Foundation Business Essentials: De-Stressing 24Hour Business Plan

This report outlines a business plan for De-Stressing 24Hour, a skincare and beauty product company with both online and offline presence near the University of Roehampton. It details the business idea, rationale, competitor analysis, business objectives, and ownership structure as a partnership. A PESTLE analysis examines the political, economic, social, technological, legal, and environmental factors influencing the business. The report also describes the company's launch event, including location, activities, and a detailed budget encompassing flowers, invitations, seating, food, lighting, and a fashion show, justifying the capital investment for creating awareness and attracting a consumer base. The document concludes that the company's strategy and budget are aligned with its goals of establishing standard and natural skincare products worldwide and becoming a top skincare brand.

Foundation Business Essentials – Introduction

Table of Contents
Task 1:.............................................................................................................................................3
Part A...............................................................................................................................................3
Part B...............................................................................................................................................6
Task 2...............................................................................................................................................7
Task 3:.............................................................................................................................................9
Part A: Defining your Launch Event...............................................................................................9
Part B: Producing a budget..............................................................................................................9
Reference list.................................................................................................................................12

Task 1:
Part A
The business idea
First of all, one must have a brief idea about what Business actually means. People are involved
in some activity or the other throughout the day in order to satisfy their unlimited wants or rather
to satisfy their needs (Ward, 2016). The word ‘Business’ or “businessman’ comes across the
minds of people whether directly or indirectly. So, Business has become an essential part of the
daily life in this modern world. Thus the four different elements that the business requires are as
follows:
 Human activity
 Production
 Exchange
 Profits or Benefits
A company is going to be started which is related to skin care and beauty products.
The name of the company is De-Stressing 24Hour
Clearly state with justification the business (the sector, location, how the business is going
to operate)
The truth is that there will always be the need to look and stay healthy and beautiful whether it
be men or women.There are different ways through which one must maintain his or her beauty
like having a regular bath with the right skin care and beauty products like face washes, soaps,
disinfectants, the right body cream or lotion to be applied to one’s skin.
De-Stressing 24Hour brings the whole range and variety of skin care and beauty products.
Both online and offline stores are available. The types of products that are available are as stated
 Soaps

 Moisturizers
 Cleanser
 Hand and body cream
 Lotions
 Face and neck cream
 Foot powders and sprays
 Sun protections
 Oral care
 Personal care
 Hair care
 Baby care
 Facial makeup kits
 Health drinks
The offline store is located in London just a way 2 minutes of walk from the main gate of the
University of Roehampton.
The De-Stressing 24Hour products can be fetched online from
www.SheknowsDestressing24.com
Rationale (briefly state the reasons you think the business is a good idea)
The business idea is a very good idea for sure. It will be going to meet the needs of its customers
in a new and innovative way that is not already met by existing businesses (Sekaran, 2016).
De-Stressing 24Hour is such a company which includes a huge range and variety of all types of
skin care and beauty products. The types have already been mentioned before. So, the company
provides a lot of variety in a single platform that is it provides all skin care and beauty products
in an integrated manner in a single place.
How it is going to meet the needs of its customers?
De-Stressing 24Hour is committed to create high quality and all new natural skin care and
beauty products. It includes the range and variety of all types of skin care and beauty products as

mentioned earlier. The products can be used by people of different ages. The price of all the
products is affordable for the middle class people.
It meets the needs of our day to day activity. Each and every product is needed by human beings
in their daily life and people nowadays are much concerned rather they should be concerned
about their health. Even the health drink products are also available by using which one can
maintain their health and be fit without wasting lots of their times in the hard and tough Gym
centres (Goetsch, 2014).
Competitor analysis (Table format suggested)
Company Name Products Notes
Aurore All are related to skincare
products
All the mentioned companies
are related to skin care
products but does not have a
variety of all the types of
products rather they have
certain specific types of
products
Avon
Lotus
Nivea
As compared to the above companies and after doing a competitor analysis we can conclude that
De-Stressing 24Hour can become the best selling skin care and beauty product manufacturing
company in the near future. There are various good companies all across the world who similarly
sells the skin care products but they do not have an integration of all the varieties as in this case.
Here, people are able to get all varieties and all ranges of products that are needed to their day to
day life that also in a much affordable price.

Part B
Business objectives
The objectives of the business are as follows:
 To establish standard and natural skin care products worldwide
 To build a business that will be listed amongst the top 20 skincare brands
Ownership of the business with justification (Supported by example)
Now coming to one of the major part that is how the business is going to be operated?
There are many types of business organizations, which includes:
 Limited Company
 PLC
 Sole Trader
 Privately owned
 Partnership
So, the De stressing 24 Hour will be a partnership type of business organization.
The advantages of starting up a partnership business are as follows:
 It is easy to get started
 Compared to having a business on your own it is much easy to have a partnership
business where one can get the benefit from the companionship and is able to get the
mutual support.
 Decision making can become better as it will be the combined conclusion of the debate of
the two business partners.
 The most important thing is that when there are more partner there can be more capital
similarly.
 The profits from the business will be shared among the partners (Cohen, 2017).

Task 2
PESTLE analysis of the business
Political
The political stability is maximum for the
company to grow in this market.
The company has the global growth
opportunity.
The political aspects highly influence the
performance of the company (Team, F.M.E.,
2013).
Technological
The technological aspects are another
foremost factor in the determination of pestle
analysis. The company is using am unique
technology for creating natural skin care
products.
Rising business automation is an opportunity
for the company to increase their operational
efficiency
Economic
The economic factor affects the purchasing
powers of the customers.
The economic factor is one of the most
important external factors.
When the customer demand for the product is
more there will be more profit for the
company.
Legal
legal factors include the healthy and safety
factors and measures
It also includes the product regulations,
competitive and employment regulations are
also included under the legal factors and it is
also one of the major factors in the
determination of the pestle analysis.
The company will satisfy the rules and
regulations to minimize the obstacles and
barriers to its consumer goods business.
Social
The product of the company is manufactured
in a way more natural ad herbal rather than
using harsh chemicals which adversely
affects the skin .Thus the products and
Environmental
The environmental condition influences the
business growth in a vast manner.
The rising interest in the business
environmentalism is an opportunity for the

offerings of the company will be universally
accepted and more preferred than other
chemical products. As they are highly health
conscious, the products of the company will
be highly suitable as per their needs.
company to improve its environment
programmes to attract the customers rather
the consumers who are concerned about the
environment and as the company deals with
such products that are highly natural and
herbal instead of using any harsh chemicals,
so due to this reason, the company is
environmentally stable.

Task 3:
Part A: Defining your Launch Event
The promotion or the launch event of the company will be made in various different forms.
Firstly, the event will be hosted by the brand ambassador of the company.
The event will take place in the Hapimag Resort, London. It will take place on Friday of the
coming week at 6 PM.
Details about the launch event
The company is going to invite different company heads of all other skin care product companies
and other company officials to their launch event. It will be a huge social gathering .The main
event will be the Ramp show performed by the gorgeous and glamorous models. The main
attraction of the event will be the glamorous Ella Balinska, who will be promoting the company
De-Stressing 24Hour. Thereafter, there will be a business presentation by the CEO of the
company. This event will be followed by a dinner at the resort mentioned above (Müller, 2015).
Part B: Producing a budget
Particulars Quantity /
price*quantity
Cost (£) Note
Flowers for
decorations
100
5*100
500 The flowers will be ordered from one
of the best flower shops of London
‘Orchidya Flower Shop’ (Orchidya,
2018).
Invitation cards 500
6*500
3000 The invitation cards will be printed
from one of the most reputed
company of London ‘Mount Street
Printers’ (Mount Street Printers,

2018).
Seating
arrangements
500
3*500
1500 The seating arrangements will be
done by London’s most reputed seat
manufacturer company ‘Evertaut
Ltd.’ (Evertaut, 2018).
Food and
Beverages
700
100*700
70000 The food and beverages will be
ordered from London’s one of the
best restaurant ‘Food Republic’
(User, 2018).
Lighting
arrangements
50
100*50
5000 The lighting arrangements will be
done by reputed lighting company
‘White Light Ltd’ (Whitelight.ltd.uk,
2018).
Fashion Show N.A 50000 The show will consist of ramp walk
which will be the main event for
which gorgeous and glamorous
models will also be invited.
Since it is a large scale business it really focuses on creating awareness across the region it is
located in and also globally. By creating awareness among the audience it makes the company
more visible to others. Thus to make it visible to larger amount of audience the company has to
promote and advertise about them via social media, news channels and news papers. To make
the brand reach out to a larger amount of audience across the region it is located and also
globally the company has to conduct several events through which they attract the attention of
the people in order to sell their products to them. So in order to plan these mega events to catch
the attention of audience or the consumer base it takes a lot of capital investment for the
company. There are many things to look after when the company is planning an big event, which
includes Hall booking, flowers for decorating the hall, printing of the invitation cards (which
includes the name of the guests that are going to come for the event planned by the company ),
seating arrangements for the guests, food and beverages are the most vital part of an event even

if it be small or big, food and beverages supply almost consumes 35% of the total budget as
because the company have to provide healthy and quality food to its guests and other people
invited to attend the event. The lighting arrangements also require a great amount of capital to be
invested as for to a mega event conducting a ramp walk or fashion show.
The most important and most capital investment part of the event includes the models for the
ramp walk or the fashion show, the models get hired by the company for which it pays the
models with a huge amount of money to perform on the stage and promote the products of the
company in front of the audience to make it reach out to large amount of customer or consumer
base. It requires a huge amount of capital investment to promote and create awareness among the
consumer base by planning such big events. So, as per the above description it is concluded that
the budget prepared for the event to endorse the products is totally justified.

Reference list
Cohen, E., 2017. CSR for HR: A necessary partnership for advancing responsible business
practices. Routledge.
Evertaut. (2018). Welcome To Evertaut Auditorium Seating. [online] Available at:
http://www.evertaut.co.uk/ [Accessed 21 Mar. 2018].
Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Mount Street Printers. (2018). Luxury Personalised Stationery, Foil Blocking, Engraving,
Thermography. [online] Available at: https://www.mountstreetprinters.com/ [Accessed 21 Mar.
2018].
Müller, M., 2015. The mega-event syndrome: Why so much goes wrong in mega-event planning
and what to do about it. Journal of the American Planning Association, 81(1), pp.6-17.
Orchidya. (2018). Orchidya London Flower Shop. [online] Available at: http://orchidya.com/
[Accessed 21 Mar. 2018].
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.
Team, F.M.E., 2013. PESTLE Analysis. Strategy Skills. Free management ebooks, p.15.
User, S. (2018). Food Republic Food and Drink Distribution. [online] Food-republic.com.
Available at: http://www.food-republic.com/ [Accessed 21 Mar. 2018].
Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth,
profitability, and family leadership. Springer.
Whitelight.ltd.uk. (2018). White Light Ltd | White Light UK | White Light. [online] Available at:
http://www.whitelight.ltd.uk [Accessed 21 Mar. 2018].