Developing Innovation: Business Case, IP Protection & Analysis

This report provides a detailed analysis of innovation and commercialisation, focusing on how organisations like Farmfoods source and foster innovation. It examines different types of innovation, including radical, disruptive, and incremental, and how these are processed within various organisational settings. The report also presents a business case for innovation, considering risks, benefits, and funding options, and evaluates the tools organisations use to develop, retain, and protect knowledge and intellectual property. Furthermore, it explores the role of organisational culture in supporting innovation, emphasising the importance of communication, creativity, and skills development. The analysis aims to provide a comprehensive understanding of how innovation can be successfully developed and embedded in different organisational contexts to drive business value.

Innovation and
Commercialisation

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
P1. Discuss the ways in which different organisations source and foster innovation, using
specific examples........................................................................................................................3
M1. Analyze the ways in which innovation is sourced and supported within different
organization environments and cultures......................................................................................5
P2. Differentiate between different type of innovation and how they are processed within
organisations...............................................................................................................................6
M2. Analyse how different type of innovation are successfully processed within different
organisation settings....................................................................................................................7
D1 Critically analyse how innovation is successfully developed and embedded in different
organizational contexts................................................................................................................8
P3. Produce a detailed business case for innovation for an organisation, including risks,
benefits and ways to access funding...........................................................................................8
M3 Produce an evidence-based business case analysis for innovation that emphasizes the
business value for potential investment....................................................................................10
P4 Evaluate the different tools that organizations can use to develop, retain and protect
knowledge and intellectual property.........................................................................................11
M4 Critically evaluate the different tools that organizations can use to develop, retain and
protect knowledge and intellectual property in the context of the wider business environment.
...................................................................................................................................................11
D2 Produce a commercially driven business case for innovation, including an action plan for
development and methods for its successful protection in the context of the wider business
environment...............................................................................................................................12
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
There are miscellaneous interpretation about innovation and commercialisation, which can
result vague meaning of the respective words. Innovation means inventing something new or
implementing something in new or unique manner. In the business mere inventing something
contemporary will not enhance the business it also need the improvisation. Innovation is an
sequential process fulfilling the needs as well as aspiration of the clients to the technological
competencies in order to fulfil the bridges of knowledge regarding marketing, product
conception, design and so on. The commercialisation is the process of transforming ideas,
proficiency and origination into greater wealth for individuals, businesses, and/or society at
large(ZareRavasan, 2021). Commercialisation is the segment of the wide process of innovation
the prima facie object of commercialisation is to earn profit, product development, fair return on
investment, creating the competencies among the organisation for the competitive market. This
report contain the detail structure of Farmfoods sources for the promotion of innovation as well
as the ways through which innovation can be supported and sourced in various business
environment, various kinds of innovation, risks and benefits of the business, different tools of the
Farmfoods for development, retention and protection can be utilised.
TASK
P1. Discuss the ways in which different organisations source and foster innovation, using
specific examples.
Farmfoods is pertaining the specialisation in the frozen products, and possessing almost
320 stores selling frozen, chilled, and ambient products. Innovation falls under process under
productiveness, development,and better standard of living. Innovation derived from the
deliberated quest for favourable circumstances well known as the source of innovation.
Innovation is not related to the advancement, as innovation implies the creating new things,
whereas advancement means improvising on the existing material(Awan, Arnold and Gölgeci,
2021). There are numerous ways for the Farmfoods to source and foster the innovation for the
profit making objective as well performing the social responsibilities such as:
Clarity in the Intention: For the motto of innovation the communication within the organisation
is mandatory. This should be the foremost step before any commencement of the innovation.

Opportunity to the unleash the creativity: The management style of the business reflects the
success rate of it. The organisation should give the liberty to the employee to present their
creativity ideas which will be the beneficial to the company. For instance there was the
company name West Paw Design organized the contest among the every employee to
produce the prototype for the new products. By selecting the best ideas among the and
awarding the said employee the said company create and set the new pipeline for the product
development(Cai and Tang, 2021). These will not only boost the confidence of the
employees but also embrace and encourage the employees to be at their best innovative
ideas.
Perquisite the failure: It is not necessary that the every time every idea is gonna bloom in their
respective manner. So even if there is failure in the plan or plan does not give desired result
or innovation does not work out, the employers or managers should buck up their employees
to recreate or make amends in the ideas so that the innovation approaches the benchmarked
level.
Make simple Hierarchy: For making something new or unique which will become the USP the
process of said things should be plain and simple. It should not be a complex so that hard to
accomplish the set goals. During the research and development stage for the aim of fostering
innovation the hierarchy of the ideas should be simple and effective in the result and speedy
in comparison with the ideas pertaining end numbers of the levels to pass.
Taking responsibilities of customers issues: Innovative organisation uplift the staff to take the
responsibilities of problem presented by the customer. Often it seems that complaint of
customer become challenge to the employees but it is an opportunity to the organisation to
show case their customer service and accentuate the degree of improvement made by the
company in the product and service design and delivery.
Unpredicted: Innovation can occur astonishingly and without any preplanning. Some innovation
uplift the mankind which will attract the consumers in the optimistic way.
Change in Market Structure: In market it seem like some products goes to the boom while
some decline in the market(Chen, 2020). Company should always monitoring the variations
of market structure.

As Farmfoods is an grocery market any innovation in the food sectors can take the
company to boom level of success, as the key ingredients and sources for cultivating the
innovation are mentioned above.
M1. Analyze the ways in which innovation is sourced and supported within different
organization environments and cultures.
An organizational culture which subsidize innovation is made up of two things:
employers and employees present in the organization and their communicating skills, leadership
skills, principals, behavior, attitudes and way of working and the other is infrastructure (let
consider policies, process, system and more things which include management). To preserve a
success for any organization, innovation is the supreme tool for the company(de Carvalho,
2022). Preserving the success in this highly competitive and complex market through innovation
culture is making the innovation very vital in the business environment. An organizational
culture is tangible it can be sensed and administered by the clients and employees. There are
various ways that create organizational culture which supports the innovation. Organization is an
hierarchical system which consist of shareholders, directors, employers, managers and
employees. The team is made up of bunch of people working on the same projects together. If
any individual's work is hampered by anyone it clearly meant the whole teams work being
hampered. If the organization is aiming the culture of innovation then lead of teams has to play
vital role by creating the goals, intention, communicating to the whole organization and
exhibiting their attentiveness on the innovation via their attitude and behavior towards attaining
the success in the process of accomplishing the innovation. The few ways towards the
establishment of culture of innovation are:
 Create the Visualization of innovation culture: Mere asserting to employees to
be innovative will not take anywhere to the organization(Ding and Wu, 2022).
Before implementation of any innovation, there should be thorough study of how
the innovation will look like as a end result.
 Support Creativity and Innovation: Where the creativity and creation are being
supported and failure is also award their the rate of being succeeding in the
business increased.
 Creating and maintaining innovation skills: For the better support to the
innovation, individuals and teams must be having the innovation skill. The skill

should be considered as (I) A person or team is pertaining problem solving, and
continuous improvement skills. (II) A person knows to handle the risk assessment
and having the skill of risk taking. (iii) Implementation skill (iv) a person should
excel communication skills and relationship.
 Quantify the impact: For innovation culture mere visualization, creativity, and
skill will not support for the fuller and successful implementation of innovation
cult measuring the impacts are also very essential.
P2. Differentiate between different type of innovation and how they are processed within
organisations.
There are various kinds of innovation which are the part of our every day's life. The
objective of each innovation is different form each other namely: Radical, Disruptive and
Incremental Innovation(Exposito and Sanchis-Llopis, 2018). These three are the major types of
innovation which depends on the market structure, brands, products and services of respective
firm offer.
Radical innovation: Radical innovation make an impact on the brand, either in terms of
business dynamics or in terms of the market. This innovation can take place due to following
reasons (a) Entire change in the company's data structure and position (b) complete transpose in
the working method of the company (c) Changes in the product, services, and product offered or
the connection with customer.
Incremental Innovation: Without making any tremendous change in the existing
product, some new feature are added to product, brand, service or in production method then it
will be known as Incremental innovation.
Disruptive Innovation: Disruptive Innovation supports the technological and
behavioral changes(Gargate and Momaya, 2018). This innovation support the market structure,
instead of specific brand , product or service.
Some other kinds of Innovation are classified as:
Product Innovation: This means anything or any product is came to the market which
is brand new.
Service Innovation: A very remarkable example for the service innovation done the
market is service innovation.

Technological Innovation: Advancement in the technology provides the numerous
opportunity to create the technological innovation as it is easily evident.
Logistical Innovation: Ways of parcel and courier services are being innovated by the
services like urgent delivery, or express delivery this kind of services are endorsed as the
logistical innovation.
Marketing Innovation: Marketing is evolving in the trends day by day as digital
marketing is touching the sky in the field of marketing(Gong, Liu, Rong and Fu, 2021). The
innovation in marketing is focusing on the market structure as well as the characteristic of the
product.
Organizational Innovation: This innovation includes structural changes, changes in
the product, services and the processes.
M2. Analyse how different type of innovation are successfully processed within different
organisation settings.
There are various kinds of innovation such as: Radical innovation: Radical innovation
make an impact on the brand, either in terms of business dynamics or in terms of the market.
This innovation can take place due to following reasons (a) Entire change in the company's data
structure and position (b) complete transpose in the working method of the company (c) Changes
in the product, services, and product offered or the connection with customer.
Incremental Innovation: Without making any tremendous change in the existing
product, some new feature are added to product, brand, service or in production method then it
will be known as Incremental innovation.
Disruptive Innovation: Disruptive Innovation supports the technological and
behavioral changes. This innovation support the market structure, instead of specific brand ,
product or service.
Some other kinds of Innovation are classified as:
Product Innovation: This means anything or any product is came to the market which
is brand new(Hughes, Yordi and Besco, 2020).
Service Innovation: A very remarkable example for the service innovation done the
market is service innovation.
Technological Innovation: Advancement in the technology provides the numerous
opportunity to create the technological innovation as it is easily evident.

Logistical Innovation: Ways of parcel and courier services are being innovated by the
services like urgent delivery, or express delivery this kind of services are endorsed as the
logistical innovation.
All these are innovation are effective and has their own characteristics in their respective
ground so for the different organization setting different kinds of innovation or sets or
combination of innovation applied for instance in Farmfoods for the increase in the revenue it
can opt all the kinds of innovation with their respective areas of production method, product,
services or the technological preservation methods.
D1 Critically analyse how innovation is successfully developed and embedded in different
organizational contexts
It is clearly understood from the above mentioned information that innovation for the
organisation is very important concept through which the organisation is affected in many
ways(Janka, Heinicke and Guenther, 2020). It comprise of the exchanging of the current with the
past services, the model of the present products and business into something innovative that adds
value to the organisation which will ultimately helps the organisation to offer something
different to the user. With the help of the Artificial intelligence technology, there can be seen a
time distribution of the products and service to the user that is as and when required.
P3. Produce a detailed business case for innovation for an organisation, including risks,
benefits and ways to access funding.
As Farmfoods deals with the frozen products and grocery in the UK, it involves the
commercial funnel for its most innovated products and services. The commercial funnel in this
context is used as an instrument of the marketing by which organisation is equipped with the
ability to to analyse that who are their target customers and the value that its products provide to
its users. The journey of the customer is considered as continuous and iterative process that
begins with the stage of awareness and ends with the purchasing level so that more and more
customers can come on the field and buy the products and services of the Farmfoods(Kyerewaa
Barfi and Sackey, 2021). In context to the online retailer that is Farmfoods it utilises the
commercial funnel for enhancing the sales in the organisation. For improving the same, there
involved the series of the procedural steps that ranges from-
 Attracting the customers- the process begins with the gaining of more and more
customers to buy the products of the Farmfoods by understanding the needs and

preferences of the individual customers. For this purpose, company is focusing on solving
the majority of the problems that customer face while using the products. Basically
company is more prone to use the cost effective techniques for the customers.
 The conversion stage- At this stage company makes every possible effort for
transforming the stranger to the visitor that might desire to experience the
product(Morone, Yilan and Imbert, 2021). It is assumed by the Farmfoods that public
have very little knowledge of the products and services offered, so it tries to establish the
accurate methods and put them on the ground to maintain the constant bond with the
customers. For this, there can be used a mode of email or phone calls.
 Closing- this is the tracking of company's current sales and its position. Farmfoods can
make better the experience of the customer by providing the modified experiences as
wished by the customer
 Delighting- this drives the customer in a position to helps the company in increasing the
revenue and feel a sense of pleasure while making use of services.
There are certain positive aspects of implementing the innovation in the business. From the
perspectives of the Farmfoods, some of the major advantages are as-
 An improved productivity level and reduced cost- the upgradation done by the company
if any is only for the purpose of reducing the cost and expenditures. It can be achieved
through the increasing of the manufacturing capacity and the flexibility of the company.
 An enhanced level of the quality- When goods and services are offered o the high or top
quality, then they are assumed that it will satisfy the needs and wants of the customer in
more better way(Reid, 2018). This also provide a clear understanding of the market.
Every things that comes with benefits also covers certain risk with it. Therefore the risk
associated can not be avoided and is to be taken into account as well. Considering some risk that
Farmfoods is facing-
 No surety with returns commercially- it does not ensures the guarantee for the
profitability and future revenues. The more time it will take to upgrade, the more will be
adverse situation will arise in place.
 Competition- if the challengers are unable to implement the innovation properly, than it
leads to the competitive advantage. Although patents in its place acts as a safeguard in

legal terms, but there is problem in sustaining the creativity in the services and processes
used.
M3 Produce an evidence-based business case analysis for innovation that emphasizes the
business value for potential investment.
In recent times there available a series of sources of funding with the organization, that can be
the venture capitalist, banks or the angel investors(Shaikh and O’Connor, 2020). They are
associated with enhancing the value of the business and also the potential source of the
investment. For Farmfods there are variety of sources available-
1. Crowd funding- this is related to the financing any project the money of which is raised
through the large group of people. It helps in making better the overall image of the
company in the business environment and also increases the base of the investments and
the aspects of the funding.
Advantages Disadvantages
An easy and quick way to raise the funds It might happen that all projects for which the
funds are raised, may not be a source of
interest for public
An amazing way to test the reaction of the
public
Important resources will be required for the
marketing of the projects
Not so difficult to track the progress If affected negatively, than might harm the
reputation of the company adversely
2. Venture capital-it refers to the offering of the knowledge and the funds to the individual
who have the innovative methodologies and the technologies for the formation or the
setting up of the company. It is generally not considered a way to acquire the funds but
can be utilised for revising the strategy of the marketing and management as well.
Advantages Disadvantages
Bring on the expertise and wealth on the
grounds of the business
The control gets diluted in the hands of venture
capitalists
No compulsion to repay the money The lengthy and complex procedure involved

Huge source of equity finance is available The benefits are not visible in short duration
that is can be seen in the long run only.
P4 Evaluate the different tools that organizations can use to develop, retain and protect
knowledge and intellectual property.
Intellectual property is defined as any intellectual creation like artistic works, literary works, the
designs, symbols and also the code of the computer. The law in reference to the intellectual
property exists for safeguarding the areas of the copyrights, trademarks and patents. It aids in
building the economic value that can be kept safe in enormous ways-
 Patents- it is restricting the others from using, selling and building the invention done by
others. The life of patents is for 20 years and after this expiry anyone can clone the
invention. There are three types of the patents that is utility patent, design patent and the
plant patent.
 Copyrights- this acts a security tool for lifetime for the written as well as artistic work. It
is the visible representation of the innovative ideas of the creator as there is no security
for the idea itself. Thus the copyright is helpful in protecting the novels, paintings and
sound recordings.
 Trademarks- it is the security provided to the phrase, words and also the symbols that
assist in conceding the products and services. Through this the customer can get the
knowledge that the product is introduced by this company. The company gets the
recognition through this in the marketplace(Yang, Jia and Xu, 2018). It is utilized for the
products and services. It acts the legal protection not only for the brand but also the
counterfeiting and fraud. But it act as a weaker section when it comes to the selection
among the copyright and the patents.
M4 Critically evaluate the different tools that organizations can use to develop, retain and
protect knowledge and intellectual property in the context of the wider business
environment.
The above mentions tools are not exhaustive to the business environment that is there available a
wider variety of the tools. Referring to the copyright is although a weaker source to protect the
products and service of the company but most widely used by the most of the organization as per
the current scenario(Xiao and Cooke, 2019). Copyright establishes a right over the products that

it belong to the particular company and no other can bring the same until the expiry of the period
for which the copyright is issued.
D2 Produce a commercially driven business case for innovation, including an action plan
for development and methods for its successful protection in the context of the wider
business environment.
The term business case is referred to as the statement which is offered to the decision maker of
business with the objective of the creation of the related choices with the choosing of the best
ideas, effective solution are given to solve the complex problems. In context to Farmfoods-
Business case
Executive summary In context to Farmfoods it offers solutions by analysing the problem
in depth. It aim to use the most advance form of technology in order
to be cost effective while while offering the customised services.
Problem definition and
analysis
Company was facing the problem due to lower use of technologies
and because of this customers were not getting something new.
Solutions On solving the issue, it came to the view that 4Ps of marketing can be
effectively used as a part of the innovation process
Project description Resources have an active role to play in making the most innovative
products that needs a human resource such as technical experts and
the research and development experts.
Cost benefit analysis This analysis will aid the company in measuring the pros of decisions
and taking of action with the help of reducing the cost associated with
the action.
Financial analysis Finance is of utmost importance for the Farmfoods for implementing
the innovative technology and make efficient use of it.

CONCLUSION
From the above report it came to the view that innovation is something that has replaced the
current process of selling of goods and services. Therefore innovation is considered as the
technique that is used for reducing the competition while attracting the new clients to a company.
Farmfoods is recommended to use source of finance by deeply acknowledging the pros and cons
associated with it. Also the company has to develop the business strategy through which the
innovation will be stimulated in the business operations. Further it is very important for the
company to use the innovation in the workplace in order to outperform the competitors and also
acquire some competitive advantages.

REFERENCES
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