Innovation Skills Development and Organizational Impact Presentation

This presentation provides a comprehensive overview of innovation within organizations and the importance of developing personal innovation skills. It begins with an introduction to presentation skills and then delves into the context of Marks & Spencer, highlighting their innovative approaches to sustainable development and the benefits of employee innovation. The presentation reviews relevant literature and models, such as the diffusion of innovations theory, including their pros and cons. Furthermore, it discusses strategies for fostering innovation within an organization, using Marks & Spencer's approach as an example, and outlines the stages of the diffusion of innovation model. The conclusion emphasizes the importance of presentation skills, innovative thinking, and critical thinking for professional success. References are provided for further reading.

Professional Presentation

Table of Content
• Introduction
• Overview on innovation within organization
• Importance of developing personal innovation skills
• Review the related literature and models and their pros and cons
• Discuss how to develop innovation within organization
• Conclusion
• References

INTRODUCTION
Presentation is the act of introducing the material to audience.
Usually, a presentation, introduction, speech, or expression is intended to
educate, convince, encourage, motivate, or create good will, and to
introduce a new concept or product (Brown and Viviano, 2019). This
presentation includes the several topics such as overview of an innovation
within organization, importance of developing personal development skills
along with its pros and cons within individual. In addition, evaluate that
how innovation developed in the organization

Overview on innovation within organization
To prune its expansive stores into green economy, leaner devices
Marks & Spencer has implemented a holistic approach to sustainable
development (Innovative Companies of UK, 2020). It resulted in a 23 per cent
reduction in CO2 emissions after 2007, zero waste to landfills and carbon-
neutral supermarkets, factories, offices and distribution fleets throughout the
UK. With online and mobile revenue growth nearly 17 per cent, the $15
billion conventional British business is concentrating its efforts on creating an
international cross - platform brand with a successful new mobile phone app
and a London-based technology lab.

Importance of developing personal innovation skills
For an individual or organization, it is very essential to have personal
innovation skills which improve the ability of individuals to perform creative
in their personal as well as professional life. There is some major importance
of developing innovation skills. In context of Marks & Spenser, individual
employees should have such innovative skills that provide several importance
and these are as follow:
• Improve efficiency
• Overcomes monotony

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• Improve efficiency: With the help of innovative skills in
an individual or organization can result of enhanced inquisitively, creativity
skills strengthen the ability of workers to perceive any opportunity for change
not just in their specific field but also in those of others.
• Overcomes monotony: Creativity is a skill that show the ability to break
monotony of workers through adding feeling of victory and sense of
satisfaction. Such attempts to make life more exciting are typically the
explanation for putting fresh or out-of-the-box concepts on someone's desk.
Marks & Spenser Company encourage their employees to think out of the box
and think creative which provide several future opportunities which raise the
entire organizational brand value as well as individual personality.

Review the related literature and models
and their pros and cons
The diffusion of innovations theory has aim to explain how, why and
at what level new ideas and technologies are spreading (Lindenbergh and
Stoorvogel, 2018). According to Everett Rogers, diffusion of innovations
theory describes the pace at which customers are going to embrace a new
product or service. There are some pros and cons which are as follow:
• Pros
• Cons

Pros
• Knowledge: Awareness must begin and expand at this point, as
more customers’ sees or learns about the idea or new innovation, the more
willing they are to associate with it.
• Persuasion: When a customer learns about a product or services which
innovated, the new aim of a company is to convince them to use it
purchase it.

Cons
• Conflict of interest: This hypothesis is also weaker and far less accurate as
it focuses on the business model as compared to social mechanism by
which it is disseminated. Diffusion of innovation theory also cooperates
with producers when analysing a new product or invention.
• Cultural differences: Focusing mostly on product or the concept while
forgetting cultural customs can contribute to failed diffusion efforts.

Discuss how to develop innovation within
organization
In relation to Marks & Spencer, company adopted diffusion of innovation
model which helps the organization to implement their innovation in an effective
manner. Such as Marks & Spencer Company using systemic approach for the
sustainability which resulted 23% decline in CO2 emission, that means zero waste to
landfill and carbon-neutral stores, offices, warehouses and delivery fleets in the UK.

Continue
• Innovator: It includes those small group of people who are exploring new
ideas and innovation such as management or owner of the company to
maximise their company’s efficiency as well as effectiveness (Zanders,
Zanders and MacLeod, 2018).
• Early adopter: It includes the managers who adopted new technology and
share positive aspect regarding systemic approach to minimise wastage in
Marks & Spencer. In this stage, organization need to provide marketing
guide, information on websites, case studies etc.
• Early Majority: There are supporters who can look at the reviews of new
innovation from former adopters who already implement such approach.

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• Late Majority: In this stage, majority of people are employees who are
ignoring to adopt this because they have to learn many things and improve
their ways of working for better results. In this case, managers or leaders
will play essential role through providing proper training and guidelines
that how it works. Here, managers need to encourage reviews or feedback
and show social evidence with information, third party review etc.
• Laggards: It will jump on board whenever 'others' have published about
the products or services, have research facts, figures or feel any pressure
from everyone else. This category of innovation is very hardest to appeal.

CONCLUSION
From the above discussion, it has been concluded that professional
presentation skill is necessary to represent their ideas or thoughts with others
in unique ways to impress others. An individual should have innovative
thinking skills, written or oral presentation skills, critical thinking as well as
time management so they can accomplish the entire task or work within given
time frame.

References
• Brown, A. and Viviano, A., 2019, May. Professional Presentation Training:
Improve the User Experience of your CHI Presentation. In Extended
Abstracts of the 2019 CHI Conference on Human Factors in Computing
Systems (pp. 1-4).
Online
• Innovative Companies of UK. 2020. [Online]. Available Through:
<https://www.fastcompany.com/3026325/the-worlds-top-10-most-
innovative-companies-in-the-uk>

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