Destination Management Services: Characteristics of Global Tourism

This presentation provides a comprehensive overview of destination management services, focusing on global tourism destinations. It begins by defining tourism destinations and outlining their key characteristics, such as cultural diversity, social values, heritage, natural beauty, and religious significance. The presentation then highlights specific examples, including Australia, Nepal, and Italy, discussing their unique attractions and core resources. It delves into the resources that contribute to a destination's appeal, such as physiography, climate, culture, history, market ties, and special events. The presentation emphasizes the value of these characteristics in attracting tourists and boosting local economies. It also identifies key characteristics of successful destinations, including authenticity, uniqueness, drawing power, and activity options. Finally, the presentation concludes by referencing relevant academic sources.

24 Destination Management Services

INTRODUCTION
 This presentation is providing overview of different tourism destinations that are famous
on global level. The common features, characteristics of global tourism destinations also
will be presented in PPT.
 The core resource and attractions of different destinations will be discussed in report. The
brief analysis of characteristic of tourism destination also will be provided in the
presentation.

Global Organization Overview
 Tourism Destination- Tourist destination can be explained as a town, city or a location that is
dependent to significant extent on revenue from tourism. It also can be considered as a
destination that attracts people to visit with its physical, cultural and social values.
 Characteristic of Global Tourism Destinations-
 Each Tourism destinations have some characteristic that attracts the people to come to the place
as tourists. There are some common characteristic various tourism destinations have that make
positive impact on the people and this attraction draw them to these specific locations. Some of
the most common characteristic of an international tourism destination are-
 Cultural diversity of the country.
 Social values of particular place.
 Heritage and Historical value of location.
 Natural Beauty of place.
 Religious value of the location.
 High Biodiversity of the place.

CONT..
 Australia- Australia is famous for its Iconic Beach sports, Trips & Itineraries, Natural
sights, biological parks and biodiversity places. Australia is also famous for some of its
most famous infrastructure like Sydney Oprah House.
 Nepal- Nepal is situated in south Asia and Neighbour country of India. As a tourism
destination Nepal is famous for its culture, natural greenery and religious places. It is also
full of biodiversity that attracts people to visit Nepal.
 Italy- It is one of the most famous tourism destination for tourists. Italy also consists of
unique culture that attracts people to visit. For the foodies it is also a famous destination.
The Rome is one of the most famous location in Italy that is consists of beautiful and
historical architecture

Core Resources of Tourism Destination
 There are some resources are there that can help a particular destination to grow as famous
location around the world. The most common core resources of a tourism destination are
those which can contribute to draw more tourists for a place.
 This core resources can be considered as point of attraction for the people or tourists. Some
main core resources of the tourism destination are- Physiography, climate, Culture and
history, market ties, mix of activities, special events, entertainment and tourism super
structure.

CONT..
 Physiography
 the geographical importance of place and physical characteristic and quality of a particular place
draw more people to a destination. For example Nepal is a place which is full of natural beauty and
location of place is also highly accessible to people. This natural beauty and high accessibility make
it as one of the most famous tourism destination on global level.
 Climate
 Due to is effective geographical location the climate of Nepal is too good. Better environment and
climate of place attract more people to come to this place and enjoy tourism. Climate of Nepal is
very good because of it greenery.
 Culture
 The cultural value of Nepal is also too high. It is also known for high cultural diversity. There are
various religions are followed in the Nepal and commonly the cultural practices that are practised in
Nepal are from religion like Hinduism, Buddhism, Islam, Christianity, Jainism, Sikhism, Bon and
Animism. This cultural diversity attract more people to visit Nepal. Mainly religious practices of
Hinduism and Buddhism Draw more people to Nepal.

CONT..
 History
 As most people in Nepal Follows Hinduism and Buddhism which are two oldest religion so the
historical value of Nepal is too high. This historical connection also make it important as historical
locations.
 Market Ties
 According to the Location of Nepal it also has same market capabilities that make it more important for
the tourism perspectives. Nepal is famous for exporting Carpets, Beverages, Textile, Tea and plastic
material. The client country of these products are India, United States, Bangladesh and Germany. Nepal
also maintain market ties with India and other Asians and this thing make it more important for tourism.
 Special Events
 As per cultural diversity of Nepal it hosts some of famous events that are related to Hinduism and
Buddhism. This is how these cultural and religious events also attract more people.

Values of Characteristic of the Destination
 The value of the characteristic of a particular destination is too high for a particular
location. These characteristic are the key attractive assets of the location that attracts
people to visit a location.
 Tourism is one of the most important source of income for a location. These characteristics
of particular help to build better economy with income of tourism.
 The natural, cultural, social and climate based resources provide the opportunity to the
government of country to make tourism more attractive for global tourism perspective.
This is how the Characteristic of a tourism destination are highly valuable for tourism
activity.

Key Characteristic of Destination
 The Key characteristic of a tourism destination can be considered as price of tourism, culture of
the destination, cultural value, entertainment & relaxation, natural scenery, weather climate and
accessibility attributes.
 Authenticity- This is defined as letting the distinctive local flavour of the community that shine
through number of the ways that create and produce sense of place.
 Uniqueness- It is termed out as the edge that makes the attraction in community and this must be
apart from the competition.
 Drawing power- This needs to be measured in terms to the number of visitors that travel to
specific distance to visit the community and they will repeat visits.
 Activity options- It is one of the crucial characteristics of the destination. In this way, the core
focus needs to be given on the sites, building, facilities etc.

REFERENCES
Books and journals
 Long, P., 2017. The parallel worlds of tourism destination management and the creative
industries: exchanging knowledge, theory and practice. Journal of Policy Research in
Tourism, Leisure and Events, 9(3), pp.331-340.
 Swanson, K., 2017. Destination brand love: managerial implications and applications to
tourism businesses. Journal of Place Management and Development.

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