BMSW 5102: Developing Relationships and Workplace Achievement Report

This report provides a comprehensive analysis of workplace achievement and relationship development within Amazon. It begins by evaluating the importance of training and development, examining how it supports employee satisfaction. The report then critically assesses the role and significance of employee engagement within Amazon, followed by an exploration of various motivation factors used to develop employees and enhance performance. Part 2 focuses on developing a detailed Personal Development Plan (PDP) to identify necessary skills for managing the company. The report concludes by summarizing key findings and recommendations for fostering a positive and productive work environment at Amazon. The report highlights Amazon's strategies for employee retention, productivity, and the importance of supportive leadership, positive work environments, and rewards.

DEVELOPING
RELATIONSHIPS AND
WORKPLACE
ACHIEVEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Evaluation of the importance of training and development within Amazon and ways in which
it supports employee satisfaction................................................................................................3
Critical evaluation of role and importance of employee engagement within Amazon...............4
Various motivation factors which Amazon uses to develop employees for future and
importance and role of employee motivation in performance enhancement..............................6
PART 2............................................................................................................................................8
Developing detailed Personal Development Plan (PDP)............................................................8
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
For the success of the organization it is very essential that the company try to manage the
effective relation within the company. The major reason pertaining to the fact is that company
cannot operate without human being and if they are not having good relation then this will affect
their working efficiency. The underlying cause behind it is that no person can work in isolation
and if there will be conflict then this will affect the working of the company. Hence, this will
result in decrease in operational efficiency of the employees and overall performance of the
company. The present study is based on company Amazon which is an American multinational
company technology based in Seattle Washington. The current company has a major focus on
the e- commerce business along with cloud computing and AI and digital streaming. The current
report will outline the importance of training and development and role of employee engagement
within the company. Further the study will also outline the different motivation factors in order
to develop employees for future better working. In the end the Personal Development Plan (PDP)
will be created in order to identify the skills necessary to manage the company.
PART 1
Evaluation of the importance of training and development within Amazon and ways in which it
supports employee satisfaction
Training and development is being defined as the educational activities that a company
organizes in order to improve skill and knowledge of employees within the company. It is very
essential for the company as there are many different changes taking place in the external
environment and if these changes will not be acknowledged to the employees of the company
then the employees will not be having latest knowledge (Bueno, Rodríguez-Baltanás and
Gallego, 2018). As a result of this efficiency and effectiveness of the employees will decrease
and they will not be in condition of managing and working in proper and effective manner.
Hence, it can be stated that training and development is very important within the company.
Along with this, also there are many different changes that take place in external environment
like legal, political, technological and many others and if these changes affect the company then
this need to be implemented within the company. Thus, for this the only necessary aspect is the
effective training and development.

The major importance of training and development for employees at Amazon is that this
improves the performance of employees. This is pertaining to the fact that when the training
relating to latest change is provided to the employees then they work in more effective manner
(Armstrong and Landers, 2018). Hence, this result in improvement of employee’s performance
and as a result of this the overall company’s performance also improves. Furthermore, this also
motivates the employees as their personal development also takes place because of this training.
The reason pertaining to this fact is that when the company provide training to employee relating
to any new skill then this is added to the employee’s personal skill. Hence, this improves the
loyalty and trust towards the company to a great extent.
In addition to this another importance of training and development for Amazon is that the
labour turnover from the company will also be low (Larsen, 2017). This is particularly because
of the reason that when the employees of the company will be given proper training then this will
increase interest of the employees within the company. This is pertaining to the fact that when
the company will provide effective training facilities to the employees then this will attract more
of the employees and they will stay loyal to the company. In addition to this employees will not
leave the company as they are getting benefit of personal development. Furthermore, this will
motivate and influence the employees to work in much effective manner.
Furthermore, another importance of training and development for Amazon is that this
makes the employees more responsible for the higher responsibilities. This is particularly
because of the reason that when the proper training is provided then this makes the employees
feel that now they can undertake higher responsibilities of the business.
This focus on effective training and development assist the company in supporting
satisfaction among the employees and business performance (Hervie and Winful, 2018). This is
particularly because of the reason that when the proper training is provided then this satisfies the
need of the employees. This is particularly because of the reason that when the employees are
happy with the company and its training then this will motivate them to work in more
effectively. Hence, this will result in more satisfaction of the employees with the company as
company is taking care of employees and this makes them feel more satisfied.
Critical evaluation of role and importance of employee engagement within Amazon
Employee engagement is defined as the extent to which employees feel connected and
passionate about their job and how much committed they are relating to their work. For the

company to be successful it is essential that the employees of the company are more engaged
with the business so that goals and objectives of business are being successful (Sun and
Bunchapattanasakda, 2019). This is necessary for Amazon that they must take care of the
employees because if employees will not be in proper condition of working then this will affect
overall efficiency of the business. In the current competitive world the company can only be
successful if the employees are working in effective and efficient manner. for Amazon as well
for getting success the most essential aspect is to ensure that the employees of the company are
engaged within the company. The major role of the employee engagement within Amazon is as
follows-
First and foremost role of employee engagement is retention of employees within the
company for a longer period of time. This is particularly because of the reason that when the
employees of company will be more engaged towards the attainment of the goal of business then
this will make the employee engaged with the company (Why employee engagement is key to
company success, 2020). The reason underlying this fact is that when the employee will be
engaged towards the company more than they will not be leaving the job and will not go to any
other place. Hence, this will result in retention of the employees to a great extent.
In addition to this when the employee engagement is high then it means that employees
are happy with the working culture and environment of the company. Thus, this will result in
increase in productivity of the employees to a great extent. This is particularly because of the
reason those employees who are more engaged at work then definitely they will be more
productive in their work. This is particularly because of the reason that when the commitment
and engagement of employees will be high then this will motivate them to work up to their
fullest potential.
The importance of employee engagement within Amazon is that when company is having
highly engaged employees then this doubles the rate of success for the company. This is
particularly because of the reason that when the employees of company are engaged then they
give their best to accomplish the objectives of the company (Men, O’Neil and Ewing, 2020).
Hence, this result in effective completion of the objectives of business and earning enough
profits for company. In addition to this, highly engaged employees are also highly motivated as
they want to accomplish their provided task in successful manner.

Hence, for Amazon a highly engaged workforce will be beneficial as this will motivate
the employees of company to work in more effective and efficient manner. along with this
another major importance of employee engagement is that this reflects the fact that when the
employees engagement is high then it states that employees have high trust with the company
and the relation of employees with their superior is more good and effective (Osborne and
Hammoud, 2017). This is particularly because of the reason that when the employee engagement
is high then this is only because of the reason that the company has created a good working
environment for the employees and because of this they are more engaged with the company.
Hence, from the above discussion it is clear that employee engagement is very necessary
for the success of the company. For this it is recommended to Amazon that they must
continuously work on improving the employee engagement. For enhancing the engagement of
employees it is essential that the company must maintain a good working environment so that
employees are happy at time of working within the company. In addition to this, also it is the
duty of Amazon to ensure that there is proper and effective communication among the
employees and management in order to complete the work in the defined time period.
Furthermore, the company must also provide for time to time motivation to the employees as this
will also keep the employees engaged with the company more effectively (Graves and Sarkis,
2018). The major reason pertaining to this fact is that when the motivation will be provided then
this will encourage and stimulate the employees to work in more effective and efficient manner.
Various motivation factors which Amazon uses to develop employees for future and importance
and role of employee motivation in performance enhancement
For encouraging the employees within the company the most essential aspect is to
provide them with some motivation factors. These motivation factors are defined as some
elements which stimulate or encourage the employees to work in more effective and efficient
manner. The different factors which Amazon undertakes for keeping its workforce motivated are
as follows-
Providing supportive leadership- this is an important factor which motivates the
employees of Amazon to a great extent. This is particularly because of the reason that when the
employees of company are provided with good and supportive leaders then this motivates
employees to work in better manner (Ciobanu, Androniceanu and Lazaroiu, 2019). The reason

behind this is that this support motivates the employees to work in more effective and efficient
way.
Developing a positive environment- this is another major factor which motivates
employees to work in more good way within the company. This is majorly pertaining to the fact
that when employees are provided with cordial and positive working environment then this
motivates the employees to work in direction of attaining the objectives of company. Hence, this
result in accomplishment of goals of business in effective and successful manner by the
employees as they are happy with the working environment (Muchtar, 2017).
Reward and recognition- this is another motivation factor used by Amazon in order to
attract and motivate employees to work in better and effective manner. This is particularly
because of the reason that when the company will provide timely rewards and recognition to the
employees then this will motivate the employees to work in better and effective manner. Hence,
this will improve the working efficiency of employees and they will work in direction of
attaining the goals and objective of business.
Encouraging team work- this is another major motivation factor used by Amazon in order
to improve the performance of the company. This is particularly because of the reason that when
the company will lay emphasis over the effective team work then this will result in better
working efficiency of employees. This is majorly because of the reason that when the employees
will be working in team then there will be more ideas and people will have more coordination
and effective communication.
Increasing communication- this can also be another major factor which can motivate the
employees to work in more effective and efficient manner. This is particularly because of the
reason that when the employees will have proper communication and all the information is being
passed to them in clear and effective manner then this will motivate them to work in more
efficient manner resulting in accomplishment of work.
The employee motivation plays a very crucial role within the performance enhancement
of employees of Amazon. This is particularly because of the reason that motivation is an inner
state which stimulates a person to work in direction of attaining something. Hence, when
Amazon will be providing proper and effective motivation to the employees then this will
directly have a positive impact over performance of employees. The major reason pertaining to
this fact is that when the employee motivation is high then it states that employees are happy

with the working condition of the company (Octaviannand, Pandjaitan and Kuswanto, 2017).
Thus, the employees will be working in more productive and effective manner which will result
in attainment of the goals of business. Hence, for performance enhancement of Amazon it is very
essential that they provide for better and effective motivation to the employees so that they are
able to accomplish the desired output.
PART 2
Developing detailed Personal Development Plan (PDP)
Personal Development Plan (PDP) is a document which is created in outline the goals of
a person and tries to find out methods with which those goals can be improved. The personal
development planning is a process through which an action plan is created in order to improve
some skills or to attain some of the goals. The PDP is essential as this improves the capability of
the people and various skills which they want to improve. A detailed PDP for meeting the
identified development need of an individual working within Amazon is as follows-
Skill to be
developed
Action required Resources
required
Estimated time Success criteria
Leadership skill-
these are the skills
which is very
important to work
in companies.
This is
particularly
because of the
reason that if a
person is not able
to guide any other
person then this is
not good for that
individual.
Or improving
leadership skill
the most
important action
is of taking
initiative. The
reason pertaining
to this fact is that
if the person is
not able to
initiate then they
will not be able
to communicate
with others.
In addition to this
The major
resources
required t
improve
leadership skill
is to read
stories and
blogs of
successful
leaders, time to
time take
feedback from
the peers and
subordinates.
The estimated
time duration for
improving
leadership skill is
approximately 4-
5 months.
The success
criteria for
ensuring that I
am able to lead a
group of people
in good and
successful
manner.

another major
action is of
listening
effectively. The
reason
underlying this
when the
individual is not
patient in
listening and
react instantly
then they cannot
be a good leader.
Technical skills-
it is the skill or
abilities which
involves the
person to deal or
perform some
specific task
relating to use of
technology or any
other technical
instrument.
The action to be
undertaken for
improving
technical skill of
employees of
Amazon is to
provide access of
online tutorials to
the employees so
that they can
effectively learn
the new skills.
In addition to
this, another
action to be
undertaken is to
try and apply
technique that is
For this the
major resources
required will be
different
technical
books, journal
and articles
relating to
different types
of technical
skills. In
addition to this
online tutorial
with help of
internet can
also be
supportive to
the people in
The suggested
time frame of
improving
technical skills
among individual
at Amazon is
approximately 3-
4 months.
The success
criteria for
ensuring that
technical skill
have been learnt
by the individual
is effective
completion of the
project on time
by considering
all the technical
requirements of
the project.

learning by
doing. This is an
effective
technique of
learning the
technical skill as
if the person will
apply the
learning then
only they will be
able to learn that
thing for lifetime.
improving the
technical skills.
Communication
skill- this is the
most important
and essential skill
that need to be
effective in
individuals
working in
Amazon. The
reason pertaining
to this fact is that
without
communication
no work can be
undertaken in
successful
manner. Hence,
this needs to
improve with top
The most
important action
to be taken for
improving
communication
skill is to listen
patiently. The
reason
underlying this
fact is that when
the person will
not listen
properly then
they will not be
able to
communicate
effectively. This
is pertaining to
the fact that
The major
resources
necessary for
the
improvement of
communication
skill is to read
different books,
take online
courses relating
to
communication.
There is no
recommended
time duration for
improving the
communication
skill as this will
be learnt
gradually by the
person.
The success
criteria for
measuring the
fact that whether
the
communication
skill has been
effectively learnt
is that a person is
able to
communicate
with any person
without any
hesitation or
problem.

most priority. when a person
will not listen
then they will not
provide the
actual reply
which need to be
given. In addition
to this another
action required is
to work on
improving non-
verbal
communication
that is gesture,
body language
and others.
Time
management
skill- this is the
skill which is
most essential
within the
corporate world.
The reason
pertaining to this
fact is that when
the work will not
be completed on
time then this will
affect the working
efficiency of
The most
essential action
to be taken for
improving the
time
management skill
it to first
prioritise the
work. This is
necessary as
when the person
will prioritise
then they will
come to know
that what work is
For
improvement of
the time
management
skill the most
essential
resource is to
make a to do
list which will
assist the
person in
realizing fact
that whether all
the work are
listed or not as
The time duration
for the improving
time management
skill is
approximately 5-
6 months.
The success
criteria for
ensuring that the
time
management skill
has been
inherited
appropriately is
before time
completion of
task and by
meeting all the
criteria for that
task to be
successful.

employees and
overall company.
of more
importance and
to complete that
work on time. In
addition to this
another action is
to set target for
the completion of
the task before
the actual
completion. This
is necessary as
because of this
person will get
extra time to
check whether
the work is being
undertaken in
correct manner or
not.
is there will not
be list then
there are
possibility that
person forget
some of the
task.
Team working
skill- this is also
an important
because if there
will not be
coordination
within the
employees then
this will affect the
working
efficiency of the
For improving
working in a
team the major
action required is
to set some rules
and regulation in
order to manage
coordination
among the team
members. In
addition to this
Further the
major resources
required to
improve team
working skills
among
individual of
Amazon is to
have a clear
mind- set that
what needs to
The suggested
time duration for
improvement is
team working
skill is not
specified as team
working skill will
improve
gradually by time
only.
The success
criteria for
ensuring that
whether the team
working skill has
been learnt by
the individuals is
that they are
effectively
working in team
without any of

employees to a
great extent.
another action is
to meet
informally as this
will assist the
people in
knowing one
another and they
will become
more
comfortable
working with
each other.
be done. In
addition to this
the goals of the
business must
clear among the
employees so
that they know
what need to be
done and how
effectively the
work needs to
be
accomplished.
the conflict and
all the work is
being
accomplished
before time.
CONCLUSION
In the end, the above report concluded that the managing relation within the company is
the most essential aspect in getting the company successful. The reason pertaining to this fact is
that without employees no work can be accomplished and if relation among the employees will
not be good then this will affect the working efficiency of employees and company as well. The
above report concluded that training and development is the most essential aspect within
employee management at Amazon. This was majorly pertaining to the reason that effective
training and development increases productivity of employees which in turn result in successful
accomplishment of overall goals of business. Further it evaluated that engagement of employees
within the company is also very important as a highly engaged employee works in more
productive and effective manner. Moreover, the report also concluded that motivation factors
like supportive leadership, creating positive environment is essential in order to stimulate and
motivate employees to work in effective manner. In the end detailed personal development plan
was created in order to develop some of the skill like team working, time management and
others.

REFERENCES
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perspective on public employees’ motivation and performance. Frontiers in Psychology,
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motivation in employees' provenvironmental behaviors. Journal of Cleaner Production,
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development in Ghana education service (A case study of Ebenezer senior high school).
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Online
Why employee engagement is key to company success. 2020. [Online]. Available through: <
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