Developing a Scuba Diving Tourism Business in the Great Barrier Reef
VerifiedAdded on 2023/06/14
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Report
AI Summary
This report outlines a business venture focused on scuba diving in the Great Barrier Reef, a UNESCO World Heritage site renowned for its rich marine biodiversity. The proposal emphasizes the potential of scuba diving to generate profit for the Australian tourism industry and contribute to local economic development by training and employing local community members as scuba diving instructors. It acknowledges the stable political and legal framework of Australia as advantageous for business operations. The report suggests utilizing social media platforms for promotion and addresses potential threats such as coral reef destruction and environmental changes. Key strategies include offering educational marine tours, involving the local community, collaborating with travel bloggers and celebrities, and providing additional entertainment options to enhance the scuba diving experience. The conclusion underscores the importance of vigorous promotion and customer engagement to ensure the success of the scuba diving business, while also advocating for government support in raising awareness about adventure sports.
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