BSBADV507 Develop a Media Plan: From Brief to Budget Allocation

This document presents a student's solution to a practical assignment for BSBADV507 Develop a Media Plan, including the assessment criteria, elements of competency, foundation skills, and knowledge evidence. It covers defining media requirements, selecting media vehicles, determining media schedules, and producing a comprehensive media plan. The solution includes an observation checklist to assess the student's ability to identify target audience characteristics, analyze product market factors, evaluate media vehicle alternatives, and ensure the media schedule meets the advertising brief requirements, highlighting the importance of legal and ethical considerations. The document also details the materials, equipment, and tasks involved in demonstrating competency in developing a media plan.

Student’s Name:
Who is your
Trainer:
Date: 1st June 2018
Teacher Remarks:
Syed Saqib
Hussain
Meenu Sharma
Dharna
Vyas

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Assessment criteria for BSBADV507
Develop a Media Plan
In this document, you will find the foundation of what is required to become competent in this unit.
For further information on each element, you can refer to the Assessment Matrix. Included in this
document are the elements of the unit, foundation skills, assessment requirements as well as an
assessment tool definition list and the crucial observation and third-party checklists. As well as all of
the areas covered here, each student must also complete all workbook activities, case studies and
major activities, where stated, to become competent within this unit.
NOTE – Re-assessment:
Students will have a maximum of two (2) reassessments attempts if competency is not achieved in
the first instance.
The final grade of ‘C’ for Competent or ‘NC’ for Not Competent is only given at the completion of
the unit of competency when all components or parts of the assessment are graded as ‘S’ for
Satisfactory. Unsatisfactory results are marked as NS.
Elements for Competency Demonstration
Elements of Competency Assessment:
1. Define media requirements
2. Select media vehicles
3. Determine media schedule
4. Produce media plan
Performance Evidence:
Evidence of the ability to:
 Produce a media plan for an advertisement which:
o defines media requirements of an advertising brief
o specifies rationales for media vehicles chosen

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o ensures media schedule meets requirements of the brief
o contains budgetary allocation for each advertising medium
 Develop measures to assess the effectiveness of media vehicles selected.
Foundation Skills:
Reading
 Identifies, analyses and evaluates complex texts to determine requirements of
advertising brief, and legislative, regulatory and business requirements
Writing
 Writes in a range of styles to suit job requirements and different audiences
Oral communication
 Uses appropriate techniques, including active listening and questioning, to convey
and clarify information
Numeracy
 Analyses and processes complex data to determine schedules and budget
Navigate the world of work
 Takes full responsibility for following implicit and explicit voluntary constraints
related to budget, legal and ethical requirements in a selection of media vehicles
Get the work done
 Takes responsibility for planning, sequencing and prioritizing tasks and own
workload for efficiency and effective outcomes
 Analyses relevant information to inform decisions about media requirements to
conform to the brief
 Utilises continuous improvement and testing strategies to ensure the effectiveness
of final media plan
 Uses familiar digital technologies and systems to enter data, organize and present
information

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Knowledge Evidence:
To complete the unit requirements safely and effectively, the individual must:
 Outline and explain data analysis and matching techniques
 List organizational products and services offered
 Identify organizational budget and resource constraints
 Identify principles and characteristics of advertising media, types of media and
advertising strategies
 Identify and explain key provisions of the relevant legislation, codes of practice and
national standards affecting business operations
 Identify and explain ethical principles relating to an advertising industry
 Define terms for describing media audiences.
Assessment Conditions:
An assessment must be conducted in a safe environment where evidence gathered demonstrates
consistent performance of typical activities experienced in the business development – advertising
field of work and include access to:
 Relevant legislation and codes of practice
 Organisational policies and procedures
 Industry software
 Office equipment
 Business technology.
Assessors must satisfy NVR/AQTF assessor requirements.
Links:
Companion volumes available from the IBSA website: http://www.ibsa.org.au/companion_volumes

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Any observations and practical assessments must be recorded in the observation checklist. All
practical tasks should be demonstrated during the length of the course. As the instructor, you must
maintain a record demonstrating the date of the practical activities and any comments relevant to
the performance of each student. Where a student is not able to demonstrate competence in a
practical observation activity, further questioning should be put in its place.
As the instructor, you could be assessing the student’s literacy, numeracy and language skills, as well
as the content and context of his/her answers.
In some cases, you will have to adjust and amend the assessment tools, using different and varied
methods (such as oral assessment), to allow students to be assessed according to their needs and
abilities.

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Assessment Tool Definitions
Assessment Tool How is it used? What is it?
Learner Workbook Activities
(Entire completion is required)
Each student should be given a Learner Workbook which
will hold a number of activities, both formative and
summative, that all need to be completed in conjunction
with the appropriate sessions. The PowerPoint, Learner
Guide, and instructor should provide further information to
help with the activities.
Observation/Demonstration
(To be completed for each numbered point as
stated on the checklist)
An observation should be completed for each of the
students by the instructor. If the tasks aren’t everyday
actions, a simulated environment is acceptable or a
demonstration can be set up. An observation checklist can
be found at the end of this document.
Major Activity
(Entire completion is required)
A Major Activity is a summative assessment and can be
found in the Learner Workbook after all of the activities are
completed. This is an extended piece of summative
assessment which should take anywhere between 1-2
hours and every student should complete this work. It is a
requirement for each unit to check knowledge and
understanding.
Skills and Knowledge Activity
(Entire completion is required)
A Skills and Knowledge Activity is a summative assessment
and is found before the Major Activity in the Learner
Workbook. This should take between 1-2 hours and every
student should complete this work. It is a requirement for
each unit to check knowledge and understanding of the
foundation skills and knowledge evidence.
Third Party
(To be completed for each numbered point as
stated on the checklist)
A Third Party checklist is very similar to an Observation
Checklist in its format, but it can be completed by someone
who works with the learner and has witnessed them
completing tasks which coincide with the elements of the
unit. The checklist can be found at the end of this
document.
Case Study
(Entire completion is required)
Not all units will have Case Studies but those that do will be
clearly stated in the PowerPoint and the Learner
Workbook. It will appear as any other activity but it will be
named ‘Case Study' and will provide an example of a
possible real-life situation for the learner to read, interpret
and then answer questions on.
Learner Guide
(To be used as an informational guide)
The Learner Guide links with the Learner Workbook as it
provides the information given during sessions and more. It
can help students to further their knowledge and to also

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complete the activities.
Evidence Document
(Not a necessity for completion of a unit but can
be used as an aid or to collect further evidence)
The Evidence Document lists all of the Elements and
Performance Criteria with an area for written reports etc,
to add evidence to the student’s portfolio. It can be used
for any of the performance criteria, especially those which
may not have been covered by any other assessment tool.
The student can circle a number of the criteria that they
may feel they need further evidence of or it can be used as
a guide for completing further Observations and Third
Party reports.

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Observation/Demonstration
Throughout this unit, the learner will be expected to show their competency of the elements
through observations or demonstrations. The observations and demonstrations will be completed as
well as the formative and summative assessments found in the Learner Workbook. An explanation of
demonstrations and observations:
Demonstration is off-the-job
A demonstration will require:
 Performing a skill or task that is asked of you
 Undertaking a simulation exercise
Observation is on-the-job
The observation will usually require:
 Performing a work based skill or task
 Interaction with colleagues and/or customers
The observation/demonstration will take place either in the workplace or the training environment,
depending on the task to be undertaken and whether it is an observation or demonstration. Each
task must be observed. You will need to ensure you provide the learner with the correct equipment
and/or materials to complete the task. You will also need to inform the learner of the time they have
to complete the task; this will once again vary, depending on the task.
A learner should be able to demonstrate they can:
1. Define media requirements
2. Select media vehicles
3. Determine media schedule
4. Produce media plan
Learners should also demonstrate the following skills:
 Reading
 Writing

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 Oral communication
 Numeracy
 Navigate the world of work
 Get the work done.

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Observation/Demonstration Checklist
Candidate’s Name
Assessor or Observer’s Name
Unit of Competence
(Code and Title)
BSBADV 507 Developing a Media Plan
Date of Assessment 1st June 2018
Location 75 Gozzard Street, Gungahlin 2912 ACT, at CBTC.
Demonstration Tasks Completed
Materials and Equipment Provided
Tasks to be observed, demonstrated or
simulated if appropriate
Yes No Comment
1. Define media requirements:
Did the learner demonstrate that they could
identify target audience characteristics from
advertising brief and prepare a detailed
consumer profile which uses the same terms
as those used to describe media audiences?
2. Define media requirements:
Did the learner demonstrate that they could
analyze product market factors to determine
reach and frequency requirements of
advertising media selected?
3. Define media requirements:
Did the learner demonstrate that they could
analyze creative requirements of the
advertising message and determine media
implications?
Syed Saqib
Hussain
Meenu Sharma
Dharna
Vyas

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4. Define media requirements:
Did the learner demonstrate that they could
identify media merchandising requirements
from the advertising brief?
5. Define media requirements:
Did the learner demonstrate that they could
confirm media budget and identify legal and
voluntary constraints?
6. Select media vehicles:
Did the learner demonstrate that they could
weigh up relative merits of identified media
vehicle alternatives, taking past media
performance into account?
7. Select media vehicles:
Did the learner demonstrate that they could
evaluate and test new or alternative media
vehicles with other advertisers and against
proven vehicles?
8. Select media vehicles:
Did the learner demonstrate that they could
select media vehicles that target the required
audience, meet media requirements and
fulfill merchandising requirement within
budget?
9. Select media vehicles:
Did the learner demonstrate that they could
select media vehicles that meet creative,
reach and frequency requirements of the
advertising message to be achieved within
budget?
10. Select media vehicles:
Did the learner demonstrate that they could
ensure selected media vehicles meet legal
and ethical requirements?

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11. Determine media schedule:
Did the learner demonstrate that they could
ensure duration and timing of media
schedule meet requirements of the
advertising brief?
12. Determine media schedule:
Did the learner demonstrate that they could
determine a distribution of messages over a
duration of schedule to meet requirements of
the advertising brief?
13. Determine media schedule:
Did the learner demonstrate that they could
create a media schedule to satisfy advertiser?
14. Determine media schedule:
Did the learner demonstrate that they could
develop alternative media schedules for
advertiser within budget?
15. Determine media schedule:
Did the learner demonstrate that they could
determine the testing schedule for the media
plan and continually modify media plan in
accordance with results obtained?
16. Produce media plan:
Did the learner demonstrate that they could
create media plan which defines media
requirements of the advertising brief and
provides evidence supporting each
requirement?
17. Produce media plan:
Did the learner demonstrate that they could
specify recommended media and vehicle/s,
and rationale for their selection in the media
plan?
18. Produce media plan:

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Did the learner demonstrate that they could
ensure media plan contains a budget
allocation per medium per advertising
period?
19. Produce media plan:
Did the learner demonstrate that they could
identify the anticipated impact of advertising
and measures to assess its effectiveness in
the media plan?
The candidate’s
performance was:
Not Satisfactory Satisfactory
Further Comments:
Candidate’s Signature
Assessor/Observer’s
Signature

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Support Questions for observation checklist
Candidate’s Name
Assessor or Observer’s Name
Unit of Competence
(Code and Title)
Date of Assessment
Location
The candidate’s performance was: Not Satisfactory Satisfactory
Client Feedback

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Candidate’s Signature
Assessor/Observer’s Signature
Third Party Reports
The Third Party Report should be completed by a senior member of staff i.e. a supervisor or
manager, where possible. The report should cover the points below, with a description to show that
the tasks have been witnessed over time while working with the learner. Examples, times, dates etc.
should be included, if possible.
As this unit is about developing a media plan, you will need to have witnessed the learner within a
working or training environment:
1. Define media requirements
2. Select media vehicles
3. Determine media schedule
4. Produce media plan.
Ticking yes/no next to the tasks is required, as well as an accompanying report.

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Third Party Checklist
Candidate’s Name
Assessor or Observer’s Name
Unit of Competence
(Code and Title)
Date of Assessment
Location
Demonstration Tasks
Materials and Equipment
Tasks to be simulated if not witnessed over time: Yes No
1. Did the learner identify target audience characteristics from advertising
brief and prepare a detailed consumer profile which uses the same
terms as those used to describe media audiences?
2. Did the learner analyze product market factors to determine reach and
frequency requirements of advertising media selected?
3. Did the learner analyze creative requirements of the advertising
message and determine media implications?
4. Did the learner identify media merchandising requirements from the
advertising brief?
5. Did the learner confirm media budget and identify legal and voluntary
constraints?
6. Did the learner weigh up relative merits of identified media vehicle
alternatives, taking past media performance into account?
7. Did the learner evaluate and test new or alternative media vehicles with
other advertisers and against proven vehicles?
8. Did the learner select media vehicles that target the required audience,
meet media requirements and fulfill merchandising requirements
within budget?

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9. Did the learner select media vehicles that meet creative, reach and
frequency requirements of the advertising message to be achieved
within budget?
10. Did the learner ensure selected media vehicles meet legal and ethical
requirements?
11. Did the learner ensure duration and timing of media schedule meet
requirements of the advertising brief?
12. Did the learner determine a distribution of messages over a duration of
schedule to meet requirements of the advertising brief?
13. Did the learner create a media schedule to satisfy advertiser?
14. Did the learner develop alternative media schedules for advertiser
within budget?
15. Did the learner determine the testing schedule for the media plan and
continually modify media plan in accordance with results obtained?
16. Did the learner create media plan which defines media requirements of
the advertising brief and provides evidence supporting each
requirement?
17. Did the learner specify recommended media and vehicle/s, and
rationale for their selection in the media plan?
18. Did the learner ensure media plan contains a budget allocation per
medium per advertising period?
19. Did the learner identify the anticipated impact of advertising and
measures to assess its effectiveness in the media plan?
The candidate’s
performance was:
Not Satisfactory Satisfactory
Further comments:

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Candidate’s Signature
Assessor/Observer’s
Signature

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Third Party Evidence
Confidential Information
Name of Candidate
RTO:
Unit(s) of Competence
As part of the assessment for the units of competency, we are seeking evidence to support a
judgment about the candidate's competence. As part of the evidence of competence, we are seeking
reports from the supervisor and other people who work closely with the candidate.
Name of the supervisor:
Workplace:
Address:
Phone:
Do you understand which evidence/tasks the candidate has Yes No
provided/performed that you are required to comment on?
As the assessor explains the purpose of the candidates Yes No
assessment?
Are you aware that the candidate will see a copy of this form? Yes No
Are you willing to be contacted should further verification of this Yes No
statement be required?
What is your relationship to the
candidate?
How long have you worked with the
person being assessed?

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How closely do you work with the
candidate in the area being
assessed?
What is your technical experience
and/or qualification (s) in the area
being assessed? (Include any
assessment or training
qualifications.)
Does the candidate:
Perform tasks to the industry standards? Yes No
Managed job tasks effectively? Yes No
Implement safe working practices? Yes No
Solve problems on the job? Yes No
Work well with others? Yes No
Add that to new tasks? Yes No
With unusual or non-routine situations? Yes No
Overall do you believe the
candidate conforms to the

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standard required by the unit
of competency on a consistent
basis?
Identify any training needs for the candidate:
Table of Contents
Table of Contents.............................................................................................................................1
Candidate Details.............................................................................................................................2
Assessment – BSBADV507: Develop a media plan.........................................................................2
Competency Record to be completed by Assessor........................................................................3
Any other comments:

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Observation/Demonstration............................................................................................................4
Activities...........................................................................................................................................5
Activity 1A......................................................................................................................................5
Activity 1B......................................................................................................................................7
Activity 1C......................................................................................................................................8
Activity 1D.....................................................................................................................................9
Activity 1E....................................................................................................................................10
Activity 2A....................................................................................................................................11
Activity 2B....................................................................................................................................12
Activity 2C....................................................................................................................................13
Activity 2D...................................................................................................................................14
Activity 2E....................................................................................................................................15
Activity 3A....................................................................................................................................16
Activity 3B....................................................................................................................................17
Activity 3C....................................................................................................................................18
Activity 3D...................................................................................................................................19
Activity 3E....................................................................................................................................20
Activity 4A....................................................................................................................................21
Activity 4B....................................................................................................................................22
Activity 4C....................................................................................................................................23
Activity 4D...................................................................................................................................24
Skills and Knowledge Activity.......................................................................................................25
Major Activity..............................................................................................................................28

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Candidate Details
Assessment – BSBADV507: Develop a media plan
Please complete the following activities and hand into your trainer for marking. This forms part of
your assessment for BSBADV507: Develop a media plan.
Name: _____________________________________________________________
Address: _____________________________________________________________
_____________________________________________________________
Email: _____________________________________________________________
Employer: _____________________________________________________________
Declaration
I declare that no part of this assessment has been copied from another person’s work with the
exception of where I have listed or referenced documents or work and that no part of this
assessment has been written for me by another person.
Signed: ____________________________________________________________
Date: _____________________1st June, 2018__________________________________
If activities have been completed as part of a small group or in pairs, details of the learners
involved should be provided below;
This activity workbook has been completed by the following persons and we acknowledge that it
was a fair team effort where everyone contributed equally to the work completed. We declare that
no part of this assessment has been copied from another person’s work with the exception of where
we have listed or referenced documents or work and that no part of this assessment has been
written for us by another person.
Learner 1: ____________________________________________________________
Signed: ____________________________________________________________
Learner 2: ____________________________________________________________

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Signed: ____________________________________________________________
Learner 3: ____________________________________________________________
Signed: ____________________________________________________________

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Competency Record to be completed by Assessor
Learner Name: _______________________________________________________
Date of Assessment: _________1st June, 2018__________________________________
The learner has been assessed as competent in the elements and performance criteria and the
evidence has been presented as;
Assessor Initials
Authentic
Valid
Reliable
Current
Sufficient
A learner is deemed: COMPETENT NOT YET COMPETENT (Please circle)
If not yet competent, date for re-assessment: ____________________________________
Comments from Trainer / Assessor:
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Assessor Signature: ________________________________________________________

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Observation/Demonstration
Throughout this unit, the learner will be expected to show their competency of the elements
through observations or demonstrations. The observations and demonstrations will be completed as
well as the formative and summative assessments found in the Learner Workbook. An explanation of
demonstrations and observations:
Demonstration is off-the-job
A demonstration will require:
 Performing a skill or task that is asked of you
 Undertaking a simulation exercise
Observation is on-the-job
The observation will usually require:
 Performing a work based skill or task
 Interaction with colleagues and/or customers
The observation/demonstration will take place either in the workplace or the training environment,
depending on the task to be undertaken and whether it is an observation or demonstration. Each
task must be observed. You will need to ensure you provide the learner with the correct equipment
and/or materials to complete the task. You will also need to inform the learner of the time they have
to complete the task; this will once again vary, depending on the task.
You should be able to demonstrate you can:
1. Define media requirements
2. Select media vehicles
3. Determine media schedule
4. Produce media plan.
You should also demonstrate the following skills:
 Reading

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 Writing
 Oral communication
 Numeracy
 Navigate the world of work
 Get the work done.
Activities
Activity 1A
Estimat
ed Time
30 Minutes
Objectiv
e
To provide you with an opportunity to identify target audience characteristics from
advertising brief and prepare a detailed consumer profile which uses the same terms as
those used to describe media audiences.
Activity Your manager has asked that you recommend a target audience and develop a
customer profile of the target audience. Based on the product and use the profile to
make recommendations on how to attract the attention of your media audience.
Choose a product that is different to the product in the Learning Activity.
The product that you are going to sell is:
Dell laptop
What is the target market? What are the target audience’s characteristics?
The target market belongs to the consumers from the business class society and students
from the university. These product requirements could differ according to demand of the
consumer, business class society can afford the laptop with higher configuration whereas
the student prefers medium range configuration in the laptop.
Profile the customer
The consumer can be divided on the basis
Age – the targeted age group is 18-35
Society- consumer from middle and upper-class society
Working class- students, faculty, office employees, business person.

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product demand is high in the urban society
What statistical information can you find about the market and where did you find the
information?
The Dell laptop contributes a large amount of market share in case of personal laptops,
the selling of the Dell laptop is the all-time high in the year period 2005-2006. Although
the market range of Dell laptop has seen a declination from the year 2006 buts its
contribution in the market remains significantly higher.
(Source of information: Bureau of labor statistics)
What key information should your message have? Where would you obtain this
information from?
The key information contains the revenue of Dell laptop in the fiscal year 2014-2018. The
statics shows that net revenue in a year
2014=55.58 billion us dollars
2015=54.1 billion us dollars
2016=50.9 billion us dollars
2017= 61.6 billion us dollars
The information is collected from the source: statistic, 2018

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Based on the information provided above, complete the table below and describe the
way in which you would attract the customer to your product.
Steps Example
1. Place message in appropriate
medium
Newspaper
2. Represent the media audience
within media
The main audience were the
students, faculty and office
employees
3. Include objects and activities
enjoyed by each profile
The product is used for
educational and business purpose
by the consumers
4. Include topics and subjects that
will appeal to each profile
Product provide better
computing configuration at a
feasible rate for each profile
5. Use themes or background music
appropriate for the genre of each
profile
Although advertising medium is
the newspaper which does not
involve sound facility dell
company use its signature tuning
for advertisement
6. Think of the comfort of each
audience which they can relate to
A high-quality product is
providing at feasible rate
7. Make sure that you address the
correct attitudes appropriate for
each profile
Students and office employees
are the regular buyers of
newspaper so advertisement
mode is good to spread a

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message
8. Make sure that you appeal to the
desires of each profile.
Newspapers were news
publication modes uses all parts
of society
Yes, the product is convenient
and differentiated as it has a
large market share worldwide
and easily recognized by
consumers. The dell company is
found on
February 1984, so the company
infrastructures are well
established worldwide.
Activity 1B
Estimated Time 15 Minutes

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Objective To provide you with an opportunity to analyze product market factors to
determine reach and frequency requirements of advertising media selected
Activity To determine reach and frequency, it is important that you determine the
product market factors. Using the product that was used to answer the
questions in Assessment Activity 1A, choose the product factors and discuss the
reason for the decision by answering the following questions:
Is your product convenient, differentiated, undifferentiated, established etc?
Yes, the product is convenient and differentiated as it has a large market share
worldwide and easily recognized by consumers. The dell company is found on
February 1984, so the company infrastructures are well established worldwide.
What level of involvement would your customer have? Explain why you chose
this level of involvement.
There were many vendors of Dell around the world. Which provide the value-
added services to their customers. The vendors also provide proper information
about the product and give them the proper trial of the laptop. These types of
services provide a huge involvement of customers. The customers also provide
the review about products and technical problems were solved by the technician
at the service centers which further increase the consumer involvement after
buying the products.
What impact do you feel that the level of involvement will have on reach and
frequency of advertisement?
The level of involvement of the customer is high for the dell products, this helps
the company to bring satisfaction to the consumers and hence increase the brand
value. The dell company has a huge market share due to the involvement of the
consumer in its products. This helps to create a positive mindset of the consumers
and decreases the frequency of the advertisement. Dell provides advertisement
only for its new products and offers.

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Activity 1C
Estimated Time 15 Minutes
Objective To provide you with an opportunity to analyze creative requirements of the
advertising message and determine media implications.
Activity What is the aim of a creative brief?
All the brand of different products uses creative advertisement to attract their
customers. The consumers get easily attracted through the creativity in the
advertisement. The main objective of creative brand
 To attract the attention of a viewer
 To increase the time duration spend by the viewer on advertisement
 To convince the customer
 To make a permanent image of the brand in viewer mind
What are the requirements of the creative brief?
Various tools used to make the creative brand advertisement
 A permanent logo of the brand
 Signature tune of the brand
 Background color combination and texture related to the products
 Advertisement quotation, a Good theme of the advertisement
 Characters involve in advertisement
Choose three creative requirements and explain them in your own words. Give
an example of a time when you would use each?
Science the advertisement source use in this context is newspaper so the
advertisement contains a soundless single frame texture.
The creative tool use in an advertisement is
 Background color and texture: techno color theme is used for the
advertisement
 Advertisement quotation: Dell has started its campaign with the
quotation "let's make it real"
 Offers: information about offers is given in broad fonts with proper
spacing.

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Activity 1D
Estimated Time 15 Minutes
Objective To provide you with an opportunity to identify media merchandising
requirements from the advertising brief.
Activity What is the connection between the advertising brief and the media
merchandising requirements?
Media merchandising contain the commercial content for the advertisement
of the product like the product description, brand description, etc. Whereas
the advertisement brief describes the strategy of the advertisement of any
firm it contains all the content which may involve an advertisement to
attract the targeted customer.
You are going to develop media requirements for a computer (Use a computer
that you are familiar with). Choose three media from Appendix No.2 that you
believe are appropriate.
Apple computer is one of the reputed brands for the production of personal
computers around the world. The advertisement media which can be used
by the apple to advertise its computers.
Magazine: the brand provide computers for mainly business class society,
magazines were the good source for the advertisement for the business class
people
Television: Television is a mass media communication having the wide
range of audience.
Social media: there is a craze of social media in the youngsters, so it can
become a good source for attracting the customers.
Complete a media evaluation of the three types of media vehicles and choose
one media as your primary media? Make sure you clearly explain why you chose
that media.
Although there were many modes of advertisement available for the firm to
advertise the products. Three of them were
 Television: television is a common mode of advertisement which is
used by many of the well known multinational company to advertise
its products.
 Newspaper advertisement: a newspaper is one of the oldest forms of
advertisement media, which holds a wide range of advertisement
brand and customers.
 E-marketing: the increase in the internet penetration around the
world has given the possibilities for a firm to advertise its product
on the web.
Newspaper advertisement is a good form of advertisement as the newspaper

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is published according to the region and the brand can showcase its vendors
available in that particular region on the newspaper, whereas in other mass
media communication the brand is not able to give information about its
vendors.

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Activity 1E
Estimated Time 15 Minutes
Objective To provide you with an opportunity to confirm media budget and identify legal
and voluntary constraints.
Activity When you are allocated a budget, what should you consider?
The plan for budget or financial plans will be designated to various group of the
association amid the assessment of the execution of the association. I will
consider the spending assignment strategy to allow the financial plans to an
alternate division
You have allocated a commercial into a children’s television time slot for adult
makeup. Using your knowledge of legal and voluntary constraints, do you
believe that this is considered ethical?
According to my opinion, this isn't viewed as ethical since this kinds of the business
are not appropriate for the age group of the youngsters it will make bad effect on
them.

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Activity 2A
Estimated Time 15 Minutes
Objective To provide you with an opportunity to weigh up relative merits of identified
media vehicle alternatives, taking past media performance into account.

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Activity Using Appendix Number Two reflect on the different merits of the media
alternatives. Choose four that you are unfamiliar with. Discuss and compare
them in terms of merits.
I will pick the 4 options of the media and they are magazines, daily papers, radio,
and TV. The magazine is another contrasting option to the media, which is utilized
to advance the item and brand. The radio is responsive medium and it is
adaptable. The last one is TV which is utilized for the notice it is innovative and it
is additionally particular and adaptable
You should also consider what impact past media performance would play if
you were to use these media vehicles. Would the change in trends have an
impact on the viability of the media vehicle in the present? Discuss.
We have to include more media innovation and techniques in the association to
enhance the business and to make the progress and objectives in the market the
effect of the past media on the execution is that it was costly for the association.
the time had come expending to pull in various client or customer in the
association. it has constrained view consideration and absence of selectivity.

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Activity 2B
Estimated Time 20 Minutes
Objective To provide you with an opportunity to evaluate and test new or alternative
media vehicles with other advertisers and against proven vehicles
Activity What is the importance of testing your media vehicle?
To pass the message and data to customer or client this is critical to draw in
various clients. It is essential for the progression of the business and to
accomplish the objective. The testing strategy is imperative the media vehicle to
convey the promotion in right and legitimate way.
What should you remember when you pre-test advertising?
I will define the different objectives and requirements for the pre-test advertising
and I will put the aim to achieve the goal and success.
Choose two types of pre-tests. Briefly explain what they do. Using your
explanation, discuss which is one you feel is more reliable. Why?
There are diverse kinds of the per – testing strategy accessible for the promoting
here I will utilize two vital strategies for the pre-test publicizing.
The initial one is direct addressing which is an imperative technique to gather the
information and data from the distinctive customer. This strategy is an immediate
technique to gather the information and data. The quality and shortcoming of the
notice can be estimated by this procedure. The customer or client can give claim
conclusion about the notice through this procedure. Not under any condition like
the above method for keeping the advancements in a folio, test commercials are
familiar with a bona fide magazine with an exploratory social event to examine.
The control total is furthermore displayed in a comparative magazine, yet is
without test advancements. As indicated by me, the poll questionnaire is
compelling and dependable to gather the information and data in light of the fact
that the quality and shortcoming of the commercial can discover through this
strategy.

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Activity 2C
Estimated Time 20 Minutes
Objective To provide you with an opportunity to select media vehicles that target the
required audience, meet media requirements and fulfill merchandising
requirements within budget.
Activity Choose one media vehicle to reach the specific target markets listed below.
Why did you choose these media vehicles?
Target Market Media Why?
Teen make-up Digital publication Digital publication is
a new site and very
popular among the
youth. Hence, it’s a
very best idea to
bring your marketing
in front of them.
Colgate Toothpaste Streaming Media It is a combination
of websites and
video channel.
Youth watch these
types of apps and
channel to change
your mood. Hence,
the marketing
product can use
these types of
vehicle to attract the
people.
Fructus Shampoo Television Television is popular
during the ancient
time. Hence it’s a very

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common tool and
known by everyone.
Computer Social Media Nowadays social
media is a part of the
life. They check
everything on the
internet minute to
minute. So, it's a
very good way to
influence them
Choose one of the target markets above. You find that customer attrition for the
product has occurred. What should you do?
Teen make-up
In a glamorous world, Girls want to look very beautiful and it is very
common that as everyone knows girls love to bear make-up. Hence the
marketing of teen make-up is very important for the growth of the business.
For this, I do advertisements on the social media. Social- media is that
media which is usually so much used by everyone time to time.

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Activity 2D
Estimated
Time
25 Minutes
Objective To provide you with an opportunity to select media vehicles that
meet creative, reach and frequency requirements of the advertising
message to be achieved within budget
Activity What is the GRP? What does it do?
GRP stands for “Gross Ratings Points". This is the very important
part of the media. With the help of this, media is watching how
many people watch their ads and likes their ads and give them
rates. It is the mathematical calculation for the media vehicles.
Using the Ostrow Model of Effective Frequency, explain the level of
frequency for the new $500.00 suit you buy every six months.
The purpose of the Ostrow model is that it works on the low-level
frequency. The working criteria of this model are very effective
which raise them to the higher level. It has a very functional and
powerful frequency.
Do you believe that you can reach customers at 100%?
Yes, we can reach the customers with our full determination and
hard-working. Due to our hard-working, customer praises and we
will reach the heart of the customer fully.
In reaching customers to create awareness, it is important that you
make sure that one of three points exists. What are the three points?
To aware the customers, We are giving them some suggestions.
These are following:-
a) I suggest them that they have to examine the complete

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information regarding the product than trust them.
b) To find their rates on the internet and watch what the
comments and feedback are given by the other customers.
c) Kindly focus the aim of the marketing otherwise we can
make fool.
Creative ads have three elements. Briefly explain each element and
give an example of products you are personally have had experience
with.
Creative ads are that technique which apprehends the interest area
of the people and according to their interest they influence the
customer and inspire them to do the efforts. These concepts can be
used in the different ways such as message, communication,
channel, and customers.

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Activity 2E
Estimated Time 15 Minutes
Objective To provide you with an opportunity to ensure selected media vehicles meet
legal and ethical requirements
Activity If you are running a telemarketing campaign to create awareness for your
product, what do you need to be aware of?
If I am running a campaign for the popularity of my marketing stuff that I
make some strategies to influence them. They are following:-
a) I am making the free web pages for my product.
b) Marketing the product.
c) Analyses my progression.
d) To understand and know my audience.
Do you think that Anti-discrimination law is an issue in advertising? Research
how?
Anti-discrimination law believes in treating the people in an equal way.
Some countries made it mandatory in the employment. It has many issues.
They are:-
a) There is a less production in the productivity.
b) Negativity increases in the production.
c) There is no limit of federally.
What is ethics in advertising?
Ethics are those processes which have the combination of knowledge and
deals with the people with full of morality in their advertisement. They did
not show any false content regarding their ads.

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Activity 3A
Estimated Time 15 Minutes
Objective To provide you with an opportunity to ensure duration and timing of media
schedule meet requirements of the advertising brief

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Activity Give an example of when you are timing each product based on the following
advertising.
Timing Product
Continuous advertising Social media
Pre-launch advertising Newspaper
Pre-sales advertising Outdoor and transit
Seasonal advertising Magazine

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Activity 3B
Estimated Time 15 Minutes
Objective To provide you with an opportunity to determine a distribution of messages
over a duration of schedule to meet requirements of the advertising brief
Activity Choose a product and answer the following for the product:
 Name of product
Dell Laptop
 The nature of the product
Consumer Product
 The nature of the target audience
The target of the audience is such as age, location, gender, income
and education level, occupation, ethnic background and family
status etc.
 Competitors scheduling
The competitors are Lenovo, Hewlett- Packard, Acer, and Compaq.
 Advertising budget
The advertisement budget for this product is about 333.8 million.

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 Government legislation
Government legislation is that law which is made by other
secondary and constitutional laws. It contains regulations, councils,
and referendums.
Based on the message and the information completed above, explain which
media option you would use to advertise the product.
I would like to take “social – media” resource because it is very popular
among the people. It is very trust-worthy. People can trust on the social
media. It has also a reason for trusting them because they are using these
sites for a long time.

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Activity 3C
Estimated Time 15 Minutes
Objective To provide you with an opportunity to create a media schedule to satisfy
advertiser
Activity Create a media schedule on the product used in 3B
For the DEL product, The producer divides the media schedule in following
four parts:-
1) Continuous Media Schedule
2) Flighted Media Schedule
3) Pulsing Media Schedule
4) Seasonal Media Schedule
What is the placement of an advertisement?
Placements are only depended upon the behavior and nature of the
advertisements. Here the nature of the advertisements refers themes, graphics,
depictions.
What is the size/length of advertisements?
There are three parts in the advertisements. Their ideal size of these three
parts are the following:-
1) Leader-Board – 728*90
2) Medium Rectangle – 300*250
3) Wide Sky-Scraper – 160*600

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Activity 3D
Estimated Time 15 Minutes
Objective To provide you with an opportunity to develop alternative media schedules for
advertiser within budget
Activity Using the product above and a budget of $30,000.00 design a media schedule
and explain what the schedule and product and schedule is targeting at. Why?
By using the product and the budget of the $ 30,000.00 I will design the schedule
for the media. First, one is the fight media schedule. Second, one is continuous
media schedule. Third, one is seasonal schedule and the last one is pulsing media
schedule. In the fight media schedule, the ads will be run in every one or two
weeks. In the continuous media schedule, the ads will be run in continuous period
and in the seasonal media schedule the ads will be run on the specific occasions.
In the pulsing media schedule, it will combine both continuous media schedule
and flighting media schedule.

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Activity 3E
Estimated Time 15 Minutes
Objective To provide you with an opportunity to determine the testing schedule for the
media plan and continually modify media plan in accordance with results
obtained
Activity There are two models of continuous improvement: The PDCA Cycle and MBO.
Choose one and use the product used in 3.4 to explain the process using that
product.
The MOB stands for the maintenance of the business and the PDCA can be
referred as a plan do check action. They both are the model of the continuous
improvement. For the continuous improvement, I will select the MOB model
because we can improve the performance and quality of the product by
maintaining the all process and management of the business. so the proper
maintenance is required for the organization to improve the performance. The
maintenance of the business can increase the continuity of the business in the
market.

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Activity 4A
Estimated Time 15 Minutes
Objective To provide you with an opportunity to create media plan which defines media
requirements of the advertising brief and provides evidence supporting each
requirement
Activity Using the product that you have used in 3C, design a brief outline of a media
plan under the following headings:
For the Ads of the versatile item, the media design will be built by me. The media
design will contain some after advances: showcase investigation is utilized to
examine the item defamed in the market and the necessity of the item in the
market. Another advance is a foundation of the target, which is utilized to set the
goal to offer the item in the market. it will be useful to choose the objective. last
procedure is an advancement of the system like offers, rebate and money back
offers to draw in various clients. These means are required before notice of the
item

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Activity 4B
Estimated Time 15 Minutes
Objective To provide you with an opportunity to specify recommended media and
vehicle/s, and rationale for their selection in the media plan

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Activity Use the media vehicles chosen in Activity 4A and explain why you chose each.
I will use the newspaper as a media vehicle because it is the best way to attract
different customer and client. The newspaper is also best medium to share
different important information. The organization can provide the discount
related and other offers related information through the newspaper. The
newspaper is a common useable media for the peoples.
You have been asked to recommend media vehicles for a new promotion.
Calculate the following.
I will recommend the magazines, advertisement, newspapers and social media as
the media vehicles to promote the product and services.
Which media vehicles would you choose and why?
I will use the newspaper as a media vehicle because it is the best way to attract
different customer and client. The newspaper is also best medium to share
different important information. The organization can provide the discount
related and another offer related information through the newspaper. The
newspaper is a common useable media for the peoples.

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Activity 4C
Estimated Time 15 Minutes
Objective To provide you with an opportunity to ensure media plan contains a budget
allocation per medium per advertising period
Activity Read through the different types of ways in which a budget should be allocated.
Choose which you believe is appropriate to you and explain why you would
choose that option.
The budget allocation can be considered as technique or strategy which is utilized
as a part of the association to assign the financial plans for various office as per
the prerequisite there are distinctive sorts of the spending designation techniques
in the association and they are standard planning and movement based planning.
Here I will utilize the benchmark planning strategy to allow the financial plans.
The benchmark planning is a technique which is utilized to dispense the financial
plans in the association. The pattern planning is utilized to guarantee that
spending limit isn't surpassed. It will center around how much cash spent by the
association in a year ago it will give the general estimation. It will give the best
approach to assign the financial plan for the X team this year.

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Activity 4D
Estimated Time 15 Minutes
Objective To provide you with an opportunity to identify the anticipated impact of
advertising and measures to assess its effectiveness in the media plan
Activity Using the product used from 3.3 -4.2, recommend which measurements would
you use. Why? Choose at least four that can be used in alignment with the
media vehicles that you chose.
To quantify the successful and nature of the administrations and item I will utilize
diverse systems and techniques for PC items. Here four strategies are given that
can be utilized as a part of the arrangement with the commercial
The initial one is factual information estimation, which is utilized to make the
general determination from the gathered information and data.
Second is survey strategy, which is utilized to gather the information and data
from the customer or client fundamental favorable position of this procedure is
that it is an immediate procedure to gather the information and data about the
item.
Third, one is client-rating audit which is likewise used to gather information and
data from the customer and it is valuable to comprehend the quality and
shortcoming of the administrations and item.
The last one is information investigation, which is utilized to examination diverse
information and data about the item before the publicizing.

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Skills and Knowledge Activity
Estimated Time 60-120 Minutes
Objective To provide you with an opportunity to demonstrate your knowledge of the
foundation skills, knowledge evidence, and performance evidence.
Activity Complete the following individually and attach your completed work to your
workbook.
The answers to the following questions will enable you to demonstrate your
knowledge of:
 Produce a media plan for an advertisement
 Develop measures to assess the effectiveness of media vehicles selected
 Reading skills
 Writing skills
 Oral communication skills
 Numeracy skills
 Navigate the world of work
 Get the work done
 Outline and explain data analysis and matching techniques
 List organizational products and services offered
 Identify organizational budget and resource constraints
 Identify principles and characteristics of advertising media, types of media
and advertising strategies
 Identify and explain key provisions of the relevant legislation, codes of
practice and national standards affecting business operations
 Identify and explain ethical principles relating to an advertising industry
 Define terms for describing media audiences.
Get the learners to work in pairs. They are to complete the advertising brief for
each other and represent the client. Give the learners an appropriate period of
time to choose and agree on products.
Provide learners with a set budget of $500,000.00 However, this amount may
vary according to on the segment of the market they are advertising to and its

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size, whether they have a niche market, etc.
Ask each learner what their products are and make sure that partners do not
match too closely.
Learners will need to have access to the internet.
By completing the advertising brief, learners can identify with the role of the
client and obtain an opportunity to experience that aspect of the learning
process. If you find it easier, please complete the advertising brief and give the
learners a set product, etc.
Advertising brief.
Name of brand:
Product:
Product Description:
 What is your product/service?
The Communication Task:
 The advertising campaign
Advertising / creative objectives
 What is your advertising try to achieve?
 Awareness/Trial/Purchase?
 A direct response? Increase market share or brand awareness
Target market:
 Who is your product/service targeted to?
 Geographic, psychographic? Demographic? Behaviouristic?
Market and brand performance

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 What is its market share? Is it performing well or not? Why? Why not?
Competition:
 Who are the competitors and what do they do? What is their market
share? Why?
Media/means of distribution:
 What media are you thinking of use? How is it effective to reach the
target audience
What occurred? When? Where? Why? How much time was spent on it?
Brand character:
 Why was your previous advertising (its attributes/characteristics)
Brand image
 What brand image do you desire?
 How do you want people to feel about the product/brand?
 Should the image be sophisticated? Serious? Professional? Etc
What mood should be projected?
Positioning:
 What is the unique selling position? What are the key points of
difference?
 What are the benefits to the consumer?
Look/feel:
The tone? Manner? This needs to reflect your previous positioning i.e.
conservative, serious, dynamic and humorous
Research:
Do you have any insights relating to your product/service?
Legal/advertising code requirements:

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There are requirements for some industries that need to be addressed,
including advertising industry codes. What are yours?
Mandatories:
What logo do you use, how it is used, colors, positioning statements,
trademarks etc.
Budget?
 Has a budget been set?
 What is it?
Timing:
When is the advertising going to happen? What are the timeframes to meet the
deadlines?
How measured?
How will you measure the results of your advertising? i.e. Sales
Other Considerations:
Is there anything else that needs to be considered?

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Major Activity
Estimated Time 60 – 120 Minutes
Objective To provide you with an opportunity to demonstrate your knowledge of the
entire unit.
Activity This is a major activity – your trainer will let you know whether you will
complete it during class or in your own time.
Attach your completed answers to the workbook.
You must individually, answer the following questions in full to show your
competency of each element:
1. Define media requirements
2. Select media vehicles
3. Determine media schedule
4. Produce media plan
Individually or in pairs, complete the following and present it as a portfolio;

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This is the start of the assessment process.
From the Advertising brief from the skills and knowledge activity, complete the
following questions and present them as a report/portfolio:
1. What is the name of your product?
2. Who is your target audience? List their characteristics.
3. Complete a consumer profile on your target audience. You may have to
perform research on your target audience for this question.
4. Who are you media audience/s?
5. What do product market factors you feel will appeal to your target market for
your product?
6. Complete a Creative Brief for your product. Make sure that you include the
creative requirements within your brief.
7. What are the media merchandising requirements within the advertising brief?
How will you address each?
8. How will you confirm your media budget?
9. What may legal and voluntary constraints impact on the decisions that you
make?
10. Choose appropriate media vehicle for your media vehicle within your budget.
Why is it important to consider past performance? –Use past performance as
a way in which to improve.
11. Make recommendations on how you will test your media vehicles. Explain the
reasons for your recommendations.
12. Confirm the way in which your target market is reached using the media
requirements and media vehicles used.
13. Confirm that your media vehicles meet the creative, reach and frequency
requirements within the agreed upon budget.
14. Confirm that the message and media vehicles operate within legal and ethical

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requirements.
15. Every advertiser is constrained in the media by their budget. For the optimum
utilization of money that is available, media scheduling needs to be
performed. Once you have determined who the target audience is, the media
to use; reach, frequency and the message, you should prepare the media
schedule.
16. What should you have considered when you developed your media schedule?
17. If you have not considered any of these in your media schedule, please go
back and do so now. How did you improve your media schedule? Why did you
choose this strategy?
18. Pass the media schedule to your team partner. Is the schedule to their
satisfaction? If not, how can you improve upon it?
19. Consider the forms of schedules and match it with the type of schedule
outlining why you would need to do so. Make sure that you consider the
schedule and the reason why matching it is important.
20. What continuous improvement method would you recommend for this
project? Why?
21. You have completed your research. Now you need to complete a media plan
to present to your client.
22. Your client has viewed the media plan and has asked that you explain the
rationale behind choosing the media vehicles that you chose. Explain, giving
examples.
23. Your client made an inquiry about the pay per click and asked you to make a
recommendation about the option. They would be prepared to allocate a
larger budget based on your recommendations. Discuss and back your
recommendations up with examples of how Pay per click may or may not
work for them.
24. What measures do you recommend that you should use to measure the
effectiveness of the media plan?

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