BSBCUS501 - Develop and Refine Customer Service Strategy Project

This project, undertaken for the Sydney International Business College, focuses on developing and refining a comprehensive customer service strategy. It begins by emphasizing the importance of maintaining organizational policies and evaluating business plans to ensure effective operations. The project then delves into determining customer needs through surveys and feedback, followed by assessing those needs to identify areas for improvement in products and services. The core of the project involves developing and implementing a customer service strategy, including improving policies and procedures to address customer complaints effectively and ensure employee alignment with customer needs. The goal is to enhance customer satisfaction and loyalty by addressing issues and providing excellent service.