Destination Management Services: Lifecycle, Roles, and Priorities

This report provides a comprehensive overview of destination management services, encompassing the core concepts, objectives, and organizational structures at local, regional, and national levels. It delves into the destination lifecycle, outlining the stages of exploration, involvement, development, and stagnation, while also exploring the role of destination management at each stage. The report highlights critical priorities such as environmental protection, sustainable tourism development, and socio-economic benefits for local communities. Case studies from Australia and Nepal illustrate the practical application of these principles. The report also examines destination marketing strategies, the importance of destination mix and the 4Ps of marketing. The conclusion summarizes key findings, emphasizing the features of tourism destinations, core resources, and the benefits of effective destination management. The report is a valuable resource for understanding the complexities and importance of managing tourism destinations effectively.

24 Destination Management
Services

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Covered in PPT............................................................................................................................1
PART 2............................................................................................................................................1
Concept of destination management............................................................................................1
Objective of destination management.........................................................................................2
Organisation responsible for destination management at local, regional and national level.......2
PART 3............................................................................................................................................3
Destination life cycle...................................................................................................................3
Role of destination management at different stages....................................................................4
Critical evaluation on priorities of destination management.......................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
This report is providing overview of different tourism destinations that are famous on
global level. The common features, characteristics of global tourism destinations also will be
presented in report. The core resource and attractions of different destinations will be discussed
in report. The brief analysis of characteristic of tourism destination also will be provided in the
report.
PART 1
Covered in PPT
PART 2
Concept of destination management
Destination management refers to regulating, controlling and managing all destination. It
emphasis on control economic, environmental, social and cultural elements of particular state,
area or region (Knežević Cvelbar, Dwyer and Mihalič, 2016). Here, local and national
authorities are responsible for ensuring of destination. Moreover, it is essential for authorities to
focus on maintaining sustainable environment by taking various practices and governing it in
proper way. Besides that, there are many elements that is included in this concept like marketing,
policies, etc. The main role of government is to ensure sustainability of destination with proper
governance and practices of destination management. Apart from it, the concept allows other
association and authorities as well to initiate some changes or ways to improve destination.
Furthermore, it results in enhancing tourists experience and socio culture life of community.
There are some benefits of destination management which is as follows :-
Ensure tourism sustainability- it is a benefit of destination management as it enable in
ensuring that socio culture, environmental, etc. aspect are maintained properly. The natural
resources and beauty of destination is maintained. through that, it becomes easy to attract more
tourist. In addition, heritage culture and beauty along with local traditions, cultural ethics and
values are sustained.
Improving tourism yield – Another benefit of this is when destination are sustained in effective
way. It results in increasing per tourist income. Alongside, it attracts large number of tourists
thus increasing tourism yield. Also, it reduced expenditure of maintaining destination.
Adding value to tourism – the practices of destination management allows in maintaining
ecosystem and environment. So, it leads to rise in number of tourisms. However, it improves
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destination brand image and adding value to tourism. In this way, economic value is raised
(Fontana, dos Anjos, and Añaña, 2019)
Objective of destination management
It is necessary to form objectives of destination management so that plans are developed.
They are as follows :-
 To establish tourism development practices and ensuring sustainability in tourism.
 To add value to destination and forming of policies and laws for destination practices
Organisation responsible for destination management at local, regional and national level
In order to manage destinations there are different organisation formed who is responsible
for it. They are either formed at local or national level. So in Australia, Nepal there are several
organisation formed for it. This is mentioned as:-
Australian destination management
In Australia there are various organisation which is responsible for managing destination.
The national tourism and tour operators is a framework for national level. They focus on
regional and local development and form policies and laws of how to maintain destination.
Besides it, the Australian state territory are the authorities that control and regulate state
destination. At national level, tourism Australia is agency of government that promote tourism.
Moreover, at state level Tourism Victoria undertake various activities to maintain sustainability
of destination of Victoria. In this way, overall destination management practices of Australian
tourism.
Nepal destination management
National level
In Nepal the national tourism organisation was established in 1998 to maintain tourism.
The organisation did partnership with private firms and government. The main purpose was to
improve tourism and increase its value. It has to contribute towards sustainable tourism (Li,
Robinson and Oriade, 2017).
Local level
There are many NGO and INGO which are formed to take initiative in contributing
towards tourism. They provide support in maintaining sustainability along with help of local and
regional agencies. Furthermore, they organise various cultural and tour programmes in different
areas to promote tourism.
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Regional level-
At this level Nepal tourism authority ensure destination management. it collaborate with
several agencies to contribute towards tourism.
Role and performance of destination management
It has been analysed role of destination management is to bring more money into
particular area or region by attracting more number of tourists. Besides that, it attracts business
and investors to invest in particular country. However, destination management helps in
enriching local area, village, cities, etc. there are many concepts followed to protect environment
and balance demand and supply. There are many concept and tactics applied to add value to
tourism or particular destination.
With help of destination of management, resources are effectively utilised. Here,
performance is maintained in regard of place, people, product and process. It allows in managing
destination with proper use of resources (Cucculelli and Goffi, 2016). In context, association
and organisation form policies and law on how to ensure sustainability. The local authority and
government work together to maintain value of destination. The destination management has
enabled in providing a framework to manage destination and make them sustainable. It enables
in setting of practices through which socio economic value is improved. Furthermore, ecosystem
and diversity of destination is enhanced along with life of local community people.
PART 3
Destination life cycle
This is a place where a person or thing travel to. The place can be either city, region, state,
etc. where tourist or local people can travel. Basically, there are 4 stages in this which is defined
as :
Exploration – It is fist stage where the place is unidentified or unknown to visitors. Only few
tourists visit the place as there are inefficient access of it due to lack of facilities, road or
services. The awareness is generated by word of mouth and then facilities are provided to attract
more tourist to visit that place.
Stagnation- in this stage in which visitors are not able to reach destination anymore. Thus, it
requires to identify needs by analysing social and environmental limits. This is done in less time
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so that needs are fulfilled (Reitsamer, Brunner-Sperdin and Stokburger-Sauer, 2016).
Involvement- at this stage visitors interact with local community or people. it allows in
attracting visitors and providing them facilities to destination. Thus, authorities of Nepal and
Australia involve in marketing of tourist destination. Furthermore, various initiatives and
programs are taken by government to get involved in destination management.
Development – it is last stage in which there is high rise in growth and number of tourists of
destination. Moreover, there are many developments occurred as well which result in
improvement in social and economic development.
So, the four stage describe ways in which a tourist destination is development takes place
and end. It results in exploring the destination in different areas and adding value to country or
region.
Role of destination management at different stages
The destination management plays crucial role in developing sustainable destination. It
includes many practices and methods through which destination is maintained. Also, local
authorities are engaged in adding value to tourism place. However, the resources are efficiently
utilised to give shape to tourism industry. Moreover, it allows in taking effective decisions and
maintaining sustainability of destination.
Role of destination management in marketing
There is huge of local authority and community to engage in destination management. it
allows in developing plan and strategies on how to market destination. In this it requires things to
include like marketing mix concept (Ibragimov and Kurbanova, 2016). Along with it,
destination management include destination mix which is similar to marketing. here, variety of
packages, physical attributes, etc. are required in it to improve tourist destination. Furthermore,
on basis of geographical location destination mix is prepared. So, destination management plays
vital role in marketing of destination.
Role in marketing tourism
Another role of destination management is to enhance tourism or give shape to it
resulting in generating revenue. By following the concepts and practices of it, effective and
proper marketing is done. this include mentioning marketing strategies and focusing on target
market in order to attract them. along with it, marketing tourism support in involving and
engaging companies to promote tourism. The 4P’s of marketing is developed and on basis of that
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development in proceeding stages is done. Other than this, there are some models as well used to
market tourism (Kol’veková, Liptáková and Kršák, 2017).
Critical evaluation on priorities of destination management
It is necessary for government to follow practices and concept of destination management
so that sustainable destination is maintained. in this there are certain priorities which are
followed. The first is to protect visitors from environmental impact. This is because it helps in
retaining them and creating a positive image of destination in the mind of another tourist as well.
Moreover, another priority is to develop a sustainable tourism destination with efficient use of
resources. The emphasis is on improving the socio economic life of local community as well as
nation to add value to tourism (Tolkach, King and Whitelaw, 2016). It led to change in
business activities and initiatives taken on how to enhance sustainability and promote high value
tourism. Furthermore, main aim is to promote sustainable tourism so that in future destination is
maintained. for this it requires attractive marketing and promotion that leads to carry out
activities of sustainability.
CONCLUSION
It can be summarised that tourist destination can be explained as a town, city or a location. It
is having various types of characteristics or features such as cultural diversity of the country,
social values of particular place. heritage and Historical value of location., etc. Apart from it, the
core resources are physiography, climate, culture, etc. that define a particular place. The benefit
of destination management is ensuring tourism sustainability, adding value to tourism, etc.
Moreover, there are four stages in destination life cycle that are exploration, stagnation,
involvement, development. Also, there are various organisation that is responsible for managing
destination at local, national level in Australia, Nepal, etc.
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REFERENCES
Books and Journals
Knežević Cvelbar, L., Dwyer, L. and Mihalič, T., 2016. Drivers of destination competitiveness
in tourism: a global investigation. Journal of Travel Research, 55(8), pp.1041-1050.
Fontana, R.D.F., dos Anjos, S.J.G., and Añaña, E.D.S., 2019. Tourist destination management: A
comparative analysis between two consolidated destinations in Brazil and
Portugal. Estudios y Perspectivas en Turismo, 28(1), pp.1-20.
Li, S.C., Robinson, P. and Oriade, A., 2017. Destination marketing: The use of technology since
the millennium. Journal of destination marketing & management, 6(2), pp.95-102.
Cucculelli, M. and Goffi, G., 2016. Does sustainability enhance tourism destination
competitiveness? Evidence from Italian Destinations of Excellence. Journal of Cleaner
Production, 111, pp.370-382.
Reitsamer, B.F., Brunner-Sperdin, A. and Stokburger-Sauer, N.E., 2016. Destination
attractiveness and destination attachment: The mediating role of tourists'
attitude. Tourism Management Perspectives, 19, pp.93-101.
Ibragimov, N. and Kurbanova, M., 2016. Destination marketing approach ofenhancing the
competitiveness of Bukhara tourist destination. Наука. Мысль: электронный
периодический журнал, (9).
Kol’veková, G., Liptáková, E. and Kršák, B., 2017. Tourism information flows in destination
management. In New Trends in Process Control and Production Management (pp. 269-
274). CRC Press.
Tolkach, D., King, B. and Whitelaw, P.A., 2016. Creating Australia's National Landscapes:
Issues of collaborative destination management. Journal of Destination Marketing &
Management, 5(2), pp.117-132.
Online
Destination life cycle. 2019. [Online]. Available through:
<https://epstourism30online.weebly.com/destination-life-cycle.html>
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