Developing a Service Product Concept for Crown Resorts

This presentation focuses on the service product concept (SPC) and its application to Crown Resorts (CR) in Australia, a major entertainment group. The assignment analyzes CR's services, customer reviews, and the importance of SPC in service automation and renovation. It identifies critical value propositions and explains how a well-designed service enhances business delivery and profitability. The presentation highlights key lessons from CR's SPC, including sustainable business practices, a customer-centric environment, and enhanced customized service. The conclusion emphasizes how a service concept like SPC helps position services in the market, differentiating through product features, quality, price, and distribution. The references include sources used for the analysis and the assignment brief provides the context and assessment criteria for the poster presentation.

Service product concept
Student details
Introduction
This presentation is mainly emphasized on
service product concept (SPC). In general,
SPC is used to determine the service
automation and renovation strategy for
modern service providing firms. SPC is an
important tool for subsequent design and
development activities.
What is Service Product
When any business provides a service as well
as a product as its practice then it is known
as service product.
The company chosen for explaining SPC
here is Crown Resorts (CR)Australia
(Crown Resorts, 2020).
Thus, key information about the
company is as follows:
CR is one of the biggest entertainment
groups in Australia and hence making
big contribution to Australian economy
as well.
The key functions and services of CR
lies in employment, tourism, training
and CSR activities.
The company is doing good and
providing quality services integrated
resorts sector in Australia.
The service operations of the CR are
well spread in the form of two leading
resorts named as Crown Perth and
Crown Melbourne.
The customer reviews of Crown Perth and
Crown Melbourne are presented in the
figure.
How to find an innovative 'service
product concept'.
Analyzing consumers' reviews and
identifying critical value
propositions:
Why SPC is innovative and attractive to
the market.
SPC is useful and beneficial because
good service design enhances business
services delivery effective and hence
improves overall business profitability
(Radomir et. al., 2012)
The key lessons learnt from SPC of
Crown Resorts are as follows:
Sustainable business
Customer centric environment
Enhanced customized customer service
The service providing company CR is
doing very good in terms of quality,
quantity, and worth of services
offered to their customers (Radomir
et. al., 2012).
Conclusion
In whole, a service concept is the
way in which a firm like CR should
position its services in the market, in
terms of product features, quality,
price service, distribution,
differentiating elements .
References:
Radomir, L., Plaias, I., & Nistor, V. C.
(2012). Review of the Service Quality
Concept-Past, Present and Perspectives.
In The Proceedings of the International
Conference" Marketing-from Information
to Decision" (p. 404). Babes Bolyai
University.
Crown Resorts. (2020). ABOUT US.
Retrieved from Crown Resorts:
https://www.crownresorts.com.au/about-
us/crown