Detailed Report: Edelman Public Relations Company Analysis

This report provides a detailed analysis of the Edelman public relations company, exploring its origins, growth, and key services. Beginning with its establishment in 1952, the report highlights Edelman's expansion from a small firm to a global leader, with a focus on its early clients and the establishment of its business in different countries. It examines the company's expansion in different regions and its early adoption of web-based projects, demonstrating its adaptability and forward-thinking approach. The report also mentions specific projects, such as the promotion of wine and the Norton antivirus software, illustrating Edelman's diverse client base and its ability to adapt to a changing market. The conclusion summarizes Edelman's position as a leading public relations firm, emphasizing its impact on the industry and its ability to generate significant revenue through various marketing strategies.

Running head: SUMMARY OF EDELMAN
Name of the Student
Name of the University
Author Note

1SUMMARY OF EDELMAN
Introduction
Edelman is one of the famous American public relations company established by Daniel
Edelman in the year 1952. The company is situate in Chicago. As per the report of 2018 the
company is consider as the largest public relations company with maximum revenue among
different public relations company present in the world. The company is currently operated by
the son of Daniel Edelman named Richard Edelman.
Discussion
At the beginning the company had started working with three employees at their primary
headquarter at Chicago and then continued its business by serving more than 20 accounts at the
end of 1950. The company had expanded their firm and establish next branches at New York and
Loss Angeles in the Year 1967 (Edelman.com, 2019). Gradually the company had expanded its
business in different parts of the world like Mexico, Japan, China, Argentina and other foreign
countries present in the Globe. In the year, 1992 and 1994 the company has established its
business in United States and California respectively to provide their service to different
technology clients. The firm had reported to generate more than $ 60 million by the end of the
year 1994.
Edelman is consider as the first Public Relations private firm that started working on web
based projects for their different clients spread across the globe (Austin, & Pinkleton, B.2015).
The company has promoted wine and blowing for California Wine Institute and National
Blowing Council respectively, just to focus on staying it in shape. Beside this, the company has
helped Symantec to promote the Norton, the antivirus software in different countries since the
year 2008.

2SUMMARY OF EDELMAN
Conclusion
Thus, this essay concludes that Edelman is consider as the largest revenue generated
public relations firm situated in different parts of the globe and provide their effective service of
promoting different products, and brands of different companies. It has helped their clients by
working on digital and web- based projects.

3SUMMARY OF EDELMAN
Reference
Austin, E. W., & Pinkleton, B. E. (2015). Strategic public relations management: Planning and
managing effective communication campaigns. Routledge.
Edelman.com. (2019). Home | Edelman. Retrieved 16 November 2019, from
https://www.edelman.com/