This report examines Deichman's strategy for developing cross-cultural capability as it expands into China, Vietnam, and Ethiopia. The analysis covers the role of the HR department in addressing legal, marketing, purchasing, and logistics challenges across these diverse markets. The report explores how Deichman can leverage Hofstede's cultural dimensions theory (Power Distance Index, Individualism vs. Collectivism, Uncertainty Avoidance Index, and Masculinity vs. Femininity) to understand and navigate cultural differences, optimize business practices, and achieve its expansion goals. It also discusses the specific market conditions and competitive landscapes in each country, highlighting opportunities and challenges related to cost structures, government regulations, and consumer behavior. The report concludes by emphasizing the importance of adapting business strategies to local cultural contexts for sustainable growth.
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