Developing & Implementing Strategic Plans: MacVille Business Report

This report presents a comprehensive strategic analysis of MacVille Import/Export business center, focusing on developing and implementing strategic plans. It includes an organizational review, environmental analysis using PEST and SWOT methodologies, and the formulation of strategic objectives. The organizational review assesses MacVille's vision, mission, and current practices, recommending improvements in community engagement and contributions to non-profit organizations. The environmental analysis examines political, economic, social, and technological factors affecting the business, alongside a SWOT analysis identifying strengths, weaknesses, opportunities, and threats. Furthermore, the report compares MacVille with its competitors, highlighting their respective strengths and weaknesses. It outlines strategic objectives for MacVille, such as expanding service reach, increasing profit margins, enhancing brand recognition, and reducing waste and energy use, detailing specific strategies and assigning responsibilities for each objective. This document is available on Desklib, a platform offering a variety of study tools for students.

DEVELOP AND IMPLEMENT STRATEGIC PLANS

Table of Contents
Assessment 1- Organizational Review...........................................................................3
Assessment 2- Environmental analysis...........................................................................7
Assessment 3- Strategic planning.................................................................................13
Assessment 4- Reviewing implementation...................................................................18
Reference List..............................................................................................................21

Assessment 1- Organizational Review
Vision and mission
The vision of the MacVille import/export business centre in Sydney is to become a
“national brand”, and an “integral part of the hospitality industry” in the coming
five years, as well as to be perceived as a key component in the success of hospitality
establishments, both large and small (Manegold-Brauer et al., 2014).
The mission of this organisation is to provide prosperous espresso coffee that would be
efficient, reliable and sustainable depending upon the needs of their clients, who are
responsible in returning the profits to their stakeholders.
Current practices
The stakeholders maintain the professional and moral standards of the organisation
through self-direction and cultivation of leadership and safety within their teams. They
are also responsible for encouraging the practice of wise and environmental friendly
operations (Mwangi et al., 2017). The above-mentioned practice is in accordance with
the mission and vision of the organisation.
The employees are responsible for bringing efficiency in the operational process as well
as to provide effective customer solutions. They treat the innovation as a priority
function of their organisation because by trying new improved ideas can help them to
develop their business. The mission and vision totally supports this practice since by
fulfilling the criteria of this function of their organisation they can successfully become
a national brand.
The organisation continuously develops all their functional areas both which were
recognised as well as those which were not recognised previously. It clearly reflects
towards the mission and vision of the organisation.
POTENTIAL NEW OBEJCTIVES

It is significant for the organisation to identify the community it serves and the actions
towards it so that the organisation remains recognised along with its existing and new
responsibilities that are going to come ahead in the future (Velamuri et al., 2017). It is
also recommended that the organisation donates certain percent of their benefits to the
non-profit organisations every year.
Introductory line
A summary of the above organisational process review has been presented to the
strategic planning consultant for discussing about the current mission and vision of the
company.
Summary of the analysis
i. The mission and vision of the organisation is to attain an integral position in
the hospitality industry by provide prosperous espresso coffee to their
customers.
ii. The current practices of the organisation are to increase the professional and
moral standards, efficiency in customer solution services and development in
all the functional areas of the organisations.
iii. All the practices of the organisation are in accordance with mission and
vision of the organisation.
Recommendations by the consultant
There should be proper identification done by the company towards the community and
the actions it serves.
The organisation should contribute a certain percentage of their business every year to
some of the backward communities and non-profit organisation.
Email
After the meeting with the CEO of the MacVille, An e-mail has been sent to the HR
manager, operation manager, Supplier manager and Business executive manager.
New message

To: [e-mail], [e-mail],
[e-mail], [e-mail]
Subject: Mission/Vision review
Body:
Organisational Review
Existing vision and mission
The vision of the MacVille is to become “national brand” as well as “integral part of hospitality
industry” in the coming five years.
The mission of the organisation is to provide prosperous espresso coffee to its customers to
increase in efficiency, reliability, and sustainability of the organisation.
Current approaches
The stakeholders maintain the professional and moral standards of the organisation through
self-direction and cultivation of leadership and safety within their teams. The employees are
responsible for bringing efficiency in the operational process as well as to provide effective
customer solutions. The organisation continuously develops all their functional areas both
which were recognised as well as those which were not recognised previously.
Revised vision and mission
The vision is revised with no change in the previous vision and in addition, is to identify vividly
the community it serves and the actions towards it so that the organisation.
Similarly the new mission is revised no change in the previous mission and in addition, is that
the organisation should also contribute a certain percentage of their business every year to some
of the backward communities and non-profit organisation.
Organisational Values
The organisation needs to increase their awareness towards the needfulness of the society. The
organisation also has to increase their actions towards the conservation of the environment.
Please follow to the attachments provided.
Thanking you,
The General Manager,

MacVille Imports and Exports
Sydney.

Assessment 2- Environmental analysis
PEST analysis for MacVille
The mentioned analysis will be describing the various external factors of the market
and the manner in which it is affecting the business process (Zalengera et al., 2014).
This will help the company’s marketers in understanding the market driving forces, by
doing this the marketers can make proper strategies which will support the business
process.
Factors to be discussed Discussion
Political factor
Planned changes in exchange where all taxes on imported
goods, including coffee espresso machines, will be expelled in
accordance with the Government's policies of Australia.
Economical factor
Prediction of a rapid population growth rate for Australia from
22 million in 2010 to 36 million in 2050 and as there is demand
for espresso machine is there in the industry, the company can
succeed in the market.
Social factor
Development of the home consumer market for consumer
espresso machines is experiencing high growth in the market
and this can stand beneficial for the company in generating
customers.
Technical factor
The strong possibility of a carbon tax being introduced on all
energy intensive products used in a commercial enterprise this
can limit the company if there is no proper measure made to
avoid this.
New commercial espresso machines are being developed that
use 30% less energy to run this can reduce the cost of
production, which can be used by the company in other needed
areas.
SWOT analysis for MacVille
The mentioned analysis will be discussing the various strengths, weaknesses,
opportunities and the threats that the chosen company possess. This will help the

company’s marketers to understand the company more keenly and by implementing
accurate strategies to minimize the strengths and utilizing the opportunities (Mason et
al., 2017).
Figure 1: Structure of SWOT analysis
(Source: Created by learner)
Strengths Weaknesses
Technology developments help the chosen
company in reducing costs.
Strong internal controls in accounting and
finance
MacVille has been keen to pursue strategic
alliances as part of its strategy to achieve its
objectives
Marketing and sales is strength for MacVille
Inbound logistics is a problem, due to the
lack of experienced personnel in importation
and customs operations
Lack of solutions from Human Resources
Management
Opportunities Threats
Strategic alliances with coffee bean
suppliers, where market penetration could
Exports of coffee machines can reduce the
demand for products from the chosen
company
STRENGTHSTHREATS

easily be achieved and costs of advertising
and service could be shared
The brand of the existing companies can
isolate the chosen company

Review of existing and potential competitors
Strengths and weaknesses of the competitors
For the contrast study, three competitors of McVillie are taken under consideration and
their strength and weaknesses are discussed. The following study is given below:
Competitors Ambrosia Coffee
Roast
Java Estate Home Espresso
Trades
Strengths The company possess a
strong customer’s base
which helps the
company in a fluent
flow of work function.
The company possesses a
strong strategic alliance
with different hospitality
and coffee bean market
The company makes
a complete and a
strong range of
customers of
commercial espresso
machines.
Weaknesses Long term contracts
process is a drawback
that the company
posses as its partners
cannot break the
contract in case of
organization change.
Another weakness is
the poor brand image
of the organization.
The company is full of
debts which the company
need to pay these lacks
the company in
performing its function
efficiently.
The partners of the
company fail to meet
the financial
commitments and
this affects the
company’s growth.
The above table shows the strengths and weakness of the three different companies’
strengths and weaknesses.
Ambrosia Coffee Roast is a company dealing with all types of coffee beans in the
market of Australia but its long term contract process limits many companies to get in a
tie-up and another factor is the poor branding quality of the organization that limits the
interested companies to become a partner of this firm.
Java Estate sells Arabica roasted coffee in the market of Australia and the company
have a strong market chain with the different hospitability and coffee bean market
through its string strategic alliance on the other hand, the company cannot grow its
business because of its huge outstanding expenses.

Home Espresso Trades deals with selling home espresso machines to the customers
of home market and have a strong customer base but the companies that are in
partnership fails in meeting the financial commitments which limits the company from
performing its functions fluently.

Summary
The assignment discusses the PEST and SWOT analysis of McVillie to show the affect
of various external changes on the organization and the different strength and weakness
of the chosen company. A comparative study of two competitors of the chosen
organization is made to understand how these competitors are affecting the
organization’s performance and the various advantages are and disadvantages the
competitors are possessing.