Detailed Report: Development of Destination-Specific Events

This report provides a comprehensive analysis of the development of destination-specific events, examining the diversity within the event industry and the factors influencing its growth at both global and local levels. It delves into various event types, including private and corporate events, and explores the impact of factors like increasing populations, technology, rules and regulations, and infrastructure. The report evaluates the features and techniques shaping the events industry, such as event safety, virtual attendees, and customization. It also assesses the values, impacts, and legacy of global events on the environment, highlighting management strategies for responsible event development. Furthermore, it analyzes the influence of the macro environment, including sociological factors like diversity and social media, on the global events industry, and concludes with a SWOT analysis to assess the criteria essential for successful event planning. The report emphasizes the importance of communication and leadership in effective event management.

Developing Destination-Specific Events

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Diversity in the events and types of the events which is used to happen in the society .............1
There are various factors that influence the development of event at global and local level -...2
Factors that influence the event industry and role of different event in the society....................2
Evaluate the features and techniques for influenced and shaped the events industry.................3
Evaluate the values, impacts and legacy of global events with the environment........................4
Management strategies used to support responsible event development in the global events....5
Evaluate the management strategies which held responsible for global events .........................5
Assess the impact of global events on different levels of environment.......................................6
Positive and negative impacts of macro environment on the global events industry and their
influence on decision-making and organisational behaviour. .....................................................6
SWOT analysis of an event to examine and assess the criteria essential for the successful
planning of events........................................................................................................................8
Conclusion.......................................................................................................................................9
References........................................................................................................................................9

INTRODUCTION
Global events refers to the events that are occurred in a limited time in he global reach, in
this there is the requirement of the public investment and affect the population and environment,
it states that it is the event organising for the people of different area, there are various events are
conduct to attract the media attention and support from the individuals to make the event
successful, there are many events are covered in this are sports events which include Olympic
games and FIFA Soccer world cup. This report is based on the London's Excel Exhibition
Centre. This include the diversity of the global events industry and the factors that influenced its
development(Caudwell, 2018). The value, legacy and impacts of the events on the environment
in which they operate to support responsible event development. The impacts of the macro
environment on the global events industry and influence on organizational behaviour. They also
states specific criteria for the successful of all events.
MAIN BODY
Diversity in the events and types of the events which is used to happen in the society
Diversity in the events industry is occur due to many reasons and it is remove by making
effective event strategies, the society and event audience increasingly in the global events.
Individuals look at event brochures, speakers and breakout facilities. There are many reasons of
missing diversity in the event industries.
 Conference planning committees- Planning committees is not diverse in the spots,
without this there is no gaps is between content and programming.
 Conference programmes- Society become large at become diverse, there is the
dominated industry is present for the panels (Ciobanu, 2018).
There are some strategy to increase the diversity
 Avoid the invisible minority effect- In the influential event professional identifying the
speakers for the visible minority groups to hit the pause button.
 Pay attention to the event professionals- this is involve in the situation which involve
selection, there is tendency rate which perceives the different.
There are different types of events are occurred in the society
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 Private events- there are various events are occur in the society are wedding, birthday
parties and festival gathering. This event is organized by the individual for certain guest
to arrive at the place of the venue. They have guest list which is not open for everyone.
 Corporate events- This events are conduct to promote the business brand and products
such as business dinners, conferences, Networking events,seminars, meeting and product
launches. Corporate events is used by all businesses to maintain the brand image and
retain the loyalty with the existing suppliers, this also help in making the public
awareness among the consumers (Diffenbaugh, 2019) by the choice of events, such as
society balls, sports events and charitable auctions. These events are based on the
sponsors to raise money by picking local charity to gain the goodwill. They define the
cots associated with the charity.
There are various factors that influence the development of event at global and local level -
 Increasing population – One of the first factor is increasing population in the country
because in the events lot of peoples are coming for celebration, but there is so much
gathering is happen from these which affect at global level and at local level they have to
organise limited people events so all of the people enjoy equally.
 Technology- Second factor that influence the event is technology because in every new
event they have to use of the new technology for the events. In making all events
successful there is use of advanced technology for the peoples coming in the events .
They have to maintain the records of all peoples and advanced DJ for the event.
 Rules and regulation- Third factor is rules and regulation in the events because in the
events they have to wear same dress which is the dress code for all which are coming to
the event. They have their own policies and procedure according to the organizer that
event is start at sharp 9'0 clock and end at 2'0 clock.
 Infrastructure- In the event there is different theme or different infrastructure is used to
attract the customers in the events then according to this they charge ticket price. In this
there is food is also include in this so everyone enjoy it the theme and events also.
Factors that influence the event industry and role of different event in the society
There are some factors that influence the event industry by the sociological factors-
 Diversity- It has very important effect on the event industry because all people come in
the event are from different backgrounds, events industry is dominated by white mails but
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due to lack of diversity, it is impact that both type of peoples attends events (Gruneau and
Compton, 2017).
 Social media- It means a game changer is reaching out the potential customers for the
event through the social media, event industry post their event on the social media sites
which help the people to see the event detail and venue. If this platform is comprised then
it discourage the peoples and decrease the effective of marketing sites. Facebook is the
main social media platform across the world to increase the gathering in the events for
increase the profit maximization.
 Trends- After passing year to year trends are completely changing time to time , it is
very important for the event industry to remain focus on the ever changing events. All
peoples are become more health conscious at the event. They have to main aim on the
themes that attract the young generation because mostly they come to the attend the
events. There is also the proper diet and high quality food is present in the events. So
everyone will come next time also in next events.
 Safety and Security- In the events the most important thing is safety and security
because they have to use of the safety equipment in the events. In every event there is the
need of the security guard at the gate to check the pass for the entry and proper
maintenance of the safety standards for the audience.
Role of different event in society
 Public event- In the public event there is the entry of the all public in this event because
it is the event for all peoples living in the country or come from another country like
Olympics games this helps in increase to maintain the relationship with all peoples.
 Private event- In the private event there is the entry of limited person because it is the
event organised for the limited person. Only invited person is invited in this event
because this is the family event wedding event and birthday event (Lucas, 2017).
Evaluate the features and techniques for influenced and shaped the events industry
In the events industry it is necessary to make growth and expansion in the future by
taking various techniques and feature that help in built the shaped of the global events.
 Event safety and security- In the events industry, the important part of the events is
safety and security because there is the required of the coordination in the law
enforcement to provide the safety measures. There is the use of the digital security
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measure and CCTV cameras, they also do the use of the SSL for secure of data access
and delivery.
 Virtual attendees- Virtual reality mean comparison with the augmented reality and
mixed reality, it is simulation of real life environment, in most of the event there is
digitally 3D visualization is provided so audience can go to the depth of the speaker
virtual presence. There is digital hangouts to make new dimension of networking and
interaction (Melo de Almeida and Et. Al., 2018).
 Infusing local flavor to events- Local Flavor means adding some unique to the location,
like food, culture and scenery. There is requirement to maintain balance between
inclusion and localization in the events. Gift and souvenirs are example for this, dinners,
receptions and guided tours are best part of the event venue.
 Customization create Personalized event experiences- Customization means allowing
participants not just use their own journey but also change the event as whole. Event apps
is very necessary for the audience. Planners of the event make new event path for the
audience response and in the venues of the event contain the basic photo walls and
displays like- crowd responsive lightning. They also provide the comfort with different
facilities in the future.
Evaluate the values, impacts and legacy of global events with the environment
In the global events, there are many values, impacts and legacy of global events are used
to meet with the environment factors.
Values
 In the global, there are more trends and dynamics are present in the event industry.
 In the major regions events are mapped on the industry trends and share (Rowe, 2017).
 There is the use of Porter,s five forces model to highlight the potential of buyers and
stakeholder to make profit.
Impacts of global events with the environment
 Interacting environmental considerations- There are many impacts from the event on
the environment means larger the event greater the negative effect, by making the
decisions at the early stage affect the environmental assessment. For example- green
procurement policies (Song, Son and Charlton-Perez, 2020).
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 Negative social impacts- Social factors affect the environment in a bad way in the
global events, there are various activities are traffic, congestion and lack of access. They
can effect the community meeting and focus group of the event industry.
Legacy of global events
legacy means involving of the stakeholder in the events, their main aim is help the local
community and make strategies for creating a financial plan for the events management. For
example in the Olympic games of FIFA world cup, their main legacy is to maintain crowd and
there is no fight is happen during the long lasting future.
Management strategies used to support responsible event development in the global events
In global events, management strategies means strategy make for the controlling and
directing the event according to their predetermined goals. They include leadership and
operational activities. There are strategy made for global events:
 Communication- In the global events, it is very necessary among the staff member of
the event because manager has to manage all the event activities and for this they give
right information to the member so there is coordination is remain maintain.
 Leadership- it is very necessary in organising the events because for every event there is
leader is present to lead the full team according to the direction of the activities conduct
in the events.
Evaluate the management strategies which held responsible for global events
◦ Decide the target audience- In the event, they have to decide the target audience for
which they have to conduct the event because, lot of gathering is harm for the all
peoples and also it is difficult to manage (Tzanelli, 2017).
◦ Set the budget- In organise the event, manager have to decide the budget require in
the budget, they have to collect the ticket amount which is more than the budget, it
means they earn profit.
Assess the impact of global events on different levels of environment
In the global events, they effect the environment in various ways and strategies used by
the industry in the development of event.
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 Environmental quality- the nature of the events have made media attention in the event,
to demonstrate the leadership of environment and use of the standard in the events
(Stouge, Bagnoli and Rasmussen, 2020).
 Climate action- There is negative and positive relation both have own effects in the
event industry, media exposure provide major affect to wide audience.
Positive and negative impacts of macro environment on the global events industry and their
influence on decision-making and organisational behaviour.
Macro- environment is the environment which effect on overall business. As how
business operates, perform, decision making, and forming strategies. Macro environment consist
of various factors. These factors creates positive and negative impacts on global event industry.
Positive impacts:
 Social: In Social environment, if company follows general trends and changing attitudes
of customers, then this will help company in understanding customers preferences and
personal value structure, which results in companies profit. Event industry also creates
employment opportunities for the youths.
 Technological: The increase in Technology advancements impacts positively every
company in global event industry, as it provide online entertainment options, live events
etc. these technology seems to be helpful in deep understanding of people, places they
go, objects they use.
 Economical: Weather and climate both can impact positive and negative role in the
success of outdoor events(Holmes, K and et.al., 2015). As good weather conditions
encourage customers in increasing profits.
 Political and legal: Political and legal factors also has an impact on event industry. As
if government supports events in raising funds then it may leads to become financially
strong.
Negative impacts:
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 Social: In social environment, industry considers its customers changing attitudes and
values. So if the needs and general trends will not be there, then this will give negative
impact on the company.
 Environmental: As in Ecological environment if public have negative perceptions, then
this can significantly affect the business reputation and its sales.
 Economical: Economic factors can directly or indirectly effects the business as due to
interest rate changes that borrows significant amounts, or affecting customer disposable
income. Climate conditions can impact negatively on event industry. As Bad weather
results in decreasing profits.
 Political and legal: Sometimes Government make some restrictions and laws regarding
events. So if company doesn't follow their laws then there may chances of being ban.
These are some positive and negative impacts of macro environment on global event
industry. These impacts helps in influencing decision making and organisational behaviour. As
macro environment focuses on social environment and economical environment, so this helps in
making decision regarding customer preferences and current market trends through social media
markets or market research(PANDEY, B.C., 2017).This also makes financial decision regarding
budget how much it needs to spend on advertisement and where can company afford to place it.
It also focus on pricing decisions. How much budget is to be decide for an event and for co-
workers, so that customers could buy their tickets and also budget must be lower as compared to
its competitors. Every industry has some political and legal issues which restrict their operations.
In global industry, government restrict loud voice and sounds should be low so that it cannot
harm other people living near their place. This could be followed by organisation. A market
crash or rescission can directly impact the sales of the organisation. Technology is the most
important factor in the organisation behaviour which helps in creating innovation. This enhance
every worker in innovating and also developing and maintaining a successful organisation.
SWOT analysis of an event to examine and assess the criteria essential for the successful
planning of events
While planning an event, SWOT analysis is most important. It helps in identifying
strength, weakness, opportunities and threats involves in a business(Reic, I., 2016).This analysis
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used in planning certain events such as workshops, conferences and training courses. English
Music Festival was an four day event which dedicates the performance of British composers.
The SWOT of this event is as below:
Strength:
 Attention to new composers: The aim of the event is to draw attention towards
neglected, unperformed or fresher composers. This encourage new or neglected workers.
 Full Attendance: Events has full attendance of audience. This has created a strength for
events and increased its profits.
 Individual supporters: This event is based on the individual supporters and charitable
trust. So if these provide funds to an event, then it creates image of both companies and
event.
Weakness:
 Insufficient funds: Insufficient funds or budget may decrease the success of an event. As
in this event no government is providing funds for conducting this.
 Experienced and motivated team: Working with motivated and experienced persons
makes a good team and coordination between them. They might be volunteers or
professional coordinators. So if company focuses on fresher composers then it might
create decrease in profits because of less of experience.
Opportunities:
 Favourable economical condition: Favourable economic condition is the most
important opportunity for any event. As it may be good or sometimes may be bad. It
totally depends. As good economic and climate condition creates profits because most of
the people came to see that event. But bad climate condition decrease the profits.
 Little competition: Event is operated in niche market, this strengthen a chance to create
position and prepare for the times when competitors try to become strong.
Threats:
 Local authorities not supported: As in this event local government or authorities didn't
support or provide funds to create an event. This creates major threat to an event to
become financially strong.
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 Bad weather: Bad weather is the another reason of threat for an outdoor event. This may
decrease the profits of the organisation.
This SWOT helps in examine and accessing the essential criteria which is required for a
successful planning of any event.
Conclusion
From the above study it has been concluded that there are certain types of events which a global
industry covers. These includes private, corporate and charity events. Then there are various
factors which influence the development of an event. Then there are certain factors like diversity,
trends, safety and security which influence the global event industry. Values and legacy of global
events impacts positive and negatively. Events creates various marketing strategies to target its
audience and increase its profits which involves setting budget and targeting audience. Then
macro environment also impacts global events industry in a positive and negative way
accordingly. To create successful event SWOT analysis is most important or any industry to
know its strength, weakness, opportunity and threats. This helps in increasing their audience and
profits both.
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REFERENCES
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