Comprehensive Report: Destination Management and Marketing in Miami

This report provides a comprehensive analysis of destination management and marketing strategies in Miami, Florida. It begins with an abstract and introduction outlining the significance of destination management and the role of Destination Management Organizations (DMOs). The report then explores the key tourism products of Miami, emphasizing the city's authentic experiences, from beaches and cultural enclaves to eco-adventures. A critical assessment of factors influencing destination management and marketing is presented, along with an examination of different types of tourism development in Miami. The report delves into the concepts of product experience and authenticity, discussing the positive and negative issues related to Miami's management and marketing efforts, with a focus on sustainability. The report offers recommendations for enhancing Miami's competitive advantage and concludes with a summary of key findings. The report highlights Miami's status as a major tourist destination and the importance of sustainable practices in maintaining its appeal.