AOI Institute: BSBMGT617 Case Study - Cafe Medici Business Plan

This case study assesses the development and implementation of a business plan for 'Cafe Medici', a simulated business. The assignment, divided into three parts, requires students to create a comprehensive business plan, monitor performance, and respond to performance data. Part 1 involves analyzing existing plans, defining vision, mission, values, and objectives, consulting with stakeholders, and conducting a market analysis, including product/service analysis, target market identification, and industry outlook. It further entails SWOT and competitor analyses, identifying competitive advantages, and developing an action plan. Finally, the student must establish SMART objectives. The case study aims to evaluate the student's ability to create a sound business strategy to improve the cafe's profitability and reputation.