A Detailed Report on Innovation and Commercialization Processes

This report provides a comprehensive analysis of innovation and commercialization within organizations, emphasizing the importance of innovation in business success. It differentiates between innovation and invention, explores various sources of innovation, and analyzes how organizational vision, leadership, culture, and teamwork shape innovation and commercialization. The report discusses the 4Ps of innovation, the innovation funnel, and the role of frugal innovation, providing real-world examples such as Essence Drinks to illustrate these concepts. Furthermore, it examines the commercial funnel, new product development processes, and the creation of an innovation business case, including funding strategies and measurement techniques. Finally, it evaluates tools for developing, retaining, and protecting knowledge and intellectual property, offering evidence-based judgments on overcoming challenges to successful innovation. This report highlights the critical role of continuous improvement and adaptation in fostering a culture of innovation and achieving commercial success.

Innovation and Commercialization
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Table of Contents
Introduction.................................................................................................................................................3
LO1..............................................................................................................................................................4
P1. Explain innovation and determine its importance to the organization in comparison with the
invention..................................................................................................................................................4
P2. Explain how organizational vision, leadership, culture, and teamwork can shape innovation and
commercialization...................................................................................................................................5
M1. Analyze the different sources of innovation and how the organization can foster and develop an
environment and culture of innovation....................................................................................................6
D1. Critically analyses how innovation is developed, amended, and measured in an organizational
context.....................................................................................................................................................7
LO2.............................................................................................................................................................8
P3. Explain the 4Ps of innovation and explain the use of the innovation funnel to examine and shape
innovative ideas.......................................................................................................................................8
P4. Explain developments in frugal innovation and provide examples of how it is used in an
organisational context..............................................................................................................................9
M2. Analyse and apply the innovation funnel in an organisational context...........................................10
M3 Evaluate the role of frugal innovation in an organisational context.................................................11
LO3...........................................................................................................................................................12
P5. Explain the importance of the commercial funnel and the application of new product development
(NPD) processing for commercialisation of innovation.........................................................................12
P6. Build an innovation business case for an organisation, including ways to access funding..............13
M4 Build a detailed innovation business case which includes how to measure its overall effectiveness
using appropriate techniques available to test, iterate and improve.......................................................14
D2. Critically evaluate the nature of innovation and the context in which it is developed, providing
evidence-based judgments on how organisations can overcome challenges to develop successful
innovations............................................................................................................................................15
LO4...........................................................................................................................................................16
P7. Evaluate the different tools that organisations can use to develop, retain and protect knowledge and
intellectual property...............................................................................................................................16
M5 Present supported evidence-based evaluation of these different tools in the context of the wider
business environment. Entrepreneurs....................................................................................................17
Conclusion.................................................................................................................................................18
References.................................................................................................................................................19
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Introduction
This unit of innovation and commercialisation helps in understanding the importance of the
innovation in the success of the business. The importance of the innovation will get included in
this unit. As same the difference in between innovation and invention will also get included in
this unit in an appropriate manner. The various sources of creation or innovation will get
analysed which will help in understanding that how an association can develop and foster the
culture of the innovation in an attractive manner. The various ways of development of
innovation, embedded and measured in the context of an association will also take place in to
understand it well. It will also include the explanation of association’s leadership, vision,
teamwork; culture can shape the commercialisation and innovation. To understand this unit
better the example of Essence Drink has been taken into the consideration.
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LO1
P1. Explain innovation and determine its importance to the organization in comparison
with the invention.
Innovation is well known as a concept that helps in providing one of the best resolutions to the
business and leads to the higher level of success. Innovation is quite similar to the invention but
exactly it is not same. Invention means to invent or produce something new wherein innovative
is to present the existed products and services with some fruitful and attractive changes that help
the business in its growth and expansion at greater level (Chun, et. al., 2015).
Innovation helps in presenting some various creative ways of producing the services and
products in the marketplace. Presenting innovative and creative products and services helps in
attracting the customer’s mindset towards the business. Invention comes up with some new taste
or trend which might get liked by the customers or may not be. But the innovation brings some
required changes in the services by taking care of customer's needs and requirements as they
want. It surely gets liked by the people that greatly contribute to increasing the efficiency of the
business in the competitive market. By bringing some innovations and creations in services with
some new ideas and thoughts helps in maintaining the demand of the customers in the target
market. By taking the example of Essence drinks it can get better understood. This business
continuously tries to bring some changes in the flavour so that customers can meet some new
experiences. It helps in increasing the interest of the customer’s towards the brand.
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P2. Explain how organizational vision, leadership, culture, and teamwork can shape
innovation and commercialization.
An innovation is known as a process that presents some new ideas and thoughts for increase g
the reliability and quality of the services and products. By the help of innovation, an association
gets help in increasing the standard of productivity. Commercialisation is also known as a
process which greatly explores some inventions in the financial modes. Hence, it gets clear that
the commercialisation and invention both of these concepts greatly helps in taking the business
on top. In order to increase the efficiency of the business, Essence drinks try to maintain the
peaceful and happy environment in their association. The association tries to motivate their
managers and employees for increasing the efficiency and demand of the services in the
competitive market. The leaders of the association greatly contribute to meeting the objectives,
mission, and vision in such a great manner. The association tries to include various ways so that
employees can communicate with each other; it helps in resolving all the issues and problems of
the business at the real-time (Abou-Ras, et. al., 2016).
The culture of the business helps in evaluating the various ways of a performance of the
employees. It basically involves the attitudes, values, beliefs of all the business persons.
Different kind of association includes the team, power, role, people and etc. The association of
Essence drinks mainly follows the person culture as it takes their employees as the most
important asset for increasing the profitability and goodwill of the business.
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M1. Analyze the different sources of innovation and how the organization can foster
and develop an environment and culture of innovation.
Innovation is well known for bringing some new creations by various ideas and thoughts for the
betterment of products and services. The different sources of innovations such as changes in the
industry, a requirement of a process, required modifications in the market trend, updated
knowledge, perceptions and etc. All these sources greatly contribute in bringing some
innovations in required services and products by the customers.
The association of Essence drink is facing such issues in the sales of the services or products; it
can get reduced by bringing various changes in the competitive market. Attracting the customers
by presenting some changes in the business greatly helps in increasing the demands of the
customers towards the products (Lind, et. al., 2017).
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D1. Critically analyses how innovation is developed, amended, and measured in an
organizational context.
It is very well known that creation and innovation are importantly required for meeting the
objectives of the business in a successful manner. Innovation helps the managers and leaders in
measuring the actual quantity of services and products at the workplace. As same it also helps in
measuring the performance of the employees in the different manner (Huang, et. al., 2017).
In the procedure of innovation, the Essence drink tries to find out the actual issues and problems
of the business which are hampering the success of it in a negative manner. Afterward, it
develops some creative ideas and thoughts for bringing the efficiency and innovation which can
get implemented in the business for the betterment of it. This process increases the standard and
profits of the business in an effective manner.
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LO2
P3. Explain the 4Ps of innovation and explain the use of the innovation funnel to
examine and shape innovative ideas.
As discussed above, innovation is the process of making products and services look more
attractive and efficient. For increasing the demand for the services and products association tries
to develop and adopt some innovative strategies. The 4P’s innovation model has been developed
by the John Besant which focuses on discovering various processes for improving the
performance of the association. The 4P’s model by using the innovation funnels for examining or
shaping the innovative ideas has explained below-
Products Process Paradigm Position
It includes the various
products in the
association. The
Essence drink helps
the customers by
providing some
drinks. The
components of
different innovations
make the services and
products better by the
incremental change.
As same it also
includes the process
of developing the
service in a unique
It includes various
ways of procedures to
present the services or
products in an
attractive manner in
front of the customers.
It also includes
recruitment and
selection process,
training and
development and etc
for increasing the
profitability of the
business (Kuratko, et.
al., 2016).
Including the various
components in the
innovation process of
business helps in
developing and
improving operations
of the business. As
same it also helps in
implementing some
innovative changes in
the structure and
model of the
association.
It gives an overview
of the various ways of
offering the targets.
For this, the
association
communicates with
the people also
(Chesbrough, 2015).
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way.
P4. Explain developments in frugal innovation and provide examples of how it is used
in an organisational context.
Frugal Innovation is basically known as the model which includes developing the various
strategies to attain the associational objectives and goals in the perfect manner. It plays an
imperative role in the success of the business in the target market. This process completely
depends upon the models of the business, value chains, and redesigning of services and products
for serving best customers services.
It also provides some functional resolutions by the use of some resources. This innovation model
has been adopted by the various associations. The model of frugal innovations attractively helps
the business of Essence drinks in decreasing the real cost or value of the services and products by
increases productivity. Some of the examples are given below which helps in understanding it
better-
For example, the outdated technology will be decreasing the efficiency of the business and the
profitability or productivity will get harmed in the negative manner of Essence Drinks.
Forgetting this issue fixed, the business will take the help of this model by including some
innovative changes in the use of technology. It will help in improving the condition of the
business in a positive manner. The changes in the methods of using the machinery types of
equipment and technology will help in increasing the profitability and productivity in such an
attractive manner (Khademi, et. al., 2015).
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M2. Analyse and apply the innovation funnel in an organisational context.
As discussed that funnel is known as the process of developing the services and products. The
innovation of funnel helps in the process of meeting the business needs and demands in
economic and manufactured forms. The association of Essence drinks includes some strategies
or structure of services and products which gets used in the system of a refinery. The innovation
funnel basically includes 3 steps, which are as follows-
Wide Mouth Narrowing Segment Narrow Segment
The very first stage which
greatly increases the base of
information and knowledge of
the Essence Drinks. Various
innovative ideas and thoughts
get analysed by the association
for developing the products.
It includes the process of
screening. It also focuses on
allocating the various
resources and opportunities for
the betterment of the services
and products (Ding, et. al.,
2016).
It includes analysing the
thoughts and ideas are meeting
the objectives and goals of the
business. A new product also
takes place herein.
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M3 Evaluate the role of frugal innovation in an organisational context.
The frugal innovation basically gets used for developing the economy of the business. Various
models take place in for selling the services and products. The frugal innovation involves the
process of making products and services at the affordable prices so that supply and productivity
of the business can get increased. It also includes the products of lower technology for
decreasing the cost of the services and products. The frugal model focuses on using the fewer
resources for providing the high quality of services. It also helps in meeting the objectives and
goals of the businesses and increasing the standards of the business in the greater manner
(Dodson, et. al., 2015).
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LO3
P5. Explain the importance of the commercial funnel and the application of new
product development (NPD) processing for commercialisation of innovation.
The commercial funnel gets used by the association for creating the awareness for the services
and products that organisation is offering to their consumers. It is an important process which
helps in increasing the sales of the business. As same it also increases the productivity and
profitability of the company for satisfying the consumers in an effective manner. It includes
various methods such as awareness, interaction, interest, action and etc. (Sayre, et. al., 2017).
The method of awareness helps in increasing the awareness about the services and products that
are willing to reach the consumers. The interaction involves the direct interaction of the
association with their customers which helps in increasing the target customers in a competitive
market. The interest of the consumers gets analysed. It also includes taking the next step for the
betterment of the business. It includes the stage of taking action by the customers for buying the
services and products. Products development plan for new products is known as an effective
approach which increases the effectiveness of the products of the company. It includes various
stages for developing new products-
 By using the effective tools and machinery, ideas get generated by the organisation of Essence
drink to perform better.
 The process of screening takes place which helps in carrying out the development process in an
appropriate manner (Ayisi, et. al., 2016).
 After the screening, developing and testing of products and services takes place so that
customers can get their required services and products.
 For developing the product and services various strategies gets used in for positioning in the
target market.
 In the process of test marketing, the analysis of the promotion takes place.
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P6. Build an innovation business case for an organisation, including ways to access
funding.
An innovative business case has been prepared for including the various ways to access the
funding.
The information of Product
By providing the information of the products
such as mango lassie, consumers will get
influenced for purchasing the products.
Opportunities for growth For making products available to each and
every class of people it is important to provide
them with the affordable prices.
Customers A product should get used to taking care that
all the age of people can use it.
Barriers There should be no restrictions for the new
customers. Competitors and external factors
can be a threat to the association (Sağ, et. al.,
2016).
Distribution For distribution of the services and products in
an easy manner, it should get provided at the
small stores also.
Resources The organisation requires all the resources such
as machinery, fund and etc for meeting the
objectives of the business in a complete
manner. It also includes bank loans, family,
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and relatives, institutes for raising the funds.
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M4 Build a detailed innovation business case which includes how to measure its overall
effectiveness using appropriate techniques available to test, iterate and improve.
There are so many aspects which get used by the association for improving the current situation
and serving the best services by the Essence drinks. It also includes the testing of the plans,
products, and services. It is very important for the business for using the appropriate tools so that
the effectiveness of the business can get measured. Some of those tools are discussed below-
Six Sigma It gets considers as one of the most important tools for analysing
and measuring the performance of the business. This approach
helps in leading to the various services and products. It mainly
focuses on reducing the mistakes from the business (Sengoku,
2015).
Benchmarking This technique helps in comparing the practices that have been
made by the complete industry. The matrices of the associations
get compared to each other; it gets stated for meeting the
objectives of the business.
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D2. Critically evaluate the nature of innovation and the context in which it is
developed, providing evidence-based judgments on how organisations can overcome
challenges to develop successful innovations.
Analysing the impacts of the innovation and noticing them well is importantly required for the
success of the association. The various thoughts of the advancements for building up the
administration are known as the charges of some required changes in the association. It requires
promoting the services and products in an effective manner so that the sales and revenue of the
business like Essence drinks can get raised. For building up the sustainable business the
association requires to include some regular innovations so that the objectives of the business can
get fulfilled. There are various issues which get faced by the association, to overcome them from
some of the effective ways are as follows-
 Maintaining the activities of the business in proper manner helps in reducing the chances of risks
and failure, it helps in increasing the efficiency of the business in such a great manner.
 Effective communication gets considers as one of the most important tools. Handling the issues
of the customers by meeting them directly reduces the chances of dissatisfaction of the customers
and increases the goodwill of the business in the target market.
 Involving the employees in the process of decisions making bits of help in presenting some new
ideas and thoughts which proves very beneficial for the success of the business (Oksanen, et. al.,
2013).
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LO4
P7. Evaluate the different tools that organisations can use to develop, retain and
protect knowledge and intellectual property.
There are various tools which get used by the association for developing, retaining, intellectual
property and protecting the knowledge. It is very necessary to create, ensure and saving the
licensed and learning innovation for the improvement and development of the association. Some
of the parts which get used by the association are industrial design, patents, copyrights and etc.
(Gaubinger, et. al., 2012).
 Patents are known as the rights which get offered to the people for the innovation. The person
who presented or invented the things gets provided the patent.
 The industrial design presents the basic structure of the entire business for attracting the
customers towards the association. It gets protected by the government of the nation also.
 A copyright gets considers as the right which gets given to the entity for the best creation. A
person gets so many rights and benefits of distributing to other; it only depends on an individual.
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M5 Present supported evidence-based evaluation of these different tools in the context
of the wider business environment Entrepreneurs.
The innovation is one of the best processes for the growth and development of the association. It
helps in providing various opportunities for growth to the business. The improper management
takes the business into the situation of loss or negativity. The innovations get performed by the
association for implementing some required changes.
It basically includes the various ways of using the machinery and technology in a different
manner so that business can reach on top. It also helps in maintaining the process and procedure
of administration in an effective manner. There are various tools and strategies which get used by
the association for making some innovations and creation for the benefits of the business. The
association should have to manage their responsibilities accordingly for reducing the wastage.
Essence Drink uses various tools for changing the environment of the business in an effective
manner (Chun, et. al., 2015).
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Conclusion
In this unit of Innovation and Commercialisation importance of innovation has been concluded
in an effective manner. The 4P’s of creation and innovation has been taken place in this unit to
make it understand better. The various developments in the frugal innovation have been
explained by giving some attractive examples. Funnel innovation has also been applied and
analysed in this unit in an organisational context. The role of frugal innovation has been well
evaluated in this unit. This unit also helps in understanding the commercial funnelled and the
application of new & updated services and products. A business case has also built up for the
Essence drinks. The various tools have also explained well which helps in developing, retaining
and protecting the knowledge of the business attractively and efficiently.
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