Analysis of Visitor Behavior and Management by Destination NSW

This report examines the visitor behavior and management strategies employed by Destination NSW, a government-owned tourism agency in Australia. The agency focuses on developing Sydney and New South Wales tourism, prioritizing visitor satisfaction and regional economic stability through employment opportunities. The report highlights Destination NSW's customer-centric approach, its initiatives in eco-tourism, and its strategies for growth, including infrastructure investment, support for regional decisions, and fostering the visitor economy. The analysis covers various strategies such as listening to customers, constant improvement, seeking expert advice, and supporting regional projects. The report also provides recommendations for further development, including training, development of local industries, and promotion of eco-tourism to enhance visitor experiences and generate additional income. The conclusion emphasizes the need for Destination NSW to adopt modern tourism development practices and invest in research and development to stay competitive in the evolving tourism industry.

Name of the Student:
Name of the University:
Author’s Note:
VISITOR BEHAVIOR AND
MANAGEMENT

Destination NSW is one of well known Government
owned Tourism agency operation in Australia.
It looks after the development of Sydney and NSW or
New South Wales tourism departments
Their main motif is to develop the regional tourism
department.
They work for making the regional and local communities
economically stable by giving them employment
opportunities.
Introduction

Contd.

The unique feature that Destination NSW shows is
the habit of keeping the visitors first.
They have always placed their customer’s right at
the center of each and every activity that they
undertake.
The managing Directors of Destination NSW made
sure that they must be able to return the value of
each and every extra dollars being spent by the
customers.
Destination NSW works to give a boost to the
regional and local communities on one hand while
satisfying their customers to the fullest on the other.
Findings

The tourists pots both in Sydney and in NSW are
undergoing many developments
Both the areas are attracting a large number of tourists
It must be noted in this context that the tourist visitor
inflow is more in Sydney than in NSW.
Contd.

Working of the Destination NSW plan

Dividing Growth

Destination NSW is undertaking measures like
construction of eco villages, eco resorts.
Rural or eco tourism acts as a good measure to attract the
tourists (www.destinationnsw.com.au. 2019).
This is a new experience available to the tourists
Eco Tourism

Listen. Understand. Act.
Follow the method of constant improvement and
development
Take expert advices and tips from a wide workforce
Undertaking regular meetings with the important tourism
departments to upgrade the existing policies and
formulating new ones as needed.
Strategies Undertaken

Support regional decisions. Back regional NSW
Allocation of the funds and resources over short term
projects
This ensures that none of the regions suffer from lack of
resources during developmental phases
Contd.

Put the visitor first.
To ensure that customers are being fully satisfied
Developing a proper transportation facility
Finding out new adventures like mountain gliding, biking,
hiking and others
Contd.

Support, bolster and encourage the visitor economy.
Developing new dynamic career paths
Collaborating with schools and colleges so that more
number of students are encouraged to take up tourism as
their future career
Aboriginal com unties are also being given a chance to
enter into the tourism activity.
Contd.