Unit 35: HR Manager Role and Team Development at Virgin Media

This report analyzes the role of an HR manager at Virgin Media, outlining the necessary knowledge, skills, and behaviors for the position. It includes a skills audit, a personal SWOT analysis, and an exploration of Continuous Professional Development (CPD) and Personal Development Plans (PDPs). The report also examines learning and development strategies within Virgin Media, applying Kolb's Learning Cycle and Kurt Lewin's Change model to analyze the importance of CPD. Furthermore, it evaluates how high-performance working contributes to employee engagement and competitive advantage, and assesses how performance management, collaborative working, and effective communication support a high-performance culture. The report also includes a personal developmental portfolio, detailing the skills and knowledge considered important for the HR Trainee role. The report provides insights into how to develop individuals and teams within an organization, focusing on the practical application of HR principles in a real-world business context.

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Table of content
1
Unit Number & Unit
Title
Unit 35 Developing Individuals and Teams in organisations

 Introduction
 Developing Individuals and Teams in organisations
 Determinate appropriate and professional knowledge, skills and behaviors that are required by a
HR Professional for the job role of HR manager in Virgin Media.
 My personal Developmental Portfolio
 Learning and development within Virgin Media for driving sustainable business performance
 Applying learning cycle theories (Kolb’s Learning Cycle and Kurt Lewin’s Change model) to
analyse the importance of implementing continuous professional development.
 Applying knowledge and understanding to the ways in which high-performance working
contributes to employee engagement and competitive advantage.
 Evaluate ways in which performance management, collaborative working and effective
communication can support high-performance culture and commitment
 References
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Introduction
Developing individuals’ teams and organizations can be understood as one of the most important aspect where
HR professionals along with top management has to focus on working on main functional paradigms for
building strong management teams. The report will explain professional knowledge, skills and behaviour
which are required by HR professionals and PDP to demonstrate personal reflection which enhances working
behaviour along with skills. Virgin Media is one of the biggest telecommunication company having wide
range of services within telecommunication and internet globally which has been also been serving consumers
with its effective standards and best acclaimed working parameters. Report explains HPW for contributing to
employee engagement and its benefits and justification using approaches to analyse performance culture and
commitment among various parameters. There is analysis developed on how HPW mechanisms is used to
support innovation within management for gaining stable working efficiency.
Who are HR Professionals? What knowledge, skills and behaviour are required of them?
Human resources professionals are responsible for recruiting, interviewing and handling payroll issues,
employee benefits and functional administration which further build higher employee strength. HR
professionals must have organization and management skills, ethics of governance and problem-solving
expertise where leadership plays an important role to form effective paradigms where working aspects are
functionally strong (Al-Khaled and Fenn, 2020).
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What do you understand by a Skills Audit? What role does it play in the personal and professional
development of an employee?
Skill audit plays one of the most essential roles in measuring and recording skills of individuals and groups
where main purpose is to identify which skill company management requires within future and how
employees are working towards their responsibilities analysed. Skill audit plays an effective role in personal
and professional development of employees as there is enhancement of their skills and knowledge which plays
a major role in developing functional working standards, evolving with demand of competencies within
industry.
What is a Personal SWOT Analysis?
Personal swot analysis can be understood as framework enables to analyse strengths and weaknesses, which
minimizes risks and develops various possible advantages within future goals and to analyse various pathways
where working advancement is required.
What do you understand by CPD?
CPD can be understood as holistic commitment within professionals working in management towards
enhancing personal skills, proficiency which describes learning activities and enables learning to become
consciously growing proactive experience. The CPD is highly important working parameter which HR needs
to adopt for practical qualifications up gradation within working scenarios and also develop future patterns for
gaining stronger levels of efficiency.
What is a Personal Developmental Plan?
Personal development plan can be understood as process of creating an action plan based on varied working
aspects such as awareness, values by reflecting on personal growth and goal setting, planning and personal
development parameters within personal academic and professional success.
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Why is it important to evaluate and reflect on a PDP?
It is important to evaluate and reflect on PDP where it enables personal growth scenarios to be actively
working as one of the major paradigms for developing analysis towards strengths and weaknesses which
develop reflection, to work on future performance levels with high synergy (Della Torre, 2019).
Good knowledge and understanding of skills within knowledge of skills that enhances new goals for
generating larger quest horizons to keeping up new leveraging scenarios, which will keep evaluation active on
new goals parameters. Practical life of company Virgin media can be analysed as widely enhanced on various
domains within critical scenarios for keeping up practical developed growth efficacy which also enhances
employees’ motivations
Activity 1a
1) Determine appropriate and professional knowledge, skills and behaviors that are required
by a HR Professional for the job role of HR manager in Virgin Media.
JOB ROLE NO 1
Organisation Virgin Media
Employee Name John David
Department: HR department
Position/Job Role: HR manager
Knowledge Skills Behaviour
1
Organization and planning
HR manger need to have
organized and planning skills
where it highly important for
developing all employees
planned working structure.
Professional acumen
2 Technology and industry
awareness
HR manager needs to have
technology and industry
awareness for planning out
Dynamic working behaviour
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training and development
activities with proper planned
structure for gaining
professional competitive growth.
3 Collaboration and
communication.
HR manager must have
collaboration and
communication skills to take
effective decisions
Strong communication skills
4 Data skills and numeracy HR management must have data
skills and numeracy for
obtaining accuracy within
performance measures while
analysing employees’ skills and
operational duties.
Higher academic knowledge and
professional acumen.
5 Commercial and professional
acumen
HR professionals must have this
skill to work for company goals
formulation, empower varied
ideas and business evolving
demands in industry.
This will be worked on as
behaviour where there shall be
professional experience and
working innovation
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JOB ROLE NO. 2
Determine appropriate and professional knowledge, skills and behaviors that are required by a
HR Professional for the job role of Sales marketer in Virgin Media.
Organisation Virgin Media
Employee Name Samuel Orwell
Department: Marketing
Position/Job Role: Sales marketer
Knowledge Skills Behaviour
1 A sales marketer must have
enough knowledge with
regards to changes in the
market and this in turn assist to
offer the same product within
market
Time management is the most
important skill possessed by
Sales market in order to meet the
defined aim by complying with
deadline (Schlee and Karns,
2017). Therefore, it helps to
offer the product timely and
maximize the need of customers.
Positive attitude must possessed by
sales marketer because they have to
deal with numerous customers, for
that having a positive attitude
towards a customer is essential.
2 Another knowledge which
must be possessed by sales
marketer i.e. IT knowledge.
With the help of such
knowledge, they are able to
determine the trend of market
by using effective software and
thus company is able to meet
the customer need as well.
Sales Marketer deal within
marketing and that is why, they
must have strong Influencing
and relationships building skills.
Through such capability, an
individual is able to convince/
encourage customers to buy the
products, as a result causes
positive impact upon business.
Motivating Behaviour should also
possessed by the sales marketer.
Such that it helps to encourage
people to visit the store and enjoy
the offered made by Bergin Media.
Apart from this, they also lead a
team and that is why, with such
behaviour, they are able to motivate
employees as well.
3 Sales Marketer must have An effective communication Their behaviour should not reflect
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knowledge about the way
people need to be influenced to
do particular task. As they lead
a team and provide direction,
that is why, it is necessary to
have strong knowledge
regarding the same.
skill is another ability that are
possessed by sales marketer such
that it assists them to convey
about brand to customer and
encourage for purchasing.
their emotions and that is why, they
must have strong control over
emotion. As they guide employee,
where emotions create negative
impact upon their designation.
4 Sales Marketer has knowledge
related to the way relationships
need to be maintained with
people. As they performed
field work and that is why,
there is a need to generate best
relationship with customers
because they represent
company over there.
Another capability which a Sales
Marketer possessed i.e. listening
skills. Sometimes making
decision without listening others
cause opposite impact upon their
job role. That is why, they
should listen to other before
react.
Through effective listening skills,
Sales marketer should not react
before listen. Thus, never prejudge
is a behaviour that helps to make
correct decision timely.
5 Sales marketer present the data
to research and development
department and that is why,
they have knowledge regarding
situational and conception
knowledge in order to
understand market situation
and take correct decision.
Most important skills which
Sales marketer has i.e.
leadership skills. Through this,
they can lead a team and also
motive properly to meet the
defined aim.
The behaviour of Sales Marketer
should be passive and dedicated
towards particular goals. This
attitude helps them to complete the
defined aim and also creates good
impression upon senior
management (Di Gregorio and
et.al., 2019).
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Activity 1a)
MY PERSONAL DEVELOPMENTAL PORTFOLIO
MY JOB ROLE IS ;HR Trainee
PERSONAL AND PROFESSIONAL SKILLS AUDIT
Knowledge and skills which I consider to be
important for my current job role
My ability rating (1-5)
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1 I need to have knowledge related to
information technologies. The digital
marketing skills which in used various tools
and equipment that help me In my Human
resources to gain high number of applications
as well as excel is another tool which I sued to
in my working and help me complete my daily
report and pass on through my senior.
2 Knowledge about external changes in
environment such as economic condition and
taste, preferences of individuals. I can analyse
the market and make a report that help to know
about the environment to make an effective
plan and execute accordingly to gain high
outputs from these changes.
3 Communication skills in myself are good
enough to communicate in effective manner in
professional manner that help me to maintain
by standard and value I company as a HR
professional. It also help me to communicate
with industry people from behalf of company
and help me to convince them through my
communicating skills.
4 Management skills of mine are quite enough
to manage all my rotine and working schedules
that help me to prevent overwork load during
my office hours. To interaction with applicant
candidate systematically and all my daily
working are manage with the help of my
management skills.
5 Interpersonal skills are also effective but not
completely in my skills. This help me to
communicate with confident without any
hesitation and motivate to start conversation
first and understanding the problem of
employee or any person which are related to
work. This skills also help me to present
5
4
4
4
4
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myself in group of professional and make an
effective interaction between each other.
Knowledge and skills which I consider to be
important for my future career
development/job role
My ability rating (1-5)
1 Information management is consider the
most important skills because it helps me to
attain the future development goals and raise
the performance as well.
2 Digital skills is another important skill that
helps to comply with advance technology and
manage the work accordingly by considering
the future career goals.
3 I have knowledge about the way innovative
techniques can be used to manage people, so
that it will help me to maintain good
relationship with them as well.
4 Emotional intelligence that help make to get
the connection with people around me and help
to solve their problems under company policies
or may also create personal relationship.
5 Strategic work planning is another important
factor that need to learn from my side for
effective strategic planning and then execution.
4
4
4
4
4
Rating:
1 = No current knowledge or skill
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2 = Some awareness, but not sufficiently competent to use it
3 = Familiar with and able to use the knowledge or skill
4 = Proficient in the knowledge or skill and able to show others how to use it
5 = Expert, with a high degree of skill and/or comprehensive knowledge
EVALUATION OF MY SKILLS AUDIT
Knowledge,
skills and
behaviour
identified
above.
Evaluation of my Knowledge, skills and behaviour 1 2 3 4
1
2
3
4
5
From the above it can be evaluated that I have knowledge
about the way information or innovative technologies can be
used to manage people.
I am familiar with the emotional intelligence skills at the same
time ability to make use of skills to accomplished particular
task (Doyle and Johnson, 2019).
I have learnt from above analysis that I have to work towards
strategic workforce planning in order to get reputable job as
HR manager in specific organisation.
I am unable to control my emotion that can be act as a barrier
or challenges as post of HR manager.
I have good communication and management skills that help
me to complete my task in best possible manner as HR
manager.
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SWOT ANALYSIS
STRENGTHS
1 Effective Communication skills from people help
to attract person towards company and help to
convert leads into effective profits.
2 Command on digital technologies that are
operating by companies with latest updates help to
provide knowledge and find solution is arise in
WEAKNESSES
1 Lack of knowledge in some of fields like
management and accounting that sometimes affect
work and time consuming process to complete a
task.
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