University of Texas MGT802: Detox Juice Stakeholder Analysis Report

This report offers a comprehensive stakeholder analysis for the introduction of a new product, 'Detox Juice,' in the New Zealand market. It begins by identifying primary and secondary stakeholders, categorizing them based on their roles and influence. The report uses a power-interest grid to prioritize stakeholders and examines their engagement strategies, including value exchange. An ecosystem map visualizes the relationships between various stakeholders. The analysis concludes with recommendations for effective stakeholder management, aiming to ensure the product's sustainability and success in the market. The report also includes detailed descriptions of each stakeholder group, their roles, and their priority for the product's success. The analysis also includes the owner of the company, project manager, IT staff, system developers, system designers, management, and employees, as well as secondary stakeholders like the media, agricultural suppliers, interest groups, retailers, and customers.