Developing Manager Report: Management, Leadership, Skills, and Culture

This report delves into various aspects of management and leadership, commencing with an exploration of diverse management styles, leadership characteristics, and the communication processes prevalent in businesses. It analyzes organizational culture and change management models, such as Lewin's change model. The report then shifts focus to managerial skill performance, personal SWOT analysis, and the setting of objectives for personal development. It further examines team leadership and motivation, managerial decision-making, and the application of managerial and personal skills for career development. The report uses case studies of PKF Hotel Experts, Thomas Cook, Clayton Crown Hotel London, and Frankie & Benny's restaurant to illustrate key concepts. It provides insights into how different organizations approach management, leadership, and employee development.

The Developing Manager

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1 ............................................................................................................................................1
1.1 Different Management styles................................................................................................1
1.2 Leadership Characteristics....................................................................................................2
1.3 Communication Process in businesses..................................................................................3
1.4 Organisational Culture in businesses....................................................................................4
TASK 2............................................................................................................................................5
2.1 Management skill performance.............................................................................................5
2.2 Personal strength, weaknesses, opportunities and threats.....................................................6
2.3 Set and prioritise objective and target for developing own potential....................................6
TASK 3............................................................................................................................................7
3.1 Leading and Motivating team for achieving goal or objective.............................................7
3.2 Managerial decisions for goal achievement and recommendations for improvements .......9
TASK 4............................................................................................................................................9
4.1 Managerial and personal skills for supporting career development......................................9
4.2 Review career and personal development needs, current performance and future needs for
development plan......................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Manager is person who is responsible for managing company or business. They can be
department in charge and people working for in it and also manages managerial functions. They
possess power to fire, monitor attendance, hire, discipline, performance appraisal, overtime and
authorize vacations. Every organisation requires effective manager for developing firm and
business (August and Shanahan, 2017). Here will be discussing about management styles,
leadership characteristics, communication process, organisational culture and change of firm.
Also discussion about management skills performance, personal SWOT and setting objective and
target for developing own potential. Report has also covered team for achievement of goal and
objective, managerial decisions for career development. The given assignment is based on
different company such as for task one PKF hotel experts, task two Clayton Crown Hotel
London and task three Frankie & Benny's restaurant.
TASK1
1.1 Different Management styles
Management is way of getting things done through others or it is planning, organising,
staffing, directing and controlling of activities. Management style is way which managers go for
accomplishing objectives. It encompasses way for decision making, plan & organise task and
exercising authority (Baker and et. al., 2012). This style varies from company, person to person
and level of management. Good manager adjusts management style to suit various employees
and environments. It is very important for company to accept best management style for survival
and growth. There are various factors which affect style of management such as internal and
external. Internal includes policies, corporate culture, priorities, structure, staff skill level and
motivation and external are consumers, competitors, suppliers, economy and law. In order to
define management style two organisation are taken that is PKF Hotel-experts and Thomas Cook
which is described below:
PKF Hotel-experts Thomas Cook
PKF Hotel-experts follows authoritarian
management style which is exemplified and
leader dictates procedures and policies, decides
Thomas Cook follow participative
management style in which employee are
involved in decision making and encouraging

goals to be achieved and control and direct all
activities without participation of subordinates.
They have full control of team and possess low
autonomy in group. Here, leader have right for
taking decision in firm which is beneficial for
firm.
stakeholders at all level of organisation for
analysing problems, implementation of
solutions and development of strategies. It is
also called employee involvement and
participative style as every possess equal right
in decision making.
1.2 Leadership Characteristics
Leadership is practical skill and research area encompassing ability of individual for
leading or guiding organisation, individuals and team. The studies of leadership provide theories
related with traits, function, situational interaction, power, values, vision, intelligence and
charisma (Cadmus and Johansen, 2012). There are various characteristics such as honesty, good
communicators, accountability, integrity, delegation, creativity and innovation which every
leader need to be follow in entity. The leadership style can be autocratic, action oriented,
democratic and laissez-faire. As per scenario given differentiating style of leadership of both
company which is described below:
PKF Hotel-experts Thomas Cook
PKF Hotel-experts follows autocratic style for
leadership in which decision making power is
in hand of leaders. It does not require
suggestions and initiatives from other sub
ordinates. PKF is successful because of
following this style as it provides strong
motivation to managers and leaders.
Thomas Cook follow laissez-faire or free rein
style in organisation. Decision making is
passed to sub ordinates and given full right and
power to make suitable decisions for
establishing goals and works for solving out
problems and hurdles.
Motivation is willingness of people and action to perform work and important factor to
inspire individual to move ahead. Every company motivate staff, employees and worker to
perform better and achieve goal and objective of firm. Factors which affect motivation and
performance of employees at workplace are salary, relationship with colleagues, development
opportunities (Cozolino, 2014). Motivation techniques can be positive environment, recognise

achievements, providing incentives, setting goals, sharing profits and providence of professional
enrichment.
Manager plays an important role in resolving conflict at workplace which may arise
between employee and employer. They are responsible person of any organisation to solve out
arise issue and problems (Crawford, 2014).
1.3 Communication Process in businesses
Communication is way of passing meaningful information from one person to another
through use of understood symbols, signs and semiotic rules. It is regarded as fundamental to
survival and existence of human and organisation which is directing functions of management. It
is continuous process which involves element such as sender, message and receiver.
There are various types of communication followed by business such as:
Non-verbal- It means process of sending information in form of non- linguistic such as
facial expression, eye contact, gestures, body language. It is based on oral communication and
intent of message.
Verbal- It is written or spoken conveyance of message which can be written or oral
communication. It is very easiest way of communicating with people (Hunt and Weintraub,
2016).
Here, PKF Hotels and Thomas Cook uses same process for communication which is
described below:
Sender- Sender such as manager of company generates message and convey to receiver
who can be employee, staff and others. Sender is source who start communication and provide
important message to sub ordinates.
Message- Message includes information, fact, idea, feeling and view which is generated
by sender and communicated to others. Thomas cook and PKF provide all necessary messages to
their subordinates.
Encoding- When sender sends message which is encoded into symbolically in form of
words, gestures and pictures before conveyed to receiver.
Media- It is way through encoded message is transmitted to others by help of media
which can be telephone, post, internet, fax, e mail. Transmission can be written or oral and
medium decided by sender which is convenient by both parties. Here given company mostly use
emails or telephone for message transmission.

Decoding- In this stage, symbols encoded by sender is converted and after this message
is received by receiver. It is understandable form which is easily understand by receiver.
Receiver- Receiver is final person who receives message sent by sender. Purpose of
communication is successful only if it is properly receive by sender and understand.
Feedback- When receiver confirms sender about message received and understood then process
of communication is completed (Derwik, Hellström and Karlsson, 2016).
Noise- It is obstruction or problems which may arise which sending message to receiver.
Example can be bad telephone connection, poor understanding of message and faulty encoding.
1.4 Organisational Culture in businesses
Organisation structure is system which outlines activities directed for achieving goals of
organisation. Activities includes roles, rules and responsibilities and determine flow of
information from one level to another within company. There are various types of organisational
structure such as line, line & staff, functional, divisional, matrix and hybrid. PKF hotel-experts
use functional structure which is also called bureaucratic as it divides company based on
speciality. It includes various department such as sales, customer service, marketing. Here,
individuals are assigned single function and clearly defined roles and expectations with limited
confusion. Similarly, Thomas Cook have divisional structure in which companies which is
divided into projects, product, geographic territory and function. As it has various subsidiaries
such as retail, airline in various countries so divisional is most suitable organisational structure.
Organisational Culture encompasses behaviour and value which contribute to unique
psychological environment and social of business. It influences way individual interact, context
where knowledge is created, resistance and sharing knowledge. It represents values, principles,
values, norms. There are four types of organisational culture such as power, role, task and
person. PKF Hotel-experts apply role culture at organisation in order to follow proper channel of
communication and each and every individual is aware of roles and responsibilities. Similarly,
Thomas Cook use power culture as because it helps in making quick decisions and only
individual possess such power.
Change is dynamic which keeps on changing because of various factors such as
economic, demographic and legislative. For change, will be discussing about theory of planned
change which is described below:

It has three main organisational changes such as:
Lewin's change model- It means understanding change and involves increasing forces
which pushes for change and decreasing current state (Isaga, Masurel and Van Montfort, 2015).
Action research model- It depends on information collected about organisation for
guidance and provide actions for results (Naqvi, 2012).
Contemporary approaches to change- It is taken from action research model which
involves high level of individual involvement in change process.
TASK 2
2.1 Management skill performance
Skill audit is a necessary for recording as well as measuring skills of group or person.
Main aim of this skills audit is to conduct audit of skill in company to determine knowledge as
well as skills that firms needs. As I am going to applied for the manager position of Clayton
Crown Hotel in London. So for this, it is necessary for me to possess some skills. During
working with in hospitality sector, there are different skills necessary through every employee.
Some of the skills are given below:
Management skills- This skill is necessary for manage business and consist overseeing
issues at workplace, team work, staff members, communication and team development. It is
being able to interact as well as gain the results through giving staff members with strong plan of
business in order to meet with aims of firm. Through gaining this skill, I can manage the work
and employees at workplace.
Leadership skills- This skill is regarded as most essential skill that assess me in leading
all staff members as well as enhance their motivation level. I will possess leadership skill and
also do the work with following the basic rules. This skill is considered as most necessary kill
that each manager needed in company. With the help of enhancing this skill, I can lead along
with guide my team members in a better manner (Parmenter, 2015).
Technical skills- It is knowledge as well as ability that required to perform particular
tasks. The technical skills are related to the information technology, scientific activities,
mathematical etc. I possess this skills to deal with the technical activities and manage any kind of
technical issues which will be arise at workplace.

Skills Very rare Rare Sometimes Often Always
Management
skills
√
Leadership
skills
√
Technical
skills
√
2.2 Personal strength, weaknesses, opportunities and threats
According to my own assessment I found personal strengths, weaknesses opportunities
and threats are:
Strengths- My strength is management skill through helps of this I can carry out task and
activities. It helps in providing opportunities for development and growth of organisation.
Weaknesses- As I possess skills regarding management but there are some weak point
which I found in myself. Weaknesses are low confidence and lack of public speaking which is
major problem which I frequently come across (Quinn and et. al., 2014).
Opportunities- As being manager of company I perform various functions of business. I
learn several new things which helps me in providing training to my colleagues so that they can
improve their performance.
Threats- After analysing my strength, weaknesses and opportunities, I found my threats.
Due to low confidence and public speaking which can create big problem in future which is
biggest threat for me. It can lead to missing of great opportunity.
2.3 Set and prioritise objective and target for developing own potential
Every company set smart objective and target and working accordingly for increasing
their own potential. Here, SMART set objective of Clayton Crown Hotel in London is to
increase 30% revenue in next two year.
In order to set and prioritise objective and target for developing own potential Kolb
learning model is followed which is described below:
Kolb's Learning Model- This model was developed by Kolb's which has two levels such
as learning Cycle and Style (Kolb's Theory of Learning Styles, 2018).

Learning Cycle- This theory has four stages such as:
Concrete Experience- It means new experience or situation arise or from existing
experience. Clayton Crown Hotel in London opens new hotel for customer by analysing from
past experience (Schaper, 2016).
Reflective Observation- It means importance of particular segment between experience
and understanding (Smith, 2014). Clayton Crown Hotel in London should possess good
relationship between their manager and employees for running of business.
Abstract Conceptualisation- Reflection results into new idea, modification of existing
concept. Here person learn from their experience and accordingly act or perform work.
Active Experimentation- learner applies ideas to world around them to see outcome.
Clayton Crown Hotel in London applies their ideas for establishing new business at various
places.
Learning Style- This style is also divided into four parts which are described below:
Diverging- Individual view things in different style and prefer for watching rather than
doing. They also have strong imagination, open minded, strong in arts.
Assimilating- People have good clear information and exploring analytic models for
solving problems. They prefer more in concepts and apply those on individuals.
Conveying- Here learning things are applied in practical issues and possess technical
tasks. Individual experiment with new ideas and to be unemotional.
Accommodating- Individual with accommodating learning style prefer things to do
practically. They involved in new challenges and opportunities and solve problems.
TASK 3
3.1 Leading and Motivating team for achieving goal or objective
Frankie & Benny's restaurant should motivate and lead team for achieving goal and
objectives. If employees are motivated they work for welfare of company as well as themselves.
Frankie & Benny's restaurant have following roles to lead and motivate team which are described
below:
Leading and motivating staff- Frankie & Benny's restaurant should provide proper
guidance to their managers and leaders for performing work. Employees should be motivated

with helps of incentives, bonus, timely salary, perks. Problems arise in organisation need to be
solved out by manager and leader for achieving goal and objective (Titzer and Shirey, 2013).
Communicating- Effective communication is very important for all types of
organisation. Frankie & Benny's restaurant should communicate properly with their staff for
achievement of results (Turner, 2014).
Team building- An individual alone cannot perform work effectively and efficiently so
manager have to build team for organisation. Team building have creative ideas and innovative
for solving issue arise in entity. Thus, Frankie & Benny's restaurant prefer team building for
better result and goal achievement.
Team development means stages for forming effective team. It creates captivating
atmosphere by encouraging teamwork, cooperation, building trust among members and
interdependence. Frankie & Benny's restaurant has following process for team development
described below:
Forming- It means when team meet each other for first time and are introduced and
sharing about backgrounds, experience and interest. Discussion about project and objectives by
leader. Frankie & Benny's restaurant form effective team for accomplishing task.
Storming- When team begins to work is called storming stage. Here, every team member
have different opinions to do work. Progress of team is done with guidance of leader and learn to
solve problems together. Frankie & Benny's restaurant leader provide full guidance for
performing work or task.
Norming- When team move towards norming stage they work more effectively. They
focused more on organisation goal rather than individual's goal and respect each other values and
opinions. Also trust is built and actively seek each other for assistance. Now they don't compete
against each other but they help each other for common goal. Here, team leader is not involved
in decision making and problem solving.
Performing- Teams are functioning at high level and focus is on reaching goal as group.
Frankie & Benny's restaurant also perform work and know each other and trust creates. Leader is
not participating in problem solving or other activities.
Adjourning- In adjourning stage team comes to an end as project is completed and
moving towards different directions. Team leader celebrate success of project and capture best
practice for future (Turner and Zolin, 2012).

3.2 Managerial decisions for goal achievement and recommendations for improvements
As per discussion, it can be said that managerial decisions are to support and achieve goal
and objectives. In order to achieve set goal Frankie & Benny's restaurant need to follow
responsibilities which is important for organisation (August and Shanahan, 2017). Listening
power should be very active in an organisation for outcome. There are responsibilities which
need to be performed by manager in order to take decision such as:
Customer service- Frankie & Benny's restaurant should focus on providing service to
their customers. They should meet their expected need and demand and give them satisfaction in
order to create relationship with them. As customers are king of market if they are satisfied then
ultimately goal and objectives can be achieved.
Product and service knowledge development- Manager should possess product and
service knowledge so that they can provide proper guidance to their customers for purchase. As
it is important responsibilities in managerial decisions about knowledge and development of
product and service. Quality goods should be served along with service.
Decision making is cognitive process which results in selection of course of many
alternatives which produces final choice of action. Alternatives can be based on values, beliefs
and preferences. Frankie & Benny's restaurant manager plays an effective role in making
strategic decisions for firm. Proper planning should be done before making any decisions.
Manager of Frankie & Benny's restaurant should control activities of firm and solve all problems
in an organisation to provide effective outcome (Baker and et. al., 2012).
TASK 4
4.1 Managerial and personal skills for supporting career development
Managerial skill is practice for understanding, deploying and developing skills. Thisskills
helps in identifying roles, responsibilities of manager for performing task. Personal skill means
communicating effectively with others, managing yourself and self-express. It shows way of
managing one's life which can be skills related with legal knowledge, programming language.
Managerial and personal skill both are very important for firm to carry out work and achieve
goal and objective of firm. These also provide guidance and helps for career development of an
individual as well as organisation. The managerial and personal skill for supporting career
development are as follows:

Managerial Skill
Communication- I should have effective way of communicating information and data
from one person to another in organisation. There should be proper channel of medium for
transmitting information. This leads for career development of individual as well as entity.
Thinking- I should have creative, and innovative thinking for solving out issues and
problems. I can increase my thinking by reading books and solving difficult task.
Learning- Learning is process for knowledge, skills, behaviour, acquiring new or
modifying existing, preferences and values. This ability is possessed by animals, humans,
machines. I learn by doing new or existing task or work which helps me in supporting career
development (Cadmus and Johansen, 2012).
Personal Skill
Attitude- I should always possess positive attitude towards life as well as work which
helps me in achieving goals and objective of life. Positive attitude creates positive atmosphere
for work culture and activities. Individual should not have negative attitude towards people,
work or life which leads to failure.
Behaviour- Behaviour is range of manners and actions made by organism, individuals,
system with themselves or environment. In order to support my career development, I should
possess good behaviour with people, organisation and work.
Responsibility- I should understand my responsibilities very effectively and efficiently so
that I can focus on my goal and developed my career. Without understanding my responsibility, I
cannot concentrate on work.
Adaptability- Every individual should have this skill to adopt environment so that they
can accept changing need and demand of market very easily. This is very important skill for me
to support my career development.
Aspirations- It means ambition or hope for achieving something. This skill is also
necessary for career development support. Until I know about my skill I cannot focus on goal
and achieve it.
Opening/opportunities- I always seek for new opportunities to enhance my skills and
knowledge for better career development. This assist in supporting goal and objectives of life
(Cozolino, 2014).

4.2 Review career and personal development needs, current performance and future needs for
development plan
Career development is lifelong process for managing learning, leisure, work and
transitions for moving towards personally determined and involves preferred future needs. It is
process which forms person work identity. Personal development is also lifelong process in
which people assess their qualities and skills for aiming in life and goal setting in order to
maximize potential and realise themselves (Crawford, 2014).
Major role is played by manager and leader in any sectors. They perform different task in
order function and operate business. In order to gain this, person should evaluate own skills and
prepare plan for developing abilities. Thus, development plan based on actual performance is
described below:
Skills Required
Development
Current
Competencies
Time Required
Management Skill This skill helps in
managing work and
group and provide
accurate guidance in
effective manner. This
can be learned or
gained by working
under top level
manager or seniors.
I can handle all work
related with
management such as
planning, organising,
staffing, directing and
controlling.
45 to 60 days
Leadership Skill With helps of
leadership skill, leader
can lead people at
workplace for
achieving common
goal. This can be
developed by
attending meeting,
I have leadership skill
as I can lead to other
for perform task
within stipulated time.
25 to 40 days

conference and
seminars conducted by
organisation.
Technical Skill By effective technical
skill, problems related
with technical can be
solved out. Individual
can develop technical
skill by working on
computers, learning
different languages
(Derwik, Hellström
and Karlsson, 2016).
I have many project
related with
information
technology which built
my skill in solving out
issues related with
technical field.
60 to 75 days
CONCLUSION
It has been concluded from above mention report that managers play a necessary role at
workplace in managing the work or activities as well as attaining the specific goal with in given
period of time. There has been discussion about the management styles which different firms
use. In this given report studied about the analysis of the personal strengths, weaknesses,
opportunities and threats in a detailed manner. Review on the personal development and career
needs, future needs and current performance for developing an effective development plan has
been also discussed in mention assignment.

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