University of ABC - Module X: Developing Employability Skills Report

This report delves into the creation and reflection of a personal brand statement, emphasizing its role in developing employability skills. It begins with an introduction to personal branding, defining it as a conscious effort to influence public perception through positioning individuals as authorities. The report outlines the structure of a personal brand statement, highlighting its function as a concise phrase that encapsulates an individual's expertise and unique skills. It then provides a detailed reflection on the process of creating a personal brand statement, including self-assessment, industry research, and the development of marketing strategies. The report also includes a discussion on building a personal brand, incorporating elements like website optimization and content strategy. Furthermore, it highlights the importance of continuous skill development for professional growth and concludes with a summary of key learnings and potential career paths for marketing experts.

Developing Employability Skills
Reflective report

Table of Contents
INTRODUCTION...........................................................................................................................3
Structure of personal brand statement.........................................................................................3
Reflection on Personal brand statement .....................................................................................5
Personal Brand............................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Personal branding refers to a conscious and intentional effort in order to create as well as
influence perception of public towards individual through positioning them as an authority. It is
often done through elevating their credibility, increasing their circle, advancing their career in
order to make sure that it's having a larger impact. In simple words it is marketing people and
their career as a brand (Peter and Gomez, 2019). The following report reflects upon creation of a
personal brand statement. A personal brand statement is a catchphrase that is used by individuals
to successfully mention about one's expertise and skills that make them unique. After the
structure of personal brand statement a reflection up on personal brand statement is also
described in this report. The report consists of creation of a personal brand for individual as well.
At the end report concludes on analysis and identification of further professional progression
paths.
Structure of personal brand statement
A personal brand statement refers to a small paraphrase that answers the best values of an
individual, the people they are serving and what are the unique ways in which they do so. In total
it sums up the unique promise value. Personal brand statement belongs to an individual alone. It
can either be in a form of tag line, strap line or a catchphrase. A personal brand statement is
neither a job title, personal mission statement, career objectives or purpose of life. These are
long-term concepts which are guiding individual through life and does not aim at marketing an
individual to anybody (Kuhl and Rapelyea, 2019). It order to make a personal brand statement
effective enough they should be created in such a way that they are punchy, memorable and
solution oriented.
In order to make a strong personal brand following steps are to be followed efficiently: Figure out who you are: In order to make a strong personal statement self-realisation is
essential for individual. They need to decide on the qualities and skills that they need to
be known for. Research of industry and its experts: It is necessary that individuals have knowledge
related to the industry they are about to step in and experts in that industry. Using some
of their attributes and traits one can easily create a strong personal statement.

 Preparation of an elevator pitch: It is necessary for a person to first create a pitch which
can be presented to a number of people before development of their personal brand
statement. Recommendations: It is necessary that individuals are successfully using their networks
to showcase their elevated pitch so that those recommendations can be incorporated in
their personal brand statement to make it stronger.
Features of a personal brand statement:
 A personal brand statement is created to successfully target the audience individual
wants to cater.
 A personal brand statement is authentic enough and represents what an individual is
rather than depicting what they want want to be in future (Shafaei, Nejati and Maadad,
2019).
 It is supposed to be memorable for the audience as it is punchy and creative.
 Another feature of a personal brand statement is that it is short and conclusive.
Process to build a brand statement
 Building your foundation: First step in building personal brand statement will include
understanding skills, behaviour, passion, interests, core value, mission, vision and
personality of brand. Choosing target audience for irresistible offer: The second stage includes choosing an
audience that is to be catered and what are different offerings that individuals can make
for their audience. Optimization of website: It is then required to develop value proposition through
optimizing personal website. One can use professional photos, various contents as well as
different free resources to do so. Decide on visibility and content strategy: It is required to use great content that can be in
form of infographics, texts, videos, images and so on. It is also required to create
visibility through blogging, public speaking, interviews etc.

 Building a community:The last step in development of a personal brand statement is to
successfully build a community rather than just focusing on targeting audience (Bafna
and Saini, 2020).
Reflection on Personal brand statement
In order to build a personal brand statement it is necessary for me to successfully analyse
all my characteristics and skills. Along with my personal skills there are also a number of
different professional skills which are required for professionals working in different fields. All
those skills are also to be summarised in the personal statement. While judging myself there were
a number of skills and capabilities I came around (Nobre and Simões, 2019). It is necessary for
me to incorporate certain skills such as creative thinning, analytics, content management, video
content, mobile advertising and so on to specifically present myself as a brand in my industry.
Working in marketing field and expecting future progression and growth in it makes it
necessary for me to develop a personal brand statement that can grab attention of industry and
expert. The way in which I market myself with the help of my personal brand statement will also
help my audience to understand how well can I perform in my job. In order to develop this
personal brand statement I went through a number of research available in market through
different sources such as media, newspapers, journals, online content and so on. It was also
necessary to focus on various experts from marketing field in order to follow them and take
learning from them. Michael Brenner is one of the content marketing experts I have been
following while development of my personal brand statement. He is one of the expert whose
work are most result driven which can be clearly understood through his various publications on
Economist, Inc. Magazine, iMedia connection and so on. He is presently working as CEO of the
marketing insider group. Following him have successfully helped me to create my own personal
brand statement.
Another requirement for me in order to create my personal brand was to make sure that I
am successfully optimising my personal website to make it look more appealing. There were a
number of different attributes in my website to which I brought changes. The first change was
regarding the pictures I used. I decided top use a more professional photo on my website. Along
with it I started posting useful content that could successfully gain attention of audience. It also
helped me in networking and I started making effective contacts in the industry. It was

It was necessary for me to make sure that I am successfully listing down various aspects I
need to work upon while creation of personal brand (Khedher, 2019). In order to make a
successful career it was necessary for me to develop knowledge about layout and designs. This
knowledge will further help me to enhance my career and have my hold in industry. In order to
develop this skill it is necessary for me to take professional help as well. The creation of this
personal brand statement helped me to develop qualities and also drew my attention towards the
necessity of continuous skill development.
Personal Brand
I am helping a number of small and medium enterprises to grow through my marketing
advice. There are a number of services such as marketing strategy, Web Profits, promotional
tools that I develop for companies. My major focus is on small and medium enterprises as they
are the businesses that need international recognition. In my 3 years of experience in marketing
field I have successfully helped 12 companies driving a total of 1.3 million customers towards
them. My major motive is to take small and medium enterprises to global platform through my
digital marketing strategies.
CONCLUSION
With the help of above report it can be concluded that development of a personal brand
statement can successfully help individuals to stand out of crowd and make their place in
industry. It is often seen that experts in different fields use personal brand statement to attract
companies towards them. It is a great way to secure a job in the industry one wishes to serve.
There are a number of skills an individual requires to work as a market analyst and content
developer all those are describe in report. In order to develop a successful and effective personal
brand statement the important factors to be focused upon includes targetting their audience,
making it short and memorable and to be sure that information which is used is authentic
enough. Personal brand statement also helps in understanding the future aspects for professional
growth and career. There are a number of growth options present for marketing experts. There
are a number of companies that require marketing professionals in order to successfully promote
and market their products. One can also successfully open their own marketing organisation and
serve a number of companies at similar time. Different skills identified to be developed further

through the help of personal brand statement will successfully help in progression of career.
These are various learnings concluded from above report.

REFERENCES
Books and Journals
Peter, A.J. and Gomez, S.J., 2019. Building your personal brand: A tool for employability. IUP
Journal of Soft Skills, 13(2), pp.7-20.
Kuhl, E. and Rapelyea, J., 2019. Using social media to build patient engagement in breast
radiology. Journal of Breast Imaging, 1(3), pp.230-233.
Shafaei, A., Nejati, M. and Maadad, N., 2019. Brand equity of academics: demystifying the
process. Journal of Marketing for Higher Education, 29(1), pp.121-133.
Bafna, P.B. and Saini, J.R., 2020. On Readability Metrics of Goal Statements of Universities and
Brand-promoting Lexicons for Industries. Data Management, Analytics and
Innovation, 1, p.63.
Nobre, H. and Simões, C., 2019. NewLux Brand Relationship Scale: Capturing the scope of
mass-consumed luxury brand relationships. Journal of Business Research, 102, pp.328-
338.
Khedher, M., 2019. Conceptualizing and researching personal branding effects on the
employability. Journal of Brand Management, 26(2), pp.99-109.