Project: Developing E-commerce Website for Dreamcast African Market

This project focuses on developing an e-commerce website for the Dreamcast African Market, a Nigerian-owned market in Indianapolis. The project addresses the market's current B2C business model and its limitations in reaching a wider customer base. It outlines the aim of the project, which is to expand the market's reach and increase revenue by creating an online platform. The project discusses the business requirements, including personalized emails, a user-friendly interface, store pickup options, and detailed product descriptions. A literature review explores potential competitors like Wazobia and J&B African Markets and examines technological solutions such as social computing, big data analytics, and cloud computing. The methodology includes understanding the company's needs, identifying a big data strategy, and establishing a talent pool. The expected results include attracting more customers, gaining a competitive advantage, and increasing revenue. The project recommends the implementation of big data analytics to improve the shopping experience and optimize customer relationships. The project utilizes agile development methodology and focuses on usability. The project also includes a comprehensive bibliography of relevant sources.

Running head: INFORMATION TECHNOLOGY
Information Technology
Name of the Student:
Name of the University:
Author note:

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Table of Contents
1. Introduction:.............................................................................................................................2
2. Aim of the Research:................................................................................................................2
3. Problem Statement:..................................................................................................................2
4. Requirement of the Business:...................................................................................................3
5. Literature Review:....................................................................................................................3
5.1 Potential Competitor:.................................................................................................................4
5.2 Technological Solution for the Company:.................................................................................5
5.3 Implementation of the Big Data in the Business:......................................................................6
6. Methodology:...........................................................................................................................6
7. Expected results:..........................................................................................................................7
8. Recommendation:........................................................................................................................7
9. Bibliography:...............................................................................................................................8

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1. Introduction:
Dreamcast African Market is one of the most renowned markets in Georgetown
established in the year 2017 and currently owned by the Nigerian Immigrants. The primary goal
of the market is to provide African food to the people of the Indianapolis in affordable prices. In
order to do so, the market has partnered with five local whole sale markets located in Nigeria and
Lagos. The Market has always laid focus on quality food in cheaper range such that the people
can actually eat healthy. The chief products of the market includes, milk and the milk products,
fish, noodles, red oil, cassava and many more. This is not enough to attract the attention of the
people all around. The only one who are interested in these goods are the African Americans.
The current infrastructure of the market supports the business to customer services, where the
goods are directly sold to the consumers in the market. But this has one major problem. We opt
to discusses about certain difficulties faced by the Market in absence of it online website.
2. Aim of the Research:
The aim of this project is develop an E-commerce website for the Dreamcast African
Market such that the products sold by the market can reach to more customers. At present the
main buyers of the products are the American African People. However, with the development of
the website, will catch the attention of the others as well, which in turn will increase the business
of the market.
3. Problem Statement:
As described earlier, the current services provided by the Market are B2C in nature that is
the Business to Customer. As it is owned by the Nigerian immigrants, it mainly attracts the
natives of the African Continent. But the market aims to expand further and involve the non-

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African as well. There is a motor factory and a brick store within the market with no online
presence at all.
4. Requirement of the Business:
At present, the Market aims to move from the offline base to an online market, such that the
customer experience can be enhanced. The development of an e-commerce website is one of the
plans that has been taken into consideration by the Dreamcast Market Authorities of
Georgetown.
For doing so, certain technologies have been taken into consideration by them. Thus
instead of linking up with business giants like the Amazon ad EBay, a private online retail store
has been planned to be developed. The on ground sales of the market are not sowing good results
in the contemporary business scenario of the organization. However, with the development of the
e-commerce website, this can be improved.
The functional requirements of the websites are:
 Personalized business emails
 Builders of the business website,
 A customer friendly interface for the ease of the consumers,
 Store pick up options,
 Detailed description of the products such that the consumer can have a detailed idea of
their purchases.
5. Literature Review:
In America, there is a need for expanding the market for African Food so that the customers
can consider them as an alternative for Caribbean food which has a great demand in America.

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Except for all these, items shall be important from Africa on a monthly basis in order to make
sure that the market runs fluently. These products includes those products that are ordered 24/7
depending upon their quantity. Delivering these products can take up to a week. They can
express shipping which delivers within 24 to 48 hours by charging extra fee. Thus, technologies
have to be considered for this business as well which can make these possible for the market.
With the advancement of the technologies growth of the market and the economy has been
enhanced. Thus it is advisable to the authorities to invest in the e-commerce software platform in
order to attract customers, who want to get a targeted profit. Big data must be used here, as it will
change the trend in business, by attracting more than thirty person people to make online
purchases for the convenience.
Cloud computing technology must not shut down such that the customer may use for
continuous access to the online platform, and shutting may have negative effects like the loss in
business. Ensuring website security is important in order to protect the financial details of the
customers. Good processors are required for supporting big data in the website, else it may crash.
Enabling mobile commerce is important as it is fast accessible and latest features can be used
easily.
5.1 Potential Competitor:
Wazobia: One of the main potential competitors is the Wazobia African Market located
in Houston, Texas. Its website is designed in such a way; the customer will have a feel of the
African tourism while they are surfing. They mostly sell African cooked food and have their own
African Kitchen and restaurant from where the consumers can buy food online.

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J 7 B African Market: The next most prominent Competitor is J & B African Market
located in Seattle. They also use big data analytics, but they not only lay emphasis on the food
items but also clothes, African Plastic chairs and other goods from Africa. Africa movies are also
sold here which is rare elsewhere in the country. These are the proficient ways in which the
consumers can be attracted to a particular market. And the unique of the websites not only
attracts Africans but also non-Africans.
5.2 Technological Solution for the Company:
For the Market to develop online solutions for the business and the consumers, certain
technology has to be used.
Social Computing: This helps in motivating the customers, and improving their
relationship with a company and in turn helping the company’s profit. These African markets use
social computing tools like Facebook, YouTube Instagram and others, in order to create a
profitable market with the help of the advanced interactions between customers and the sellers.
The social media is the holder of the largest audiences hence it is beneficial and can be used by
the Dreamcast as well.
Big Data Analytics: This is a technology that helps in enhancing the customer
satisfaction by increasing suggestions from the customer activities on the website. For the
smaller business, this is much more effective for its ability for taking quick actions on data
driven insights. With the help of the feedbacks generated by the customers, improved services
and products can be delivered. The company can get a better understanding of what the
consumers need. Big data can be used for the management of warehouses as well by keeping the
stock up to dated. They use social computing platforms in order to get insights of the products

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and services in demand and thus increase their stocks with those products. This technology can
be implemented with the help of tools like Hadoop, Apache Spark, MapReduce and a few more.
Cloud computing: The accessibility of the data can be increased with the help of this
technology, as the data are mostly stored online and can be accessed anywhere and anytime
which is beneficial for the E-commerce website developed for Dreamcast African Market. With
the usage of this technology, information security can be enhanced. Cloud computing enables
encryption of the data which increases the security along with the privacy and integrity if the
data.
5.3 Implementation of the Big Data in the Business:
For the purpose of decision making and avoiding unnecessary risks in business,
predictive analysis tool will be used. This helps in preparing the organization for the upcoming
actions for managing data in a reliable and efficient manner and enhancing storage of the data for
keeping stocks of the business items, NoSQL databases are used. In memory data fabric will be I
use for the distribution of resources. This will help in restoring information as a backup for
disaster recovery.
6. Methodology:
For Implementation of the big data analytics, the following steps has to be undertaken:
1. Understanding the needs of the company: Creating a SMART goal based on the
requirement of the company. Not all BDA strategy suits e-commerce business.
2. Considering a proven big data strategy: the proven strategy of BDA includes,
Performance management, Data Exploration, Social Analysis and Decision Science. The

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most beneficial for this company are Data Exploration, Social Analysis and Decision
Science.
3. Identification of Infrastructural change: Change is important, and so is the places where
the change will be implemented. Implementation of the BDA will lead to changes as:
database, working process, and a few more.
4. Establishment of the talent pool: Apart from the existing employees, new employees with
accurate knowledge is essential for the organizational practise.
5. Finally we will be choosing the agile development methodology for developing the E-
commerce website, because of its flexibility and ability to adapt to new changes.
6. Ensuring usability: making employees aware of the technology before applying it helps in
employee’s usability of the system.
7. Expected results:
The expected outcome of developing the website are:
 Attracting more customers towards the market
 To gain a competitive advantage among the Wazobia and the J 7 B African
Market.
 To reach out to more people in the country and beyond
 Ultimately to increase the revenue of the business.
8. Recommendation:
Hence BDA is recommended as a solution for Dreamcast African market. BDA plays a
significant role in ecommerce. It helps in improving the shopping experience for both online and
offline consumers. BDA helps in optimizing the information to improve the relationship of the

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customers with the business and provide a competitive advantage to the market as well. So, it is
proved that big data is useful in a successful in establishing an e-commerce platform for the
offline market.

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9. Bibliography:
Akter, S., & Wamba, S. F. (2016). Big data analytics in E-commerce: a systematic review and
agenda for future research. Electronic Markets, 26(2), 173-194.
Almarabeh, T., & Majdalawi, Y. K. (2019). Cloud Computing of E-commerce. Modern Applied
Science, 13(1), 27-35.
Goel, K., & Goel, M. (2016, May). Cloud computing based e-commerce model. In 2016 IEEE
International Conference on Recent Trends in Electronics, Information &
Communication Technology (RTEICT) (pp. 27-30). IEEE.
Kastner, A. N., Mahmoud, M. A., Buame, S. C., & Gabrah, A. Y. (2019). Franchising in African
markets: Motivations and challenges from a Sub‐Saharan African country
perspective. Thunderbird International Business Review, 61(2), 169-181.
Wang, Y., Kung, L., & Byrd, T. A. (2018). Big data analytics: Understanding its capabilities and
potential benefits for healthcare organizations. Technological Forecasting and Social
Change, 126, 3-13.
Yin, S., & Pan, H. (2019, December). Application of Big Data to Precision Marketing in B2C E-
commerce. In International conference on Big Data Analytics for Cyber-Physical-
Systems (pp. 731-738). Springer, Singapore.