Analysis of LIDL's Marketing Strategies Using STP Model

The report focuses on LIDL, a prominent German grocery store chain, analyzing its marketing plan to boost sales through expanding its customer base. The analysis employs the STP model and explores LIDL’s marketing mix, aiming to improve performance in international markets. It discusses the importance of strategic marketing plans for achieving company objectives, particularly emphasizing the role of low penetration pricing to increase market share and customer awareness. Additionally, it highlights how a well-devised marketing plan can solve customer-related issues and facilitate future strategy implementation, aiding LIDL’s growth amid dynamic business environments.

Marketing Mix

Table of Content
 Introduction
 Purpose of Marketing plan
 Importance of Marketing plan
 Conclusion
 References

Introduction
Present report will specifically focus on the marketing plan which will help the chosen company to improve
its sales through enhancing the customer base. Company that has been taken into consideration is LIDL,
which is a German worldwide grocery store chain, situated in Neckarsulm, Germany, that works more than
10,000 stores across Europe and the United States. It has a place with Dieter Schwarz, who additionally
claims the hypermarket chain Kaufland. Including this, this report will consider STP model along with the
marketing mix of LIDL in order to improve the marketing related performance level at international market.

Purpose of Marketing Plan
Marketing plan is the business document that is created by the leaders of the company and marketing
specialist. It is useful in offering suitable guide for the marketing department the prominent steps that
are required to join and achieve the marketing objectives and goals. In relation with this the objective
behind the developing the marketing plan is considering the prominent course of action. The overall
purpose of marketing is to achieve and align its wider goal and objectives of the company as marketing
plan that provide the significant look to the company in order to expand its services towards success and
growth. In terms of this company use low penetration pricing policy that is a common marketing
technique in order to achieve huge market area and also develop the suitable conditions in order to
enhance the customer awareness among the common objective.

Importance of Marketing Plan
Each and every company need significant marketing plan regarding the achievement of their long-term
success and survival within the dynamic business environment. In terms of this the marketing plan and
strategies are important as it helps in achieving the sales more easily for the company. Along with this
company target their customers in the significant way then the marketing plan eliminate extra cost of
marketing and also enhance is the possibility in order to transform the leads into sales. In relation with
LIDL the marketing plan is important in order to look forward and implement its future strategies
regarding the launching and introducing its product in the market for the development of company
considering various channels designs sales promotions and profitability. Despite from this it is also
useful in order to solve the significant problems considering the customers and also useful for the
company to analyse the prominent issues regarding the purchasing and behaviour of customers.

Conclusion
With the help of above mentioned report, it can easily be said that developing an effective
marketing strategy can help an organization like LIDL to engage its customers in much
effective and in efficient manner. It is must for a business company to come up with unique
marketing strategy at the time of launching a new product as it will not only help company
in in improving the customer base but it will also help in giving competition to the rivals.

References
 Kraak, V.I and et. al., 2017. A novel marketing mix and choice architecture framework to
nudge restaurant customers toward healthy food environments to reduce obesity in the
United States. Obesity Reviews. 18(8). pp.852-868.
 Dadzie, K.Q and et. al., 2017. How firms implement marketing strategies in emerging
markets: An empirical assessment of the 4A marketing mix framework. Journal of
Marketing Theory and Practice. 25(3). pp.234-256.

Thank You