Communication Processes and Organizational Culture
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THE DEVELOPING MANAGER
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Table of Contents
INTRODUCTION........................................................................................................................2
TASK 1...................................................................................................................................... 3
1.1 COMPARES DIFFERENT MANAGEMENT STYLES.............................................................3
1.2 DISCUSS LEADERSHIP CHARACTERISTICS........................................................................5
1.3 EVALUATE COMMUNICATION PROCESSES IN SELECTED BUSINESSES............................7
1.4 ANALYSE ORGANIZATIONAL CULTURE AND CHANGE IN SELECTED BUSINESSES...........9
TASK 2.................................................................................................................................... 10
2.1 ASSESS OWN MANAGEMENT SKILLS PERFORMANCE..................................................10
2.2 ANALYSES STRENGTHS, WEAKNESS, OPPORTUNITIES AND THREATS..........................12
2.3 SET AND PRIORITIES OBJECTIVES AND TARGETS TO DEVELOP OWN POTENTIAL.........13
TASK 3.................................................................................................................................... 15
3.1 LEAD AND MOTIVATE A TEAM TO ACHIEVE AN AGREED GOAL AND OBJECTIVES........15
3.2 JUSTIFY MANAGERIAL DECISION MADE TO SUPPORT ACHIEVEMENT OF AGREED GOAL
AND OBJECTIVES AND RECOMMENDATIONS FOR IMPROVEMENTS..................................17
TASK 4.................................................................................................................................... 19
4.1 EXPLAIN HOW OWN MANAGERIAL AND PERSONAL SKILLS WILL SUPPORT CAREER
DEVELOPMENT...................................................................................................................19
4.2 REVIEW CAREER AND PERSONAL DEVELOPMENT NEEDS, CURRENT PERFORMANCE
AND FUTURE NEEDS TO PRODUCE DEVELOPMENT PLAN..................................................21
CONCLUSION.......................................................................................................................... 23
REFERENCES........................................................................................................................... 24
1
INTRODUCTION........................................................................................................................2
TASK 1...................................................................................................................................... 3
1.1 COMPARES DIFFERENT MANAGEMENT STYLES.............................................................3
1.2 DISCUSS LEADERSHIP CHARACTERISTICS........................................................................5
1.3 EVALUATE COMMUNICATION PROCESSES IN SELECTED BUSINESSES............................7
1.4 ANALYSE ORGANIZATIONAL CULTURE AND CHANGE IN SELECTED BUSINESSES...........9
TASK 2.................................................................................................................................... 10
2.1 ASSESS OWN MANAGEMENT SKILLS PERFORMANCE..................................................10
2.2 ANALYSES STRENGTHS, WEAKNESS, OPPORTUNITIES AND THREATS..........................12
2.3 SET AND PRIORITIES OBJECTIVES AND TARGETS TO DEVELOP OWN POTENTIAL.........13
TASK 3.................................................................................................................................... 15
3.1 LEAD AND MOTIVATE A TEAM TO ACHIEVE AN AGREED GOAL AND OBJECTIVES........15
3.2 JUSTIFY MANAGERIAL DECISION MADE TO SUPPORT ACHIEVEMENT OF AGREED GOAL
AND OBJECTIVES AND RECOMMENDATIONS FOR IMPROVEMENTS..................................17
TASK 4.................................................................................................................................... 19
4.1 EXPLAIN HOW OWN MANAGERIAL AND PERSONAL SKILLS WILL SUPPORT CAREER
DEVELOPMENT...................................................................................................................19
4.2 REVIEW CAREER AND PERSONAL DEVELOPMENT NEEDS, CURRENT PERFORMANCE
AND FUTURE NEEDS TO PRODUCE DEVELOPMENT PLAN..................................................21
CONCLUSION.......................................................................................................................... 23
REFERENCES........................................................................................................................... 24
1

INTRODUCTION
Development is an activity that creates progress, growth, and changes in a positive manner.
The changes may be related to different factors such as economy, environment,
demographics, and social components. The aim of development is the improvement in the
quality and level of life of the individual or group. Different countries and organization use a
different concept for development and growth. The organization plays an effective role in
developing the skill levels at the workplace. For sustainable and skill development, the
organization needs to understand their current and future business needs. In this
assignment, the learner will understand the meaning and importance of development for
success and career growth. The learner also gains the knowledge about the need for
development to the organization for business success.s
2
Development is an activity that creates progress, growth, and changes in a positive manner.
The changes may be related to different factors such as economy, environment,
demographics, and social components. The aim of development is the improvement in the
quality and level of life of the individual or group. Different countries and organization use a
different concept for development and growth. The organization plays an effective role in
developing the skill levels at the workplace. For sustainable and skill development, the
organization needs to understand their current and future business needs. In this
assignment, the learner will understand the meaning and importance of development for
success and career growth. The learner also gains the knowledge about the need for
development to the organization for business success.s
2
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TASK 1
1.1 COMPARES DIFFERENT MANAGEMENT STYLES
MANAGEMENT STYLES
Management style can be defined as the principles that include the methods, techniques
and abilities that an individual uses for handling any kind of situation. In the organizational
context, the management styles are the principles that the manager of the organization
adopts for expressing leadership and for managing the operations within the organization.
Organizations like Marriott and Thomas cook are providing excellent services and quality
products to the customers by adopting the effective process of management styles. The
management styles that both the companies are using for the achievement of the aims and
objectives and for carrying out the support of the staff for the progress of business (Ariza-
Montes et al., 2017).
Marriott hotel
Marriott hotel is a hospitality industry organization that provides excellent hospitality
services to the customer’s hotels and resort facilities. The company was established in 1927
and is the largest hotel chain in the world. The company implemented the consultative
management style for the organization progress. The constructive management style
includes the development of the skill and performance of the employees by providing
regular and official training. The constructive management style plays a vital role in the
achievement of the goals and objectives of the organization on the basis of analysis and
planning. The style also helps in developing and maintaining communication and good
relations between the staff and customers. The development of the skills and performance
will help the staff in serving better to the customers and in improving the capabilities
(Marriott, 2019).
Thomas cook
Thomas cook group is the hospitality and tourism industry established in 1841 and provides
travel and tourism services on a global level. The company provides travel services, holiday
packages, hotels and resorts and cruise lines. The company adopts different management
3
1.1 COMPARES DIFFERENT MANAGEMENT STYLES
MANAGEMENT STYLES
Management style can be defined as the principles that include the methods, techniques
and abilities that an individual uses for handling any kind of situation. In the organizational
context, the management styles are the principles that the manager of the organization
adopts for expressing leadership and for managing the operations within the organization.
Organizations like Marriott and Thomas cook are providing excellent services and quality
products to the customers by adopting the effective process of management styles. The
management styles that both the companies are using for the achievement of the aims and
objectives and for carrying out the support of the staff for the progress of business (Ariza-
Montes et al., 2017).
Marriott hotel
Marriott hotel is a hospitality industry organization that provides excellent hospitality
services to the customer’s hotels and resort facilities. The company was established in 1927
and is the largest hotel chain in the world. The company implemented the consultative
management style for the organization progress. The constructive management style
includes the development of the skill and performance of the employees by providing
regular and official training. The constructive management style plays a vital role in the
achievement of the goals and objectives of the organization on the basis of analysis and
planning. The style also helps in developing and maintaining communication and good
relations between the staff and customers. The development of the skills and performance
will help the staff in serving better to the customers and in improving the capabilities
(Marriott, 2019).
Thomas cook
Thomas cook group is the hospitality and tourism industry established in 1841 and provides
travel and tourism services on a global level. The company provides travel services, holiday
packages, hotels and resorts and cruise lines. The company adopts different management
3
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styles for satisfying the customers such as active management style which is used for the
managing, running and engaging the staff of the company. The management style helps the
Thomas cook company in maintaining safety, fulfilling the needs and self-assessment that
help the company in improving the performance. The active management also plays an
important role in motivating the staff of the company for future success (Thomascook,
2019).
4
managing, running and engaging the staff of the company. The management style helps the
Thomas cook company in maintaining safety, fulfilling the needs and self-assessment that
help the company in improving the performance. The active management also plays an
important role in motivating the staff of the company for future success (Thomascook,
2019).
4

1.2 DISCUSS LEADERSHIP CHARACTERISTICS
LEADERSHIP
Leadership can be defined as the ability to build zeal and confidence among individuals. For
being a successful leader the individual needs to have the quality of self-confidence,
personal integrity, initiatives, drive and foresight. The leadership qualities of the manager
within the organization depend on the situation and operation (Antonakis and Day, 2017).
Honesty and integrity
Honesty and integrity are one of the important parts of the leader. The success of the
leaders depends on the ethics and values that come from honesty and integrity. The leaders
of both the organization have the quality of honesty and integrity that contributes in
maintaining the values and ethics within the organization also in improving the reputation
of the organization in the hospitality industry (Western, 2019).
Confidence
The confidence quality of the leader will help the organization in improving the operation
and in motivating the staff of the company. The leaders of both the organizations that are
Marriott and Thomas cook has the characteristics of confidence that contributes to showing
the swagger and assertiveness for gaining respect from the staff and employees (Western,
2019).
Inspire others
Inspiring others with work or communication is necessary and important for the leader. The
leaders of the Marriott and Thomas cook company has the capability and ability to inspire
the staff with the working and by setting good examples that help the leader in motivating
the staff towards work and services. The inspiration quality also helps in improving the
performance for the achievement of goals and success (Western, 2019).
Good communicator
Being a good communicator is one of the best and necessary qualities of the leader in every
organization. The good communication skill helps the leader in making effective strategy
5
LEADERSHIP
Leadership can be defined as the ability to build zeal and confidence among individuals. For
being a successful leader the individual needs to have the quality of self-confidence,
personal integrity, initiatives, drive and foresight. The leadership qualities of the manager
within the organization depend on the situation and operation (Antonakis and Day, 2017).
Honesty and integrity
Honesty and integrity are one of the important parts of the leader. The success of the
leaders depends on the ethics and values that come from honesty and integrity. The leaders
of both the organization have the quality of honesty and integrity that contributes in
maintaining the values and ethics within the organization also in improving the reputation
of the organization in the hospitality industry (Western, 2019).
Confidence
The confidence quality of the leader will help the organization in improving the operation
and in motivating the staff of the company. The leaders of both the organizations that are
Marriott and Thomas cook has the characteristics of confidence that contributes to showing
the swagger and assertiveness for gaining respect from the staff and employees (Western,
2019).
Inspire others
Inspiring others with work or communication is necessary and important for the leader. The
leaders of the Marriott and Thomas cook company has the capability and ability to inspire
the staff with the working and by setting good examples that help the leader in motivating
the staff towards work and services. The inspiration quality also helps in improving the
performance for the achievement of goals and success (Western, 2019).
Good communicator
Being a good communicator is one of the best and necessary qualities of the leader in every
organization. The good communication skill helps the leader in making effective strategy
5
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and communicating the strategy with the staff that contributes to the achievement of the
goals. The leaders at both companies have the skill of good communication that brings the
achievement of the aims in an effective and strategic manner (Western, 2019).
Decision making
The decision was taken by the leader influence the performance and reputation of the
organization and thus it became necessary for the leader to take a relevant decision in
favour of the organization. The decision making capability of the leader of both the
organizations are good and as a result, both the companies are one of the reputed and high-
performance companies in the world (Western, 2019).
Creativity and innovation
Creativity and innovation help the leader in carrying out new ideas and services for business
growth. The innovation of new services and products will help the company in attracting the
customer and creativity will help in improving the quality of services within the organization.
Creativity and innovation is a necessary skill for being the centre of attraction in the industry
(Western, 2019).
6
goals. The leaders at both companies have the skill of good communication that brings the
achievement of the aims in an effective and strategic manner (Western, 2019).
Decision making
The decision was taken by the leader influence the performance and reputation of the
organization and thus it became necessary for the leader to take a relevant decision in
favour of the organization. The decision making capability of the leader of both the
organizations are good and as a result, both the companies are one of the reputed and high-
performance companies in the world (Western, 2019).
Creativity and innovation
Creativity and innovation help the leader in carrying out new ideas and services for business
growth. The innovation of new services and products will help the company in attracting the
customer and creativity will help in improving the quality of services within the organization.
Creativity and innovation is a necessary skill for being the centre of attraction in the industry
(Western, 2019).
6
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1.3 EVALUATE COMMUNICATION PROCESSES IN SELECTED BUSINESSES
COMMUNICATION PROCESS
Communication is a process in which the message is delivered in the form of ideas, feelings,
thoughts, and opinions. The process is a two-way communication process in which the
message is transmitted between two or more persons with the intention of creating an
understanding (Barnlund, 2017). The communication process includes different elements
that complete the communication process such as-
Sender
The sender is responsible for the creation and development of an idea to be sent. This stage
of communication is responsible for the initialization of the communication process
(Barnlund, 2017).
Encoding
Encoding is the process of conversion of the idea into another form that can be transmitted
and communicated further (Barnlund, 2017).
Message
The message is formed after the process of encoding and then the message is transmitted to
the receiver by the sender (Barnlund, 2017).
Medium
Medium is a channel through which the message is transmitted from the sender to the
receiver. Suitable medium is selected such as writing, speaking, gesturing or signalling
(Barnlund, 2017).
Transmission of message
In the transmission process, the message actually transmits from the sender to the receiver
through a selected medium (Barnlund, 2017).
7
COMMUNICATION PROCESS
Communication is a process in which the message is delivered in the form of ideas, feelings,
thoughts, and opinions. The process is a two-way communication process in which the
message is transmitted between two or more persons with the intention of creating an
understanding (Barnlund, 2017). The communication process includes different elements
that complete the communication process such as-
Sender
The sender is responsible for the creation and development of an idea to be sent. This stage
of communication is responsible for the initialization of the communication process
(Barnlund, 2017).
Encoding
Encoding is the process of conversion of the idea into another form that can be transmitted
and communicated further (Barnlund, 2017).
Message
The message is formed after the process of encoding and then the message is transmitted to
the receiver by the sender (Barnlund, 2017).
Medium
Medium is a channel through which the message is transmitted from the sender to the
receiver. Suitable medium is selected such as writing, speaking, gesturing or signalling
(Barnlund, 2017).
Transmission of message
In the transmission process, the message actually transmits from the sender to the receiver
through a selected medium (Barnlund, 2017).
7

Receiver
Receiving the message is the stage where the receiver receives the message through the
medium. The message can be received in various forms like hearing, feeling, listing, and
seeing (Barnlund, 2017).
Decoding
Decoding is the processes of converting or interpreting the message in another form that
can be understood by the receiver (Barnlund, 2017).
Feedback
Feedback is the final stage of the communication process in which the receiver responses to
the senders message in order to complete the communication process (Barnlund, 2017).
8
Receiving the message is the stage where the receiver receives the message through the
medium. The message can be received in various forms like hearing, feeling, listing, and
seeing (Barnlund, 2017).
Decoding
Decoding is the processes of converting or interpreting the message in another form that
can be understood by the receiver (Barnlund, 2017).
Feedback
Feedback is the final stage of the communication process in which the receiver responses to
the senders message in order to complete the communication process (Barnlund, 2017).
8
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1.4 ANALYSE ORGANIZATIONAL CULTURE AND CHANGE IN SELECTED
BUSINESSES
ORGANIZATIONAL CULTURE
Organizational culture is defined as the beliefs, values, assumptions, and ways of interaction
that contributes to the psychological and social environment of the company. The culture of
the organization includes many factors on which the Thomas cook and Marriott company
needs to give attention to maintaining the organizational culture (Driskill, 2018).
Expectations
The expectation of the company depends on the opportunities and risk taking abilities. the
Marriott and Thomas Cook Company wants to enhance the quality of service and wants to
spread the business worldwide (Driskill, 2018).
Experience
The experience of the staff and of the organization plays an important role in developing
and maintaining the organizational culture in the business. The experience of the employee
makes the environment of the company suitable and friendly that contributes to improving
organisational behaviour (Driskill, 2018).
Values
Values include the culture, ethics, emotion and behaviour of the staff, maintaining these
factors at the workplace will help both the organizations in refining the performance and in
maintaining hygiene environment (Driskill, 2018).
Thomas Cook and Marriott both the organizations adopted and implemented the factors of
the organizational culture that will help these companies in maintaining a good reputation
among the customer sand also creates a healthy work environment that contributes in
better performance of the organizations. The organization also has to change the way of
working and behaviour of the staff for being a better organization in the hospitality sector
(Bortolotti et al., 2015).
9
BUSINESSES
ORGANIZATIONAL CULTURE
Organizational culture is defined as the beliefs, values, assumptions, and ways of interaction
that contributes to the psychological and social environment of the company. The culture of
the organization includes many factors on which the Thomas cook and Marriott company
needs to give attention to maintaining the organizational culture (Driskill, 2018).
Expectations
The expectation of the company depends on the opportunities and risk taking abilities. the
Marriott and Thomas Cook Company wants to enhance the quality of service and wants to
spread the business worldwide (Driskill, 2018).
Experience
The experience of the staff and of the organization plays an important role in developing
and maintaining the organizational culture in the business. The experience of the employee
makes the environment of the company suitable and friendly that contributes to improving
organisational behaviour (Driskill, 2018).
Values
Values include the culture, ethics, emotion and behaviour of the staff, maintaining these
factors at the workplace will help both the organizations in refining the performance and in
maintaining hygiene environment (Driskill, 2018).
Thomas Cook and Marriott both the organizations adopted and implemented the factors of
the organizational culture that will help these companies in maintaining a good reputation
among the customer sand also creates a healthy work environment that contributes in
better performance of the organizations. The organization also has to change the way of
working and behaviour of the staff for being a better organization in the hospitality sector
(Bortolotti et al., 2015).
9
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TASK 2
2.1 ASSESS OWN MANAGEMENT SKILLS PERFORMANCE
SKILL PERFORMANCE ANALYSIS
Communication and motivational skills Motivational and communication skills are
necessary for the manager. My communication
and motivational skill are good as I have the
negotiation skill to convince anyone for better
performance and work.
Delegation and organizational skills Delegation and organizational skills are needed
for managing the workload, work of other
employees, meeting and training, and
company’s policies. I need to improve my
delegation and organizational skill as I was
unable to work under high pressure and
workload.
Planning and strategic thinking Planning and creative thinking are factors for
business success. My planning and thinking
skill are good as I have the potential to manage
the work and to create new ideas that help in
spreading the business all around the world.
Commercial awareness Commercial awareness relates to the
awareness of the aims and objectives of the
organization, knowledge of issues and
problems within the organization. My
commercial awareness skills are good as I
regularly inspect the organization although
some of the issues that are put in front of me
can reduce my skill level.
Interpersonal skills Interpersonal skill relates to the relation with
the staff and organization. My interpersonal
10
2.1 ASSESS OWN MANAGEMENT SKILLS PERFORMANCE
SKILL PERFORMANCE ANALYSIS
Communication and motivational skills Motivational and communication skills are
necessary for the manager. My communication
and motivational skill are good as I have the
negotiation skill to convince anyone for better
performance and work.
Delegation and organizational skills Delegation and organizational skills are needed
for managing the workload, work of other
employees, meeting and training, and
company’s policies. I need to improve my
delegation and organizational skill as I was
unable to work under high pressure and
workload.
Planning and strategic thinking Planning and creative thinking are factors for
business success. My planning and thinking
skill are good as I have the potential to manage
the work and to create new ideas that help in
spreading the business all around the world.
Commercial awareness Commercial awareness relates to the
awareness of the aims and objectives of the
organization, knowledge of issues and
problems within the organization. My
commercial awareness skills are good as I
regularly inspect the organization although
some of the issues that are put in front of me
can reduce my skill level.
Interpersonal skills Interpersonal skill relates to the relation with
the staff and organization. My interpersonal
10

skills are excellent as I regularly interact with
the staff of the organization for sharing my
views and listening to their issues regarding
the business.
Problem-solving and decision making Problem-solving and decision making skill help
in resolving the issues and problems related to
the working and staff. I need to improve my
decision making and problem-solving skill as
sometime I get no options and resolution of
the issues due to work pressure and lack of
knowledge, and also due to the fear of loss in
business.
Mentoring Supporting the staff is important for bringing
out the potential of the employee. Being a
manager I have the potential to motivate and
support the staff for improving their
performance with the help of negotiation skill
and my knowledge. The support from me will
help the employee in doing their best (Pástor
et al., 2015).
11
the staff of the organization for sharing my
views and listening to their issues regarding
the business.
Problem-solving and decision making Problem-solving and decision making skill help
in resolving the issues and problems related to
the working and staff. I need to improve my
decision making and problem-solving skill as
sometime I get no options and resolution of
the issues due to work pressure and lack of
knowledge, and also due to the fear of loss in
business.
Mentoring Supporting the staff is important for bringing
out the potential of the employee. Being a
manager I have the potential to motivate and
support the staff for improving their
performance with the help of negotiation skill
and my knowledge. The support from me will
help the employee in doing their best (Pástor
et al., 2015).
11
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