Principles of Tourism Destination Management: Analysis and Strategies

This report delves into the core principles of tourism destination management, offering a comprehensive analysis of global destinations including India, Peru, and the Maldives. It examines the unique characteristics that attract tourists, exploring the cultural, natural, and created resources that define these locations. The report analyzes the concept of destination management, its benefits, and objectives, along with the roles and performance of destination management companies at local, regional, and national levels. It also evaluates the destination life cycle and its implications on management, assessing priorities at various phases and suggesting improvements. Furthermore, the report provides insights into the characteristics of the destinations and how they play a vital role in the popularity of the destinations. The report provides a detailed overview of the key characteristics of the destinations and how they attract tourists and contribute to the economic growth of the destinations.

THE PRINCIPLES OF
TOURISM DESTINATION
MANAGEMENT

Table of Contents
INTRODUCTION.....................................................................................................................................2
Overview of each global destination........................................................................................................2
Examining common characteristics and features that define a range of global destinations....................3
Assessment of different core resources and attractions for a variety of global destinations.....................3
Analyzing value of varied characteristics of three chosen destinations...................................................4
Critically analyze key characteristics of destinations...............................................................................5
PART 2.......................................................................................................................................................5
Analyzing concept of destination management and their benefits as well as objectives..........................5
Appraisal of role of destination management companies at national, regional and local extent
accountable for managing a destination...................................................................................................7
Critically analyze performance and role of destination management companies at local, national and
regional level in managing a tourism destination.....................................................................................8
Justified suggestions for improvements...................................................................................................9
PART 3.....................................................................................................................................................10
Evaluation of destination life cycle and implications this has upon destination management...............10
Appraisal of role of destination management at each stage in destination life cycle..............................10
Critically evaluate priorities of destination management companies at varied phases in destination life
cycle......................................................................................................................................................11
Justified suggestions for improvements.................................................................................................12
CONCLUSION........................................................................................................................................13
REFERENCES........................................................................................................................................15

INTRODUCTION
Global destination of India, Peru and Maldives and there characteristics which attract
tourist the most. The destination which help them to make the destination unique and showed the
best of nature o artificial creation by man majorly heritage which attract the most travelers. The
demand for tourist are, majorly attract the in Indian places where there are very unique heritage
and royal living of Kings in India that shows the amazing stories of their life and fights within
Indian country for Forts etc. same with Peru which is also a heritage plays that shows the true
heritage to world and historic country that attract the most. Whereas, Maldives are famous for
their luxury resorts in middle of sea and islands. In the report, we will discuss about the
characteristics of most popular destination, benefits and destination management. Role of this
destination in appraisal of local, regional and national level with critically analysis and methods
to improve it. The life cycle of different destination are evaluate with stages and there priority.
The appraisal and role of life cycle, critically analysis with some strategies to improve more.
PART 1
Overview of each global destination
The global destination which are majorly famous in world are India, Peru and Maldives
having their own major feature which attract the most to travelers. The destination are unique in
their own ways which offer in their own style to travelers. Indian is offering many thinks to
traveler which are start with heritage which are incredible from all over the world (Volgger,
Erschbamer and Pechlaner, 2021). The nature from Himalayas and beaches from eastern and
western part of India. The traveler have their own packed travel experience which is true
experience of nature and historic monuments. India is one of the major countries where tourist
are attract from all over the world due to its ligancy, experience and a memorial visit for tourist
in India. Tourist can found all season and all segments of travel in India. For example:
adventures people are more likely to visit Himalaya and Ladak while nature siting are available
for traveler in south and east side of India. The traveler also look for the royal lifestyle Indian
kings live at their time, Rajasthan is the best place tourist are visited to feel in royals style of
kings by staying at forts which are now converted to 7 star properties run by generations (Liu
and et.al., 2020).

On the other hand, Peru is also offering historic structure in country which are thousands
of years old country and shows the nature and historic together to tourist. The adventurous
people are love this type of people that make an incredible place to visit situated in Andes
Mountains which include sacred valley, Inca trail, and rich archaeological sites in country. The
pope is attracting towards the history of country which are more interesting to visits and feel the
experience of thousands of years with natures surroundings. The Peru is small country located in
South America and a section of Amazon rainforest.
The last destination is Maldives which is one of the most famous places known for its
luxury stays on inlands. The major of tourist are attracted towards Maldives are for Romantic
vacations, relax and water adventurous activities which are more way existed to adventurous
people. Major tourist are couples that visit the Maldives majorly, although bachelors are also
visited the Maldives.
Examining common characteristics and features that define a range of global destinations
Tourist destination are those place where tourists are interested to visit for its inherent
and exhibited nature, environment, culture, religion that are offering leisure to people. The
tourist are attract towards place which feels them relax and experienced a unique place that
experience incredible feeling to tourist (Kong, Loi and Xu, 2020).
Travelers are expected lot from places at a time of visiting in different countries. The
main characteristic of global destination is culture of destination that attract the tourist most.
People are want to be a part of such a unique culture like India or Peru country having., India is
having many different culture within different states that is the most unique feature to attract the
people wo want to see different culture at different places. Architectures of country like Peru and
India which shows the historic places and people have curiosity to known the history of forests,
caves, cities and other monuments. Fir nature, Maldives are highly preferred by people that
attract the customers towards the beaches and luxury stays to feel around the nature. The
infrastructure of countries are also attract people towards countries like India where tourist visit
places like Taj Mahal, forts and monuments (Thong, Mohamad and Lo, 2020).
Assessment of different core resources and attractions for a variety of global destinations
The core resources that attract the tourist for a range of global destination are divided into
four elements culture resources, natural resources, heritage resources and created resources. Here

natural resources are considered as most valuable resource for tourist destination. The
maintained of natural resources like flora and fauna, rare species, unique, superlative, animals
and plants. The culture heritage include hundreds year of buildings, monuments sculptural. This
also include the climate are vital elements and dominate other factor. This include the dessert,
rivers, oceans and forest. The natural resources are maintain by countries but slowly vanished
that affect the nature and environment of countries. The tourist are also one of major reason that
also harm natural resource indirectly. The beaches and forest are maintain well clean that attract
most of tourist towards them like Maldives have clean oceans and small islands that experience a
uniqueness of luxury stay between a nature. The global destination market in more increasing
with time and focus towards them to gain large audience in country as tourists (Constantoglou,
2020). The valuable resource of natural and culture are very imprint to maintain that are major
reason of tourists in countries to visit and having memorable experience. Destination having
more than one resources are strengthening and attract most of people towards them that shows
high values to people. The culture and heritage are the primary factor that influence the tourist to
place for travel and explore.
Analyzing value of varied characteristics of three chosen destinations
Value of characteristics of India-
Chosen destination is included in list of top 10 tourist destinations in the world, because
of their key characteristics, which are valuable in varied terms. Indian culture is the main
characteristic of India; it is quite important to maintain for destination management companies.
This element is valuable because it helps to gain the attention of those people who prefer to visit
places where cultural activities represents particular destination and culture that population
follow (Huwae and et.al., 2020). Architectures is another characteristic of India that provides a
lot of benefits to destination in term of gaining attention of international visitors.
Importance of Peru characteristics-
Peru is another chosen destination, which have certain characteristics just like above
destinations that are important and beneficial in term of increasing number of visitors, sales of
business and generate GDP. Architectures of Peru is also included in category of their valuable
features, which provide several benefits (Carvache-Franco and et.al., 2021). It covers Historic

center of Trujillo, Cusco, Arequipa and Nazca Lines. Each feature contributes to whole
experience of visitor trip in Peru, it helps to provide satisfactory feelings to them.
Significance of Maldives-
Islands, the beauty of nature, and luxury accommodation services are the key features of
Maldives as one of the chosen destinations. All these characteristics are important and useful for
this destination, because it contributes to gain the attention of visitors all around the world, who
are able to spend money to enjoy the luxuries experience and to buy luxury services, which gives
them unforgeable experience that individual tourist may share with their friends and other
people.
Critically analyze key characteristics of destinations
The characteristics of destinations play vial role in term of their popularity, increasing
tourist base, etc. In the context of Maldives, luxury accommodation service and Islands as a
feature gain attention of tourist from all over the world. It can be said that these characteristics
may provide benefits to firm in varied terms, but bring challenges as well in term of requiring
high maintenance, because these are the only source which make this destination popular.
Furthermore, Peru is also a famous tourism destination in the world, which also have key
features that enhance their popularity among travel lovers. Architecture as their characteristic
may cater valuable benefits in term of gaining attention of those visitors worldwide who are
interested to know more about historic places (Nomm, Albrecht and Lovelock, 2020). It critically
analyzes that it is not that easy for the organizations of destination management to manage and
make this key characteristic attractive as it consumes a lot of time and efforts as well as money.
In India, varied forms of cultures that people follow, make destination more attractive. Their
historic places, natures, hills and other characteristics, attract visitors in bulk, that help to
enhance economic growth, and business profitability. On the other side, these features may affect
negatively in term of maintenance. In India, most of people do not understand the value of these
attractiveness and because of this they are unable to contribute to maintain each feature. It put a
lot of pressure on high authority to aware individual persona about these things, and do so, which
is quite expensive procedure.

PART 2
Analyzing concept of destination management and their benefits as well as objectives
Destination management is defined as procedure of managing a tourism territory or
famous tourist location (Estêvão, Carneiro and Teixeira, 2020). This process covers coordination
actions that has been taken by administration in order to control socio-cultural, economic and
environmental elements of a particular tourism place. It encompasses those components that
make up a destination more attractive, influencing and appropriate, in the context of tourists.
Destination management is quite important, because it provides opportunities to companies that
has been operated in tourism sector, in term of enhancing experience level of visitors.
It includes administration of all aspects of a specific destination that support to tourist
experience, including needs, perspectives and expectations of wider ventures, local & central
government, tourism sector and tourists.
Benefits of destination management-
This process is beneficial because it helps to brings each stakeholder together, which
enable them to take initiative by conducting practices in coordinative form to achieve common
aim of developing a sustainable and well managed tourism destination (Romao and et.al., 2021).
It provides many benefits in term of contributing to community development that bring long term
advantages such as maximizing economic gains, attracting more travelers, facilitating future
marketing and supporting to regional development.
Objectives of destination management companies-
All in one tours, TUI, and AC Luxe are included in category of destination management
organizations (Top Destination Management Companies, 2020). They all are accountable to
manage a destination and take initiative to do so in effective and systematic manner.
Organizations Objectives
All in one tours Its objective is to offer a bespoke service to
overseas group travel and travel trade
specialists offering tailor made systems for
Ireland and United Kingdom.
TUI Organization objective is to create unexpected

and unforgettable moments for each visitor
across the world and make destination more
sustainable.
Voyages Maldives The main objective of this company is to
develop appropriate and suitable package to
its customers, no matter of size, complexity or
expensive.
Each destination management company drive their attention to manage destination where
they operate and take initiative to achieve their set objective.
Appraisal of role of destination management companies at national, regional and local extent
accountable for managing a destination
Managing a destination such as Maldives, India and Peru, is not an easy task as it requires
a lot of money, time and other resources. Destination management companies like All in one
tours, TUI and Voyages Maldives is accountable to manage a tourist destination. They may play
crucial role in order to so in effective and systematic manner, which is quite important and
beneficial. Below, role of these types of companies at varied level mention-
Role of destination management firms at national level-
At national extent, destination management firm like Voyages Maldives may take
initiative to manage a destination successfully by creating and looking out for the safest and
positive environments for most valued tourists. Furthermore, they also conduct varied activities
like coordinating with high authority regarding destination planning and their effective
management. London and Partners is one of those destination management companies, which
contribute to manage destination by improving tourist places and making them appropriate at
national level.
Destination management organizations role at regional level-
Another role of a destination management company at regional level is to make a right
balance between challenging and competing environmental, protective natural assets and
maximizing destination appeal. It can be said that destination management firms are considered

as intermediaries between a network of travel agencies and local suppliers that resell those
quality services to travelers. They manage a destination by offering valuable services according
to needs and expectation of people.
Role of destination management firms at local level-
These companies along with above initiative may do more in several terms, for example,
they may contribute to enhance visitors experience during their travel journey, by offering
unforgettable accommodation services. Organizations may reduce their carbon foot print by
taking initiatives to use recyclable items and guide workers create a hygienic environment at
work place. They may create plans and take part to manage a destination at local level by
contributing specific amount in the context of improving famous places.
Critically analyze performance and role of destination management companies at local, national
and regional level in managing a tourism destination
As discussed above destination management companies play important role in regard to
manage a tourism destination whether it is Maldives, Peru or other, which is quite appreciable
and valuable. They perform at national, regional and local level in systematic manner for
managing a destination like Maldives. It can be analyzed that a performance and role of these
firms may support a lot in regard to overall process (Nomm, Albrech and Lovelock, 2020).
Voyages Maldives as DMC by offering wide range of travel services from ticketing and ground
handling, to resort bookings and safari boat services, increase the satisfactory level of each
visitor, which enable them to revisit again same destination and promote it by word of mouth
promotion. Their plans related to travel, may attract more visitors than last few years or months,
which is not that easy to do.
Their contribution for managing destination allow management and other stakeholders to
obtain varied benefits, but still there are some things which may need improve improvement. For
example, lack of creativity is one of those weaknesses that may put negative impact on procedure
of managing tourism destinations. In their day to day performances, destination management
organizations at different extent like national, local and regional level determining key
performance areas for conducting practice related to manage a destination. Their initiatives are
valuable in term of assuring sustainability and competitiveness of specific tourist place, but may
require more attempts in term of creativeness.

It can be said that by following and finding more ways, they may provide more benefits
even better than earlier period. They may enhance their performance and contribute in
unexpected manner, which enable them to obtain desire outcomes. At each level, destination
management companies may use creativity and show through their work that is really very
important for each stakeholder, who has getting advantages from a destination and managing it
in systematic manner.
Justified suggestions for improvements
 In order to manage a tourism destination, destination management companies can
consider varied methods that are accessible in the world of corporate and has been used
by many firms in their nation to do so, in precise manner.
 For example, diversify workforce, which is the best and most effective attempt that a
company can do, to manage destination and maintain their features for longer time
period, which is quite important for increasing number of visitors. This suggestion can be
implemented in form of hiring and selection of skilled and experienced persons who have
great knowledge about destination management and have experience which enable them
to show their creativity that is require. It can be said that by strengthening workforce
many firms have improved their productivity and creativeness, which in return provides
valuable benefits to them for long time period. Strong and effective employees always
take initiatives to and contribute in major improvements that are important to do, for
obtaining in the future advantages.
 Furthermore, along with above recommendation, destination management companies can
take more actions for managing destinations like Maldives. They create plan by
considering the areas where improvement is needed and then take decision to make invest
for these, which is quite important in the context of increasing customer base and making
small business related to tourism sector more successful than earlier.
 Along with using existing technologies to serve their services, destination management
companies can utilize advanced systems or technologies to offer the best accommodation
service which in return enhance satisfactory level of visitors.
 Online reservation system is the best approach that DMCs can use to enhance their
productivity and performance level which enable them to make further improvements
related to tourist and tourism as well that is essential and beneficial as well.

 It is quite important for destination management companies to analyze the improvement
areas, for which they conducted audits. They can conduct this practice one in a month
instead of taking long time. It allows them to identify minor improvement whether they
convert into major.
PART 3
Evaluation of destination life cycle and implications this has upon destination management
Globally destinations tourism is dynamically evolving innovatively, where concept
destination life cycle is used to explain their development and successive stages they go through
over time. The stages of destination life cycle are divided into 7 stages which are exploration,
involvement, development, consolidation, stagnation and decline or rejuvenation which signifies
varied scale new factors which can be implemented within productive destination management.
Main global destinations which are India, Maldives and Peru can be analyzed as most popular
places where they can be further segmented on destination life cycle effectively based on
expertise functional standards and competencies imperatively (Volgger, Erschbamer and
Pechlaner, 2021). India with its historical places is at the development stage of destination life
cycle, where place has been significantly expanding towards providing people best exploration
facilities. Further Maldives is at involvement stage where tourism destination provides people
wide scale activities and recreational adventure activities for all people who come in. Peru
further is also one of the most visited global destination, where scenic and wide range of
beautiful places bring on varied range of tourist’s attraction for all people.
Peru is at exploration stage currently where it aims to further bring on competent scale
advancement, informative rise towards new varied efficiency aspects innovatively. Destination
management priorities vary at each stages within life cycle, where countries varied expanded
resources usage and involvement of people for providing services has to be worked on. Priorities
vary also to various stages within life cycle due to varied scale performance rise parameters,
effective new technical standards innovation creatively which boosts stronger productive
goodwill. Destination lie cycle has strong impact upon tourism destination management, within
global aspects towards bringing new profound rise towards varied scale informative parameters.
Destination management globally is expanding functionally, by bringing on new range of

creative productive services which harnesses resources usage actively towards shaping
competent innovation.
Appraisal of role of destination management at each stage in destination life cycle
Role of destination management at different stages within business and tourism
destination management can be analyzed to be widely crucial and essential for gaining stronger
effective planned services in best possible format. Destination management at various stages
within destination life cycle enables to significantly focus on customers specific prerequisites for
travel, destinations and functional usage of best resources. Tourists within destination
management t often look for new advanced scale services while travelling internationally,
towards where new effective planned efficacy plays strong role at all stages. This further
determine strengthened innovative tourists services and wide scale resource implementation at
varied stages within destination life cycle, which enables to analyze productive diversity in
longer strategic run (Tran and et.al., 2021). Role of destination management is also to
encompass strengthened functional scale growth rise, where technical usage of best services and
leveraging specific customized services within longer business run. India, Maldives and Peru
further are globally known as best destinations for tourists where there is also ideal usage of
destination life cycle resources, towards keen productive efficacy targets and also to potentially
gain best outputs. Various aspects within stages can be analyzed functionally towards functional
scale growth rise, which further examines new advanced scale synergies which further yields
new informative scope.
Destination management also further synchronizes best scale determinants for gaining
stronger fundamental scale operative synergies, where new resources are being implemented.
India, Maldives and Peru are top most visited places by tourists within world and are also further
dynamically evolving towards best facilities for tourists substantially effectively. This can be
also analyzed that destination management effectively brings forward new rise towards effective
technical targets for strengthened scale efficacy aspects, towards bringing best innovations.
Further, destination life cycle also technically evolves focus towards untapped leveraged
synergies for strategic strength and stronger productive competencies.

Critically evaluate priorities of destination management companies at varied phases in
destination life cycle
Destination management further at various stages within destination life cycle further
heads on strong focus for strengthening corporate functional structure framework and
competencies towards new varied long term planned efficiency. Priorities of destination
management companies at various stages within destination life cycle can be analyzed towards
reflecting optimum usage of strategies, enhancing tourist’s services competitively. The resources
used within destination life cycle aspects further connect to creating best leading innovations,
provision of information among visitors and enhancing infrastructure. Priorities of being
sustainable and informatively accountable in usage of varied resources in cost effective format
further adds to effective long term priorities (Mandagi and Centeno, 2021).
All in One Tours, in today’s business world further bring on effective long term strategies
pertaining to stringent functional efficacy among competencies, as per customized services.
Further dynamic competencies usage is also functionally critically essential to be evolved as pr
varied customers preferences, for bringing on wide scale growth factored on towards keen new
best standards. Destination life cycle functional parameters also adds to new specific rise
towards untapped scenarios, evolving towards bringing varied scale priorities actively. Examples
of some of the top tourism places, which are India, Peru and Maldives further bring detailed
functional goal productivity in usage of the best innovative planning and destination life cycle
factors. TUI, another company further adds to new profound arenas and technical stringent
growth targets, where yielding long term targets in revenue goals are focused on. Destination
tourism management technically brings forward correlation to various stages within life cycle
aspects, further evolving towards gaining best scale expertise functionally. Priorities of
destination management in company Voyages Maldives are also specifically connected to best
dynamic operatives, new scale vivid potentialities for strengthened structure efficacy.
Destinations such as India, Peru and Maldives further connect to strengthened new
ideologies potentially for sub scaling further competencies towards new functional synergies.
This further also heads on profound growth towards untapped parameters of using best planned
aspects, by taking up effective focus on varied scale priorities within longer term goals. Globally
sustainability within destinations tourism management is one of the most essential aspect

evolving, informatively towards strategic diversity dynamically for strengthened best
determinants actively. Furthermore, effective technical viability plays strong operational ability
towards keeping up benchmarks of best scale expertise for profound expansion (Romao, Okada,
and Nijkamp, 2021).
Justified suggestions for improvements
 In regard to destination management, the improvement can be made when strategies are
appropriate and plans are based on those areas where actual improvement is requiring.
First of all, destination management companies can take initiative to explore the areas
and then set everything accordingly.
 They make or shape place, which is an important part of destination management and
offering related to this subject. DMCs can identify areas and fund framework that
develop, coordinate and advertise destination. They can make effective coordination with
suppliers and other partnership who are accountable to do what they want to achieve in
effective manner.
 Management can conduct a meeting where all the important decisions can be taken after
analyzing and taking suggestions from others. Resource management is the most
important part of destination management, for which successful strategy and risk analysis
is require. They can analyze risk and prepare themselves to overcome their negative
impact.
 They coordinate with local or national authority regarding improving transportation
services, accommodation service, and many more that is related to tourism and tourist
experience, which enable management to improve destination successfully and
efficiently. Transportation is the main area, where improvement it always needed on
timely basis, which provide visitors a better experience from initial stage of their journey
from home town to their favorite destination. They take better action in term of offering
accommodation service according to market needs and their expectations that is really
essential as it affect success and growth of travel and tourism companies as well as
hospitality within specific destination.

CONCLUSION
By summing up above analysis, it has been concluded that by taking valuable and
beneficial initiatives in term of developing plans and strategies, destination management
companies have successfully managed their destinations. With the help of taking right actions
and decisions they have increased customer base as many people visited destinations like India,
Peru and Maldives, which in returned provides benefits to local business where people visit and
purchase product and services exchange of appropriate amount. Furthermore, from above
discussion, it has been identified that by following relevant and suitable suggestions related to
destination management, organizations have generated more revenue and earn profits. Their
attempts and hard work allow to obtain desire results that are unexpected. By summing up
overall discussion, it has been summarized that destination management organizations have
reached at each stage of destination life cycle, where their efforts make them successfully and
permit to obtain success that is beyond expectations. The investments they put, people they hire
and other activities that a DMC conduct is incredible. By conduct audit on time, they created
plans according to that each action has been taken towards better growth and improvement that is
actually essential.

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