Comprehensive Analysis of Tourism Destination Management Report

This report provides a detailed analysis of tourism destination management, focusing on the coordination and interplay between tourism organizers and the community. It begins by examining international, national, and regional tourism organizations, highlighting the role of Destination Management Organizations (DMOs) in marketing and managing destinations, with a specific focus on New Zealand's tourism industry. The report identifies various tourism products and services available, using examples like Hobbiton and Abel Tasman National Park to illustrate destination offerings. It then identifies the key players involved in providing these products and services, including tour operators, travel agents, government bodies, and local communities. The report explores the roles of these players, such as inbound and outbound tour operators, receptive tour operators, and DMOs. Finally, it explains the 'one industry' concept, emphasizing the importance of cooperation and coordination among different sectors within the tourism industry to enhance customer satisfaction and achieve successful outcomes. The report emphasizes the importance of sustainable tourism development and the role of various stakeholders in ensuring its success.

Tourism destination
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 Determining and analysing international, national and regional tourism organisation.....1
Identifying tourism products and services that are available at destination......................2
Identifying the different players that are involved in providing those products and services
...........................................................................................................................................3
Roles of key player............................................................................................................4
One industry Concept........................................................................................................4
Conclusion ......................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Tourism destination management refers to the coordinated management of all
components that make up destination including attractions, amenities, access, marketing, and
pricing. Managing tourism destinations is the significant part of controlling the impact of various
environmental factors on tourism business.
The study will have focus on identifying and analysing the coordination, cooperation and
interplay between tourism organisers and the community. The report will emphasize on
determining the major players that are involved in providing various services and products
related to tourism industry. The project aims at explaining the concept of one industry and
description about cooperation as well as coordination between various players.
TASK 1
Determining and analysing international, national and regional tourism organisation.
Destination management organisation are the best advocates for collaborative
management of tourism. Their role include ensuring the reducing the negative effect of tourism
on society. The destination management services refers to an enterprise that provides
professional services to the visitors. They are able to provide professional services as they have
knowledge about the destinations. These firm generally have local knowledge, expertises, and
resources. They also have experience of working in events and conducting various events and
activities related to tourism industry. The tourism industry in NEWZealand is responsible for
marketing New Zealand to the world as a destination. Marketing campaign can be used by
Tourism Company as a tool in order to make New Zealand as most popular destination and
worlds most respected tourism brand (Armenski, Dwyer & Pavluković, 2017)
International tourism has developed in order to become New Zealand largest earner of
foreign exchange. The tourism industry of this nature does not have ability to grow by itself. In
order to grow and expand the company is required to gain support of regional tourism market.
There are very few destination management organisation. Management implies control
and manage various resources, such as in case of New Zealand, government has taken initiatives
to develop various resorts in town of Rotorua. The majority of these entities are regarded as the
destination marketing Firm.
These tourisms' organisation provides services on the basis of their knowledge about
local destinations. The various services provided by these enterprises are transportation,
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accommodation, restaurant, fold services, conference, ventures, logistics, incentive schemes etc.
They provide assistance to visitors by assisting them in overcoming language barriers. The
tourism company act as Purchasing Consortia in order to provide preferential rate based on
buying power they have with their preferred suppliers (Önder, Wöber & Zekan,2017) The
various other services that are being provided by these organisations are:
Gastronomy tours and other tour packages. Traditional and Morden parties, Entertain based
events. Gifts and workshops, educational as well as adventurous tours, suggestion and support
for home decorations, decorations for events, etc. They also act as recommendation agent
customs. Destination management enterprise is widely used to determine a travel trade
professional services, the services that are being offered is essentially the use of those
component, devices and products that are already available at specific destination.(Bruwer &
Joy, 2017)
TASK 2
Determining and analysing the coordination, cooperation and interplay between tourism
organiser and the community
Identifying tourism products and services that are available at destination.
It has been identified that Tourist choice regarding destination are being influenced by
various resources like landscape, ecology, tradition, culture and climate.
The Hobbiton place in New Zealand is referred to as massive lord of Rings fan, visiting
this place did not disappoint visitors. It like a magical place of middle earth. It has more than 20
tiny houses to provide accommodations services to visitors. At this place tourist start with the
drive through the picture squeal 1250 acre sheep farm with spectacular views across to the Kaimi
ranges. The hobbit on holes, green dragon inn, The mill and other structures can be viewed and
this provides an opportunity to explore beautiful piece of Waikato farm land that was
transformed into The shine of Middle earth (Khairat & Maher,2017)
Specially brewed beverages are available at the green Dragon inn that complete tourist
tour. The destination management organisation provides services based on local knowledge
regarding particular destination. The various services that are being provided by Tour operator
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At Hobbitton include Transportation services, Hotel accommodation, restaurant, conferences,
gala dinner, logistics , scout services in order to eliminate language barrier etc.
The other top beautiful destination is Abel Tasman This is a spectacular national park
that is located at North Western Tip of the south Island. Blessed with the golden beaches, rich
vegetation and the bluest of water, It is the most beautiful areas in New Zealand. The various
ways can be adopted by tourist in order to explore this gorgeous corner of News Zealand. The
visitors are allowed to roam around the various coves and to watch dolphins and seals swimming
along the side of tourist. This gives amazing and very beautiful experience that are memorable.
The tourist also get opportunity to hike around coastal track. The scenery of the place
mesmerising regardless of the way tourist chose to view (Gowreesunkar, Van der Sterren &
Séraphin,2017)
Identifying the different players that are involved in providing those products and services
Travel service sector is made up of a various complex Web of relationship between
variety of suppliers, tourism products, destination marketing organisations, tour operators and
travel agents. Tour and travel services comprises business and functions that help Destination
management in planning and reserving component of visitors experiences tour operator work
closely with hotels, transportation agents and attractions in order tpo buy large volume of each
component and package these at a better price than the travel agent could could if he purchase
individually.The tourism industry is also consist of national tourism boards, State tourism
officers and community convention as well as visitors around the world.
The customer service is directly related to tourism industry. As the travel and tourism
industry are the organisation in which the passenger contact tourism operator and share their
needs regarding their stay at destination.
Sustainable destination implies the appropriate utilisation of various resources I n a
manner that the future resource requirement are not impaired. The national, regional and local
government and tourism organisation are involved in providing various products and services to
Tourists. Besides them local community also plays important role in providing services to
visitors. The local communities and non-government organisations need to work in coordination
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with each other in order to ensure smooth running of tourism firm (McCamley & Gilmore,
2017).
Small and medium enterprise plays significant role in order to ensuring the demand and
supply of various facilities regarding tourism destination. Local community is responsible for
maintaining their culture and tradition. They maintain integrity of area where they live and by
offering various cuisine in order to promote tradition and culture.
The participation in sustainable by small medium enterprises enables them to gain
competitive advantage. The sustainable tourist development can be explored with the support of
multi stakeholder partnership. The role of environmentalist as the important stakeholder are
responsible for ensuring sustainable practices that are being enforced.
The other key players include travel agents, tour operators, lodging and catering workers,
transport person and guide. Tourism is subject to direct or indirect government intervention
primarily because of its employment and income producing possibilities. There have rising
demand from conservative national government and economic rationalists for greater industry
self-sufficiency in tourism marketing promotion. Tourism has becomes the integral part of
machinery of many modern government and government programmes. Both in developed and
developing countries. Government is the key player due to the regulatory roles in transport,
communication, and it has influence on Tourism estate planning such a major tourism hubs,
infrastructure, credit financing and destination managing and marketing activities. Government
owns and operate public facilities and attractions and establish various regulatory guidelines.
The another key players are private sector companies .They are the owner and operates
profit making tourist attraction and facilities (Ganguli & Ebrahim,2017.)
Roles of key player
Inbound Tour operators-They brings visitors into a country as a group or individual by offering
variety of tour packages.
Outbound tour operators- They work within a country to take travellers to other countries.
Receptive Tour operator-There are not basically the travel agents but they do act as
operator.They represent the various tourism products supplier and tour operator in market.
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Destination marketing organisation-This include national tourism boards, provisionla tourist
officers and community convention as well as visitors around the world. It promotes the long
term development and marketing of products and services. Destination organisation has focus on
conventional sale of tourism products and services.
Private sector- They are responsible for employing and staffing employees in order to provide
services to tourist. They are responsible for procurement of raw materials and other resources
required to fulfil l the demand of visitors. Their role include maintain local culture and heritage
products.
Public enterprises-The government shall continue to make concerned efforts in order to
strengthen the protected areas through further financial support. Government, donors and non-
governmental enterprise will be supported to increase the capabilities on the local level of
protecting and developing valuable natural and cultural resources in order to provide support to
the districts for sustainable tourism growth.
Destination marketing organisation-Their role is to promote various products and services of
tourism destination management. Their role also includes formulating and implementing various
marketing strategies. Their role included coordinating with sales department in order to identify
the performance of tour destination management.
Tour operator- Their role is to arrange for various products and services. They role is to ensure
that product and services are being provided to customer at right time and at right place. Their
role also includes the procurement of products from supplier in order to provide effective
services to visitors. Tour operator are responsible for formulating long term development
framework for tourism with emphasises on policy and strategy (Dwyer, Čorak,& Tomljenović,
2017)
The Tour operator,DMOS and travel agents work together is by participating in
familiarization tours. These are usually hosted by The local Destination management
organisations and includes visits to different tour operators within a region .FAM attendees can
be media, travel agents, RTO representatives tour operators representatives.
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One industry Concept
One industry concept is the important term that used for principles of the tourism
activities. In this aspect, division of the operators can be determines in the different sectors such
as water, land, air transport, etc. In this aspect, at workplace of tourism industry, there are
different kinds of characteristics determines for the products such as service oriented,
perishability, immovability and heterogeneous. In this aspect, structure has been categories in
different aspects such as national, international, destination al, public sector and private sector as
well (Muhoho-Minni, & Lubbe,2017)Therefore, different participants support to the organisation
through different people such as direct providers, support organisation, etc. However,
cooperation and coordination also determines effective strategy that make successful outcomes
to create network in the tourism industry. There are several kinds of facets exists that explored
for the strategic network that promote effective functioning in the business. This is because, it is
the creative strategy in which current and fresh perspective developed in the management and
marketing. In addition to this, it also includes several dimensions that includes pinpoint for
coordinative activities on the several levels and dimension of the cooperation. Hence, it makes
effective functioning within the business environment to make evaluation on the business
performances. With help of this concept of one industry concept, the travel and tourism
company can enhance its facilities and arrangement to satisfy the needs of customer who come
for visit at this destination. With help of the support of players, corporation can take the
coordination and help related to the services and facilities in the tourism and travel sector (Day,
(2017).Basically it can be said that one industry concept is relationship between the participant
who participate in the tourism industry. It can also analyse in this concept that how their
participation reflects on the industry as a whole. With help of this aspect, customer can more
utilise the facilities and services which provided by the travel and tourism organisation to the
customers. The major characteristics of the tourism product is service oriented, perish ability,
heterogeneous, immovability etc. Thus, it can be said that there may huge support and
coordination with help of this aspect that is one industry concept in the tourism industry. This
may assist in improving the experiences and satisfaction level of the customer who came in the
destination for spending their time with family. Thus, this concept plays a very crucial role
within this industry (Gafter & Tchetchik, 2017).
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Concept’ to describe the co-ordination and co-operation that occur between various
‘players’ that perform within the tourism industry from producers of tourism services and
products to the end user – the tourist.
The tourism policy coordination group is formed to reinvigorate the tourism policy
council dedicated to the federal agency coordination for all tourism related activities. The
problem faced in overall coordination is to see that each goal established fits into the master plan
and that committees work towards goals at the proper pace. The cultural cooperation has
expanded contacts and has developed a critical role in promoting the culture of the country. The
worth of exploring culture does not only include trade also includes the air and sea
transportation, reforestation programs, alternative and renewable energy.
CONCLUSION
From the above report its can summarized that the tourism in NewZland with the product
and services, also the co-ordination and co-operation that occur between various ‘players’ that
perform within the tourism industry from producers of tourism services and product has been
discussed. The providers and support services, public and private sector agencies and
organisations, local, national and regional organisations in providing the tourists with a satisfying
tourist experience is discussed in detail. The focus of tourism in local, national, regional places to
satisfy the tourist needs is discussed.
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REFERENCES
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