Perceptions of Gold Coast Destination: Young Adults' Report

This report investigates the perceptions of young adults regarding the Gold Coast as a destination, examining demographic profiles and gender-based differences in their views. The study utilizes a literature review to provide context and a survey methodology to gather data on destination dimensions. The research questions address demographic profiles, the relative importance of destination dimensions, differences in perception between genders, and the correlation between enjoyment and recommendations. The findings reveal that there is no significant difference between the perception of male and female and that the attraction is the highest factor to serve satisfaction to the people. The report concludes with recommendations for the tourism industry on how to attract more tourists and cater to their needs. The survey included 96 international students and 26 domestic students. Correlation analysis was used, and the enjoyment level is medium positive correlated to the level they will recommend to gold to others.

INTRODUCTION
Gold Coast City is interested in the young adult destination image perceptions of the
Gold Coast. The purpose of making this report is to identify the demographic profile of the
young adults, the perception for different destination dimensions on gender wise. To find out
that the perception of male and female differs for the different designation. The report includes
literature review which support the topic with different findings made by the different authors.
With that survey is made to identify the perception of male and female on the basis of their
demographic profile. The method is selected because it helps to find accurate data to conduct
study. The study is important for the tourist in order to find the likes and dislikes of visitor’s
specially young generation on the basis of gender.
LITERATURE REVIEW
According to the view of Ahmad and Masroor, (2017) importance of travel and tourism
has been increased in large manner as demand of the visitor also enhanced as compare to the past
year. It has been analysed that demand of the travel and tourism has been increased in the young
and adult people. While adult and young adult visit at the tourist place then there may difference
perception of the female and male candidate related to the tourism destination. Male candidate
has different value, believe, psychology and mind set as compare to the female candidate. Thus,
it can be said that there is different view and perception of them related to the City of gold coast.
This is very popular destination for visit where most of the young adult regularly visit and enjoy
their time. In the opinion of Byrne and Houston, (2016) young generation mostly visit at this
mentioned place because this gives them effective level of satisfaction. City of Gold coast is
situated in the Australia state of the Queensland. It has various beautiful things such as surfing
beaches, themes park, and high-rise dominated skyline. Rainforest and nightlife, as well as it is
also major production for films for Queensland. Byrne and Davison, (2016) stated that these
various things provide an effective level of satisfaction to the visitors through which they can
regularly visit at this mentioned place. For this destination, young adult female and male visitors
have different perception because there is separate zone and different facilities for the female
and male visitors.
According to the view of Clark and Cleland, (2016) the City of Gold coast have different
beautiful and wonderful things which attract the large numbers of young adult people. This
provides special services and facilities to the female and male candidate. Due to this reason,

there is different view and perception of the male and female candidate related to the City of
Gold coast. In the view of Dizdaroglu and Yigitcanlar, (2016) Young and adult people have
different mentality to observe the things and beauties of the destination. There are several
reasons through which male and female are different perception related to the City of Gold coast.
RESEARCH QUESTION
 What is the demographic profile of the participants?
 What is the most important relative perception of each destination dimension for both
Males and Females?
 Are the perceptions of destination dimensions for Male and Female young adults
significantly different?
 Is young adults’ enjoyment perception of the Gold Coast correlated with them
recommending the Gold Coast to others?
RESEARCH METHODS
Correlation can be defined as “the analysis of the relationship between two variables used
to assess the strength and direction of the relationship” (Bryman & Bell, 2011, p. 713). In the
present study, researcher has selected qualitative research technique under which scholar used
correction and T test method for collecting and analysing the information about the subject
(Jones, 2016). In this method, scholar has used T-test through which right solution has obtained
about the subject. To collect the information, scholar has selected 96 international students and
26 domestics students through which scholar can collect the information about the preferences of
City of Gold coast (O'Hare, 2016). With help of this survey, the perception of the male and
female about the City of Gold coast can collected and analyse the effectiveness and beauty of the
City of Gold coast (O'Hare, 2016). In this survey, scholar has used descriptive research design
by which scholar can effectively analyse and conclude the research objective and obtain the
solution of problem (Shaw and Youngblood, 2017).

RESULT
As it can be seen in Table 1, there are nearly four times as many international students as there
are domestic students from this it could be assumed. This could mean that the respondent is 122
from which male is 55 and female is 67, on the basis of their demographic the international
respondent is 96 and national respondent is 26. The people living in Beau-desert is 1, Brisbane is
63, Gold Coast is 56, Ipswich is 1 and Logan is 1. From this analysis, it is stated that the people
living in Gold Coast have the highest number, and which communicated that people like Goal
Coast from the other places. With demographic profile analysis, it is concluded that the Goal
Cost is the beautiful and adventures place for the young generation, weather the person is male
or female. The Place serves proper satisfaction to the citizen and the tourist which come there for
the enjoyment. There is no largely significance different between the perception of male and
female for the gold coast city. The people travel in the city from various transportation such as
bus, train etc. the person travel from bus are 43, car are 56, bike are 1, train are 13 and trams are
9. From this analysis it is stated that most of the people like to travel from the car that is their
own vehicle. The perception of the people is they feel that they can be more comfortable when
they travel from their own vehicle. They have been influenced by the beauty of the city and
enjoy that beauty by travelling their own vehicle.

Correlation are equal to 0.2 which means that their level of enjoyment is medium positive
correlated to the level they will recommend to gold to others. From this correlation analysis, it is
evaluated that people are not highly satisfies and not highly dissatisfied. The people are not that
much influenced by the beauty and night-life of the Gold Coast city. The moderately like the city
and may or may not recommend people to visit the goal coast city. From the above table, it is
analysed that there is not significance relationship between the male and female perception. Both
of their perception for the city is moderate and they think that city is not able to cater their need
in effective way. This is the reason behind why they do not like to prefer other people to visit
that gold Coat city. The correlation is equal to 0.2 which is less than 0.5 which state that the
people are not highly satisfied with the different factors. The factors which includes in it is
developed and natural environmental, risk, novelty, climate, convenience, Family environmental,
infrastructure, value of money etc. From the above table it is analysed that attraction is only the
factors which serve the highest satisfaction to the people as compare to the other factors that is
0.93 and after the attraction, the other factor is value of money that is 0.83

CONCLUSION
Summarise your results
From the Literature review it is summarised that there are various demographics of people which
is categorised by gender, age, income etc. With that it also includes perception of male and
female about the Cold Coast City. The data is analysed with the help of Correlation and one
variable T test. From data analysis, it is concluded that there is no significance relationship
between the different variable.
RECOMMENDATION
It is recommended that as there are 96 international students and 26 domestics students which
are not even half as compare to the international student, state that people from the other country
is more than the domestic country. Most of the people have come for the education purpose in
the Gold cost city. The analysis state that people do not like to visit the city for the enjoyment
but they have come for the education. The respondent state that there are several factors at which
they are not satisfy
 The tourist should include different picture of different destination in order to attract
large market share
 They should analyse the perception of people on the basis of different demographic so
that they can cater their needs properly.
 They should not make any different between the perceptions of male and female because
there is no significance relationship between the gender and perception.
 They need to focus on the different factors such as developed and natural environmental,
risk, novelty, climate, convenience, Family environmental, infrastructure, value of money
etc. so that they can attract large people for the tourist purpose and cater their needs and
wants in effective manner.

REFERENCES
Books and Journal
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Correlation relation
This could be because stereotyping woman share their opinion more than man