Marketing Essentials Task 3: A Detailed Marketing Plan for Growth

This report presents a comprehensive marketing plan, focusing on promotional activities to enhance sales and attract customers. It highlights Wilkinson's mission to offer affordable household products and analyzes the marketing mix, emphasizing its impact on company success. The report includes a market analysis, utilizing SWOT to identify strengths (low labor costs) and weaknesses (decreasing profits), opportunities (business expansion), and threats (increasing competition). Furthermore, a PESTLE analysis examines political, economic, social, technological, legal, and environmental factors affecting Wilkinson's operations. The report concludes with a discussion of strategy, STP (Segmentation, Targeting, Positioning), budget considerations, and control measures, referencing key marketing resources.

Marketing Essentials
(Task 3-Marketing plan)

Content covered
 Introduction
 Marketing plan
 References

Introduction
Marketing plan is a written documents contain promotional
activities of a firm to increase sale of its products. This is
made of organisation to utilise all its resources and to attract
more customers.

Marketing plan
Marketing plan is a blueprint made by every organisation which
outline its advertising and promotional activities of future
years. This contain all the activities of a company to achieve
particular marketing objective in a specific time period.

Continue....
Company overview: Mission
of Wilkinson is to offer
quality household products
to its clients at affordable
prices.

Continue.....
 Marketing mix: Four elements included in the concept of
marketing mix largely affect the success and growth of
company.
 Market analysis of firm: Identification of current market position
of company is very essential before finalise a marketing plan.

SWOT of Wilkinson
This tool is use by firms to identify
its strengths, weakness,
opportunities and threats exist
in the business environment.
Further this help to use its
strengths for minimise negative
impact of its weakness on
business process.

Continue...
 Strengths: Low labour cost of firm help in maintain the prices
of its product low.
 Weakness: Profit of Wilkinson is decreasing on a continuous
basis.
 Opportunities: Company can expand its business operations
in not covered areas for increase its market share.
 Threats: Increase number of competitors is declining the
sales of company's offering.

PESTLE
This is a tool which is used by
firm for identify factors
exist in business
environment ans its impact
on business operations.

Continue...
 Political: Rules of government such as tax rate and quality
standards affect business operation of firm.
 Economic: Factors related with economy of company such as
income level of customers their buying habits all this affect
business activities of an organisation.

Continue....
 Social: Tastes, wants, attitudes and habits of customers come
under the category of social factors.
 Technological: This is one of the main external factor which
affect business activities of a company.

Continue...
 Legal:Policies and standards set by governments affect
business process of an enterprise.
 Environmental: Today every individual concern more about
environment and this influence the organisations to use
quality raw material to make final products.

Continue...
 Strategy:
 STP
 Budget
 Control

References
Brassington, F. and Pettitt, S., 2013. Essential of marketing.
Brooks, N. and Simkin, L., 2012. Judging marketing mix
effectiveness. Marketing Intelligence & Planning. 30(5).
pp.494-514.

THANK YOU