Strategic Analysis of Hospitality Destination Planning: London Eye

This report examines the London Eye as a case study in hospitality destination planning and development. It begins by identifying policy approaches for managing the development and regeneration of the London Eye, focusing on strategies like land utilization, infrastructure planning, and economic development. The report then analyzes how holistic tourism planning can be implemented for the sustainable development of the destination, emphasizing cleanliness, quality services, and ecotourism. It addresses the roles of various stakeholders, including the London Eye management and local communities, in ensuring sustainable practices. The report highlights specific policies, such as restrictions on plastic use, waste management, and recreational activities, and examines the role of tourism planning in achieving specific development goals, maximizing economic returns, and encouraging positive community responses. The conclusion emphasizes the importance of effective tourism planning for attracting visitors and ensuring sustainable destination management.

Hospitality Destination
Planning & Development

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK ..............................................................................................................................................3
1. Identification of policies approaches for managing the development and regeneration of
Tourism destination. ...................................................................................................................3
2. Analysing the way holistic tourism planning can be implemented for the sustainable
development of destination.........................................................................................................4
3. Identification of role of tourism planning as a derive to develop specific destination. ........6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Destination planning can be defined as the procedure of developing a plan for
administrating as well as managing the visitors economic at specific destination. An effective
destination planning is heavily dependent on continuous planning procedure which integrates
tourism into economic, community, social and environmental aspirations. The main purpose of
destination planning is to preserve the beauty of particular destination and protect the heritage
from being destroyed by tourists. Destination selected for the present report is London eye. It is
basically worlds largest cantilevered observation wheel. Coca-cola London wheel was specially
designed by person name Marks Barfield during the year 2000. London eye is among one of the
most popular destination. The specific destination has become symbol of modern London.
The report will have focus on identification of policy approaches for managing
the development as well as regeneration of specific destination such as London eye. It also
emphasizes on analysing the way tourism planning could be executed for sustainable
development of destination.
TASK
1. Identification of policies approaches for managing the development and regeneration of
Tourism destination.
Destination development is defined as a strategic planning procedure which is mainly
concerned with the creation of an attractive destinations for tourists. The key components
involved in the planning of tourist destination include analysis of market, determination of
availability of resources, financial , social and economic analysis. Development or regeneration
of tourist place at regular interval of time is very much essential for managing or increasing the
flow of tourist at London eye or other tourist destination in UK (Soulard, Perdue and McGehee,
2018.). The destination planning involves various types of planning related to the utilisation of
land, economic development, infrastructure planning etc. It is the plan which has been made in
order to maintain the competitiveness of particular destinations (Pulido-Fernández and Merinero-
Rodríguez, 2018.). The tourism policy development is considered to be as complex procedure
which includes different agencies, stakeholders, community and non -governmental organization.
At the London eye destination there are several places to explore such as London eye river
cruise. London eye management Ltd. Is basically an organization which is registered in Wales

and England. The certain policies which are formulated by the London eye management service
limited is mainly responsible for managing the development as well as regeneration of London
eye. Visitors visiting London eye for gaining the 4 D cinema experience are subject to following
term s as well as conditions, for instance :
 Tourist in order to gain the Experience of 4 D cinema is required to purchase the tickets.
Tourist can purchase tickets individually or a private capsule. Only 25 persons are
allowed to experience 4D cinema on per private capsule . In addition to this, people
belonging to the above 18 years of age can only experience the 4 D cinema.
 Considering the comfort as well as safety of tourist, the London eye management Ltd.
Policy that tourist visiting London eye should wear shirts as well as shoes while visiting
the eye (Milano, Novelli and Cheer, 2019).
 Tourist can not take sharp things with them as it could cause serious en jury to them.
 According to the policy developed by the London eye management Ltd. Tourist are
prohibited to carry dangerous articles with them while visiting to London Eye, London
Eye River Cruise , Jubilee garden etc.
 Smoking cigarettes by Tourist is also prohibited especially in 4D cinema as well as inside
country hall.
 Tourist are prohibited to carry straws or plastic item with them at London eyer
destination.
2. Analysing the way holistic tourism planning can be implemented for the sustainable
development of destination.
The main aim of holistic tourism planning is to increase the positive effect of tourism on
economy, culture. It is the holistic tourism planning which positively influence people to think
about the impact of tourism on domestic economy m environment and culture. The number of of
stakeholders has been involved in development as well as regeneration of London eye
destination. Formulation of an effective tourism plan is considered to be as an initial step towards
the development as well as regeneration of London eye destination (Rassal, Correia and Serra,
2018.). In context of development as well as regeneration of London eye destination, the tourism
planning will mainly emphasize on providing the good experience to visitors. The focus of the
sustainable tourism planning will be on cleanliness of London eye destination and also on

providing the more quality services to visitors. In continuous of regeneration and development
of London eye destination, the tourism planning mainly emphasizes on utilization of land that
could lead to the social erosion, increase in pollution at particular destination etc. In relation to
London eye, preventing the overcrowding as well as population at destination, strict laws will be
implemented by the London eye management service limited for the tourist visiting London eye
(Camilleri, 2018.). As this is a strategy which will be helpful for preventing the place from
getting damaged. In addition to this, London eye management service limited will make sure the
diversification of goods as well as services and would include more activities for visitors. It is
the tactics which will assist London eye management service limited in reducing the traffic to
hotspot areas at London eye destination. This strategy will also be helpful in context of releasing
pressure on environment. London eye management service limited will emphasize on
Ecotourism, as it could be beneficial as well as helpful in terms of preventing both Wildlife and
environment (Sedarati, Santos and Pintassilgo, 2019.). In addition to this, implementation of
green tourism would be helpful in revitalizing the native culture and will assist in protecting
domestic heritage. An effective marketing campaign will be organized for educating the people
and informing them about the sustainable tourism practices.
In context of London eye destination, tourist will have to pay money for buying the
tickets in order to explore the beauty of destinations, It is the tactics which has been included in
the plan for limiting the number of visitors and to prevent the overcrowding at London eye
destination. While developing the tourism plan, the authority or tourism company is required to
consider the interest of local community, as it is the tactics which will assist tourism enterprise in
delivering high value proposition to community which is very much essential in order to
eliminate barriers in tourism planing. London eye management service limited ha categorised
the visitors visiting the London eye destination, so that it could fulfil the needs of all the people
visiting the London eye destination. London eye management Ltd. Will form strategic
partnership with transportation and other companies in hospitality sector, so that it could provide
more service as well as facilities to visitors at London eye destination (Milano, Novelli and
Cheer, 2019).
London eye management Ltd. Is planning to establish the solar parks at London eye
destination so that wind energy can be utilized. In addition to this, sustainable planning for the
development as well as regeneration of London eye destination also focus on effective as well a

efficient utilization of resources. Therefore, London eye management Ltd. Has planned to make
use of energy efficient lighting as well as energy start appliances at London eye destination. An
organization has prohibited to utilize the straws as well as other plastic items at the London eye
destination , as it will assist in preventing the pollution. Dustbins will be pit at every place so
that the tourist can dump the waste. An individual disposing the waste outside the dustbin has to
pay high penalty (Soulard, Perdue and McGehee, 2018.). The notice board will be there consist
of the information about the consequences which tourist might to bear for damaging the flora as
well as fauna at London eye destination. In context of the London eye destination, the
concentration of the construction of infrastructure as well as more parks where tourist can spend
some time with nature. London eye Ltd. Who is mainly responsible for administrating the
London eye destination has planned to conduct recreational activities for visitors. Recreational
activities has been included in the plan in order to provide tourist with good as well as
memorable experience.
London eye management lTd. Has developed certain policies according to which tourist
are prohibited to perform certain activities such as carry dangerous articles with them while
visiting to London Eye, London Eye River Cruise, Jubilee garden etc. , smoking cigarettes etc.
Such policies has been included in the plan in order to reduce the negative effect of tourism on
the environment of London eye destination.
3. Identification of role of tourism planning as a derive to develop specific destination.
The tourism planning has significant role to play in developing the specific destination
such as London eye. Role of the tourism planning is to help tourism authority in de terming the
goals related to the development of specific destination. In addition to this, it is the tourism
planning which assists in identifying the activities which are required to be performed for
development of the specific destination (Jacobsen, Furunes and Viken, 2018.). The restriction on
the use of the plastics as well as straws will assist in the prevention of the pollution ta London
eye destination. By limiting tourist at specific region at London eye destination, has provided
management in ensuring the elimination of barriers as well as accidents which might take place
where the construction of infrastructure as well as park is taking places (Uysal, Sirgy and
Kruger, 2018). Planning has assisted the management in avoiding the barriers which might occur
in development as well as regeneration of London eye destination. Establishment of the wind
energy park has been helpful in relation to prevention of the inappropriate utilization of

resources which could gave adverse effect on the development and regeneration of London eye
destination. The planning which has focus on Well-balanced and all round development pays
attention to all the factors in society and respects the environment. Has provided management an
ease in attracting more number of visitors at London eye destination. The tourism plan assist in
formulation of the best policies for development of the specific destination . Marketing activities
planned has helped London eye management company an ease in positively influencing people
to visit particular tourist place. In context of London eye, The tourism planning has played
crucial role in reducing the negative effect and maximizing the economic return in context of
development of particular tourist place (Wang, Kwek and Khoo-Lattimore, 2018.). Tourist
planning plays important role in encouraging the positive response from the domestic community
towards London eye which is very much essential for development as well as regeneration of
particular tourist place. In addition to this, the extra facilities as well as services provided by
London eye management at destination provide them an ease in attracting tourist. The activity of
providing education to tourists which has been included in the plan proven to be beneficial in
context of preventing the some places at London eye from being damage.
CONCLUSION
It has been concluded from the report is that tourism proper management and
development of destination is very much crucial in order to continuously attract visitors. From
the above study, it has been summarized that an effective tourism planning assist in sustainable
development of specific destinations. It has also been concluded from the above that the tourism
planning plays a significant role in the development as well as management of destination.
The different policies have been highlighted in the report which can be utilized for
developing as well as managing the particular destination. In addition to this, various techniques
has been suggested which can be utilized for an effective tourism planning for sustainable
development of the tourist place.

REFERENCES
Books and Journals:
Camilleri, M.A. ed., 2018. Tourism planning and destination marketing. Emerald Publishing
Limited.
Jacobsen, J.K.S., Furunes, T. and Viken, A., 2018. Destination dynamics: travel goals unravelled.
Milano, C., Novelli, M. and Cheer, J.M., 2019. Overtourism and tourismphobia: A journey
through four decades of tourism development, planning and local concerns.
Pulido-Fernández, J.I. and Merinero-Rodríguez, R., 2018. Destinations' relational dynamic and
tourism development. Journal of destination marketing & management.7.pp.140-152.
Rassal, C., Correia, A. and Serra, F., 2018. Smart (er) All Inclusive Destinations in
Tourism. Proceedings Book. pp.139.
Sedarati, P., Santos, S. and Pintassilgo, P., 2019. System dynamics in tourism planning and
development. Tourism Planning & Development. 16(3).pp.256-280.
Soulard, J., Perdue, R.R. and McGehee, N.G., 2018. Social capital and destination strategic
planning. Tourism Management. 69. pp.189-200.
Uysal, M., Sirgy, M.J. and Kruger, S. eds., 2018. Managing Quality of Life in Tourism and
Hospitality. CABI.
Wang, Y., Kwek, A. and Khoo-Lattimore, C. eds., 2018. Managing Asian Destinations. Springer.

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