Destination Management Services: Global Destinations Analysis Report

This report delves into the realm of destination management services, providing a detailed overview of key concepts, objectives, and benefits. The study focuses on the destinations of Australia, Nepal, and Italy, examining their unique features, characteristics, and attractiveness to tourists. It analyzes the roles of destination management at various levels, including local, regional, and national, and assesses the performance of destination managers in attracting visitors and boosting local economies. The report further evaluates the destination life cycle, outlining the roles of destination management at each stage. It provides critical evaluations and recommendations for improvement, offering insights into effective destination management strategies. The report also discusses the importance of incorporating digital marketing and technology to enhance visitor experiences. This report provides a comprehensive analysis of destination management, offering valuable insights for students and professionals in the tourism and hospitality industries.

DESTINATION
MANAGEMENT SERVICES

Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Overview of each global destination...........................................................................................3
The features and the characteristic of the global destination.......................................................4
Critical analysis of the different destination................................................................................5
PART 2............................................................................................................................................6
Concept, objectives and benefit of destination management.......................................................6
Role of destination management at different level......................................................................7
Critical analysis of role and performance of destination management........................................8
Recommendation for improvement.............................................................................................8
PART 3............................................................................................................................................8
Evaluation of destination life cycle.............................................................................................8
Role of destination management at various stages of destination life cycle.............................10
Critical evaluation of priorities of destination management......................................................11
Recommendation for improvement...........................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Destination management can be defined as a process of providing professional services to
visitors and completing several functions including using resources, implementing events and
others for managing destinations for attracting visitors (Ivars-Baidal and et.al., 2019). It is based
on the International Tourism Consultancy associate company which is specializes and well-
known for plan formulations as well as development strategies for effective destination
management. This present study is going to discuss features and effectiveness of destination
management and roles of destination manager of Australia, Nepal and Italy destinations. It will
outline overview of each selected destination as what are some features of that place and
included destinations, attractiveness as why people prefer to go there for enjoying vacations. It
will discuss some benefits which local and global people take with these global destinations.
Further, it will also discuss roles which destination manager plays in attracting visitors as well
as improving economy by providing employment opportunities, making use of digital marketing
and technologies for interacting with visitors and satisfying their needs. Lastly, this study will
evaluate life cycle of destination as how it is being managed in an effective and a proper manner
along with role of destination manager in at each stage of destination life cycle.
PART 1
Overview of each global destination
Before discussing about each global destination, it is important to understand what is
destination and in this regard it can be said that it refers a place which has some attractiveness
which grab attention of visitors or people towards them. Some effective and attractive global
destinations include: Australia, Italy and Nepal. All these destinations are being selected as they
are famous and have some man-made and natural attractiveness.
Australia
Australia is the world’s largest Island as well as smallest continent which has known for its
natural attractiveness like wide open spaces, mountains, beaches, deserts and others (Pike and
Bianchi, 2016). It is considered and known as land of dreams. It is also a land of staggering
contrast and spectacular beauty which attract visitors towards. Rather, these it has vibrant
multicultural cities as people who prefer to know history are more likely to come here to enjoy
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multicultural. Some attractiveness and destinations of Australia include: Sydney Harbour bridge,
Blue Mountains national park etc.
Nepal
Nepal is one of the main attractiveness and known as effective destination. It is mainly famous
for trekking and climbing trails. There are several trekking and climbing destinations including
Dhampus peak. Among all 10 largest mountains, Nepal has around 8 mountains and it is the
main feature and attractiveness. It is also famous for its ability of hospitality and treating people
in an effective manner. Pashupatinath Temple is main grabbing attention point which is located
in Kathmandu.
Italy
This place is mainly known as birth place of Roman Empire. It is also known for its
effectiveness of art, architecture and heritage cultural place. This place has some natural
attractiveness like lakes and mountains. Some destinations of this place include: Lake Como,
leaning tower of Pisa, Vatican city and others (Angeloni, 2016).
The features and the characteristic of the global destination
The respective features and characterises of destinations tend to make the certain level of
additions to make the things different form one another. There is involvement of different
features which tends to have more value in perfect manner in order to provide the people of
tourist knowledgeable relating destinations. There is need to make the tourist have the proper
knowledge in term of different feature and characterise of the destination as this will be helping
the company to have the formulation of different plans and development strategies in
maintaining the destination all over the globe.
Australia
Australia have been the rich country in term of the cultural attractions along with major
attractiveness in term of the geographical and ethnic cultures withing the country. Canberra is the
capita of the country having the population about 24 million. The country has rich culture with
multinational populations by involving the varsity of religion with different type of lifestyles is
followed. The country is the large islands with varsity of climate which cannot be considered as
some parts to be extremely hot, cool and wet respectively. As to have the consideration over he
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manage spoken in commonly English which is spread over the area of around 2,966,152 square
miles.
Nepal
This is country have the neighbour of diversity nation Indi. Nepal is the land having the high
level of remote mountains and villages which are known as the part of mystical land. The
country has the major level of dependence on agricultures (Angeloni, 2016). The country has
been famous for the natural’s beauty enhances with mountain range of Himalayas, different
valleys forested plains and many more. Nepal have the less level of development with less
develop road with inclusion of major travelling to the hill region. The country has the follow up
of almost 147,181 square miles of geographical areas with 25 million of the populations, this is
involvement of various ethnic groups with follow up of different cultures, languages, magazines
which ae part of different types of the lifestyles.
Italy
This is major and important part of Europe which the inclusion of the geographical areas with
almost 117000 sq. Miles with the population of 58 million. The country has the increase the
level of tourist destination but the major one is Leaning Tower of Pisa’s. The capital of the
country is Rome along with indicating the major cities as the Naples, Venice and Milan. In
addition to that the country is peninsulas having the Mediterranean Sea with formation of boot
shapes which is resembled as the kicking the Sicily island. The country has the maximum ancient
romans empire with more than 70% population.
Critical analysis of the different destination
As the part of the country destination have been considered as the necessary aspect for country in
order to have generation the greater sense of revenue for the whole country. This will be helpful
in addition the more value to national incomes which leads to the development of nation in
perfect manner (Fyall and Garrod, 2019). Hence, each destination have the significant aspect
which is needed to be overlooked and evaluate to have helpful management and maintaining the
destination planning strategies in order to attract the more level of people to destination
In the terms of Australia have the containing of rich features due to the large geographical areas
as compared to the other two place that is Italy and Nepal. The country has the large level of
diversification which make it better along with inclusion of diverse population. This make the
tourist more feel the relation to the land for competitive advantage as compare to the other two
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countries. On the other hand, the it has been stated in the research that’s the population of Italy
is more diversified as compare to Australia in Nepal which helps in promoting the diverse
cultures as people are following more is different culture and practices.
Hence the inclusion of the man made and natural resources have the major level of implication
of the essential places in order to have the managing destination for attractiveness of the traveller
in perfect manner.
PART 2
Concept, objectives and benefit of destination management
Destination management is the company which is having the major level responsibility for the
destinations place to the greater extent. The management of the company have too look there
requirement for the places in order to keep updates and attractive as large number have traveling
to the area (Gössling, Scott and Hall, 2018). The major level of befit as whole trip of the
travellers have the palling which make the covering all major areas in the particulars time period.
this will be also helpful in gaining the knowledge in term of local retrieve destinations and
attraction in the places in the country.
The major roles of the destination management make the continuous level of research in order
to have the analysing the changes which are tasking places take the significant level of
strategies to change the scenario of destination in perfect manner.
The major level of objective of the destination management for the placing Australia and Nepal
famous in order to make the proper maintenances places. This have he satisfying the major needs
and travellers what is expecting to the needs. On the other hand, the firm have objectivity to have
the maintain of the destinations as the travellers have the superior quality in order to make proper
satisfying the needs.
His have the major level of befit as whole trip of the travellers have the palling which make the
covering all major areas in the particulars time period. this will be also helpful in gaining the
knowledge in term of local retrieve destinations and attraction in the places in the country
(Hartman, 2016). In addition to that’s there designation management have the proving the
options to the clients workforces in accordance to the respective needs and incomes of the
peoples who are travelling the destination.
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Role of destination management at different level
This have major level of responsibility as International Tourism Consultancy Associates (ITC-
A) plays a very important role in the responsible management of the destination The role of
International Tourism Consultancy Associates (ITC- A) at different levels of economy is
described in the connected points below-
Local level- as per the stage it can be considered as there stage where the company is operating
in there nearby working as ITC have the tough try to maintain the proper level of destinations to
be situated in the localities. the role of the ICT-A company is to have the proper managing the
local destinations in more way to have the attraction of attribute in perfect manner. This will
have the planning and formulation of strategies (Higuchi, Yamanaka and Hoshi, 2018.). As at the
local level, the temple of Pashupatinath is being managed by he destination organizations as
they are helpful in providing the incomes to the local peoples as tourist have the proper need to
make the interaction with local business and add more level of value to the revenue.
Regional level- There is the major level of covering of the all the rested destinations which have
been under the surveillances on the regional areas. There is major role of the company to
maintain and take cares of the necessary destination in order to have the need to make strategies
for the development of there whole region in the perfect manner. have the major level of befit as
whole trip of the travellers have the palling which make the covering all major areas in the
particulars time period. this will be also helpful in gaining the knowledge in term of local
retrieve destinations and attraction in the places in the country. For instance, the management of
destination of Leaning tower of Pisa the destination management company will try to analyse all
the external factors which can impact the popularity of the destination places. There is nedt o
make the changes in the policies and respective structures as per need of change in the
environment in perfect manner.
National level- this is the management and the maintain which have been done to lull the place
in the country in order to have the earning here maximum level of profitability which is added
to the national incomes of the country (). There is need to pay the major level of focus on the
destination management of the country in Italy and Nepal in order to have increasing the
different sources of profitability’s. on the other hand, the level of cognitional policies have been
preparade over all the assumption of whole nation and development growth perspectives to be
handle by the destination company.
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Critical analysis of role and performance of destination management
As per the view of the (Higuchi, Yamanaka and Hoshi, 2018), the DM have bn the impairment
aspects in order to make the increase in value of destinations . This is major responsibility and
obligation of company in order to make the certain attempt n the improving the attractiveness
for the improvements to increase the performance of places. On the other hand, it ca be
contradicted as the destination management are not considered to the effect for the overking as
they will not be able to have maintaining the performances of the destination in attracting the
people. On the other hand, the firm have objectivity to have the maintain of the destinations as
the travellers have the superior quality in order to make proper satisfying the needs. In addition
to that’s there designation management have the proving the options to the clients workforces in
accordance to the respective needs and incomes of the peoples who are travelling the destination.
Recommendation for improvement
For ITC- A it is recommended that the company have the major level of focus on the change
which is tasking places in term of the respective change in the trend and preferences for the
travellers. This have following response as there the rapid change in the technology is taking
place. Hence, it has turned out to b obligations in order to have proper analysing and evaluating
the changes and bring the action for the improvements in destinations. On the other hand, it have
been recommended as t make the deposition of the latest technologies for the development of
destination. The involvement of new technologies like use of augmented reality, artificial
intelligence and many other related technologies (Hristov and Ramkissoon, 2016). The firm have
objectivity to have the maintain of the destinations as the travellers have the superior quality in
order to make proper satisfying the needs. There designation management have the proving the
options to the clients workforces in accordance to the respective needs and incomes of the
peoples who are travelling the destination.
PART 3
Evaluation of destination life cycle
The destination cycle has been considered as the model which make clear level of depiction to
undergo the successful procedure of the maintaining the strategic planning at the destinations.
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The destination can be considered as small, medium and large but have the need to under the
particular stage in perfect manner. There has been the inclusion of the five different stages
which are discussed as follows are connected below-
Exploration- This is the former stage where the exploration is done by the peoples in order to
have search the tourist places where can be the tourist tends to attracted more. This have the
high lightening the significant features and characterises of the destination places (Ivars-Baidal,
and et.al., 2019). On the other hand, it can be stated as the contradictory statements as there is no
level of involvement of the local people in different activities which are related to retains the
tourist in perfect manner.
Involvement- Moving to the second stages have the consideration of the local peoples in order to
make the certain level of noticing other people who have started coming to the particular area.
there is need to have purpose of peoples who have been coming to the area as the part of
holidays, entertainments or any other leisure purpose. This will make the proper identification of
he places to be the parts of family and individual’s peace making or to be the part of the
individuals and commercials destination.
Development- This is the situation when the if companies and government have start
noticing the major level of tourist who are arriving the particular areas. The companies make the
proper analyse over the chance or potentiality to turned out the areas as new destination places.
This is the stage where the large companies and destination management companies make to
have clear attempts to developed opportunities by investing money it its growth and
development.
Consolidation- There have been the stage in erm of the economy of the countries in considered
to be dominant to the local peoples. They are trying to generate the more level of value to the
tourism industries. This is considered to b the stages as the destination life cycles of the business
is considered to be hampered as the more are more people are tends to attracted towards the
tourism industry to make the travel experience better.
Stagnation- Hence, his have been the last stages of model which is pursuing more level of
competition to the estimation. This stage has major level of profitability’s of the country in the
vice versa manner. This can be stated as the increase in the destinations for the one country can
have cross impact in increase the competition for the other destination (Klimeka and Doctorb,
2018). As the listed destination as Australia, Nepal and Italy have been placed to the stage of
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stagnations as they area are fully fledged and develop. There has been the extreme level of
experiences of competition. So the tourism industry and government should have development of
respective strategies in order to have proper managing the destinations and survey in highly
competitive environments in perfect manner.
Decline or rejuvenation- this is stated to be the last stage as in this situation when the destination
has the assuming the reviving for the loss of competition or shut down due to the high level of
completion. The decline can be assumed to every format in term of the rapid or slows. This is
the situation which have the enabling o make the follow-up when destination have the managing
the completion. This will b helpful in regrooving the well-developed destinations.
Hence all their destination has the involvement of different priorities at every stages of the
model. This is because there are different roles of their different stage in different destinations
inclusion to the priorities in significant manner.
In the consideration of Australia, the country has the proper level of focus on the development
of destination which will have the positive impacts in reducing the competitiveness and helps in
earning high level of profitability in perfect manner. On the other hand, Italy have no level of
involvement of the last stage of the decline or rejuvenation of the destination. The destination
have major level of focus on their developing and exploring there each and every arc to be
developed as per the need and demand of the tourist.
Hence the country Nepal is last the stage of consolidation as, the country and tourist
development company is traying to make the major priority in attracting more level of tourist s
which will be eventually turning out to have the earn more level of profitability to countries of
national income (Pike and Bianchi, 2016). In the same manner if the destination suppose
Pashupatinath temple is at stagnation then destination management company will not focus on
exploring the place.
Role of destination management at various stages of destination life cycle
The destination management companies have been planning the major level of roles at differ
stages as the crucial and important roles by discussing the following pointes to be connected
below-
Exploration this is the destination management company’s ITC have the role in searching major
level of potentiality of the places to be the part of destination place. As the company role have
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been considered to be more effective as further level of development of the destination places
such as the like Sydney of Opera or Leaning tower of Pisa.
Involvement- as this stage the company tries to have development of all factor for motivating the
local peoples to make the place with potentiality as the destination of good worth. There have
been the destination passing the major level of roles in motivating the peoples to make attraction
of the more and more tourist.
Development- this stage have been recognised as crucial aspect to develop the place by investing
there more level of money and resources to the place. There is need for building the hospitality
services for sources as well as entrainments. There is need to have building the facilities to make
the attraction of the more and more tourist as in Nepal which is part of developing country.
Consolidation- This have inclusion of the destination management’s in order to archives the
sustainability in growth level so that’s more level of profitability and productivity can be
achieved.
Stagnation There is ned to have development of the higher competitive strategies order to have
facing the major level of competition. There is the role of the company in order to maintain the
more level of sustainability of the destination.
Decline or rejuvenation- This is the stage where there ITC will have the hard try to gains the
important and more level of value for the improvisation of the position. There is the option to
have shut down for always the decline
Critical evaluation of priorities of destination management
As the per view of the (), all their destination has the involvement of different priorities at every
stages of the model. This is because there are different roles of their different stage in different
destinations inclusion to the priorities in significant manner. this is very crucial aspect to
develop there manage the destination to manage asper the assurance (Senarath. and Ranasinghe.,
2019). At the stage of the stagnation and decline the country and company have the pure level of
responsibility over developing the strategies for the development on the destination. On the other
hand, in the case, the destination does not prioritise the work in proper way then the growth of
the destination will not take place in the intended manner.
Recommendation for improvement
The major level of recommendation to have the significant improvement is such as there to have
the focus on their effective marketing and promotion of the destination. There is need to have
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the effective level of promotions in order to make the proper attraction of the outright which is
ultimately will increase the sale o destination imperfect manner.
On the other hand, the anther recommendations in to make the proper label of communications
to have traveller or torte regarding the correct and effective information of destinations. This
have bias level of reason s to make the easily accessible communications in term of requirements
as the company will be greater full in catering the needs in perfect manner.
CONCLUSION
From the above file , it can be concluded as Destination management can be defined as a process
of providing professional services to visitors and completing several functions including using
resources, implementing events and others for managing destinations for attracting visitors
(Ivars-Baidal and et.al., 2019). Some effective and attractive global destinations include:
Australia, Italy and Nepal. There is involvement of different features which tends to have more
value in perfect manner in order to provide the people of tourist knowledgeable relating
destinations. This will be helpful in addition the more value to national incomes which leads to
the development of nation in perfect manner. On the other hand, the firm have objectivity to have
the maintain of the destinations as the travellers have the superior quality in order to make proper
satisfying the needs. There is major role of the company to maintain and take cares of the
necessary destination in order to have the need to make strategies for the development of their
whole region in the perfect manner. have the major level of befit as whole trip of the travellers
have the palling which make the covering all major areas in the particulars time period. As the
listed destination as Australia, Nepal and Italy have been placed to the stage of stagnations as
they area are fully fledged and develop. ITC will have the hard try to gains the important and
more level of value for the improvisation of the position. There
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