FdA/BA International Tourism Management: London Eye Destination Audit

This report provides a comprehensive analysis of the London Eye as a successful tourism destination. It begins with an overview of the attraction, detailing its history, structure, and popularity, including the number of annual visitors. The report then identifies and describes the main types of tourists, focusing on leisure tourists and their significance. It explores key tourism product themes, highlighting the unique features and attractions of the London Eye. The analysis further delves into infrastructure, supporting products, and destination image, providing a detailed understanding of the factors contributing to its success. The report also covers destination management, marketing strategies, and the positive and negative impacts of tourism. Finally, it suggests strategic actions to improve the destination, concluding with a summary of the key findings and recommendations.