This report outlines the development of an advertising campaign, focusing on budget allocation and scheduling for 'Australian Hardware'. It details the advertising budget, specifying resource allocation percentages for research, banners, prints, television and radio, sponsorship, website, public relations, and local marketing, with a total expenditure of $37 million. The campaign promises high-quality products for home improvements at the right price, time, and place. The message assures customers that the hardware delivers products meeting international standards, encouraging environmental protection. It also highlights the utilization of research, creative, and production resources to achieve a competitive edge. Desklib offers a range of study tools and solved assignments for students.
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