BSBMKG609 Develop Marketing Plan: Apple's Strategies & Opportunities

This assignment focuses on developing a marketing plan, specifically analyzing the marketing strategies of Apple Inc. It covers various aspects, including evaluating marketing opportunities, assessing risks and returns, developing marketing strategies aligned with organizational objectives, and identifying resources and expertise. The assignment involves activities such as evaluating organizational objectives, identifying marketing opportunities (like targeting the middle-class economy), assessing the risks and returns of marketing options (product design, distribution), and developing strategies to increase resources or organizational expertise. It also includes creating a diagram of the marketing strategy development process and justifying the selection of specific strategies based on factors like competitor actions, market trends, and consumer response. The goal is to align marketing strategies with the company's strategic direction by matching the vision and mission of the organization.