Original Cake Co. Enterprise Development: Business Analysis & Growth

This presentation provides an overview of the enterprise development strategies for the Original Cake Co., a small to medium-sized business. It covers key aspects such as the enterprise ecosystem, new venture creation with a focus on customer segments, business structure and incorporation, intell...Read More

DEVELOPING ENTERPRISE OF THE ORIGINAL
CAKE CO.

Overview of the Presentation
• Introduction
• Enterprise Ecosystem
• New Venture Creation (Customer Segment)
Business Structures & Incorporation
• IP & Insurance
• Networking and Marketing
• Terms & condition and contracts
• Pricing & Funding
• Cash flows, Bookkeeping, Personal Survival Planning
• Calculation of Tax and VAT
• Conclusion
• Reference List

Introduction
• Enterprise Development requires a through
analysis of the business model of the enterprise
(Hartigh, Visscher, Tol and Salas, 2013).
• In the current analysis, case Company the
Original Cake Co. have been selected.
• The Original Cake Co. served as an appropriate
business, which is a small and medium scale
business, where the owner furnished with the
necessary information to analyse it.

Enterprise Ecosystem
• The enterprise ecosystem of Original Cake
includes its customers/beneficiaries, who
makes purchase from the Company (Hitt,
Ireland and Hoskisson, 2012).
• Government, which determines rules,
regulations and polices.
• The society/ community, to which the
Company serves.

New Venture Creation
(Customer Segments)
• Analysing customer segments revealed that the
enterprise has various untapped segments.
• The enterprise can increase its marketing and
advertising to target untapped market
segment.
• Using social media and PR marketing can serve
as an adequate advertising tool for the
company.

Business Structures & Incorporation
• The enterprise is a private limited company.
• IT is financed by the owner, a private financer
and the bank. The owner has the maximum
share in the Company (Svensson and Wood,
2011).
• The board of the Company follows governance
model, protecting the interest of the owner.

IP & Insurance
• The recipe of the cakes is the IP of the
Company.
• Its has various strategies to protect it.
• The enterprise has various types of insurance
to protect it legally.

Networking and Marketing
• The enterprise need to adopt digital marketing
for individual customers, such as social media
and online marketing.
• The enterprise can adopt advertising options
for attracting new customer segments.

Terms & Condition and contracts
• The enterprise need to include terms and
conditions on its website and in its store for
protecting its rights.
• The enterprise need to frequently review its
contracts such that it can legally comply to
standards.

Pricing & Funding
• The enterprise adopts dynamic pricing for its
product.
• The enterprise has successfully obtained two
different kinds of financing for its business.
• The debt financing attracts a high rate of
interest (4%) whereas the private finance
takes a share of profits.

Cash Flows, Bookkeeping, Personal survival
planning
• The enterprise keeps a regular track of its
incomes and expenses through cash flows,
bookkeeping and preparing of various
statements.
• The statements allows the enterprise to stay
afloat and maintain sustainability in its
business.

Calculation of Tax and VAT
• The enterprise need to pay for its taxes.
• The enterprise need to pay for corporation
tax, sales tax and other taxes.
• VAT is charged at 20% on its products.

Conclusion
• The enterprise has immense potential for
growth.
• It needs to adopt extensive marketing and
advertising strategy.

Reference Lists
• Hartigh, E.D., Visscher, W., Tol, M. and Salas, A.J., 2013.
Measuring the health of a business ecosystem. In Software
Ecosystems: Analyzing and Managing Business Networks in the
Software Industry. Edward Elgar Publishing Ltd.
• Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012. Strategic
management cases: competitiveness and globalization. Cengage
Learning.
• Svensson, G. and Wood, G., 2011. A conceptual framework of
corporate and business ethics across organizations: Structures,
processes and performance. The Learning Organization, 18(1),
pp.21-35.
• Trimi, S. and Berbegal-Mirabent, J., 2012. Business model
innovation in entrepreneurship. International Entrepreneurship
and Management Journal, 8(4), pp.449-465.

Thank You

Any Question?