Workplace Policy and Procedures for Sustainability at Strong Australia

This report focuses on developing and implementing a workplace sustainability policy and procedures for Strong Australia, a consumer electronics manufacturer. The assignment is divided into two main parts: planning and policy writing. The planning phase involves gathering information from industry guidelines, best practices, relevant personnel, and legislative requirements. It also covers the method and technique for writing the policy document, including structuring the document and consulting with stakeholders like customers, employees, investors, community, technical specialists, and suppliers. The policy writing phase defines the scope of the policy, develops the workplace sustainability policy, and outlines relevant systems and procedures for achieving workplace sustainability. Furthermore, the report details a communication strategy for internal and external stakeholders, including key personnel, activities, promotional tools, responsibilities, and desired outcomes. The final section addresses the implementation of the sustainable policy, including the development and communication of implementation procedures and a review of the sustainability policy implementation. The report emphasizes the importance of sustainability in managing social, environmental, and financial risks while enhancing the company's reputation and building strong relationships with stakeholders.

Develop workplace policy and
procedures for sustainability

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1: DEVELOPING A SUSTAINABLE POLICY.................................................................2
PART- A..........................................................................................................................................2
1. Information from different sources to plan and develop sustainability policy...................2
2. Method and technique for writing policy...........................................................................4
3. Identification and Consultation with stakeholders key components of the policy
development process..............................................................................................................4
4. Recommendation for Sustainability Policies......................................................................8
PART B............................................................................................................................................8
1. Define scope of policy........................................................................................................8
2. Development of Workplace Sustainability Policy.............................................................9
3.Relevant systems and procedures to achieve workplace sustainability.............................10
TASK 2: COMMUNICATION STRATEGY ..............................................................................12
Internal and external stakeholders........................................................................................12
Key personnel within organisation.......................................................................................14
Sustainability Policy.............................................................................................................15
Range of activities................................................................................................................15
Promotional tools..................................................................................................................16
Responsibilities of experts for communicating policy.........................................................18
Desired and expected outcomes of communication strategy...............................................19
TASK 3: IMPLEMENT THE SUSTAINABLE POLICY............................................................20
PART- A........................................................................................................................................20
Development and Communication of the Implementation Procedures................................20
PART- B........................................................................................................................................22
Review of Sustainability Policy Implementation.................................................................22
CONCLUSION..............................................................................................................................23
REFERENCES..............................................................................................................................25
.......................................................................................................................................................27

INTRODUCTION
Sustainability refers to a process through which companies manage their social,
environmental and financial risk along with obligation and opportunities present within
marketplace (Watson, 2016). This project is about implementation of procedure and policy at
workplace for bringing sustainability which support in fulfilling the social as well as
environmental standards. This report is based on Strong Australia which is a consumer electronic
manufacturer which produce and market audio and video related apparatus. Company want
formulate a sustainability policy and procedure for workplace. Current assignment is divided into
two part in which first one is a planning part which includes assessment of guidelines regarding
this criteria, description of policy document structure, consult with stakeholders and
recommendation for improvement in sustainability policy. Part two is about writing of
sustainability policy which includes scope of policy, development of policy along with
organisational commitment to policy and at last explanation of implementation policy in this
regard. Policy implementation description includes relevant system, procedure, protocols, quality
assurance system and continuous improvement system for recording and interpreting of data.
Workplace policy can be defined as a procedure to develop organisational policies and
procedures, communicate the same with stakeholders and implement as well as conduct regular
review of it, for ensuring continuous improvement. In this regard, promoting such policy refers
to a process for getting support, recognise as well as develop a good reputation of business
(Barak, 2016). It helps in building strong links of a company with its entire internal and external
stakeholders. Present report is going to promote a workplace sustainability policy of Strong
Australia. This company deals in electronic sector and has developed a policy to utilise its
resources, reduce toxic materials and employ life cycle management approaches. With this
assistance, a communication strategy is developed under present assignment. It includes range of
activities, different promotional tools, responsibilities of each member for communicating policy
and desired outcomes.
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TASK 1: DEVELOPING A SUSTAINABLE POLICY
PART- A
1. Information from different sources to plan and develop sustainability policy
Sustainability development is defined as a policy which is formulated with an aim to
meet the need of present generation without compromising the future generation ability to satisfy
their need. It plays an essential role within the practices performed by an organisation for
improving their quality of operations which also result in positive outcome and in enhancing the
goodwill of company (Saundry and Wibberley, 2014). Strong is a leading consumer electronic
manufacturing company which work toward supplying broadcasting receiver and other audio as
well as video related apparatus. The product it offers are personal video recorder and set top box
to be connected with satellite and digital television. Strong is performing its operations
effectively in marketplace but some major issues has been faced by it regarding its operation,
competition as well as practices performed by them. The competitors are focusing more toward
offering sustainable products to the customers in order to maintain their position in marketplace.
Apart from this government concern toward environmental issues as well as energy consumption
is also one of the major factor which is prevailing in market. Because of this Strong has decided
to formulate its sustainability policy in order to deal with competition present in market along
with considering the guidelines given by government regarding environment and energy saving.
This sustainability policy will be based over certain criteria such as it contribute toward
minimizing the wastage of resources, reduce the use of toxic material and hazardous chemical,
help in employing life cycle management, raise awareness among stakeholders to save energy for
future use (Richardson, 2014). But in order to formulate sustainability policy effectively it is
very essential for Strong to gather information from the guidelines that has been set by
government as well as industry for minimizing the practices which have negative impact over
society as well as environment. Following are the source that are required to be assess before
deciding sustainability policy: Industry guidelines: As per the guideline provided by consumer electronic a company's
use SGS Australia's Carbon Footprint Assessment and Verification standard which
assists companies in formulating carbon footprint criteria and ensure they meet with
relevant ISO standard. As per the industrial guideline carbon dioxide concentration must
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be limited to 350 ppm. There are some international standards which assists businesses
in estimating carbon footprint of product throughout life it includes ISO 14040, ISO
14067 and ISO 14044 that must be consider by Strong while formulating policy. Industry best practice: There are some practices which now a days player started
implementing in their operations for gaining the trust of customers and presenting their
concern toward social as well as environmental benefits (Samuel, Agamuthu and
Hashim, 2013). It includes minimising the release of hazardous substances to
environment with the step of adopting good practices, providing quality assured product
to customers which doesn't involve any risk. In addition to this it involve prioritise reuse
of material to minimize wastage that should be consider by strong while implementing
sustainability policy. Relevant personnel: In order to formulate sustainability policy it is very essential for
Strong company to consider the personnels which are directly or indirectly get affected
with the practices performed by the company. Strong must consider the benefit of
personnels like customers, employees, suppliers etc. while formulating sustainability
policy. Organisational specification: This section consists of detail information regrading the
capabilities that an organisation have to bringing sustainability within their operations as
well as product. Strong company focuses over using high quality raw material in order to
produce product with minimum risk of accident or failure which support it up-to some
extend during implementation of sustainability policy. But in order to achieve
sustainability Strong is required to put emphases toward improving processes followed
to manufacture product so that more energy could be saved and durability of product will
be enhanced.
 Legislative requirement: Apart from all the above criteria, several laws and regulations
are also there that must be consider by Strong while formulating sustainability policy. It
includes Environmental Protection and Biodiversity Conservation Act 1999, Carbon
Credit Act 2011, Fuel Quality Standard Act 2000, Greenhouse and Energy Minimum
Standards Act 2012 (Legislation, 2019).
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2. Method and technique for writing policy
The selection of correct method and technique is very essential for presenting as well as
communicating policy with other stakeholders as it describe about the way through which
operations are performed effectively (Salvioni and Astori, 2013). For writing the policy
document effectively Strong must follow effective structure for documenting the policy along
with a formal writing style. Effective writing structure includes problem specification, vision,
mission, goals, objective as well as commitment which company promises to fulfil.
Apart from this it is also essential to involve general principles and philosophies in this
document in order to provide understanding regarding the ethical values as well as code of
conduct that must be follow by company while implementing or working over the sustainability
policies. In addition to this it is very essential to present new policies in an organised manner so
that operations to be perform can be presented in an effective manner. So for organising policies
Strong company must present sustainability policies by categorising the activities on the bases of
their priority as well as requirement. This will support in performing actions effectively in a
manner which provide more benefit. After structuring and organising policies effectively next
step is to authorising the document from the key personnel whose approval is essential before
implementation of policy. Authorise persons include shareholders, board of directors and
government which are required to authorise this policy.
3. Identification and Consultation with stakeholders key components of the policy development
process
Stakeholders refer to those individuals who are associated with an organisation internally
or externally and are affected by the company's policies and procedures. These are quite
important and a strong reason for existence. Strong, in order to implement its sustainability
policies, must effectively consult with each of its stakeholders to ensure maximum effectiveness
of its policy. There are various stakeholders that are required to be consulted which are
mentioned below: Customers: These are the people who utilise products and services of a firm. These
individuals, groups or organisations require top quality products which are cost effective
(Perrakis and Martinez, 2012). Since they are the reason for Strong's existence, it is
imperative that companies consult with them regarding their policies. The firm could
approach them through social media and via e-mails, informing them about the policy
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and could consult how appropriate methods could be utilised to offer them effective
products via maximum sustainability. Employees: As a driving force for a company, employees are crucial and one of the most
important stakeholders which are to be consulted regarding any changing policies of the
company. These are the ones who are directly impacted after changes in any policy.
Strong could organise formal meetings where employees of every managerial level could
give their inputs about the areas which require working to effectively develop
sustainability. In addition, they could also give their advices regarding the kind of
equipments which could be implemented to ensure energy consumption and reduction of
toxic material in both internal as well as external parts of the firm. Investors: Another prime stakeholders, these are the individuals which invest in the
operations of the company. They seek financial gain of their investment and support
policies which provide them maximum gain (Raineri and Paillé, 2016). Regarding
consultation, the firm could communicate through formal letters and E-mails which
would be describing acquisition of equipments, machinery and methods where their
money is planned to be invested. This would allow the firm to get an insight regarding
employment of methods and techniques that could satisfy the expectations of investors. Community: It is essential for companies to consult with the community as they are the
ones who are effected by the operations of the company. These include government
agencies, local communities that performs detail analysis related to sustainable practices
of business organisation. Strong could consult the company regarding specific efficient
utilisation and waste management methods. The firm could offer to consult with them via
formal emails and telephone calls, or a formal meeting by personnels of the community. Technical Specialists: These individuals are the ones which who offer expert assistance
to the companies regarding the most effective manner in which resources could be
implement and utilised as per the latest and advanced technological methods. Strong
could consult them regarding energy efficient technologies, viable and cost effective
inputs, materials which could sustainable methods regarding the most effective
management of resources (Noe and et. al., 2017). In addition, they could be effectively
consulted where energy consumption is concerned. That is, they could consult the firm
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regarding adopting ways which leads to maximum energy saving while manufacturing of
the company's products.
 Suppliers: These individuals provide the company with effective raw materials that are
required by them to manufacture and distribute their product. Suppliers could be
consulted as to providing Strong deals where they trade eco-friendly materials and
effective environmentally protected inputs which make implementation of sustainability
quite easier for Strong.
However, while communicating with these stakeholders, it is very important for our
company to consult with these personnels in a way which effectively satisfies the interests of
each stakeholder groups. There are usually conflict of interest within few of these groups. For
instance, customers require products which are cost-effective, for which, Strong would be
required to manage the cost of its production. This would create a conflict in interests of
shareholders who want maximum profits. Similarly, there might be methods which are providing
immense benefits to customers yet they are hazardous for employees and induce too much risk
(Norton, Zacher and Ashkanasy, 2014).
Thus, it is imperative that methods are employed which serves best interests of each
stakeholders. For this, the firm could adopt strategies described below:
 Minimising resource use:
This strategy would help the firm in making efficient and long-term usage of their
resources to build effectiveness in their policies. Each resource is required to be utilised
appropriately and it is thus, required that resources within Strong are utilised in the most
optimum way possible. This requires the firm to obtain and implement waste management
systems and software like Intelex and Haul-IT and recycling methods to avoid waste and
optimum utilisation of resources (Lamm, Tosti-Kharas and King, 2015).
 Reducing toxic material and hazardous chemical use:
To achieve maximum sustainability and long-term safety of employees, it is crucial for
the company to effectively reduce usage of toxic materials and hazardous chemical usage. For
this, the firm must adopt techniques like Green Chemistry which is effective usage of chemical
compounds that are favourable for environment. In addition, they must adopt fibre based
packaging which would allow usage of effective materials and reduction in toxicity.
 Employing life cycle management approaches:
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It is very crucial that companies adopt healthy methods to utilise their equipments to their
maximum efficiency. Moreover, companies must tend to produce their products in ways which
provide more effective value of their price. To achieve this, it is crucial for Strong that each
equipment is used in a way which offers optimum use rather than over or underutilisation. It is
also necessary that at each stage of the products, materials are used which adds to the durability
of the offerings. Effective testing methods must be used which could provide an in-depth
analysis to methods which are effective as per the requirements of the company. In addition, at
each stage of the product, it must provide maximum efficiency to the user which would enhance
value of the products of the company.
 Promoting sustainability principles
Strong must focus on establishing a sustainable culture and follow principles that are
required for the same (Lutchman, Ghanem and Maharaj, 2016). It must follow methods that
promote such practices required as per the guidelines of the industry and legislations regarding
maximum utilisation and sustainability within the company. These principles would serve as
ethical code of conducts regarding effective practices ensuring sustainability.
 Raising awareness among stakeholders:
Another strategy which could help in development of policy would be raising awareness.
This way, the firm could effectively communicate with each of the stakeholders regarding what
benefits are in store for them after the implementation of sustainability policy. The firm must
provide exact benefits of sustainability regarding prices that would be effected for customers,
safety and effectiveness for employees, return on investment for shareholders and compliance of
regulations as per the legislations.
 Training staff in sustainability principles and techniques
Staff is required to be trained which would ensure systematic implementation of
sustainability policy. They must be trained in a way where there where they utilise each resource
carefully and most optimised manner (Galperin, 2012). Moreover, they must be trained in
working with changed techniques and equipments that might be employed for the sustainability
policy within Strong.
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4. Recommendation for Sustainability Policies
It is very important for Strong to determine ways in which implementation of its
sustainability policy could be maximised. To achieve this, various elements are needed to be
defined which are as follows:
 Likely Effectiveness:
As per the estimated time scheduled for acquisition of new equipments, setting up new
standards, training employees, etc. the firm would be witnessing the effect for this policy within
6 months.
 Cost:
The overall project would be costing between A$1000 - A$5000 to buy effective
equipments and techniques as per the set standards.
 Existing organisational policies:
The company is following effective policy for employee engagements such as equal
employment opportunity and equity and diversity policies. Also, it ensures effective standards
and working of each of its employees.
However, the company must provide them extensive training to ensure that they achieve
maximum efficiency with the changed equipments. In addition to this, the company must also
indulge themselves with suppliers dealing with eco-friendly materials at appropriate costing
(Gualandris and Kalchschmidt, 2014). This way, the equipments would be utilised to its fullest
and its effect would be seen sooner and less costly.
PART B
1. Define scope of policy
There are some essential factor that must be involved within a policy document in order
to write as well as present sustainability information in a more efficient manner as it explain
procedure to perform operations. But before that this document is required to present in front of
key personnel who take decision in this regard and authorise the policy for its implementation
(Carden and Boyd, 2013). So in order get approval for this sustainability policy Strong must
provide its detail description which includes breadth of policy, approach, adherence to legislation
and its references to specified national as well as international standards. These factor are
explained below:
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Breadth of policy application:- The sustainability policy formulated by Strong company
will be implemented to part of organisation i.e. manufacturing unit. The reason behind this is that
it focuses toward minimizing the use of hazardous and toxic chemicals which also support in
reducing the health and safety risk of employees. Apart from this it also help in improving the
quality as well as durability of product manufacture by company.
Policy approach:- This policy is basically an integrated approach which also covers the
social, economical as well as environmental aspects. Sustainability policy involve improvement
of production process and procedure which reduces the use of hazardous chemical used for
manufacture. This in turn will reduce the toxic emissions which harm environment, minimises
the risk of accident from product manufacture which provide safety assurance to customers
hence include social benefit. In addition to this policy provide economical benefit to company in
term of employees safety, minimization of uncertainty risk and reduce the cost of production by
eliminating the use of hazardous chemical as well as providing durability of product and
machinery used for production (Cleary and et. al., 2013).
Adherence to legislation:- This sustainability policy has been formulated by considering
the industrial standards as well as legislation related to environmental and social welfare. This
includes Environmental Protection and Biodiversity Conservation Act 1999,Fuel Quality
Standard Act 2000 and Carbon Credit Act 2011.
Reference the organisational policy:- This sustainability policy is formulated in a way
that will support company to follow national as well environmental standards, approaches and
guidelines. It includes ecological foot printing, Global reporting initiative, greenhouse challenges
plus(Australian government initiative), sustainability compacts and product stewardship.
2. Development of Workplace Sustainability Policy
Vision Statement:
The vision of Strong is to effectively develop economical and environmental friendly
ways to support the ongoing environmental concerns and provide top quality products to its
customers. The vision of this company supports sustainable business practices and
implementation of energy efficient methods which are required by the company as per set
standards of the government and industrial guidelines.
Goals and Objectives:
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There are various goals and objectives for the company to implement their set policies
effectively. These goals and objectives are as follows:
Goal 1: With effective acquisition of environmental friendly materials from our suppliers, the
company is planning to reduce the emissions from its factory units to at least 300 ppm by the
next one year.
To achieve this, the company is planning to follow some objectives which are mentioned
below:
 The future materials will be brought concerning the environmental preservation and cost-
effectiveness.
 The company will be implementing carbon footprint measurement techniques to regulate
the emissions in their products. The company will be investing in renewable products to effectively utilise them without
more occurrence of waste.
Goal 2: Strong is planning to implement waste management techniques and software to reduce
waste management in the organisation by 25% within the nest one and a half year.
The objectives which would effectively help achieving the goal are as follows:
 The company will be buying waste management software to monitor the level of waste
incurred by their products.
 Future acquisitions of materials and development of products will be related to industrial
authorised standards including ISO 14040, ISO 14067 and ISO 14044.
 Reduce the consumption of hazardous materials by minimum of 10%.
3.Relevant systems and procedures to achieve workplace sustainability
Planning and formulation of policy is not sufficient for the purpose of attaining optimum
level of contribution towards achievement of sustainability. Its effective implementation is must
to ensure to ascertain its overall contribution in developing sustainability practices within an
organisation(Adewunmi, Omirin and Koleoso, 2012). Procedures and systems are the sub parts
which support in between the process of effective implementation of policy document.
Implementation Strategy Understanding the importance of sustainability and its influence over the operations
of an organisation: The aspects which are covered under the concept of sustainability
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includes minimisation of wastage of resources, saving energy and reduction of toxic
chemicals. Main emphasis is provided on these aspects under sustainability policy
because in the process of production these will have the major adverse impact upon
society and image of an organisation. The positivity that can be attained by an
organisation from consideration of these aspects includes building of positive
manufacturing system that ensure safe production of audio and video devices. Also, it
has positive influence over the brand image and profitability of an organisation. Engagement with stakeholders: These are the main pillars and their needs are requires
to be justify at all level with the help of the adoption and application of sustainability
policy. The main stakeholders who are consulted in the process of implementing this
strategy includes customers, community, government, shareholders etc. Their
engagement and satisfaction is the utmost priority according to sustainability policy
which is fully justified because of the consideration of the concept related to energy
efficient and wastage of minimisation (Azizul Islam and Jain, 2013). Establishment of goals and commitments: There are different type of goals which are
requires to be setup that includes about the consideration of various systems which
results in enhancement of overall working capabilities of an organisation. The systems
which are most probably considerable under functioning of different aspects of this
policy includes quality assurance and continuous improvement along with relevant
protocols.
 Tracking of progress, communication of further actions and meeting expectations:-
After implementing all the strategies the next step is to identify the gap that are left in the
performance of policy implementation (Carayon and et. al., 2015). These gaps are
usually analysed through tracking up the activities performed and matching up with their
benchmark. After identifying the gap these issues will be communicated among the
personnels involve in this policy and then corrective actions will be take to resolve them
and meet up the expectations.
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TASK 2: COMMUNICATION STRATEGY
Internal and external stakeholders
Sustainability policy refers to a strategy that describes a condition where human use of
natural resources can be balanced with Nature's ability, in order to replenish the same. It is
generally developed when a company engages in those activities which impact directly on
environment by usage of resources. It includes energy, water and paper that generate wastages
and emissions during and after production. Therefore, sustainability policy allows organisations
to control as well as monitor these impacts (Gualandris and Kalchschmidt, 2014). This would
help in achieving environmental objectives and developing sustainability in business. In context
with present report, Strong Australia which is an Australian company, wants to implement a
sustainability policy for minimising usage of resources; reducing toxic materials; employing
approaches of life-cycle management etc. This manufacturer company deals in consumer
electronic sector and supplies broadcasting receivers, audio-video apparatus and more. Since
main business of respective organisation belongs to make personal video recorders (PVRs) and
set top boxes (STBs). Therefore, for manufacturing such product includes those activities which
impact adversely on environment by emitting harmful toxics.
With this assistance, its technical team has developed a sustainability policy for reducing
wastage and bring efficiencies in production (Lamm, Tosti-Kharas and King, 2015). In this
regard, consult stakeholders is considered as key component for development process of such a
policy. As consulting with each stakeholder helps in ensuring maximum effectiveness for
promoting sustainability in business. Therefore, internal or external stakeholders of Strong
Australia with whom consultation is essential, are mentioned as below:-
Technical Specialists: Opinion and support of these people are taken as main key
component of policy development process (Leipziger, 2017). They would help in developing
ways by which natural resources can be utilised, waste materials can be recycled, keep energy
usage low, reduce toxic and hazardous usage of chemicals etc. Thus, such kind of expert advice
aid Strong Australia in bringing effectiveness under its sustainability policy.
Customers: These are considered as main stakeholders whose concern and opinion aid a
company in manufacturing and delivering better services. As people are now much aware about
quality of products therefore, to promote sustainability policy, management team of Strong
Australia needs to provide every information about same. For this purpose, they use platform of
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social media for taking feedback of its loyal customers (Lutchman, Ghanem and Maharaj, 2016).
This would help in analysing if it enhances company's reputation, develop quality of products,
cost effective or not. Through this consultation, Strong Australia can make alternation if required
to promote sustainability in business.
Employees: These people are taken as most crucial asset whose support help in running a
business organisation, more effectively. By involving them in decision-making process, aid
management team of Strong Australia in developing sustainability policy more better. They
could provide suggestion for reducing toxic and harmful materials as well as process, through
which harmful effects of the same on ecosystem can be reduced.
Investors: For implementing policies and running business effectively, opinion of
investors also play a crucial role. As they give support by providing resources and finance in
adequate manner, for bringing sustainability in business (Mariappanadar and Kramar, 2014).
Therefore, it is essential for Strong Australia to organise business meeting with investors and
make each and every discussion with them, for taking proper decisions. In addition to this, by
concerning their benefits while developing policy, also aid respective company in keeping their
interest for further projects.
Suppliers: These are the another prime stakeholders whose concern help Strong Australia
in bringing equipments for better utilisation of resources. They will provide Eco-friendly
materials and environmentally protected inputs etc. This would help in development and
implementation of sustainable policy more efficiently.
Others: Since any activity of organisation directly effects the community where it runs
business. Therefore, opinion of them also considers as essential key component for developing
sustainable policy. It includes local community and government agencies, whose concern help
Strong Australia in developing as well as implementing sustainable policy in ethical manner
(Markey, McIvor and Wright, 2016).
Thus, by raising awareness and promote workplace policy among stakeholders, give
opportunity to Strong Australia in developing effective sustainable policy. Through usage of
appropriate electronic communication tools such as- social media, e-mails and more, respective
company can provide each and every information to stakeholder about implementation of
sustainability policy and its benefits.
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Key personnel within organisation
For developing and promoting workplace policy, it is necessary for Strong Australia to
consider the role of key personnels (Saundry and Wibberley, 2014). It includes those people
whose support help in formulating effective practices for bringing sustainability in business. In
this regard, team of technical experts and workers of operation department, are the main people
who help in promoting sustainability. They will give support to Strong Australia in following
manner:-
 Develop green products: As Strong Australia manufactures products like set-top box,
audio-video apparatus and more. Therefore, these items consumes large amount of
electricity as well as equipments which are powered by toxic batteries. In this regard,
such batteries contains heavy and hazardous metals like lead, mercury and cadmium.
Along with this, while disposing these apparatus into landfills then it leads to create
pollution and health problems (Samuel, Agamuthu and Hashim, 2013). Therefore,
technical expertise team of Strong Australia help in adopting techniques like Green
Chemistry; implementing waste management systems and software (Haul-IT, Intelex);
recycling wastages as much as possible and more.
 Encourage workers to engage in sustainable practices: In order to maintain
commitment for sustainability, Strong Australia also requires community efforts. It
includes investors, executives, employees and others, who give their support in
promoting sustainability. As this company majorly focuses on addressing local
environmental issues therefore, for accomplishment of innovative environmental projects,
operational managers encourage workers to work in collaboration (Matherly and Al
Nahyan, 2015). This would help in enhancing efficiencies under project and meeting
sustainability targets as well.
 Implement sustainable product life-cycles: Strong Australia requires to embed
sustainability in each stage of production process. It includes consideration of
environmental impact from assemble to disposal. Under this process, technical team
helps in recycling materials as much as possible and reducing the usage of hazardous
chemical containing equipments.
 Aware customers about sustainability: Since sustainability refers to a community
effort therefore, for creating green and toxic free products, customers also requires to
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adopt sustainable life-style. So, marketing team of Strong Australia will help in
promoting sustainability policy by bringing awareness among customers about same.
They will aware people to unplug appliances instead of just switching off, when not in
use, not throw electronic items on public area or dispose it in proper manner, etc.
Sustainability Policy
The term sustainability refers to capability of a company to meet its requirement for
production highly efficient goods, that doesn't harm ecosystem and community. With respect to
Strong Australia, it has recognised that its business production put negatively on environment
and create various hazardous problems (Noe and et. al., 2017). Therefore, its management has
identified ways for reducing the impact of manufacturing process on ecosystem and protect
environment from such harmful effects. Therefore, focusing mainly on reducing toxic materials,
employ life-cycle approaches and minimise hazard chemical usage, sustainability policy of
respective company includes:-
 Minimisation of harm to ecosystem and protect environment from hazardous operational
activities of business.
 Reduce the emissions from factory units of Strong Australia to approximate 300 ppm
within upcoming year.
 Potentially enhanced profitability and productivity of business, by reducing energy
consumption and eliminating the usage of apparatus that are powered with toxic batteries.
 Employing life-cycle management approaches for better utilisation of natural and other
resources by engaging workers towards sustainable practices.
 Implement wastage management system for recycling wastages as much as possible, by
bringing latest technologies in workplace.
 Developing awareness among customers, local communities and stakeholders to adopt
sustainable lifestyle, for protecting nature and natural resources.
Range of activities
For developing and promoting sustainability policy, a company takes various activities. It
includes-
 Define scope of sustainable workplace policy and collect relevant information and data
from a range of sources to plan.
 Identify and consult each stakeholder for policy development process.
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 Adopt appropriate strategies in sustainable policy for achievement of organisational goal.
 Make recommendation for improvement based on bringing sustainability in business.
 Develop policies which reflect the commitment of organisation for sustainability, which
refers to an integral part of business planning.
 Adopt methods to implement such policies in better manner, for obtaining expected and
desired outcomes.
In context with present company i.e. Strong Australia, who wants to minimise
consumption of hazardous materials by at least 10% and implement waste management
techniques, some activities need to be done by its expertise are:-
 Purchase energy efficient gadgets or chargers which are made up of recycled materials
like corn starch bioplastic and fully recyclable packaging. These equipments are totally
free from environmental pollutants such as PVC (Polyvinyl Chloride), Beryllium,
phthalates and brominated flame retardants. By using such equipments in place of toxic
batteries, help in reducing negative impact of production on ecosystem.
 Encourage workers to recycled materials in optimum manner and minimise the usage of
hazardous chemicals. For this process, effective training is required to be given to all
people who are associated with respective sustainable project. It would help in ensuring
systematic implementation of manufacturing process to bring sustainability and
accomplish organisational goals in specified manner.
 Use electronic communication techniques like e-mails, to raise awareness among
stakeholders and provide them timely information about development process of
sustainability.
Promotional tools
After development of workplace sustainability policy, it is essential for Strong Australia
to develop a communication strategy. The main purpose behind formulating such strategy is to
help communicate the overall contents of policy to internal and external stakeholders (Raineri
and Paillé, 2016). As a part of this communications strategy, it requires by management of
respective company to adopt effective promotional tools for communicating the workplace
sustainability policy. These tools will also help in promoting benefits to investors, suppliers,
customers and staff. Along with this, it also aid to keep all associated people updated with
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company's information. In this regard, some effective promotional tools are mentioned as
below:-
 Presentations: It refers to best promotional tool for bringing awareness among
associated people of a company related to new polices and planning. By organising and
giving presentations to stakeholders and associated members about how company will be
going to develop sustainability in business, help in getting support of them for
accomplishment of mention goal. Here, stakeholders can make discussion with each other
for further improvement and bring efficiencies for development of sustainability policy.
 Flyers for noticeboards/suppliers: Noticeboards cabinets refers to a great addition for
promoting or marketing a scheme (Norton, Zacher and Ashkanasy, 2014). Hereby,
managers of Strong Australia can provide information among stakeholders via display
posters, menus, timetables, flyers and more. In this regard, information for bringing
sustainability in business and protecting environment from harmful effects, respective
company can placed these bulletin boards in public areas. It is generally found in 400 x
275mm sized board where a shatter-resistant polycarbonate lens is used, that provides
durability unit to see information of company more clearly.
(Source: Flyers for noticeboards, 2018)
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Illustration 1: Flyers for noticeboards

 Training sessions: It can also be taken as a communication tool whereby, during training
session, managers of Strong Australia can make workers familiar with new software and
technologies, which are going to be used for bringing efficiencies in production. This
company seeks to implement waste management systems and software such as Intelex
and Haul-IT as well as some recycling methods for avoiding wastages and optimum
utilisation of resources (Leipziger, 2017). Therefore, providing information during
training session, help in promoting workplace sustainability policy more efficiently
among workers. In addition to this, by providing information about benefits they will get
after implementation of sustainability, also encourages workers to give more contribution
to management for the same.
 Videos: By creating a website or add some pages within existing one, Strong Australia
can show its commitment towards sustainability as well as proposed changes for same.
This would help in promoting workplace policy among community, loyal customers and
other stakeholders. It also give opportunity to respective company to enhance its
reputation and build effective image of business among customers for sustainability.
Responsibilities of experts for communicating policy
After developing the workplace sustainability policy, it is also essential for managers of
Strong Australia to communicate it in proper manner. Since under this company, highly
technician experts, marketing team and people work in operation department, plays main role in
developing sustainability in business (Matherly and Al Nahyan, 2015). Therefore, for
accomplishing this process successfully, managers must perform their entire responsibilities in
proper manner. It mainly includes responsibility for communicating policy to each and every
stakeholder, who give support in creating sustainability. It can be done through following
process:-
 Setting up specific code of ethics and rules within workplace, so that each people will do
work as per given instruction. This would help in ensuring a systematic process of
development of sustainability policy.
 Provide timely information and keep update workers and stakeholders about what is
going in business for achievement of targeted mission.
 The responsibility of tracking and monitoring the flow of information in appropriate
manner to ensure consistent progress.
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 Checking the progress of project to measure its efficiencies.
 Instructing staff and other peoples about how to use new techniques and avoid
unnecessary wastages.
 Informing staff to reuse or recycle wastages as much as possible for reducing carbon foot
print and bring efficiencies in business.
Desired and expected outcomes of communication strategy
Concerning and involving opinion of each and every stakeholder, give opportunity to
Strong Australia to formulate effective sustainable policy. Through effective communication
strategy i.e. use social media, e-communication techniques, display information on noticeboard
flyers etc. help in providing information to stakeholders as well as finding new ways for bringing
sustainability in business (Saundry and Wibberley, 2014). Since the main vision of respective
company is to effectively formulate economical and environmental friendly ways, for supporting
ongoing ecological concerns and manufacture top quality of products. Therefore, for
accomplishment of this vision, managers requires supports for developing sustainable business
practices and implementation of energy efficient methods, according to standards of
governmental rules and industrial guidelines. Under this process, by adopting promotional tools,
managers of Strong Australia can obtain its desired and expected outcomes as given below:-
 By effective flow of information among workers and stakeholders, Strong Australia can
achieve its targeted goals. It includes reducing the emission of factory units to near about
300 ppm within a year.
 Respective company also gains opportunity to minimise wastages and harmful toxins by
implementing carbon footprint techniques, in order to regulate emissions of its products.
 By keeping people update with business policies, aid respective company to gain their
cooperation and efforts in utilising resources more efficiently.
 It is also expected that with implementation of communication strategy, Strong Australia
will also get chance for future acquisitions of materials and development of products.
These kinds of development processes are related with industrial authorised standards,
that includes ISO 14040, ISO 14044 and ISO 14067.
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TASK 3: IMPLEMENT THE SUSTAINABLE POLICY
PART- A
Development and Communication of the Implementation Procedures
It is crucial for Strong to develop and communicate implementation procedure to
appropriately and successfully apply sustainability policy within the company. The development
of implementation procedure is discussed below:
 Understanding the importance of sustainability:
The very first step for Strong would be for its upper level managers to understand the
need and importance for sustainability policy (Bertram, Blase and Fixsen, 2015). It is required of
them to effectively gain an insight on the methods and procedures which need improvements.
 Engagement with stakeholder:
Each stakeholder has a unique and specific role to play in a company. The management
of Strong must consult each stakeholder regarding the necessary requirements and consider
interest of each of these individuals to further develop the policy.
 Establishment of Goals and Commitments:
This step needs the company to establish goals and commitments regarding the
implementation. As one of the crucial processes, the goals which were set by the organisation
were reduction of factory emissions by 330 ppm and implementation of waste management
software and techniques to reduce waste by 25%. To manage this, it is crucial for the firm to first
inform and instruct the team members regarding the implementation of the policy.
It is necessary to communicate the same to each of the team members. The target
audience for the same would be suppliers and employees. The former would be communicated
regarding acquisition of materials that are environmental friendly and cost effective. Latter, on
the other hand is required to be communicated regarding their work related to the policy (Engert
and Baumgartner, 2016). Their roles must be defined and performance standards must be set for
their activities. In addition, they must be equally involved in decision-making processes to
manage and implement the policy within due time so that its effect could likely be witnessed
beforehand. The best methods to communicate with the suppliers would be via emails and fax,
and employees via formal meetings.
 Acquisition of resources:
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Next, the company is required to effectively access all the necessary resources for
implementation of the policy (Noe and et. al., 2017). This needs the firm to obtain resources,
material or human, which is crucial for them for smooth development of the sustainability policy.
 Effective Management:
To achieve the maximum output from the policy, it is very crucial for Strong to manage
the overall aspects of the policy. The team must monitor performances, effectiveness of
equipments and deciding the time schedules for implementation of policy.
 Facilitation of Implementation and Adherence to Safety:
One of the major steps for implementation of the sustainability policy is the facilitation of
the same. The setting up of equipments and procedures must be set in a way that the employees
could effectively get maximum output while applying the set techniques. Furthermore, it is also
necessary for the managers and employees to adhere to each measure for safety, which requires
them to obtain safety gears and gain knowledge of the safety criteria for each of the new work
procedure and equipments. The work practices promoted by the managers must also focus on
maximising the safety for its employees.
 Implementation of strategies:
Perhaps one of the most important aspects of development of any policy is the
implementation of strategies which could help an organisation to achieve maximum success for
their efforts. For Strong, these strategies must effectively help the company to attain successful
establishment of their sustainability policy. The company must emphasise on creating the right
type of culture within the firm to achieve continuous improvement. The new software,
equipments and techniques would be needed to be conveyed and practised in ways which ensures
the likely effectiveness of the policy to be witnessed before the set time period. For this, the
strategy of the company must be to train the employees in ways which enhances the familiarity
of employees from the new equipments and software.
Another prominent strategy would be to adopt methods which help the staff to achieve
maximum potential and effective accomplishment of the activities (Cormier and et. al., 2016).
For this, the company must ensure an appraisal system and effective reward systems to maximise
the performance capability of each employee working to implement this policy.
One of the most effective ways for the same would be to track continuous improvement
and establish systems which could increase its effectiveness. There are various tools which could
21

be adopted by the company to track continuous improvement. These resources are Kanban, A3
and Value Stream Mapping which are few of the most prominent techniques which could be
used by Strong to achieve the purpose (6 CONTINUOUS IMPROVEMENT TOOLS AND
TECHNIQUES, 2019).
However, while assigning the roles, emphasis must be given to regular audits and
rechecks to evaluate the effectiveness of each procedure. Supervisors must be appointed to check
and monitor the performance of employees with compliance to set standards. Another way of
doing so could be to acquire timely feedbacks and suggestions from the employees working on
the project. Suggestion forms must be created and distributed to the employees where they could
fill up advices they wish to convey which ensures employee engagement for the company.
PART- B
Review of Sustainability Policy Implementation
After implementation, it is necessary for Strong to review the same and remove any sort
of inconsistency which hinders its effectiveness. A proper framework must be set to review this
policy which could help the company to gather a in-depth analysis of its effectiveness. The
review step must include:
 Documentation of outcomes and providing Feedback:
Proper framework includes sequential and appropriate documentation of outcome of
various procedures and equipments which were employed for the sustainability policy.
Feedbacks are also very crucial to inform the staff regarding their performances and
recommendations for improvement which could work as a guide for them to effectively access
their shortfalls and work accordingly. Formal and structured emails must be effective
communication methods for the firm to provide feedback.
 Investigation of the policy:
Implementations are likely to have two outcomes, positive or negative. The feedbacks
and audit reports must, in detail, inform the managers regarding areas where the policy works the
best and is implemented as per the standards and must also inform the managers regarding areas
that needs immediate action and major shortcomings of the policy (George and et. al., 2016).
This would need them to judge the emission standards, tasks allotted and their timely
22

accomplishments, reduction in waste management via effective equipments and waste
management software.
 Monitoring records and required modifications:
Another step which is essential for reviewing the policy is to monitor records. Each
record set up for the same is necessary for being regularly monitored to ensure appropriate
establishment and implementation. The main agenda for sustainability policy of Strong is to
minimise the use of resources and optimally utilise the energy resources. The records would
identify the areas which needs work and modifications and where the effectiveness could be
achieved (Lehmann and Joseph, 2015). This also needs them to analyse trends and patterns
which needs changes. For instance, if the firm wants to change the trend for overutilisation of
energy systems, it must obtain few energy saving systems which works on Artificial Intelligence
to minimise resource use. This could also be done for toxicity in procedures where Strong could
use software which is required for waste management.
CONCLUSION
From the above given report it can be summarised that sustainability at workplace plays
an essential role within the organisational performance and its success at marketplace.
Sustainability help a company in improving their internal process by reducing the environmental,
social as well as financial risk which provide them a medium to further growth at marketplace. In
order to formulate effective policies a company is required to collect information from several
sources such as industrial guideline, governmental legislation and organisational specification.
This will support in formulating policy that will adhere to national as well as international
standards for the welfare of environment and society. Apart from this policy is required to be
communicate with stakeholders before its implementation with the help of policy document
which includes policy scope and benefit it offers.
It has concluded from this above mentioned report that it is essential for every company
to bring sustainability in business. To ensure that business activities meet needs of present
requirement of people and doesn't compromise with ability of future needs, companies must
concern to utilise resources in optimum manner. For this process, they must develop
sustainability workplace policy that would help in developing energy-efficient goods, which are
made up of renewable materials. By realising that sustainability is a good investment for
protecting environment from harmful emissions and hazardous activities, companies can develop
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more green products. They can also use energy-saving technology for manufacturing electronic
products that required more electricity during production process. Along with this, after
developing sustainability policy for bringing efficiencies in manufacturing process, companies
also require to formulate effective communication strategy. This would help in bringing
awareness among stakeholders about sustainable process and contribution of business in
protecting environment from harmful effects. Furthermore, through appropriate flow of
information, a company keep update its staff and get their support in implementing sustainability
policy more easily under business.
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