Destination Experience Management Infographic for WTM London

This assignment presents an infographic analyzing destination experience management in India. It begins with an introduction to destination management, followed by a main body that explores challenges within a competitive environment, including environmental, socio-cultural, and economic factors. The report conducts a destination audit, assessing key attributes, and provides an impact analysis. It also evaluates the key criteria for sustaining a successful destination, focusing on economic, social, and environmental sustainability. The conclusion summarizes the findings and offers recommendations for improvement. The assignment is designed to be presented at the World Travel Market (WTM) in London, aiming to attract potential customers by showcasing India's strengths and addressing its challenges. It references various books and journals to support its analysis.

Destination experience management
infographic.

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Challenges facing destination within the competitive environment.......................................3
The key criteria for sustaining successful destination............................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
The destination management is a prefect experience which is provided by company for
managed all the activities in respective manner. Those are creates higher ability of work in
correct and effective manner. The destination management offers the various activities and
services in their destination to meet and greet, transfers and transportation facilities, hotel
accommodation services and other. In respect for that, the report will base on “India” which is
democratic country. There human being had the various and different kinds of human rights and
also used to have an election to select the political parties to rule. There has the good and
effective political stability country which is help to take most effectiveness for work in
respective manner. The country India is faces challenges destination within the competitive
environment. This is gives negative impact on companies which are located at their. Here will
also, assess the key criteria for sustaining successful destination in effective and valuable
manner.
MAIN BODY
Challenges facing destination within the competitive environment.
The destination audit is refers with the prefect process and step by step work which is
help to make positive and negative growth aspects. In respect for same to conduct the India audit
by using process which are as follows:
Determine: this determination is completed with vision, mission and objective of India. Vision: Is to develop a professional, effective and efficient immigration services for
facilities ensuring national security (Mikulić and et.al., 2016). Mission: To enforce the Indian with laws with integrity and strive for achieving the
highest standard in the duties to perform.
 Objectives: to maintain the high standard of integrity and professionalism throughout the
uniformity application of work.
Establish: The competition level of India is very high and effective from other country because
most of the peoples are love to visit India and lover Indian culture in respective manner. On the
other side, market structure of India is Oligopoly by creating works.
Identify: The India is have a five facts which help to understand the competitiveness globally.
 Future readiness is well-established facts with new and effective emerging drives which
are help to determine productivity and higher growth.

 Country has continuous improved their rank by using various technology in tourism
factors and industry (Kalbaska and Cantoni, 2018).
 Studies are the another reason which is make higher education and training in India
which helped to the country.
Examine: India has some of the world most bio diverse desert, high mountains and temperate
forest and various islands. It hosts the three bio diverse hotspots and the Himalayas and indo
Burma region.
Evaluate: the security and safety is highly lacking on this attribute of competitiveness. The
major reason being the internal community riots and also the higher terrorist attacks. On the
other side, maintenance and cleanliness level of country is not well because of people are not
proper clarity.
Appraise: in that aspects Country need to build their maintenance and cleanliness level of
country is helping to the aspects of business in respective manner (Mukherjee, 2018). This help
to increase their competitiveness for the business and country.
Recommendations: here is includes some recommendations which are help to make so
competitiveness of India country in higher respects. For that India need to increase study level,
technology and maintenance level which is help to make higher growth aspects accounting to
needs of company.
As per that country will faces various challenges which can gives negative impact on the
country which will mentions are as follows:
Environmental challenges:
There are various environmental challenges which will be faced by India in negative
manner. The air pollution, poor waste management, growing water scarcity, water pollution.
Those the environmental challenges which are faced by country in negative manner. The air
pollution in India is very high because there are various companies and factories are
manufacturer product by using ample number of chemicals (Noe and Wright, 2017). Gas of
chemicals is including in the air and air is polluted and effect in negative manner. On the other
side, water pollution is also included in environmental challenges. Those are creating negative
impact on the India because water is populating in very negative manner. The wastage of
factories is directly coming into the water and people are puts various garbage in water pools.
Through that water is pollute and good for health of people because they are drink that water.

Those are the environmental challenges which are affect to tourism industry in India as well as
the climate changes.
Socio-cultural Challenges:
There are various socio-cultural challenges which are affect and face by India. Those are
not a good for country. Those aspects of socio-cultural challenges: Caste system in India is the
roots of accident in India, which is had down rules and duties for proper management and refers
with references to individual life in the world. Caste based discrimination has the proper time
requirements and also lead to violence (Le, 2018). On the other side, issues related to woman is
most critical challenge which will be faces by India. In that, woman and girls have not equal
rights to perform their tasks and work in every field which is the main reason India faces various
negative impacts.
Economic Challenges:
The challenges related to economy includes a weak investment, muted monetary and
transmission and slow of GST collection. In the India, the GST collection is slow which affected
to the economy of India. The GDP growth has increased from the actual average rate is 6% in the
during 2013 and lump sum to 7 % in 2018 and lump sum (Mathew and Sreejesh, 2017). The
average inflation is declined from the 10% to 5.5% in during the period management growth
aspects. Those are economy related challenges which are faced by India and receive negative
impact.
Those are the challenges which are related to economy, environmental and socio-cultural
aspect. Those are gives negative impact on the country. In that aspect, country need manage and
maintain their wastes for protecting their environment from challenges. For is mentions all those
suggestions for sustainable and successful destination in effective manner.
The key criteria for sustaining successful destination.
The term sustainable is use for manage and describe various different approaches towards
improving the ways of life India in positive manner. Those are as follows:
 Economic sustainable: this is most suitable and relevant aspects and concept for Indian
tourism industry. In respect of that, government of India should initiate the strategies and
policies by involving various optimum utilization of existing resources are help to
development of tourism industry by considering higher aspects (Basu, 2018). India

should increase the speed of collecting GST rate and product tax is help to increase
sustainability of India tourism sector.
 Social sustainable: This occurs formal and informal tourism aspects processes actively
support to the capacity for future and current aspects by creating various healthy and
congenial environment. This should lead supports in respect for the same which help to
our future generations also enjoyable benefits reaped by tourism industry
(Mathivathanan, Kannan and Haq, 2018). In respect of same, need to provide equal and
proper opportunities to all woman and man for work and for another aspects. They should
also stop make and judging people with their caste.
 Environmental sustainable: in the tourism sector our the various efforts which should
be tackles by the management help to manage work effectively. Let the environment is
for further and ensure the healthy, diversity and productivity of environment which
highly enhance and turns to gives to our tourism industry (O'Reilly, Dhanju and Goel,
2017). In respect of same India should be made positive and effective control on their air
and water pollutions by using recycle of waste. That is help to make proper waste
management and help to protect water. As well as stop including wastage in water is help
to protect water and pools as well as maintain natural beauty of country in effective
manner.
Those are the strategies and recommendations which are help to sustaining successful destination
in effective manner. This help to make positive and valuable growth for Tourism industry in
India to create more effectiveness.
CONCLUSION
From the above study, it had been concluded that the destination experience management
has very important and effective part which has helped to manage proper effectiveness for work
management. This has creates proper effectiveness for tourism of India. In order to conduct
tourism audit as well as destinations, here has includes step by step process for work. This helped
conduct effective and valuable audit of destination. The tourism sector of India has faced various
challenges which has related economical, environmental and socio-cultural aspects. Those have
included in this report by explaining each in significant manner like air pollutions, water,
collection of GST has slow and caste system. Those aspects have not created very welled
worked. For that report had highlighted some suggestions and recommendations for improve

those impact of challenges which has faced by tourism sector of India in negative manner. Those
have created various aspects which has created positive impact by addressing those
recommendations in effective manner.

REFERENCES
Books and Journals
Mikulić, J. and et.al., 2016. Identifying drivers of destination attractiveness in a competitive
environment: A comparison of approaches. Journal of Destination Marketing &
Management. 5(2). pp.154-163.
Kalbaska, N. and Cantoni, L., 2018. The use of eLearning strategies among travel agents in the
United Kingdom, India and New Zealand. Journal of Teaching in Travel & Tourism,
18(2). pp.138-158.
Mukherjee, S., 2018. Challenges to Indian micro small scale and medium enterprises in the era
of globalization. Journal of Global Entrepreneurship Research. 8(1). p.28.
Noe, R. A. and Wright, P. M., 2017. Human resource management: Gaining a competitive
advantage. New York, NY: McGraw-Hill Education.
Le, T., 2018. A Strategic B2B Marketing Plan for the Indian Market: A Case Study of
Timetravels Incoming Ltd.
Mathew, P. V. and Sreejesh, S., 2017. Impact of responsible tourism on destination sustainability
and quality of life of community in tourism destinations. Journal of Hospitality and
Tourism Management. 31. pp.83-89.
Basu, A., 2018. The challenge of local feminisms: Women's movements in global perspective.
Routledge.
Mathivathanan, D., Kannan, D. and Haq, A. N., 2018. Sustainable supply chain management
practices in Indian automotive industry: A multi-stakeholder view. Resources,
Conservation and Recycling. 128. pp.284-305.
O'Reilly, K., Dhanju, R. and Goel, A., 2017. Exploring “the remote” and “the rural”: open
defecation and latrine use in Uttarakhand, India. World Development. 93. pp.193-205.