This report develops a big data strategy for Woolworths Limited Supermarkets in Australia, aiming to improve decision-making and business profitability. It explores strategies like performance management, data exploration, social analytics, and decision science, considering Woolworths' strengths, weaknesses, opportunities, and threats (SWOT). The report highlights the importance of NoSQL databases for handling unstructured data, discusses business objectives, and recommends the adoption of big data strategies for businesses of all sizes. It covers required technology stacks, data analytics, and the role of social media in decision-making, emphasizing the value creation potential of big data. The report also includes an introduction, strategies for big data use, business objectives, SWOT analysis, required technology stack, data analytics, and MDM, NoSQL, social media's role, big data value creation, conclusion, and recommendations, along with references.