Analysis of Visitor Behavior and Management by Destination NSW

This report examines the visitor behavior and management strategies employed by Destination NSW, a government-owned tourism agency in Australia. The agency focuses on developing Sydney and New South Wales tourism, prioritizing visitor satisfaction and regional economic stability through em...Read More

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VISITOR BEHAVIOR AND
MANAGEMENT

Destination NSW is one of well known Government
owned Tourism agency operation in Australia.
It looks after the development of Sydney and NSW or
New South Wales tourism departments
Their main motif is to develop the regional tourism
department.
They work for making the regional and local communities
economically stable by giving them employment
opportunities.
Introduction

Contd.

The unique feature that Destination NSW shows is
the habit of keeping the visitors first.
They have always placed their customer’s right at
the center of each and every activity that they
undertake.
The managing Directors of Destination NSW made
sure that they must be able to return the value of
each and every extra dollars being spent by the
customers.
Destination NSW works to give a boost to the
regional and local communities on one hand while
satisfying their customers to the fullest on the other.
Findings

The tourists pots both in Sydney and in NSW are
undergoing many developments
Both the areas are attracting a large number of tourists
It must be noted in this context that the tourist visitor
inflow is more in Sydney than in NSW.
Contd.

Working of the Destination NSW plan

Dividing Growth

Destination NSW is undertaking measures like
construction of eco villages, eco resorts.
Rural or eco tourism acts as a good measure to attract the
tourists (www.destinationnsw.com.au. 2019).
This is a new experience available to the tourists
Eco Tourism

Listen. Understand. Act.
Follow the method of constant improvement and
development
Take expert advices and tips from a wide workforce
Undertaking regular meetings with the important tourism
departments to upgrade the existing policies and
formulating new ones as needed.
Strategies Undertaken

Support regional decisions. Back regional NSW
Allocation of the funds and resources over short term
projects
This ensures that none of the regions suffer from lack of
resources during developmental phases
Contd.

Put the visitor first.
To ensure that customers are being fully satisfied
Developing a proper transportation facility
Finding out new adventures like mountain gliding, biking,
hiking and others
Contd.

Support, bolster and encourage the visitor economy.
Developing new dynamic career paths
Collaborating with schools and colleges so that more
number of students are encouraged to take up tourism as
their future career
Aboriginal com unties are also being given a chance to
enter into the tourism activity.
Contd.

Invest in infrastructure.
To ensure a thorough construction of roadways and
railways so that the visitors face no problems.
To make sure that tourists can be given a new and
dynamic experience during their stay in NSW(Seiver &
Matthews, 2016, p-1299) .
Cultural development includes a new Art Gallery of NSW
that will upload all the artifacts depicting the cultural
heritage
Contd.

Make opportunities to support growth
Destination NSW is aware that none of the policies can
work out properly without proper feedback sessions
They conduct regular meetings and discussion sessions
for evaluation the success of the policies and plans
. Pilot initiatives are to be taken so that tourists coming
from local and Global areas do not face any trouble.
Contd.

Destination NSW is currently doing a good work in order
to increase the visitor tourist economy.
However as the competition is stiff they have to follow all
the modern and advanced means of tourism development.
 They have to spend more funds over their R&D
departments so that they can get detailed information
about the upcoming trends in the tourism industry
Conclusion

Training and development facilities are to be initiated in
the rural and regional places so that the residents can be
trained properly.
The handloom and the handicraft industries are to be
developed so that the Global tourists
Recommendation

Rural tourism and eco tourism are to be properly
developed so that the tourist can be taken to the
unexplored regions of the local community.
This will not only add to the interest and adventure of
tourists but also act as an additional source of income.
Contd.

www.destinationnsw.com.au. (2019). Destinationnsw.com.au.
Available at: https://www.destinationnsw.com.au/
Seiver, B., & Matthews, A. (2016). Beyond whiteness: a comparative
analysis of representations of Aboriginality in tourism destination
images in New South Wales, Australia. Journal of Sustainable
Tourism, 24(8-9), 1298-1314.
Hristov, D. (2015). Tourism versus the visitor economy and the
shifting landscape of destination management. TOURISMOS: An
International Multidisciplinary Journal of Tourism, 10(1), 219-234.
Guizzardi, A., & Stacchini, A. (2015). Real-time forecasting regional
tourism with business sentiment surveys. Tourism Management, 47,
213-223.
References

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Contd.

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