BTEC HND Developing Manager Report: Leadership, Communication, Culture

This report provides a comprehensive analysis of the developing manager concept, focusing on key aspects such as management styles, leadership characteristics, communication processes, and organizational culture within the context of the hospitality industry, specifically comparing Starbucks and the Savoy Hotel. The report delves into different management styles, including autocratic, transformational, democratic, and participative approaches, highlighting their strengths and weaknesses. It then explores leadership characteristics, communication methods, and organizational culture, examining how these elements contribute to the success of a business. The report also includes a discussion on leading and motivating a team, career development, and the design of a development plan. Overall, the report offers valuable insights into the multifaceted role of a developing manager and its significance in achieving strategic goals. The report is based on the BTEC HND in Travel and Tourism Management Unit 3 brief, covering the essential elements of hospitality leadership and management.

THE DEVELOPING
MANAGER

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................4
TASK 1............................................................................................................................................4
1.2................................................................................................................................................7
1.3................................................................................................................................................8
1.4 ...............................................................................................................................................9
TASK 2 .........................................................................................................................................10
TASK 3..........................................................................................................................................10
3.1 .............................................................................................................................................10
3.2 .............................................................................................................................................12
TASK 4..........................................................................................................................................13
4.1..............................................................................................................................................14
4.2..............................................................................................................................................15
CONCLUSION .............................................................................................................................16
REFERENCES..............................................................................................................................18

INTRODUCTION
The developing managers is the key aspect that relates to the up gradation of skills and
knowledge of the executives so that they can justify the position they hold. By developing the
managers company can assure they perform beyond their potential and give support towards
attainment of strategic aims and objectives of company. The manager play a crucial role in the
company it help in assuring that business progress towards it vision and mission. In addition
Therefore, by developing its skills and knowledge organization can determine its prolonged
success and prosperity (Trought, 2012). In order to assure manager does things right, it is
important for entity to check their continuous development through training sessions etc. This
will further help in developing their management, leadership, critical thinking, decision making
and analytical skills etc.
In this report, various aspect of developing managers will be studied in the context of
provided case scenario. The first task the learning will shown in the context of Savoy hotel and
Starbucks which are reputed names within hospitality industry. The comparison between
different management styles of cited companies will be provided. Discussion about the 5
leadership characteristics will be provided. Further, leading and motivating a team to attain a
agreed goal will be discussed. Thereafter, explanation about how own managerial and personal
skills support career development in a business will be provided. Thereafter, career and personal
development needs, present performance and future needs to design development plan in specific
business will be provided.
TASK 1
Management style is a used by manager it is a overall leadership method it helps to
handle different situation in the organisation by using different management style . The
management style are autocratic, transformational, democratic, participate style used by different
organisation according to requirements and leaders skills, knowledge , experience ( Zepeda,
2013). For instance Starbucks used participate, transformational, democratic leadership style and
on the another hand Savoy hotel used Autocratic leadership style , Here we compare both
leadership style are discussed below:-
Organisation Starbucks Savoy hotel
Management style Participative and Autocratic leadership style

transformational and
democratic leadership
Description Management style of
Starbucks is transformational
style which help them to
collect different ideas , views
of different guest from where
they are come it leads to
achieve vision by hearing
opinions of others every
people who visit are new for
Starbucks so they receive
better opinion which help them
to create better products so
customer get something better
(Noe, 2013).
Another management style of
Starbucks is democratic style
in these leadership style which
allow the employees free to
flow their opinions and inputs
to their team leader but
ultimately the decision of the
responsibility with the leader it
take the consideration of other
members (Smith and et. al.,
2010).
The last management style is
follow by Starbucks is it helps
the Starbucks to built
motivation and improvement
Management style of savoy
hotel is Autocratic leadership
style in this the leader of this
hotel make their choice with
their own ideas and
judgements, they not much
involve their team members
and followers to participate in
their decision making process.
Autocratic Leadership have a
full control on their group
members. Like other
leadership style autocratic have
their own weaknesses and
Strength :
Weaknesses – Without
consulting to other members in
decision making process leads
to increase problem in future .
It is also not successful in
some situation when the leader
is not present in the
organisation for some reason it
increase a great chance to
become a situation more
complex for the leader to make
decisions, plans, policy in near
future. It include a lack of
creativity in the decision which

in the employees it is a
combination of autocratic and
democratic leadership style in
this the followers and entire
team follow same goal and
provide them task and allow
them to speak (Bratton and
Gold, 2012).
ultimately affect the group
member performance (Stark,
2006).
Strength – This leadership
style is benefit only when the
decision are to be taken very
quickly without consulting
with other members of the
savoy hotel , this style is
successful only when the
leader is more knowledgeable
person in the team members
leads to make quick , fast and
effective decision .It allow
members of the group to focus
on specific task they assign
without worrying about
complex decision making
process (Throop and
Castellucci, 2009).
Suggestion to improve To
achieve goals , vision ,
objectives of savoy hotel they
adopt other management style
in hotel with the autocratic
leadership style like they
include transformational and
democratic leadership style to
make their decision more
effective (McQuail and
Windahl, 2015)

1.2
Leadership characteristics of Starbucks and savoy hotel are discussed below :-
Starbucks follow transformational leadership style
Transformational leadership style motivate , encourage , inspire of his followers , seeks
feedback and advice their employees , make personal calls and emails to their followers which
help them to make employees in decision making and adopt flexible strategy and choose their
own working hours the leadership characteristics of Starbucks are :-
 Intellectual simulation – Transformational leaders push their employees to become a
creative which help them to achieve objectives (Broadbent, 2013).
 Individual consideration – They listen individual guest in the hotel and they
communicate each and every guest , they support and encourage them to individual
followers , they listen their ideas and views about hotel so they overcome from
weaknesses and give direct recognised their followers.
 Strong ownership sense- The partner of Starbucks main focus on customer service ,
employees are the partners , they ranked their employee from top to lowest level they
encourage them to work harder and they are dedicate for work so they share the success
for the organisation (Noe, 2013).
 They believing that everything matters for Starbucks – Retail businesses main focus
focus on everything for this reason they are require to maintain their process in which
include customer service , cleanliness , diversification of products , seats are well
designed .
 Make surprise their customer and delight them – Efforts applied by the Starbucks
employees they surprise regularly and delight them by giving warm welcome .
 Leaving a mark of greatness – They leave a mark of greatness in the minds of their
guest by providing better service and make a great moment for the Starbucks guest
(Throop and Castellucci, 2009).
 Inspiration motivation – Clearly explain their vision to their followers which motivate
the followers and they also follow the same goal.

 Trust and respect – They respect their followers and make trust in the minds of
customer so they again visit Starbucks .
Savoy follow participation leadership style -
It helps the Savoy hotel to encourage the employees , workers to participate in the
decision making process and give their views and suggestion regarding policy and procedures ,
methods and process used by savoy hotel which help them to achieve savoy goals , vision ,
objectives leads to increase in sales and revenue generated (McQuail and Windahl, 2015). The
characteristics of transformational leadership style used by savoy hotel are :
 Involved- In this leadership they are much involve their employees during working time
which encourage them to their staff members to come together in daily working task they
support with their ideas and views to their tasks
 Open to suggestion- It helps to improve the weakness of savoy hotel the employees
come and give their suggestion, views so it helps them to make their policy and
procedures better leads to achieve their goals.
 Team builder -When individual participate in task it is required to perform decision
making present their suggestion and views so as to build effective. Team. A strong team
when coming together it helps a lot in achieving a organisation goals . The savoy hotel
vision is to achieve their goals successful by using this participate leadership style .
1.3
Communication can be defined as process is that help in sharing information, ideas,
news among members. Every organisation have their different type of communication which
they follow to facilitate exchange of information and ideas. The communication process help in
assuring the proper knowledge among employee about their roles and responsibilities etc. By
proper communication,company can prevent duplication of efforts etc. In addition to this aspect,
with proper interaction with employees, management can know their creative ideas, suggestion
etc. which can be used to improve the performance of business. The different companies use
contrasting communication methods. This is further explained through communication process
on both the selected entities, Savoy and Starbucks (Castells, 2013).
From the critical analysis of Savoy hotel, it has been identified that company is having
vertical structure. In this structure, the executives have command and control on work performed

by employees. The key decision regarding the functioning of company are taken by top
executives. This further results into a strict hierarchy that must be followed (Selznick, 2011).
Therefore, communication is vertical which means the flow of information from up and down
the chain of command. Therefore, strict formal method is followed due which operational worker
cannot have direct interaction with the top executives. Further,company use traditional methods
for exchanging information. Therefore, reports, formal letters, emails,memos and notice board
etc are mainly used to transmit any information or idea(McQuail and Windahl, 2015).
On the other hand, Starbucks have horizontal structure which have less level of hierarchy
between top and lower level management. The employees at the same level can exchange
information. It further use both formal and informal channels of communication. The key benefit
of using horizontal communication is that it enhance coordination among employees of various
department (Stark, 2006). Therefore, Starbucks company use varied tools for communication
such as emails,MS Chrome, telecommunication,instant messaging etc. Further, the
organizational members use group discussion, brainstorming sessions and one to meetings to
communicate important information. Other than this, company use social media sites and
interactive portals to obtain suggestion, creative ideas and other aspects from employees. This
further help in strengthening the trust level and interpersonal relationship among executives and
employees.
1.4
Organisation culture is a method of common values and beliefs which determine how
individuals behave in company. The shared value have a powerful impact on the organizational
members at the Savoy hotel and Starbucks. The organization culture and determine the way
employees must attire, act, and execute their jobs. Culture is combined with different
characteristics that range in the priority from high to low. Organisation culture is very essential
aspect in order to bring potency and healthy environment (Bratton and Gold, 2012). Culture
determines the way employees interact with each other, follow discipline and perform their job
at workplace (Schein, 2006). As per the Handy Four Class of Culture , there are different culture
that can be considered by entity. The Starbucks focuses on Task culture where different teams
are developed to resolve the specific issues. The power originate from expertise till there is need
of skilled and knowledgable individual. The main concern of this culture is to complete the
activities on time. In addition to this, person culture is used where functions of individual are

determined strongly by the wishes of the person who is component of the company. On the other
hand, savoy hotel use power culture. In this culture, the top executives have control and
dominance in making the major decisions throughout the entity. It further makes it complex to
introduce changes as employees are not part of decision making process and does not agree
easily for the proposed alterations in working styles and practices (Scott and Jaffe, 2004).
TASK 2
Covered in PPT
TASK 3
3.1
It is very important to motivate the staff members towards the goals of business (Poorani
and Platt, 2015). In this context, business can achieve great results through operating various
activities which can be motivate to the employees of Jamie Oliver Restaurant. In respect to this,
following elements can be includes through organization able to motivate their employees
towards the business goals: Share organizational vision to every member within the organization: When every
member of Jamie Oliver Restaurant know about the goals of firm, enterprise can lead
properly them. In this context, cited firm need to aware about the goals of business to
each member so that company can achieve desired outcomes (Mathe Scott-Halsell and
Roseman, 2016). In addition to this, organization need to motivate their employees with
concentrate on business performances and staff members as well. If every member know
about business performance, they will effectively participate in the activities so that
enterprise easily ith staff member: It is another way, which help to Jamie Oliver
Restaurant to a\motivate their members towards the business goals. In respect to this,
business will deliver important message to each member through communication (Austin,
Regan and Carnochan, 2013). Hence, it will give assist to make interaction with every
member of the organization with leader and manager. As results, it will discover, new
ways through cited firm can promote their goals with staff members and achieve goals of
the enterprise. Give appreciation to staff members: In order to motivate staff members, Jamie Oliver
Restaurant can give appreciation awards to their employees. In respect to this,
organization can offer incentives and rewards to their members. In this context, they will

give monetary benefits to employees so that they give effective participation in the
business goals (Sun, Tamaki and Takiuti, 2014). Support to business with new ideas: Jamie Oliver Restaurant need to motivate their
employees to giving them opportunities to deliver the best idea within the business. In
respect to this, cited firm give chance to their employees to perform various functions in
the business with the effective ideas and new things. In this context, business will achieve
desired outcomes with the greater ability. Hence, it will support to enterprise to take
initiatives in the organization and make successful operations within the positive
outcomes. In addition to this, employees are highly motivated with the operations of the
company, because they get chance to work in effective manner within the organization
(Brennan, Kirwan and Redmond, 2016). Make over and keep team spirit: In order to motivate the staff members, Jamie Oliver
Restaurant need to maintain mutual support and trust towards the important values. In
respect to this, business can organize team to take participate in various activities within
the organization. In this context, leader need to maintain cooperation among the
members. As results, organization will able to make successful operations in the
enterprise and motivating to staff members as well. As results, they will able to creating
and maintaining a powerful team within the business. Create healthy competition: In respect to this, Jamie Oliver Restaurant need to make
effective and healthy competition among various members. In respect to this, they can
motivate their team members within the enterprise (Mathe Scott-Halsell and Roseman,
2016). In this context, organization able to deliver positive impact on the business
operations and employees as well. Thus, business can achieve desired results through
various actions within the organization. In addition to this, firm can motivate their
employees towards the Covent garden, performance so that they can deliver desired
results. Manage each member effectively: In order to make effective results and motivate
employees, every person need motivation by leader (Kaynak, 2014). In this context,
different member has distinctive strength and weaknesses towards the business. Thus,
leader need to motivate employees accordingly. Thus, Covent garden, London need to
give opportunity to each member to show their skills in front of the people. For instance,

some people has quality as they can easily speak in front of many people. Hence, those
people can show organizational things in front of audience so that they can deliver better
outcomes through objectives of the enterprise (O'Cass and Sok, 2013).
 Offer each individual to grow themselves: When employees see that every things go same
manner, they feel monotonous. Hence, their motivational level goes down so that
organization need to put maximum efforts within Covent garden so that they will able to
offer opportunity to individual to grow their skills towards them. It will assist to make
sure to lead with new personal and professional achievement (Poorani and Platt, 2015).
3.2
 In order to achieve desired outcomes within the organization, Jamie Oliver
Restaurant need to leading a team in systematic manner. In addition to this, it is very
important to make recommend within the enterprise because it will assist to make
effective transactions within the firm. In this context, following are the elements their
employees towards the new operations of business:
 Establishment of team objectives: In this context, Jamie Oliver Restaurant need to
motivate their employees to make a new restaurant within the enterprise (Shaikh,
AlTurabi and West Jr, 2016). In this context, when manager want to operate new
functions in Covent garden, London, they need to define objectives and measures of
success for the whole team members. In respect to this, organization can demonstrate
how team objectives can be accomplish. Therefore, business will able to expand business
in new areas. It can be recommend that, team objectives are very important to make sure
what organization need to complete in their operations.
 Get the right member within the organization: In respect to this, Jamie Oliver
Restaurant need to deliver right member within the organization (Austin, Regan and
Carnochan, 2013). This is because, when they operate functions in new area of Covent
garden, London they need to select effective members within the organization. In respect
to this, organization select way through they easily take positive attitude towards the
business enterprise. In the cited firm, it can be recommends that right member help to
desired outcomes within the organization.
 Demonstrate your commitment: In order to achieve desired outcomes, Jamie Oliver
Restaurant need to maintain successful operations within the enterprise (Tanner and