Developing Cross-Cultural Capability: A Business Perspective Report

This report delves into the critical aspects of developing cross-cultural capability for businesses operating in a global environment, using Marks and Spencer as a case study. It begins by defining cross-cultural competence and its importance in enhancing business visibility. The report then explores the challenges of cultural shock, cross-cultural communication, including misunderstandings, norms, stereotyping, and language barriers. It also examines how cross-cultural conflicts can impact a business, particularly in terms of communication and employee attitudes. Furthermore, the report outlines essential considerations for building teams across different locations, such as hiring the right candidates, providing training, conducting team meetings, and recognizing achievements. The conclusion emphasizes the significance of cross-cultural capability for global business success and summarizes the key findings related to challenges and solutions within cross-cultural communication and team building. The report references several scholarly articles to support its findings.

DEVELOPING CROSS CULTURAL
CAPABILITY

 INTRODUCTION
 CHALLENGES ASSOCIATED WITH CULTURAL SHOCK
 CHALLENGES OF CROSS CULTURAL COMMUNICATION
 HOW DOES CROSS CULTURAL CONFLICTS POSSIBLY IMPACT
YOUR BUSINESS
 WHAT DOES COMPANY NEED TO CONSIDER IN TERMS OF
BUILDING TEAMS ACROSS DIFFERENT LOCATION
 CONCLUSION
 REFERENCES
TABLE OF CONTENT

 Developing cross culture capability is a type of competence that includes
methods and process which are evolve around cross cultural competence
that helps in enhancing the knowledge related to understanding of features
of own culture. This also helps in developing the positive attitude to
different group of culture and related participants so that high visibility of
business enhanced in marketplace. To effectively done this presentation
Marks and Spencer is to be taken that is founded on 1884 and deals in
numerous types of products.
INTRODUCTION

 Culture shock defines as an impact of moving from familiar culture to the
unfamiliar culture. It impact feeling of distress and unease to explore a
foreign culture. In present business world the importance of international
negotiations and cooperation’s is highly growing. Due to developing
competition on international level cultural shock is also developed and it is
essential to understand the challenges linked with the cultural shock so that
it is easily overcome and helps in gaining profitable results within
marketplace.
CHALLENGES ASSOCIATED WITH
CULTURAL SHOCK

At this time company face the major challenges that are associated with the
culture shock which is presented below:
 The first and foremost challenge that is faced by Marks and Spencer when
they emphasis on developing their visibility in international market is
examine similarities between home and host country. It is very essential to
determine the similarities as it helps in completing the task properly and
authentically. This also helps in attracting and retaining staff for longer time
period so that they attracts customers widely for gaining profitable results.
CONTINUE…

Cross cultural communication is a process of communication between people
of two different countries. With the increment in the global integration through
globalization it is very essential for businesses to understand cross culture
communication in effective manner. Therefore Marks and Spencer is done
their operation on global level and to expand their business in more countries
company face the challenge of cross culture that are demonstrated below:
 Challenge related to Misunderstanding- It is one of the major challenges
of cross cultural communication that are faced by company at the time of
exploring business in more countries i.e. multicultural environment.
CHALLENGES OF CROSS CULTURAL
COMMUNICATION

 Norms and Roles- It is defines as an informal rules that govern behavior in
group and societies. Therefore individual explain their rules and regulations
for themselves with the high expectation that other will follow it. in case of
Marks and Spencer manager of a company follow some rules and
regulation with the UK and expect that these laws and regulation are
followed by US members effectively and it is not done so because of major
difference in cultural values.
CONTINUE…

 Stereotyping- It is a type of generalizing characteristics based on
demographic nature. It is very essential to have a complete knowledge
regarding the population and their needs and wants in which firm wants to
show their existence. But at the time of exploring in new country company
face the challenge of incomplete information related to general population
due to which insensitive decisions are to be taken amongst cross cultural
communication.
CONTINUE…

 Challenge in understanding Language - This is a challenge under cross
cultural communication which is found by the manager of Marks and
Spencer at the time of strengthen their global footprints at international
level.
 Research the target audience- It is a challenge under cross cultural
communication that is face by Marks and Spencer when they explore
international footprint to gain more profitable results. Due to cross culture it
is very difficult to company to target the right audience by examine their
needs and wants.
CONTINUE…