Developing Cross-Cultural Capability: A TESCO Analysis

This report examines the development of cross-cultural capabilities within TESCO, a multinational grocery retailer. It explores the challenges associated with cultural shock, including differences in culture, individual personalities, and the resulting anxiety and depression among employees transferred to foreign locations. The report further analyzes the hurdles of cross-cultural communication, such as language barriers, differing task approaches, and attitudes toward conflict. It then discusses the impacts of cross-cultural conflicts on business operations, emphasizing customs and mannerisms. Finally, the report outlines essential considerations for TESCO in building effective teams across diverse locations, particularly focusing on language and cultural understanding to mitigate miscommunication and enhance customer relations. The report concludes by highlighting the importance of addressing these challenges for successful global expansion.