Report on Developing Individuals, Teams, and Organisations at Next Plc

This report provides a comprehensive analysis of developing individuals, teams, and organizations within the context of Next Plc, a retail company. The report begins with an introduction that highlights the importance of employee development for achieving organizational goals. Task 1 focuses on the skills, knowledge, and behaviors required for a marketing manager role, including a personal skill audit and a professional development plan. Task 2 explores the differences between individual and organizational learning, as well as the distinctions between training and development. It also emphasizes the significance of continuous and professional development. Task 3 examines strategies for enhancing employee engagement and achieving a competitive advantage through high-performance working practices. Finally, Task 4 discusses various performance management approaches that Next Plc can adopt to improve employee performance and organizational outcomes, concluding with a summary of the key findings and recommendations for fostering a high-performance culture.

Developing
Individuals, Teams and
Organisations

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1............................................................................................................................................3
P2............................................................................................................................................4
TASK 2............................................................................................................................................6
P3............................................................................................................................................6
P4............................................................................................................................................7
TASK 3............................................................................................................................................8
P5............................................................................................................................................8
TASK 4............................................................................................................................................9
P6............................................................................................................................................9
CONCLUSION................................................................................................................................9
REFRENCES.................................................................................................................................11

INTRODUCTION
A company is consider as an entity at which individual who are employee perform their
work in order to attain firm's pre determined goal and target. So it is necessary for companies to
conduct proper development of individual and organisation through which they can person
effectively in team. Organization selected for this assignment is Next Plc which is conducting its
business at retail industry. It is founded by Joseph Hepworth in the year 1864 (Beevers and Rea,
2016). Topics included in this report are related to employees skills, knowledge and behaviour
required by HR professionals. Along with this, it will also include factors which is essential to be
consider when implementing as well as evaluating inclusive learning and development as well as
it will also include knowledge and understanding which help in employees engagement and
competitive. Report will also describe about performance management working as well as
effective communication which support to effectual performance culture.
TASK 1
P1
Desired Professional Role (Please provide detailed information): Marketing Manager
Knowledge Skills Behaviour
Sales and marketing- It is
essential for showing,
promoting and selling products
and services to potential or
targeted customers. It will
include different techniques
like selling, product
demonstration, sales control
system, marketing strategy and
so on (Bolden, 2016).
Sales and social media skill-
It is essential for a marketing
manager to have skills related
to sales and social media so
that they can attract customers
effectively and sale products
accordingly.
Passion for marketing-
Marketing manager must have
passion of marketing so that
they can do their job
effectively.
English knowledge-
According to this marketing
manager must have knowledge
Process design skill- It is
essential to have this skill
because through this marketing
Must have creative nature- It
is essential to have creative
behaviour of marketing

of content and structure of
English knowledge. This will
include understanding of
words, grammar and rules of
composition.
manger can penetrate its
market effectively as well as
they also able to model
process, manage project and so
on (Davenport and et. al.,
2016).
manger so that that they can
introduce attractive products
and services. By this they also
able to develop attractive and
effective process of conducting
work.
Customer and personal
service- It is essential for
marketing manager to have
knowledge of customer and
professional service so that
they can provide services
accordingly.
Data or analytics skill-
Marketing manage need to
have this skill because through
this they can easily manage
technological data of
customers technologically.
Technology savvy- It is
important behaviour of
marketing manager because it
will help them in conducting
technology support as well as
organizing marketing
campaigns (Long, 2016).
P2
Personal Skill Audit (Please provide detailed information): Marketing Manager
Rating- 1 to 5 (1 is lowest and 5 is highest)
Knowledge Rating Skill Rating Behaviour Rating
Sales and
marketing
2 Sales and
social media
skill
4 Passion for
marketing
4
English
knowledge
4 Process
design skill
2 Must have
creative
nature
5
Customer
and personal
service
3 Data or
analytics skill
4 Technology
savvy
2
Professional Development Plan

KSA to be
developed
Activities
required for
development
Duration Development
monitoring
approach
Assessment of
development
Detailed
evaluation
Sales and
marketing
For this I can
attain training
or
development
classes related
to sales and
marketing
(Stanton and
et. al., 2017).
5 months For
conducting
monitoring of
my
development I
will conduct
online test on
regular basis.
By developing
this
knowledge I
will able to
understand
and perform
my work
effectively.
Senior
marketing
manger
Customer and
personal
service
For this I can
attain training
program
related to
customers and
personal
services.
3 months For this I will
take review
from
customers
about my
services
(Qureshi and
Dhaliwal,
2016).
By enhancing
this skill I will
able to
improve
quality of my
customers
service.
Head of
customer
service
department
Process design
skill
In order to
enhance this
skill I can
attain training
and
development
class of
process
6 months In order to
monitor this
skill I will take
feedbacks
from by senior
as well as I
will also try to
present
Through this I
can design
innovative as
well as
creative
process for
conducting
work
Senior
marketing
department

designing. innovative
ideas.
effectively.
Technology
savvy
For improving
this skill I can
visit classes of
technology
language.
4 months For
monitoring of
this I will
conduct online
test related to
technology as
well as I will
also practice
to use
technology.
By this I will
able to use
technology in
effective
manner which
enhance my
presentation
and other
related work.
Team
members and
Department
head
TASK 2
P3
Learning is consider as a procedure of acquiring fresh or modified existing behaviour,
skills, value, knowledge and preference (Thorpe, 2016). There are generally two different type of
learning and there is difference between them, which is mentioned below:-
Difference between individual and organisational learning
Individual learning Individual learning refers to an individual's capacity in order
to develop knowledge or plan and develop a different
strategy for a situation. A person can enhance his knowledge
about a particular topic more effectively and develop new
skills. An individual can improve his knowledge and skills
by attending various learning sessions, guest lectures and
reading good books.
Organisational learning It refers to the creation, retention and transfer of knowledge
and skills within an organization which helps in its overall
improvement and growth (Turner and Baker, 2017). This

helps in the sharing of knowledge not only among the
employees but the management also. Under this, the
managers and leaders both prioritize learning and consider it
as an important aspect for the overall development of the
organisation so that the employees are able to polish their
skills as well as develop new skills (Valori and Johnston,
2016).
Difference between training and development
Basis Training Development
Definition
Refers to teaching new skills
and enhancing knowledge of
an employee.
Referred to the method of
leaning and growing through
training.
Orientation The process is job-oriented. It is career oriented.
Scope Training has a narrow scope. Development has a broad
scope.
Objectives
It has defined set of objectives
related to the job.
Objectives of the development
process primarily consider the
overall general knowledge of
the person.
P4
Continuous learning refers to the constant growth and expansion of the existing skill set
and knowledge of the employees when there is a change in the business environment or new
technological advancements (Woodcock, 2017). Whereas professional development refers to the
constant training and learning provided to the individuals for their overall development in an
organisation. Importance of the same is described below-
 Improved performance – Conducting training and development sessions regularly in the
organization not only help in developing new skills within the employees but also
boosting their self confidence over time. The employees become more focussed towards

their work in order to achieve the goals and objectives. This helps in improving their
overall performance and increasing the productivity.
 Competition – Competition leads to development of confidence and builds a sense of
achievement when a particular task is completed. Also, the employees at next plc feel
more confident regarding taking up new challenges that come their way and the
development of new ideas and solutions unique to different problems.
 Better interaction with the customers – By attending various guest lectures and
sessions, employees develop new skills and their already existing skills also become
polished (Woodcock, M., 2017). Hence, next plc involves a lot of interaction with its
customers, employees in these companies are able to interact with and serve their
customers in a better and more enhanced manner which in turn also helps them develop
professionally.
 Increase profits – Doing many small things like involving employees while making
decisions can help in coming of new and unique ideas that if implemented or executed by
the organisation after carefully understanding it can result in the generation of high
profits and revenue for the firm.
TASK 3
P5
Next plc requires developing competitive advantage over its competitors and hence
increase employee engagement within the company for its smooth functioning and increased
productivity (Valori and Johnston, 2016). High Performance Working is helping the company
bring such practices that help in engaging employees to their work and help in gaining a
competitive advantage. It can be achieved through-
 The company must involve its employees in its decision making process. This helps in
generating a sense of involvement and being a part of the company among the
employees.
 Managers and team leaders should focus on creating a healthy and happy work
environment so that the employees feel like coming to the work place and working. This
also helps in creating positive relations among the team members.

 Providing rewards and recognitions to the employees who put in their efforts in getting
the tasks done helps in boosting their confidence and increasing their productivity as well
as make them efficient. The employees will be motivated to work and getting tasks done.
 Engaging the employees in their work and avoiding distraction of any kind can help in
increased focus and more generation of output. The employees learn to work in
coordination and together as a team (Long, 2016).
All these practices can help the company in gaining a competitive advantage over its
competitors and establishing a brand name in the industry and being able to be recognized by the
customers as well as new segments of people.
TASK 4
P6
Performance management is define as a term which is essential for both organisation as
well as employees. This is so because it will help them in generating more and more revenue by
enhancing company performance and staffs productivity (Turner and Baker, 2017). There are
various approaches which are related to performance management, from which some major that
can adopted by Next Plc. are mentioned below:-
 Comparative approach – By adopting this method company able to compare
performance of their staffs which help them in develop strategies related to the
improvement. Along with this it will also provide support in developing training and
development programmes according to the employees requirement which management
know by comparing everyone skills as well as ability.
 Behavioural approach – According to this approach manager of Next Plc able to
develop strategies or action plan on the basis of every staffs behaviour. This is so because
it help in analysis everyone skills, ability, characteristics, nature and so on in effective
manner.
These are some of the major performance management approaches which can be adopted
by Nest plc company in order to improve performance of their employees in effective manner.
More over by adopting these approaches company able to gain high profitability as well as
market value because their customers as well as employees get satisfied.

CONCLUSION
By discussed point it can be conclude or summarise that every firm need to develop
strategies related to development of individual, team and organisation because through it they
can conduct their work effectively that lead to attainment of goal and target. For this company
HR professional need to conduct evaluation of knowledge, skills and behaviours of specific job
role so that they can design development programmes properly. Through this they able to
identify main factors of job role which is essential to improve and accordingly that they can
develop professional development plan for individual's improvement. They also need to develop
strategies for organisation, team and individual because they all are different in nature. Along
with this HR professional can also adopt diverse types of approaches for conducting performance
management in effective manner. This is so because it lead to high performance culture as well
as commitment.