Report: Analyzing Leadership, Communication for Developing Manager

This report delves into the multifaceted aspects of developing managers, examining various management styles, leadership characteristics, and communication processes within the context of the travel and tourism industry, specifically focusing on Thomas Cook and Travelodge. It explores different leadership styles, including autocratic, democratic, and laissez-faire approaches, and evaluates the communication processes, including sender, message, encoding, media, decoding, receiver, and feedback. The report analyzes organizational culture and structure, comparing functional, divisional, and matrix structures. Furthermore, the report assesses the author's own managerial and personal skills, conducting a skills audit to identify strengths and weaknesses and developing a plan for career and personal development. The study emphasizes the importance of team motivation and effective management in achieving organizational goals, drawing upon examples from the hospitality sector, including Hotel Clayton Crown and Frankie & Benny's restaurant.

The Developing Manager

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Comparing different management styles..........................................................................1
1.2 Discussing the different leadership characteristics within the organisations...................2
1.3 Evaluating the communication processes.........................................................................3
1.4 Analysing the company culture and change in Travelodge and Thomas Cook...............4
TASK 2............................................................................................................................................5
2.1 Assess own responsibilities skills performance...............................................................5
2.2 Analysing personal strength, weaknesses opportunity and threats..................................6
2.3 Developing the own prioritise and targets to develop potential plan...............................7
TASK 3............................................................................................................................................8
3.1 Motivating a team on the basis of set objectives and goals..............................................8
3.2 Justifying decision to support achievement of agreed goal & objective..........................9
TASK 4..........................................................................................................................................10
4.1 Explaining the own managerial and personal skill that helps to support career
development.........................................................................................................................10
4.2 Career and personal development needs current performance and future needs to produce
developing plan....................................................................................................................10
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Managers and leaders are the two pillars for the company which influence over how
employees feel about their jobs. Managers develop the working environment and motivate all
employees within the company. On the other side leadership is the another term that support
employees and make them more confident. Present study will be based on developing managers
where study explains about different management styles, leadership characteristics and
communication process. For that, Study will be taking Thomas Cook & Travelodge company
that are the leading company in travel and tourism industry. Further study will also taking Hotel
Clayton Crown in London and Frnakie & Benny's restaurant as well to explain strategies to
motivate effective team performance. Moreover, study will also explaining about own
management skills performance by supporting own strength and weakness. Overall study will be
explains about the importance of team skills and effective management task in order to meet out
the objective firm.
TASK 1
1.1 Comparing different management styles
Thomas Cook & Travelodge UK are the two most famous travel and tourism company
situated in UK. Both the company deals with hotels and hospitality industry throughout the
United Kingdom (Aga, Noorderhaven and Vallejo, 2016). In every kind of organisations
management plays an important role in strengthening the bond amongst the employees. It is the
responsibility of management to ensure the productive development and employee satisfaction
with their job responsibilities. There are Different management styles that company adopted
in their management
Classical theory of management : As per the classical theory of management, business
management has been divided into three different steps. Top, middle or lower level. Top level
consist board of directors, owners and executives. In middle level consists supervisors,
managers. At the lower level, consists those employees who manages the day to day activities of
the business. This theory also includes specialisation where company delegate work as per the
person qualification or specialisation. Classical theory also believes that, employees get
motivated by getting good rewards and financial support system goals.
1

This theory include autocratic management style where superiors does not take any
suggestions or idea from their subordinates (Elsmore, 2017). Where company give permission to
manager that they are free to take decisions without bothering to other people. The main
limitation of this style is company fails to full fill the employee morale or satisfaction level.
Travelodge and Thomas Cook both adopt this theory of management in order to keep maintained
the hierarchy system. This management approach is different from others because this theory
focused on the hierarchy management of styles rather than other approaches. It only focused on
employees rather than management performance.
System, approach : The concept of system approach of management is to understanding
the theory and must get a firm to understand of a system. Systematic management approach can
help both Travelodge or Thomas Cook to take systematic decision making approach in different
dynamic forms (Levi, 2015). This approach has constantly adopts the changes from external or
internal environment in order to meet out the organisation goals. This theory is different from
other approaches because its main purpose is to make effective decision making approach rather
than others.
Contingency approach : this is the another approach which is different from systematic
and classical approach. This theory dependents upon the situations happening in the business. In
other words. This theory totally depends upon the management effectiveness which dependent
upon management behaviours. This theory based on three factors, leader member relations in
order to meet out the best developing results in order to meet out the best developing result
outcomes.
1.2 Discussing the different leadership characteristics within the organisations.
Autocratic leadership style : Autocratic leadership is a management style where the
individual person take responsibility to control the decision making and adopt less input or ideas
from other people. Such as Travelodge manager decides the plans and all policies on their own
beliefs. This style can be benefited for the company in terms of less investment of recruitment
process for other employees because one person can handle management so effectively.
Democratic style : it is the another style of management which is also known as
participative leadership. In this style manager or supervisors take ideas and thoughts from
different people within company to get involvement of all others.
2

Laissez-faire : in this another style of leadership has depends upon the employees where
they work according to their own (Moore, 2016). Where employees or a individual full fill their
big dreams in the organisations. This style may be ineffective for the company in case when
employees do something wrong with their authority. Employees are not dependent upon the
managers and know what is right or wrong for them.
Action Oriented : Action Oriented leadership style involves the step taking by example.
In which leader focus on the immediate action and take decision on that behalf. This style can
lead high profit to both the company Travelodge and Thomas Cook. This can be profitable for
Travelodge in terms of making fast decision in the critical situations.
1.3 Evaluating the communication processes
Communication is the process or steps where one person passes the information data to
the other person by different modes ODF communication channel. This is the most productive
process through company makes their deals and earn profitably ratio as well. It is the on going
activity within all kinds of business.
Processes of communication
Sender : Sender starts the communication process to generate message to receiver. For
example: To introduce new policies, in Travelodge, Senior management is play a role of sender
and all other level of management is play a role of receiver.
Message : Message is the content or information for which communication has started.
This might be view, fact, feelings which is intended to be communication further. For example:
Message could be anything, It might be company policies, customer data, employee salary or any
other message which is important for the company.
Encoding : Next process is encoded symbolically such as in the form of words, pictures,
gestures etc (Pauleen and Gorman, 2016).
Media : Media is the way or channel through communication has been done. This can be
phones, internet, post, fax, e-mail etc. The choice of medium is decided by the sender. Through
communicate message Travelodge can be adopt any technique, or medium such as e-mail, social
media platform etc.
Decoding : Decoding is the process of converting the symbols by r the sender.
3

Receiver : this is the process ending stage where receiver get the final message passed
through sender. Once receiver understand the message the process of communication has been
done.
Feedback : Feedback is the kind of response that receiver gives to sender.
There are different types of communication process verbal which includes only words or
communication has done orally. On the other side, written communication where people
communicate in written form either by messages, e-mails etc. In within the company, Travelodge
using both direct or indirect communication with the customers through e-mails, websites, face
to face etc.
Barriers to effective communication
 Communication process can facing issue of linguistic barriers where receiver could not
understand the language of sender.
 Communication may also include psychological barriers where they facing barriers to
effective communication in terms of speech, disorders, phobia, depression etc.
 Emotional barrier is the another obstacle of effective communication within company or
client.
1.4 Analysing the company culture and change in Travelodge and Thomas Cook.
Types of Organisation structure
Organisation are set up in specific ways to accomplish different goals. Company's
structure is responsible for its progress and accomplishment of the company objectives. There
are different types of company structure such as functional structure, divisional structure, Matrix
structure.
Functional structure is set up as per the different functional departments such as
marketing, financial, human resource etc (Renko and et.al., 2015). For big international
companies this functional structure is the best option to focus on the departments as per the needs
and wants. The drawback of this structure is lack of communication between departments.
Divisional structure generally used in big organisations which operate in wide
geographical area. For example, International companies operate its business in other countries
as well. For big international companies adopt divisional structure to operate its other offices as
well.
4

Matrix is the another type of company structure which is the hybrid structure of both
divisional or functional structure. This structure generally used in multinational companies.
In order to evaluate the structure which is followed by both the firms Travelodge and
Thomas Cook. Both the organisation has followed that hierarchical structure of the organisation
which site manager, cluster manager, general manager, head chef hotel manager, head of security
head porter, than waiters, porters, cleaners etc.
Types of Culture and change affect organisation structure.
There are different types of organisation culture which affect company structure and
change the overall environment. Business environment consist lot of changes that affect overall
business such as demographic change, economic change, legislative change etc. These changes
affect the Tourism company culture and structure. In order to adopt all changes within the
industry company should need to take some techniques to adopt change such as change theory to
sustained the change in an systematic manner (Saraswathi and et.al., 2017). The main cause of
change is social factors that created by new customs and practices are likely to be more readily.
Travelodge and Thomas Cook culture is surrounded by leisure culture, which defines the
importance and value of the company. Both the company adopt the leisure culture in order to
attract the new clients. This culture makes the good changes in in terms of customer satisfaction.
TASK 2
2.1 Assess own responsibilities skills performance
Being as a Assistant manager at Clayton Crown Hotel London where I handle the
position of manager and I am responsible to assist my team as per the goals and objective of the
company. I got to know that I am good at managerial skills. I am good at managing work with
my team where I look up to the working performance of employees and motivate them towards
the good performance. On the other hand, I am also good at leadership skills through I can
handle my team into more productive manner. I give them training and development classes
whenever they need for. That helps me to enhance my leadership skills, apart from that I am also
good at personal skills where I am not that much good at communication, organising etc (Schoar
and Zuo, 2017). I need to learn more about the theories and goals into more appropriate manner.
Personal skill audit
5

Skills Very Skilled Moderately Skilled In need of
training
Managerial skills
Leadership skills
Organisational skills
Communication skills
Personal skill audit helps me to develop my own strength and capabilities to perform a
specific task and goals. As per my above skill audit plan it has been analysed that, personal skill
audit helps me to enhance my performance criteria within the company. As per my skill audit. I
need to improve communication skills of mine so that I can easily meet out the best result
outcomes and goals. Moreover, I also need to develop my leadership skills so that I can improve
my employee relations with other team members.
2.2 Analysing personal strength, weaknesses opportunity and threats.
Strength
 Being as a Assistant manager I am good at managerial skills that helps me to make better
decision making process for Clayton Crown Hotel.
 I am good in leadership skills that helps me in motivating employees and maintain good
relation with colleagues within Clayton Crown Hotel.
 My strength is my planning skills that helps me in my professional career. I am good at
planning schedules as per the current circumstances.
Weaknesses
 My biggest weakness is time management skill due to which, I can be able to finish my
work on time.
 I am week in solving problems of others that restrict me to get involved in some
activities.
Opportunity
 I can learn time management skills to enhance my career opportunity.
6

 I can learn some more skills to enhance my potential such as planning skills, delegation
skills, decision making, problem solving approach, self-confidence, enhance self
confidence etc.
Threats
 Time pressure is my biggest threat which might can derail my plan for self improvement.
 Constantly changes in environment
2.3 Developing the own prioritise and targets to develop potential plan
SMART Objectives:
Specific : Specific is the first term of smart objective that refers that goal or objective
should be specific and clear. I need to set my objectives which is more specific and clear. My
objective is to improve my communication skills in next two months.
Measurable : Measurable goals has always providing good outcomes to the company.
Measurable goals has always full fill the needs and objectives.
Attainable : Another term of smart objective refers to the goals which refers how exactly
goal is important (Tarhini, Ammar and Tarhini, 2015). This importance of goal motivate
employees to perform the task. Attainable term assure the goal into practical manner and also
helps to describe the importance.
Relevant : Objective must be relevant to the purpose. Like, my objective is helps me to
make good relation with my colleagues and customers.
Time Bound : Without having proper time and effective planning company could not
possibly to achieve the set objectives. Like, My set time is to accomplish this goal is 2 months.
That helps me to know my starting or ending date.
Targets to develop own potential
In order to adopt smart objectives and strategies in order to accomplish the best outcomes
and results. This smart objective can be productive and useful to increase the communication
skills in two months. That helps me in my self confidence, positive thinking, communication,
presentation and team building, mentoring and counselling etc.
7

TASK 3
3.1 Motivating a team on the basis of set objectives and goals
Employees are the main source for Frankie & Benny's restaurant to run its business
operations in Stratford London. To make employees more motivated and happy, company needs
to adopt some approaches and ways. Some of the ways to lead and motivate team are defined
below:
Communicate With staff
in order to maintained the good environment, I need to communicate with employees and
try to make them comfortable with the environment. So that, they can perform better in initial
process. To encourage employees for communicating (15 effective ways to motivate team. 2017).
being as a Assistant Managers, I need to organise staff meetings, group session to interact with
employees.
Make employees feel appreciated
To get success in Stratford Frankie & Benny's, I should need to appreciate the employees
at the time of good achievement. Show sincere gratitude to their employees to the organization.
For example: Stratford Frankie & Benny's can organise employee improvement plan and
awarded to talented employees by given benefits and perks.
Support new idea
New and fresh employees has always energetic and innovative that can be benefited for
the company to adopt some new ideas from them (Vom Brocke, Petry and Gonser, 2016). I
should need to provide opportunity for new people to get initiative in activities to accomplish the
company goals and objectives.
Empower each individual
Employee encouragement is the best way to develop new employee goals and better
performance within Frankie & Benny's (15 effective ways to motivate team. 2017). It helps to get
new chance to upgrade the quality of employee performance. Si in order to that, I need to
importance and values to the employees thought to gain trust and faith of employees. For
example: Stratford Frankie & Benny's can give motivation on employee performance in order to
meet out the best growing result and growth.
8

3.2 Justifying decision to support achievement of agreed goal & objective
In order to full fill set goals and objectives of the company. I needs to make effective
decision making process in order to meet out the best outcomes. So that, all employees feel
happy and safe around the company environment. Moreover, I also need to reframe the problem
of the employees if any occurred within working hours. This would help to get the best output
for the new development and having productive working environment.
I can also improve the process of working and make some changes as per the required
time. So that, company gain trust and faith in order to get the productive performance
(Woodcock, 2017). All this will help manager in attaining goals and objectives of company.
In order to recommend some new ways for the new improvement. I need to adopt
different leadership styles and strategies to attract and maintained the interest of employees
within the company environment. I should identify the needs of employees, make sure they are
comfortable with the working environment, ensure about the safety needs of them as well.
9
Illustration 1: Ways of Motivation
Source : 15 effective ways to motivate team. 2017