Travel Geography: London Destination Analysis for Tourism Development

This report provides a comprehensive analysis of London as a premier tourist destination. It begins with an introduction to destination management, followed by an examination of London's key airports, including Heathrow and Gatwick, and relevant facts such as passenger numbers and cargo volume. The report then delves into the key attributes of London that attract tourists, including natural and man-made attractions, accommodation availability, and tourist packages. Furthermore, it explores the challenges affecting the destination, such as environmental issues, accessibility problems, capacity constraints, political factors, and social issues. The report concludes by summarizing the importance of tourism and travel management for the growth of the country, emphasizing the impact of destination attributes and challenges on the market. References include books, journals, and online resources to support the analysis.

Travel Geography

Table of Contents
Introduction................................................................................................................................3
Main body..................................................................................................................................3
Key airports in the destination and relevant facts..................................................................3
Key attributes of the destination............................................................................................4
Key challenges affecting the destination................................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................8

Introduction
Destination management is the technique by which all the resources and all the
aspects of management for destination is managed, including different type of destination
which are managed with different type of resources (Ellis and Kidner, 2017). All are mainly
include different marketing efforts, local resources, accommodation, activities and different
tourist attraction are comes under the aspect of tourist and destination management system. In
order to complete this project, London is chosen as the destination. With the help of this info
graphic image, evaluation become easy and its info graphic map is created which show the
strength and challenges which are associated with destination in a competitive international
environment. For this different type of airports and their study is completed which make an
evaluation for the London place and their tourist numbers.
Main body
Key airports in the destination and relevant facts
Figure 1Infograophic/ London airports, 2021
Heathrow Airport: This is the busiest airport in London, it’s started their services in
1929 and soon their flights are turned into commercial and international flights. The arrival

gate of the Heathrow airport is the coolest part about the landing and a customer can easily
spend their time when nothing to do at airport. The size of the Heathrow is 1,227 hectares
with six terminals and two main runways that actually serve 80 different airlines (10
INTERESTING FACTS AND FIGURES ABOUT LONDON HEATHROW AIRPORT,
2021). At least, 2, 01,000 passengers are depart from the airport and 1.5 million tonnes cargo
per year.
Gatwick Airport: It’s the UK largest airport and it is located in the south of London.
London Gatwick is one of the efficient single runway airport which are serving near about
200 destination in more than 90 countries for 35 millions’ customer in a year (Daruvala and
et.al., 2021). These destination is very helpful for the tourist as it become near to the central
London. Which are become more successful destination because of its central location.
Info graphic Map
With the help of info graphic map, this seems that the London airport are very essential and
active airports which make and circulate centre at the global level. For covering this report,
two main airports are chosen which are Heathrow Airport and Gatwick Airport. Which
shows the large number of population and able to make the high tourist spot for the
travellers. But after discussing the nature attributes which are helpful for the improving the
situation of tourists and some of the major challenges faces within the tourist sport.
Key attributes of the destination
There are number of characteristics of London, is identifying that across with the
numbers of visitors and non-visitors, the respondent nationality. This will include various
different type of attributes which affect the tourism and destination profitability of the
London. When it’s come to key attributes this means access, accommodation, attractions,
attributes and different amenities. This will include:
Natural and man-made attractions: There are various spots which are related to the
London destination, as it include different natural and man-made tourist spot. Such as
Buckingham palace, it is one of the most iconic building in London, where the guards are
change and show their master piece activities (Rodrigue, 2020). Another one is the tower of
London, this is the prison which converted now a palace. Piccadilly Circus and Trafalgar
Square, one of the best known tourist place. Another one is like the shard; this is one of the
most visited landmark in London. It is a standing 1016 feet tall encompassing 95 other

stories. All these are affect majorly for the tourists who make their impact on life of their
local people. Natural and man-made both are affected with the tourist’s number and increase
large amount of revenue.
Avability of tourist accommodation: There are lots of hotels and guest house in
London, which are provided them to the tourists. The avability of their accommodation are
very appropriate and delightful for them. Form the lowest to highest price all type of prices
are set and provided to different type of tourists of London (Li and Tong, 2016). With
accommodation, lots of different services are provided to them like cab serves, guidance, and
food and bars services.
Range of tourist package: The range of tourist package will be comes from near
about minimum 30,000 and maximum how much a tourist want to spend. Different types of
package’s list are provided to a tourist according to their need. A travel package include flight
charges, accommodation, food, visiting days and travel insurance. All are included in the
concept of charges which are applicable in the London. These ranges are appropriate and
valuable for the growth of tourist destination position in London.
Any other appropriate feature: There are different kind of attraction and resources
which attract the tourist’s number and increase the revenue of destination tourist place of
London. The number of reason are addressed which are become the reason to visit the nature
and culture of tourist (Vellas, 2016). The beauty of the destination are become more attractive
when a tourist visits in the market of London and go through with different shops and
restaurants for using the benefits of their services. Whereas the assess ability of the tourist are
become the main part and factor of increasing tourist’s number in London.
Key challenges affecting the destination
There are various challenges which affect the destination market and people, which
may sometimes affect the destination place. Whereas London is a fantastic city and a great
place in order to live and many work for many reasons. But there are various challenges
which are affect the high cost of living poses with many or the issues which are sustain where
the people who are live.
Environmental Issues: London is one of the incredible unequal city, where most of
the people are survive on less than a living wage. High house prices, unequal education
system, inequality is much higher in between poor and rich people (Wu and et.al., 2016).
Which will make string environmental issues that may become the challenges that will affect

the destination place for tourist and other major areas. Most of the population issue and rural
urban fringe that will make decline in the reason of destination and their London, airports.
Accessibility issues between destination and key source market: Another main
issue, between destination and different key market. This would be the reason for changing
nature in different source markets and would be become reason for declining source of
markets. The major change in destination and source market as the destination place will
different kind of source of market. There are low supply of market which are based in
London, which are remain untapped. All these destination covering 2600 hectares, and make
the reason for challenges in London destination.
Capacity Issues: When it comes to capacity issues, this show that land values are
exceptionally high which will create the high capacity and high demand of land. Furthermore
this will make an impact on the capacity issue of airports (Lew and et.al., 2020). The need of
airports of London, have very limited capacity issue that will create the uneasiness and
tiredness in the airports. There are different residential and commercial issues.
Political Issues: changing nature of political factors, and different kind of political
changes. Renegotiating the UK’s relationship with European Union, which make a national
issue and this will make a significant impact on the London destination. This will make a
concerned impact of leaving EU than rest of the capital. Airports of London which will make
an impact on the destination tourist.
Social Issues: Another issue which are affect the tourism industry of London
destination. The culture and nature of their local people are very different and unique. Which
become the reason for the challenge in destination that make a high impact on destination
tourism of London. Social issues like many of the new tourist and people are affected with
the culture and that will make a strong impact on tourism which will become the reason for
declining value in the number of tourist (Wang and et.al., 2020).
Any other Issues: there are many more issues or challenges which make an impact
on the growth of tourism in London. The risk for the resident people are changing and
increasing day by day due to change and increase in the number of population.
Conclusion
From the above report it is concluded that tourism and travel management is
applicable and important for the growth of the country tourism. This will make a strong

impact on the growth of destination. Destination is included different kind of things such as
their accommodation, value, meals and beverages and many more things which become the
reason for effective and measurable impact of destination in chosen place. There are different
type of attributes which affect the growth and decline power of tourist. And at the same time
they will suffer from various challenges which are affect destination and affect the cost of
market.

References
Books and Journals
Ellis, L. and Kidner, F.L., 2017. Travel, communication and geography in late antiquity:
sacred and profane. Routledge.
Daruvala, A. and et.al., 2021. Impact of geography and travel distance on outcomes in
epithelial ovarian cancer: a national cancer database analysis. International Journal
of Gynecologic Cancer, 31(2).
Rodrigue, J.P., 2020. The geography of transport systems. Routledge.
Li, R. and Tong, D., 2016. Constructing human activity spaces: A new approach
incorporating complex urban activity-travel. Journal of Transport Geography, 56,
pp.23-35.
Vellas, F., 2016. The international marketing of travel and tourism: A strategic approach.
Macmillan International Higher Education.
Wu, C.H. and et.al., 2016. An online niche-market tour identification system for the travel
and tourism industry. Internet Research.
Lew, A.A. and et.al., 2020. Visions of travel and tourism after the global COVID-19
transformation of 2020.
Wang, C. and et.al., 2020. Impact of tourist experience on memorability and authenticity: a
study of creative tourism. Journal of Travel & Tourism Marketing, 37(1), pp.48-63.
Online
10 INTERESTING FACTS AND FIGURES ABOUT LONDON HEATHROW AIRPORT,
2021. [Online]. Available through:< https://londontopia.net/travel/lhr-10-interesting-
facts-figures-london-heathrow-airport/ >.