Destination Management Services Report: Life Cycle and Management

This report provides a comprehensive overview of Destination Management Services (DMS), focusing on the operational aspects and strategic importance within the tourism sector. It begins with an introduction to DMS and its role in attracting tourists, highlighting key services such as event planning, transportation, and cultural tours. The report uses Prague Eventery, a Destination Management Company (DMC), as a case study to illustrate practical applications. Task 2 delves into the concepts of destination management, emphasizing coordination, destination mix, and specific program design. It also outlines the objectives of destination management, including good governance and marketing strategies. Furthermore, the report examines the role of destination management organizations at regional and national levels, detailing their responsibilities in planning, stakeholder relations, and promotion. Task 3 evaluates the destination life cycle, using examples like Melbourne, and the implications for destination management at various stages, including exploration, involvement, development, consolidation, stagnation, and decline. Finally, the report explores the specific roles of destination management at different stages, emphasizing the importance of effective destination planning and ethical practices.

Destination
Management Services

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in PPT.......................................................................................................................1
TASK 2............................................................................................................................................1
Role of destination management organisation at regional and national level to manage a
destination...............................................................................................................................2
TASK 3............................................................................................................................................4
P5 Evaluate the destination of life cycle and its implication upon destination management 4
P6 Role of destination management at different stages in destination life cycle ................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Destination management company is one of the most prominent organisation that
provides knowledge and expertise understanding about local area, people and culture. The main
motive of destination services is to design plan, policies and strategies that attract more number
of tourist to visit the place. Events, adventurous activities, transportation and tours are some of
the key aspects of destination management services. Moreover, this report is written from
perspective of Prague Eventery which operates their business in DMC. Along with this
organisation recruit those personnel who are professional to guide tourist and demonstrate enrich
history of a country. Apart from this, existing report highlights on common characteristic and
feature of a global destination. Different resources and attractions for global destination and
concept of destination management with key benefits will also be included in this report. In the
last, destination life cycle and role of destination management is focused in upcoming report.
TASK 1
Covered in PPT.
TASK 2
Concepts of destination management
Concepts of destination management
In the present scenario, there are various task will be performed by management that leads
company to gain competitiveness in market. Destination management work as the coordination
of all activities that make a destination more attractive by implementing strategic approach in
organisation. This is also demonstrate that destination management work as a coordinated
management of all elements which makes a destination more attractive by including attractions,
access, marketing and pricing essential aspects which attract more visitors.
Coordination and integration- Their are various task and operations are managed at global
level so it mandatory for organisation to generate better coordination among all operations. This
also refers that with constitute of destination integration there are specific geographic location
exists in market. Example- by managing physical actions according to human resource it is easy
for management to complete all work in organised manner.
Destination mix- The role of destination management is the organisation will be appreciated
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more if all elements are mixed and work together. Local attraction, transportation and other
facilities complete all work with implement of better infrastructure that attracts persons to visit
a particular destination. In context of Prudent eventery by visiting and communicating with
visitor it is easy to implement destination mix.
Specific programs and package- With role of destination management company initiate in all
activities and actions as it improves flexibility for visitors. This refers with significance role and
specific goals to constitute all programs as it designed to satisfy needs of specific target market.
Along with this by communicating all activities as per target market. It is easy to offer effective
for each segment of market.
Objectives of destination management
 Management of good governance- In present scenario,their are various destination
present in market that provides better place to stakeholders. So it is mandatory to
implement universal plans for destination management that offer tourism sector in order
to top position in six months.
 High priority function- Destination management is an effective marketing area that is
used to draw and provide valuable information to management. Prudent eventery also
generates objectives that is used to offer strategic decisions by offering marketing
activities and promoting products with in proper manner.
 To gain top position- Globalisation impact on all tourist industry as it relates with
completion of work as per performance of increasing customer website that provides
relevant material for implementing changes in strategies as per centre of tourist place.
Further, the benefits which is achieved by management are focused to manage and organise
work with a professional area. Destination marketing needs to implement right plans as it is
essential to complete work as an attractive brand that leads company to perform work which
increases sustainability in market. This also helps company to position their products for a
longer period.
Role of destination management organisation at regional and national level to manage a
destination
Tourism plays an essential role for an organisation and a country as it directly increases
social, economical and performing of work as an environmental aspiration. The main role of
destination management organisation is to make an effective balance between destination place
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and management. Destination managers plays an essential role to recognise needs of company
and promote of functions with more coordinated approach. Some roles performed by Prudent
eventery at regional, local and national level among Australia is mention as follow:
 To develop plans- Tourist deal with right destination management companies to visit all
place in a country within minimum time period. It help to improve work at local level.
So it is essential for Prudent eventery to develop plans as it leads company to complete
all work within a sequence. Along with this tourist place also impact on environment
and society. So it is essential to perform work as per plans.
 Focus on building positive relations- Stakeholders who manage and perform work at
local destination place perform an essential role for satisfying needs of customers.
Therefore, it is essential for company to generate positive relations with stakeholders of
company. Along with this by local management structure of Prudent eventery company
improve relation between visitor and DMC.
 Regional tourism policy- Tourist or visitor are not aware about regional level so
Destination management plays a crucial role to perform work as per region rules and
regulations. As in context of Australia it is a service sector industry so individuals are
not friendly with tourist. So it essential for management to complete task by analysing
all activities that it is not impacting on tourism of company.
 To offer general information- Most visitor comes to visit a country with purpose of
learning new information about destination place. This defines that all task are
performed by management which all are concerned to increase knowledge of country
and its culture. It is also increasing possibilities to formulate professional relations with
in country. Example- to start a business with import and export of activities.
 Development of destination- All person work with motive of increasing and
encouraging individuals to perform activities that improves goodwill of country or
nation at international level. This determines Prudent eventery manage its work with
motive of developing products and services as per international level. Australia
economy is also increased as individual from other countries make expense at local
regions.
 Marketing and promotion- This is the last role that is performed by Prudent eventery to
manage all work as per motive of increasing number of visitor at local as well as
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international level. Company increases their business size by increasing their operations
in new market. Further, social website, poster and application of company work as a
positive aspects that increases number of converting potential applicants into visitors.
TASK 3
P5 Evaluate the destination of life cycle and its implication upon destination management
Destination life cycle can be defined as the place towards which individuals or persons
travel. Usually the country, state, region and city which is marketed as a place to visit a particular
country (Crainic, 2018). Stages of destination life cycle and its implement in various places are
mention as follow: Bathurst Sydney Byron way Melbourne Exploration- Their are various persons visit a place to learn an amazing, adventurous and
thrill experience. Visitor are concerned to explore and spend their holidays at a new
places. Like, with natural beauty, history and landscape to gain entertain and making
money from tourist activities. In context of Melbourne it provides different places to
visit. Involvement- With concern of local persons it is identified that individuals are started to
involve in trade activities by offering food, accommodation, transport and travel services
for individuals. Prudent eventery engage Sydney local persons to attract tourist as it leads
them to earn more amount of income. Example- amusement park of Sydney provide large
opportunities to persons. Development- Big companies invest too much amount of money to develop a area as a
tourist or destination place (Dedeoğlu, 2019). From perspective of Prudent eventery
company is performing their work at global level so they build and invest in local and
international region to complete all task within proper manner. Byron bay is performing
its work among countries to manage and increase number of customers at local level. Consolidation- This stage refers to perform work as per economy of country that
probably increases tourism at all stages and local people also earn money to invest and
earn revenue from tourist industry. Bathurst is performing their work at local level to
attract visitors towards beaches. In present scenario, different task coordinated with
motive of achieving top position. Some other industries are not consolidation due to
which it is complex for organisation to complete all work in effective manner.
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 Stagnation- Tourist industry face too many competition in the industry due to which
there are complex task are managed by management. Their are large number of persons
are facing competition due to which market area of business is declining. On the other
side, persons also face challenges as it grow market area (Uppal, 2018). This refers
Sydney and Melbourne is facing competition to improve destination among all area of
country.
 Decline- It is the last stage, that declines tourist areas to perform work as it is in different
forms like accommodation, food restaurant and management of task due to which visitors
are replaced by individuals. This results person face challenge to complete its work as
seek of persons. This stage directly impacts on Bathurst, Byron bay, Sydney and
Melbourne due to which its business is impacted.
P6 Role of destination management at different stages in destination life cycle
Destination management plays an important role for the development of sustainable
tourism in a country. Along with this it also helps company to perform task by playing an
effective role that shapes success of tourism sector. Prague eventery plays an important role to
perform essential role in industries as per marketing order due to which it is to gain to excellence
in company. So some major roles which are played by destination management services in their
task are mention as follow:
To manage great destination- Great destination refer to those places which provides
ample number of reasons to work, live and visit all those places which provides amazing
experience to countries. Prudent eventery provides benefit to government that directly increases
incremental growth to visit economy and maximize economy of country (Seraphin, 2019). This
also results it is essential for company for performing work by managing destination within
proper manner.
Establishment in other countries- Event management, games, professional meetings all
are taking places at global level so it is essential for company to increase their number of
operations. Development of company with increase in growth leads company to complete task
with motive of increasing their number of operations. Apart from this it is also essential for
companies to complete task as per national strategic documents. This results management is
concerned about improving their marketing and use of resources in coordinated manner.
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Implement of ethics and value- Globalisation provides large places to improve and visit
in a country. Culture, value, ethics etc. that are implemented in organisation leads company to
complete task and objectives as per goals and objectives (Almeida-Santana, 2018). It is also
increasing number of persons that support visible, recognizable and culture map that enhances
market area for business to complete all task as per attainment of final goals. Prudent eventery
also focus to work with proper trademark that conduct and promote events at global level.
CONCLUSION
In the end, by the summarised report it is concluded that global destination perform an
essential role to increase economy of country. Their are various features and characteristic such
as coastal island, mass tourism, culture and history are present in market that are similar as per
global destination. Along with this there are various resources that involves special events and
entertainment are also managed in organisation work to visit various places. Along with this
concept related with destination management and key benefits are also included in this report. In
the last, destination life cycle and its implementation in various stages is discuss to develop place
and attracting more number of visitors.
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REFERENCES
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Reinhold, S., Beritelli, P. and Grünig, R., 2019. A business model typology for destination
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Uppal, H.S., Acharya, P. and Howard, C.W., Amazon Technologies Inc, 2018. Traffic surge
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