGrath, G.M., Harris, A. and Whitelaw, P.A., 2015, December. A destination management
game simulation for novice tourism and hospitality students. In Proceedings of the 29th annual
conference of the Australian and New Zealand academy of management (pp. 2-4).
Morrison, A.M., 2018. Marketing and managing tourism destinations. Routledge.
Pappas, N., 2015. Marketing hospitality industry in an era of crisis. Tourism Planning &
Development, 12(3), pp.333-349.
Romolini, A., Fissi, S. and Gori, E., 2017. Integrating territory regeneration, culture and
sustainable tourism. The Italian albergo diffuso model of hospitality. Tourism management
perspectives, 22, pp.67-72.
Saarinen, J., 2017. Enclavic tourism spaces: territorialization and bordering in tourism
destination development and planning. Tourism Geographies, 19(3), pp.425-437.
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Vas, K., 2017. Birding blogs as indicators of birdwatcher characteristics and trip preferences:
Implications for birding destination planning and development. Journal of Destination
Marketing & Management, 6(1), pp.33-45.
Viken, A. and Granås, B. eds., 2016. Tourism destination development: Turns and tactics.
Routledge.
Zhang, C., Xiao, H., Gursoy, D. and Rao, Y., 2015. Tacit knowledge spillover and sustainability
in destination development. Journal of Sustainable Tourism, 23(7), pp.1029-1048.
(.Adu-Ampong, 2017. )
(Dwyer and Čorak, 2017. )
(Galant and Golja,2015. )
(Mathew and Sreejesh, 2017. )
(Morrison, 2018)
(Pappas 2015)
(Romolini. and Gori,2017)
(Saarinen, 2017)
(Vas,2017)
(Viken. and Granås., 2016)
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