Analysis of Management Styles in the Travel Industry

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The developing manager
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Table of Contents
Introduction:....................................................................................................................................3
Task 1...............................................................................................................................................4
LO1..................................................................................................................................................4
1.1 Compare different management styles..............................................................................4
1.2 Discuss leadership characteristics..........................................................................................5
1.3 Evaluate communication processes in selected businesses...................................................6
1.4 Analyse organisational culture and change in selected businesses.......................................7
Task 2...............................................................................................................................................8
LO2..................................................................................................................................................8
2.1 Assess own management skills performance........................................................................8
2.2 Analyse personal strengths, weaknesses, opportunities and threats......................................8
2.3 Set and prioritise objectives and targets to develop their own potential...............................9
Task 3.............................................................................................................................................10
LO3................................................................................................................................................10
3.1 Lead and motivate a team to achieve an agreed goal or objective......................................10
3.2 Justify managerial decisions made to support achievement of agreed goal or objective and
recommendations for improvements.........................................................................................11
Task 4.............................................................................................................................................12
LO4................................................................................................................................................12
4.1 Explain how own managerial and personal skills will support career development...........12
4.2 Review career and personal development needs, current performance and future needs to
produce development plan.........................................................................................................12
Conclusion:....................................................................................................................................14
References:....................................................................................................................................15

Introduction:
The management in any organisation is referred to like the approach that introduced supervision
among the leaders of the organisation and the employees of the business organisation. The
factors like effective management of the work, skilled employees and excellence leadership are
required for the success of the organisation. The manager of the organisation is containing the
skills, abilities, and knowledge that needed for goals and objective of the organisation. The
assessment is including Clayton Crown Hotel which is established in London and Dalata Hotel
brand. It is the largest hotel and having 7900 rooms with the four-star ranking. For the analysis
of the assignment, criteria chose Tow Company TUI and Expedia which is based on the UK
country. Management style and leadership is provided effective management in the organisation
and improved the working and productivity of the business organisation. Management skills are
an essential part of individual business organisation that impacts on the performance and strength
of the organisation. Proper analysis of the strength and threats is supported to identify the new
trend of the target marketing competitive business strategy. Tour and travel companies are
supported for growth of economy and important in the social activities. The analysis of the
companies is identified that the industry of travel provided new opportunities for jobs and secure
jobs for the persons of the country. For the analysis of managing project, the BookIt and
Expedia travel agencies are selected that provide accurate information about the specific task.

Task 1
LO1
1.1 Compare different management styles
The tourism and travel company of UK country is increased rapidly and positivity improved the
Growth of the country. As the Assistant manager of the Clayton Crown organisation select two
travels organisation TUI and Expedia that offered effective quality in the travel and includes an
effective plan to attract the customers towards the company. The organisation created a
relationship and different management design to improve the marketing of the organisation and
introduced a seminar and training session to enhance the working skills of the employees. The
organisation TUI and Expedia are included the following management styles to achieve high-
quality service and effectively meet with the organisation objective.
TUI Travel company:
The organisation is a leading organisation of UK in the tourism and travel field and provided
effective customers service for the satisfaction of the traveller. The CEO and top order of the
management team used the Consultative style of management for quality of service. The
management style includes supervisor and managers arranged training and skill program for the
effective working of the employees. The organisation introduced a motivational seminar to
improve the vision and capabilities of the staff and push them to achieve the objective of the
organisation (Vasilopoulos, et al., 2018).
Consultative management: The organisation includes the management style in which the high-
level management of the organisation identified the issue in the organisation and collected the
ideas and knowledge of staff for determining the facts of issues. The manager reviewed the idea
and knowledge of the employees to create an effective design and management for the issues in
the organisation. The process described the information of the target market and identified a
standard for the business that is needed for business growth. This management design is created
better communication among the high level and low-level members of the organisation (Baysse-
Lainé, & Perrin, 2018).
Expedia Travel
The company is largest online tourism organisation of the UK that provided best travel packages
for the tourist. The organisation provided a high-quality package and productivity due to the
well-planned design of the organisation. The Company Expedia used the democratic style of
management for growth of the organisation in which the organisation invites suggestion and
involves the ideas of the staff for creating a decision. The Organisation used communication for
the growth of the organisation.

Democratic style: The management styles involve the employees for the decisions that are used
for the changes in the business organisation. The style used employees and manager
communication for the growth of the organisation and includes a various solution for the specific
project. The theory is included individual ideas for the project and this theory easily provided
improve the solution and reduced the complexity form the business plan (Koo, & Park, 2018).
1.2 Discuss leadership characteristics
The leadership qualities and style is used for effective management in the organisation and
provided skilled employment. The selected organisations include the Transactional, visionary,
Democratic and autocratic leadership management style within the business organisation to
achieve the goal of the business organisation. The leadership styles are provided effective
business management and decisions for the growth of the company and motivate the staff for
efficient productivity. The above leadership design includes effective decision ability and
communication among the staff and the top level of the organisation. The visionary style
provided new and innovative ideas for creating a strong bond for the organisation (Billsberry, et
al., 2018).
The selected business organisation TUI includes the transaction and autocratic leadership style
with the business organisation. The Autocratic design is implemented for the efficiency of the
project. The style support to focus on the effective result and determined the leader as the
commander of the organisation. In the analysis of TUI company the CEO work as the leader and
provide a command for the staff to focus on the quality of service. The approach has positively
affected the business of the organisation at the time of newly appointed CEO. The Transactional
style is based on the effective decision making of the organisation that effectively controls the
loss of organisation and includes motivation seminar that enhances efficiency and trust of the
employees towards the organisation (Simões, et al., 2018).
The organisation Expedia is the leading organisation of the country and the analysis of travel
company is identified as the Democratic and Visionary approach of leadership. Democratic style
included effective decision making through the feedback of individual employee of the company.
Leadership believed the power of the employee and satisfaction. Involvement of The employees
in the organisation with the effective decision improved the environment of the workplace and
created efficient communication among the member of the company. The leadership design is
focused on the group discussion that provided effectively and various ideas to solving the issues
which are affected by the organisation and plan for the improved design for the management.
The Organisation Expedia also showed the leadership style Visionary with strong bonding. The
style referred to the ability of the leaders to work on the progress of the organisation at the time
of changes in the business. A visionary business leader is having the capability to motivate the
employees and introduced strong bonding among the employee. The style includes the reports
and feedback through the email and provided them to the leader that showed the confidence of
the employee. The strategy supported to the growing business organisation to improved their
productivity and transform the business of the organisation (Rosenbach, 2018).

1.3 Evaluate communication processes in selected businesses
Communication is the approach that is required for the successive growth of the organisation and
achieving the quality in the productivity and the bonding among the employees. Communication
is required for the effective team management and relation among the manager and the
employees of the organisation. The communication may be written or verbal that connected the
individual member of the organisation. Communication is used to transfer the ideas and message
from one person to another person. The analysis of the selected organisation identified the
communication approach of email massaging, meeting and written communication for
transferring the knowledge in the business organisation. The communication methods are
included for interaction among the individual members and gathered the issues, business design
and effective strategy for business growth. The organisation includes an effective method of
communication that improved the efficiency of the business and created a user-friendly
workplace (Braun, et al., 2019).
Sender (email messaging): The communication process is used to send the idea of any sender to
the top level of the organisation. The idea is based on the complexity of the surrounding
environment of the sender and the culture of the situation. The selected organisation used the
current method of sending the message that is email messaging. This is an effective method of
communication and distributed information to the individual member of the organisation. Both
organisation TUI and Expedia used the email method for providing information to the staff and
interact with them. This is a suitable method that is provided effective communication in the
travel company. The information regarding the schedule of travel and numbers of information is
distributed by using the email message by the above-selected organisation. This is a secure way
of communication to the organisation included this communication method with the organisation
(Harmon, 2019).
Meetings and interview: The method is also introduced effective communication in the Expedia
travel company to communicate among the employees. The method is provided effective
interaction between the manager and staff to discuss the personal and workplace-related issues
and also gathered an idea about the factors that affected the business and environment of the
organisation. The TUI organisation conduct time to time meeting to identify the issues that are
faced by the employees and introduced training and seminar for the motivation of company staff.
Written communication method: this is a little slow in comparison to the above-discussed
communication method and includes a traditional way of communication to transfer the
information in the organisation to create interaction in the business organisation. The
Organisation Expedia used this type of communication to share the information with the
employee of the company. The organisation used letter and notice for transfer the information
from the upper level to the lower level through the middle-level staff of the organisation
(Groysberg, et al., 2018).

1.4 Analyse organisational culture and change in selected businesses
The Expedia and TUI are the leading organisation of the UK country that provided a major
impact on the economic growth of the organisation. The Expedia Travel company is providing
travel service in the world with the particular areas selected by the visitors within their package.
The organisation is included the service like e-ticketing and hiring car for the tourist. The
organisation implemented a hierarchical management design for managing the decision and
activities in the organisation. The design included the resources and online messaging to gather
the information form the employees and the user to identify the working efficiency of the
organisation. This organisation structure has improved the working of the company. For
example, the Expedia company has faced the issue of low productivity in the last year. The new
CEO of the organisation implemented this structure for the improvement of the organisation. The
traveling culture and effective location in the package of the organisation attract visitors. The
valuable feedback of the organisation provides a positive culture for the organisation that
improved the productivity of the organisation (Teece, 2018).
The structure of the TUI Company is based on the relational structure in which every member of
the organisation is connected with communication. The top levels of the organisation are
interacting with the lower level of the organisation by the inculcation of middle level. The
organisation is focused on the user-friendly environment and effective communication. TUI
organisation is work with the ideas of individual member that is improved the business of the
organisation. The organisation includes the user-friendly and supportive culture that reduced the
work pressure from the staff and effective communication skills introduced supportive team that
easily contribute with the individual member.
The factors that required changes:
The organisation is focused on biased and bureaucratic which is based on the relationship among
the employees that improved the service and pre-privatization. The organisation required to the
vision and goal-based approach that focused on the objective of the business organisation. The
decision of CEO and high dependency on the CEO is to provide more risk at the time of plan
failure. The organisation needs to include supporting nature of the low and high level of the
organisation. The organisation needs to create a positive and motivating workplace that
improved the environment of the organisation (Hayes, 2018).

Task 2
LO2
2.1 Assess own management skills performance
There can be several self-management skills which we need to identify in the organisation when
an individual is working as a prospective manager. Good communication and effective learning
approach is required for the quality of service and improved the performance of the business
organisation. These skills need to be carried out in the organisational system to make sure that
the manager is performing the responsibilities for the organisation (Hulteen et al., 2018). The
following skills can be defined and are used for analyzing the self-management and performance
of self as a prospective manager in the organisation.
 Patience: This is considered as one of the major skills which are required by the
manager of an organisation. This skill helps the manager to remain calm and control the
management activities at the time of pressure. Some people have to build techniques to
control and manage the working of the organisation. The skill helps the individual to
determine the level of pressure handled by them at the pick hours of the organisation.
 Good communication: The mentioned skill helps the manager to get along with the
fellow working employee of the organisation. This also helps the manager to
communicate with the colleagues and encourage them to complete the work for the
organisation. It also helps the manager to convey their messages to the fellow
employees and make them listen to the ideas which can help the organisation to grow.
 Leadership skills: It is considered as the major factor that plays an important role in the
working of the manager of an organisation. It is considered as a major strength to the
manager to complete the tasks assigned to their team (Sousa & Rocha, 2017). The skill
can be developed and enhanced according to the experience gained in the organisation.
 Problem-solving skills: it is the responsibility of the manager to solve the problems that
are taken to them by their juniors. The manager is responsible and has to be proactive in
the organisation to solve the problems faced by the employees. It is very important in
any organisation to solve the problem as unsolved problems can damage the
organisational system internally (Ellis, 2018).
2.2 Analyse personal strengths, weaknesses, opportunities and threats
The analysis is considered as SWOT analysis for the individual to enhance the working of the
individual in the organisation (Ramseur et al., 2018). These analyses consist of the major factors
which determine the strengths, weakness, opportunities, and threats for a manager in an
organisation.

 Strengths: Communication skills and writing skills of the manager are always considered
as the strengths of the manager in the organisation. The problem-solving skills and direct
approach towards problems always help the individual as a manager to grow the
organisation. The critical thinking analysis of the manager allows them to interact with
the colleagues and determine the important factors and changes that should be
implemented in the organisation to grow it.
 Weaknesses: There is always a scope to improve the skills which are or can be
considered as the strengths of the manager in an organisation. The time management
skills have a vast scope of improvement, which carries out the best outcome by the
individual for the organisation.
 Opportunities: Major events in the organisation which is hosted promptly to analyse the
improvement of the individual can help the manager to showcase the skills and
capabilities which have been developed and gained during working in the organisation.
 Threats: The power provided to the manager can be considered as the major threat as it
is the responsibility of the manager to hold or let go of an employee of the organisation.
The delegation of the power in the organisation can also damage and affect the working
of the manager in the organisation.
2.3 Set and prioritise objectives and targets to develop their own potential
To improve and develop the overall potential, it is very important for the person to understand
the working of the hotel and any other organisation. The working for a prospective manager, one
should work hard and prioritise the objectives and targets of the company to develop its
potential. It is very important for me to understand the importance of self-development skills in
the growth of myself in the organisation. To achieve the goal, some methods to solve
professional problems should be presented by me to improve the self-learning techniques
(Steelman & Wolfeld, 2018). The objectives and targets that are needed to be completed to
develop its own potential include various factors. The first objective suggested includes the
completion of special courses and training to develop special skills for self-development and
development of the organisation. There is also various theory suggested in the management
strategies that can be performed by me to improve the understanding of the objectives and the
targets defined by the hotel to improve the personal abilities of the soon to be a manager. The
courses are needed to be attended to improve the leadership skills and abilities to run an
organisation. The set target helps oneself to improve communication skills, which are a very
important factor for being a prospective manager in the hotel industry. Other than people, I need
to focus on the working of the hospitality industry to understand the framework and model of
working in the industry. It is very important for me to understand the working of the industry and
the workflow of it. My objectives and targets also include learning the working of the tools and
software that are being used in the hospitality industry to increase the efficiency of the hotel in
which I am working as a manager.

Task 3
LO3
3.1 Lead and motivate a team to achieve an agreed goal or objective
Executive summary
As a Duty manager of the hotel, Clayton Crown write this report that having the information
related to leading and motivation factors that are required for the employees. The report has
discussed the role of a new leader in the hotel to motivate the staff of the organisation.
Introduction
The report is described that how a leader is created an effective team and the strategy that is used
for motivation of the employee. To manage the high productivity and quality of service required
team motivation and effective leadership skills. Effective team leadership and motivation is
essential for customer satisfaction and achieves the goal of the organisation.
3.1 Lead and motivate a team to achieve
Team lead: Effective team leading is essential for good productivity and relation with the
individual employees is provided good communication. The leader required the capability to
understand the issues of the employees and provided training and other support to reduce the
factors of issues. The effective relation and good communication skills created an effective team
that is required for the objective. Leading is the capacity that is required for effective team
management. Time to time monitoring and understand the need for staff with effective
communication is required for the leader (Ansoff, et al., 2018).
Motivation: To improve the performance and achieve the objective of the organisation required
the staff to engage. To motivate the staff needed to identify the requirement and issue of the
staff. For the motivation as the leader consider the social, physiological and safety requirement
of employee. The approach is supported in the salary and development of the employee relation
and introduced an effective team with the motivation. The appreciation and inculcation of the
staff with the organisation meetings and innovative ideas motivate the employees and improve
the trust and efficiency of the staff of the organisation. Reward and benefits for the efficient
work of the employees improve the confidence of the staff and motivate them for the work
(Maduka, et al., 2018).
Conclusion:
Effective team-leading capability and motivation are required for the goal and objective of the
business organisation. The reports include the motivation and leadership requirement that
introduced effective team management. The factors that described in the report are the factors

that are required for the leader that wants to lead and motivate the team member for achieving
objective of the organisation.
3.2 Justify managerial decisions made to support achievement of agreed goal or objective
and recommendations for improvements.
To achieve the goal of organisation and lead the hotel includes the different types of decisions
that created effective functional and operational process. The decisions that are supported the
effective marketing planning for the Hotel Clayton Crown which is discussed such as.
Decision-making strategy:
To achieve the objective of the business organisation an effective operational plan is required for
implementation. As the Duty manager of the Hotel developed planning that involves employee
communication and individual member responsibilities that implement effective management
design. For identified the issues in the organisation considered the previous factors of the
organisation and determined the cause of the issues. According to the analysis of the previous
files and factors of the organisation introduced a decision-making plan for the organisation that
includes changes in the monitoring, supply chain, digitalization and new technique for the
organisation. As a duty manager considered the feedback that is gathered from the customer and
also analyses the experience and satisfaction of user towards the organisation. All the factors are
analysed and develop a decision plan based on the employee and customer relation and customer
satisfaction (Zander, 2018).
Relationship
In the small organisation relationship is the factor that plays a major role in the high performance
and gains the goal. The communication among the member is provided issues and the thought of
the employee. The effective communication provided new and various ideas about the issues that
provided an effective marketing plan for the organisation. Team-based working is controlled the
burden of the organisation by taking responsibilities of the duty.
Recommendation
The organisation required to consider the employee meetings and feedbacks for the marketing
strategy of the business organisation, that is described the customer needs. Training and skill
programs are needed for the improved efficiency of the employees. The hotel is effectively
considering the marketing plan but less communication and management is the cause of low
performance. So the organisation is required to included effective communication among the
employees and provided them training that improved the quality of products (Steiss, 2019).

Task 4
LO4
4.1 Explain how own managerial and personal skills will support career development
The managerial and personal skills are very important as an educational view for the individual
working for the organisation for career development. These help in the significantly improved
and contribute to developing the career (Gbadegeshin, 2018). There are many areas which can be
achieved through these skills but below are some major areas where the skills are helpful and can
be utilised to their full usability.
 Career path: The managerial and personal skills play an important role in the career to
define the path of the manager or any other employee in the industry. The industry can be
the hotel and hospitality or any other industry. To achieve the set goals, I have to
demonstrate my managerial and personal skills to showcase my ability in front of the
authorities of the hotel.
 Adaptability: This area helps me to improve and adjust to the working environment of
the hotel and hospitality industry. This helps me to improve me in the area of working
and motivates the other employees to work for the organisation. The demonstration of
confidence and overall managerial and personal skills shown to adjust in the environment
will increase my chances to survive and excel in the organisation.
 Completing roles and responsibilities: Career development involves completing and
fulfillment of various roles and responsibilities in the same industry. These are different
and can vary from organisation to organisation. Some responsibilities are the same as
managing the juniors, subordinates, a delegation of the work, determining the importance
of each employee. Every factor is important and is needed to be followed in the
organisation to develop the career of an individual.
 Self- learning management: Self-assessment and learning techniques are important for
career development in the organisation. These skills help the individual to analyse self-
working techniques and skills. None, including myself, can progress in my career until
and unless these skills are analysed by me to generate self-assessments. These
assessments determine the strengths and weaknesses of the individual to be worked on
that helps the individual to evolve and grow in their career at a faster rate.
4.2 Review career and personal development needs, current performance and future needs
to produce a development plan
On evaluating the current performance through self-assessment techniques, the average of the
performance is being evaluated based on the analysis of the performance. The career and
personal skills are analysed based on the performance and the development techniques and skills