Analysis of Entrepreneurial Opportunities: Detox Juice Bar
VerifiedAdded on 2023/01/13
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Homework Assignment
AI Summary
This assignment focuses on identifying and analyzing an entrepreneurial opportunity, specifically a Detox Juice Bar. It begins with an introduction to entrepreneurial concepts and the identification of opportunities. The core of the assignment involves a gap analysis, where current performance is compared to desired outcomes to identify areas for improvement. The student presents data gathered from both primary and secondary sources to evaluate the market potential of the Detox Juice Bar. The data is interpreted to provide evidence of market demand, covering themes like consumer preferences for detox drinks, preferred types of detox drinks, awareness of the Detox Juice Bar, spending habits on detox drinks, the perceived success of the bar in Wembley, the effectiveness of the drinks, key attracting features, customer satisfaction, and overall experience. The assignment concludes that entrepreneurs utilize various research methods to identify and evaluate business opportunities. The study uses primary research through questionnaires to collect information directly from respondents. The collected data is then presented and interpreted to assess market potential and consumer insights, which are crucial for the success of the Detox Juice Bar.
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